5min chapter

TechMagic with Cathy Hackl cover image

Lego x Fortnite | AWS Re:Invent | Gesture Tech | The Godmothers of AI

TechMagic with Cathy Hackl

CHAPTER

Brand Placement in Games and the Rise of AI Influencers

Exploring the concept of brand placement in games and the creation of AI influencer named Itana, who is making up to $11,000 a month. Reflecting on the realistic appearance of Itana and the changing perceptions of influencers in advertising.

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