Brand Placement in Games and the Rise of AI Influencers

In this episode, Hackl and Kebler talk about a possible Lego x Fortnite launch, Fortnite partnering with Oakley, Fortnite Creative and the importance of thumbnails. They also discuss gesture technology, like the early “slide to unlock” to today’s double tap on the Apple Watch. Hackl gives her reaction to the Vario XR 4 and they discuss the spatial computing sessions at AWS re:Invent event. Kebler and Hackl talk about an article from The Guardian that talks about women in AI, and Cathy wishes for more Godmothers of AI.

Hackl interviews Zoe Scaman, founder of Bodacious on gaming, Gen Alpha, and the multiplayer brand.

Show Notes:

• Everything you need to know about the Lego x Fortnite collab
• Varjo XR-4 Promises Mixed Reality "Practically Indistinguishable From Natural Sight"
• Will Hand Gestures Replace Touchscreens and Keyboards?
• Most advanced virtual and mixed reality headsets for professionals – Varjo
• Finnish startup Varjo launches new $3,990 mixed-reality headset to take on Apple, Microsoft
• AWS re:Invent
• Save the Date: Spatial Computing at AWS re:Invent 2023
• Where are all the ‘godmothers’ of AI? Women’s voices are not being heard

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Cathy Hackl on LinkedIn

Lee Kebler on LinkedIn

Lily Snyder on LinkedIn

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