Lego x Fortnite | AWS Re:Invent | Gesture Tech | The Godmothers of AI
Nov 29, 2023
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Hackl and Kebler discuss a possible Lego x Fortnite launch, gesture technology at AWS re:Invent, the importance of thumbnails in Fortnite Creative, and an article about women in AI. They also explore the impact of new creation technologies, like AI and gaming engines, on generative fandoms, as well as brand placement in games and the rise of AI influencers.
The podcast explores the integration of gesture technology in gaming and the potential impact it can have on user experience.
The episode raises awareness about the underrepresentation of women in the AI industry and the need for more diverse voices.
Deep dives
The Rise of Gaming and AI Integration
The podcast episode discusses the increasing integration of gaming and artificial intelligence (AI) technologies. It explores the potential of gesture recognition in gaming, the role of women in the AI industry, and the future of spatial computing. The episode also touches on specific developments such as the release of the Vario XR4 headset and the controversial use of fake female speaker profiles at a conference. Additionally, it highlights the importance of AI voice printing and its application in preserving iconic voices like that of James Earl Jones for future use.
The Rise of AI in Creating Realistic Influencers
A Spanish agency has created an AI influencer named Itana who is raking in up to $11,000 a month. The agency decided to create their own influencer due to their frustration with models and influencers in the industry. Itana was designed to have enough imperfection to look real, and she is booking campaigns and bringing in substantial income. This development reflects the growing use of AI in the influencer space and raises questions about the future of human influencers.
The Evolution of Brands in the Gaming World
The concept of the multiplayer brand is explored, highlighting the shift brands need to make in order to adapt to the expectations of Gen Alpha and Gen Z consumers. The idea is that brands should allow fans to become co-creators and actively participate in the brand's development. This trend is evident in the gaming industry, where user-generated content and community-driven experiences are becoming increasingly popular. Brands are beginning to recognize the value in giving fans creative tools and granting them more autonomy, leading to the emergence of mutual value economies. The post-smartphone future is also discussed, with an emphasis on ambient computing and the blurring of screens and technology in our everyday lives.
In this episode, Hackl and Kebler talk about a possible Lego x Fortnite launch, Fortnite partnering with Oakley, Fortnite Creative and the importance of thumbnails. They also discuss gesture technology, like the early “slide to unlock” to today’s double tap on the Apple Watch. Hackl gives her reaction to the Vario XR 4 and they discuss the spatial computing sessions at AWS re:Invent event. Kebler and Hackl talk about an article from The Guardian that talks about women in AI, and Cathy wishes for more Godmothers of AI.
Hackl interviews Zoe Scaman, founder of Bodacious on gaming, Gen Alpha, and the multiplayer brand.