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The Masterful Coach

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Feb 19, 2025 • 32min

176. Coaching Through Change: Why Support Matters in Midlife with Jackie Swainson

Navigating change is the only constant in life! Yet, as human beings with a human brain… we often resist. It doesn't have to be this way.  In fact, with the right coach (who understands about how the brain and body work), we can move toward change in a powerful way. Often when women hit midlife, their world can slow down a bit. The biggest change we’re faced with is the question of “Who am I?” and “What is my purpose?”In this episode, Master midlife coach, Jackie Sawinson, offers her insights here on what midlife means for women and how to prepare to navigate the changes and unknowns we face during that time. Whether you're in midlife, you feel you're past it, or you feel you're not yet there, you’ll love Jackie tips and ideas for enriching your life and your coaching practice. Why is it so hard to face change?Change is inevitable and essential for growth, but it can still be so difficult to go through. Our brains love patterns. The way we think, feel, and react are patterns that are ingrained in us. Because of this, when we start to think that we might need to change, there's resistance. It’s normal to resist change mentally, physically, and emotionally because the disruption of routines and habits comes with the fear of who we are without them. The support of a coach makes a difference in midlifeWhen you are navigating both mental and physical changes in midlife, the support of a skilled coach when figuring out what is next for you is a big deal.As coaches, we know clients sometimes have to justify hiring someone to help us. But the support coaches offer is so beneficial, especially during a transitional time. With the right approach (holistic in nature), coaches create safe and accepting environments to have deep conversations and work through the challenges of change. It is so liberating to have someone to talk to someone whose job is to provide guidance and encouragement. This is why the Master Coach Training program is so focused on creating the right environment for each of your clients. Change is an amazing opportunity for growthChange doesn't negate our lives, it takes us to where we want to be. We need to change for ourselves, which then changes a lot of other things. Change is all around us every day. It's the one constant. When you remove the “weeds” of fear and anxiety that are preventing change, you make room for flowers and plants to grow in the garden that is your life. About Jackie SwainsonWhen I turned 50, everything that could happen did! And life suddenly was not what I had expected or planned. My youngest twin boys left on their missions, my husband started an addiction treatment program away from home and my son and his wife lost a new baby. I felt so alone. My family needed me, so I soldiered on, like I was “supposed” to do. But I didn’t have anyone present to minister to what I needed. I turned to my faith and my mom and dad and trusted friends. I journaled everything, and did come back to the surface. But along the way I experienced all the hard emotions, had to let go of some long held beliefs about myself, and step into change. It was a long, hard, but very rewarding process. And it is not over! I took this experience and used what I learned and became a Master Certified Life Coach so that I could help smooth the transition into this phase of life.I believe every midlife woman deserves a great life filled with joy, regardless of her circumstances. My experiences have fueled my mission to help you create the changes you desire. Let’s quiet the voices telling you you’re too old or forgotten. Instead, we’ll focus on creating a bright future – finding beauty from ashes (Isaiah 61:3). You’re not just surviving midlife. You’re about to thrive in it.Website: https://jackieswainsoncoach.com/Instagram: https://www.instagram.com/jackieswainsoncoach/ Facebook: https://www.facebook.com/Jackieswainsoncoach/ Find more meaning and joy in midlife journal prompts: https://jackieswainsoncoach.com/5-questions/ Connect with Molly ClaireMolly's Website: MollyClaire.ComMaster Coach Training 2025 Application Open Have a question or thoughts about the podcast? Don’t hesitate to contact Molly at:Instagram | Molly Claire Coaching IGmolly@mollyclaire.comFacebookMolly’s book: The Happy Mom Mindset: mollyclaire.com/bookPlease help Molly reach even more like-minded individuals! Simply post a review of the podcast on your favorite platform (or two). It is so appreciated.
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Feb 12, 2025 • 32min

175. Convert Clients Without the Sales Struggle with Kris Jones

It takes a lot of effort to run a business, especially when it comes to converting clients. On top of that, sales and marketing make many coaches uncomfortable–you just want to focus on doing the work that you love because you know you’re good with your clients. However, to work with people you truly connect with, you need a strategy to attract those clients without chasing them down.Today on the podcast, Kris Jones explains how easy it can be to convert clients so you can focus on doing what you love. She shares her “Less is more” approach to connecting with clients through storytelling in her new book, From Click to Client, and explains how to make your website the center of your marketing—so you become the obvious choice.4 steps to take you from click to clientKris outlines the 4 pillars of her book: mine, refine, design, and sign. Once you uncover your story through the mining for gold process, you can move on to refining that story and designing your website in the most effective way to convert clients. This all leads to signing the clients who will be a great fit, and who know you are the obvious choice for them.Step 1: Mine the gold of your storyYou know you have a compelling story, how do you bring out the most valuable elements to appeal to the clients you will connect with most? Step 2: Refine your messageTo fully craft your story, you have to polish the gold that you have excavated–this is the refining process. You edit out the noise and begin formulating the structure. This is where the “less is more” philosophy comes in. Step 3: Design your websiteThe way your story is presented on your website is extremely important to this process. Kris offers several tips to take your compelling, streamlined story and add elements to bring it to life without overwhelming a potential client.Step 4: Sign!This is where you get to reap all the rewards of steps one, two, and three. You sign clients and continue doing the work that matters to you–without the stress of sales!About Kris JonesMost coaches don’t have a marketing problem—they have a messaging problem. Your dream clients are likely visiting your website and quietly clicking away, not because your offer isn’t valuable, but because your story isn’t clear.After 23 years crafting stories for brands like Nike and Adidas, Kris Jones discovered a game-changing truth: a single, well-told story can replace all your marketing and double your revenue. As a hand-selected mentee of StoryBrand’s Donald Miller and founder of Red Door Stories, she’s helped hundreds of coaches transform their websites into 24/7 client-attracting machines.Her Signature Story-Selling System™ delivers real, measurable results:Scaling from $30K to $300K months300% revenue increases in under 90 daysPremium pricing with higher close ratesWaitlists filled—without ads or endless contentMarketing overwhelm ends when you tell the right story. Let Kris show you how.Website: https://www.reddoorstories.com/Instagram: https://www.instagram.com/reddoordesign/Facebook:https://www.facebook.com/reddoorportland/?fref=tsLinkedin: https://www.linkedin.com/in/reddoordesigns/Youtube: https://www.youtube.com/@reddoordesignPrivate Podcast: https://www.reddoordesigns.com/profit-storiesConnect with Molly ClaireMolly's Website: MollyClaire.ComMaster Coach Training 2025 Application Open Have a question or thoughts about the podcast? Don’t hesitate to contact Molly at:Instagram | Molly Claire Coaching IGmolly@mollyclaire.comFacebookMolly’s book: The Happy Mom Mindset: mollyclaire.com/bookPlease help Molly reach even more like-minded individuals! Simply post a review of the podcast on your favorite platform (or two). It is so appreciated.
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Feb 5, 2025 • 24min

174. Create a Plan of Action for Your Clients That Actually Works

When someone has a plan of action behind a goal or a desired outcome, they are more likely to achieve it. One of the things we want most for our clients is to be able to help them accomplish the change they seek through coaching, but creating a plan of action that actually works comes with challenges.In this episode, you'll develop a deeper understanding of why a plan of action is so important and what it means for your business now and long term. We will go through the elements of an effective plan an effective plan and how to create tangible, actionable steps your clients will follow through on.You can read the full show notes and access all the links here.How do you create a plan of action for your clients that actually works? When it comes to making action plans for clients there are many challenges that can arise.The goal is not tangibleYou struggle to keep your client on trackYour client resists goal setting altogetherWhat is the 4-part framework?1. Cognitive work. As coaches, we need to have an understanding of cognitive patterns and mind mastery when it comes to our clients. 2. Emotional resiliency. An understanding of how to be with your client and their emotions is crucial to this process. 3. Understanding of the nervous system. Greater resiliency and regulation are difficult to create when your client does not have nervous system awareness or connection to themselves.4. Creating aligned action. There is so much power in having a solid and clear plan of action that is supported with mind mastery, emotional resiliency, and understanding of the nervous system. 3 elements of an effective plan of actionThe 4 part framework for creating lasting change will help you understand how to make the change, but how can you implement this in a plan that your client will be able to stick to? There are three elements to a plan of action that works:Clarity and commitmentMastery of mindset and emotionAdaptable aligned actionAdditional resources for creating a plan of action that worksFor an even deeper dive into this topic, you can watch a goal setting and productivity webinar and complete the accompanying success guide with simple prompts to help you approach creating a plan of action.Connect with Molly ClaireMolly's Website: MollyClaire.ComMaster Coach Training 2025 Application Open Have a question or thoughts about the podcast? Don’t hesitate to contact Molly at:Instagram | Molly Claire Coaching IGmolly@mollyclaire.comFacebookMolly’s book: The Happy Mom Mindset: mollyclaire.com/bookPlease help Molly reach even more like-minded individuals! Simply post a review of the podcast on your favorite platform (or two). It is so appreciated.
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Jan 29, 2025 • 46min

173. How to go from Salesy to Genuine Human Connection with Nic Cramer

Mastering Sales Through Human ConnectionFor so many entrepreneurs who are starting out, it can seemdaunting to figure out how to make a sale without being salesy. It is essentialto understand that selling is serving and how to do it in a way that does notpush people into anything. Your job in sales is to build a human connection andhelp people to make a decision.Embracing Human Connection in SalesThe first thing to learn about sales is that sales are nottransactional. We are learning how to engage people to do something that theymay not want to do, but that gets them the result they are looking for. Peopleare not buying the thing we sell; they are buying the outcome and the result.Building a human connection and listening to what people are looking for allowsyou to help people decide whether to engage or not.The Power of ListeningAs salespeople, the goal is to step back from being overlyinterested in showcasing what we have to offer and instead focus on beinginterested in what the client needs. We want to be interested in them, not showoff how interesting we are. The conversations are not about you and what youhave to offer; they are about the client. By asking the right questions andbuilding a genuine human connection, you discover what truly matters to themand position your offer as a solution to their specific needs.Coaching Through ConversationsSales conversations mirror coaching sessions in many ways. Bothrequire the ability to guide individuals through uncertainties and help themreach clarity. You are not pushing someone towards a yes or a no. You aresupporting them in exploring what feels most aligned with their goals. You wantto help them make a decision that they feel good about.About Nic CramerNicole Cramer is a distinguished Sales Conversation Coach,Keynote Speaker, and Corporate Sales Trainer, celebrated for transforming salesthrough human connection and strategic language. As the former #1 salesexecutive nationwide at a Fortune 500 company, Nicole now channels herexpertise into coaching, where she empowers sales professionals andentrepreneurs to excel. Her approach focuses on integrity and the art ofconversation, enhancing clients’ ability to close deals and build lastingrelationships. Based in Nashville, Nicole leads TNC Speaking and Coaching, andhosts both a popular YouTube channel and a podcast, making her a prominentvoice in sales and wellness communitiesNic’s WebsiteConnect on InstagramAccess full show notes and all linksFree Masterclass: How to Create a Plan of Action for your Clients (that actually works!)
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Jan 22, 2025 • 31min

172. Cultivating Resilience to Support Your Ideal Life with Melanie Childers

Through mindful business designs and embracing balance, entrepreneurs can thrive in their ventures and build their ideal life.As entrepreneurs and as women, we often find ourselves taking on multiple tasks between work, family, and personal lives. This delicate balance can be especially challenging during economic shifts that affect business dynamics. Taking a resilient approach to creating your business and ideal life can help manage these uncertainties while continuing to carve out time for yourself.Embrace a Holistic Business ApproachResilience is built through embracing a holistic approach to your life and business. You want to create a business that supports your ideal life. Looking at your financial goals and how you want to be present for your family, and yourself are all important factors in avoiding burnout. This involves focusing on economic success, personal health, and family obligations. Ensuring that work habits are sustainable in the long term is vital.Prioritize the Vision and Values of Your Ideal LifeWhen you are creating the blueprint of what you want your business to look like, be sure that you are building your business around your life and not the other way around. If it is important to you to have a business that allows you the freedom and flexibility to be with your family, set that out in your plans and build your business around that goal. Be clear about what you want your business to look like and how it can integrate with your ideal life.Rest and Recharge for Optimal PerformanceRest is a vital component of entrepreneurial success. Many women operate well under high stress, but it doesn't allow you to be the best CEO you can be. You need to be calm and grounded to plan, delegate, and have brain space for bigger-picture ideas. Having regular downtime where you get to be creative and have thoughts outside of your business is essential for avoiding burnout and building your ideal life.Cultural Conditioning and Societal ExpectationsSociety's expectations of women have been to perform, meet deadlines, and make other people happy, all while supporting their families. This pressure to succeed is not sustainable or healthy. Take a step back from these expectations and realize what your priorities are. Ask yourself how you can align your actions with what you want your ideal life to be.About MelanieMelanie Childers is the Master Business Coach for values-led coaches, course creators, and CEOs. She helps you grow and scale your business while unf*cking internalized patriarchy and hustle culture ("make sure no one's mad at you, stay small and polite, work harder to prove yourself!") so you can have a sustainable, successful multi 6 or 7-figure business that supports you and your community without burning out.Melanie's WebsiteListen to the Original Episode
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Jan 15, 2025 • 33min

171. Strategies to Improve Your Coaching Business Client Experience with Laura Roeder

Business Hacks to improve your client experience and enhance your coaching business.These three hacks will help improve your coaching client experience and increase your professionalism.Think Like A Shop-Streamline Your Payment ProcessesThis may sound like a small change, but thinking like a shop can be a foundational change that elevates your client experience. Many coaches provide their services and then send an invoice later. This can lead to needing to follow up again and again and even needing to talk about an unpaid invoice during your coaching call, which is not what you want to spend your coaching calls discussing. Switching to a payment software or link that has clients pay and then schedule a call helps to take the uncomfortable process of following up about invoices out of the equation. It keeps things clear about what has been paid and what sessions were used.Let's raise the bar in the coaching industry by providing this improved client experience. Be clear about what you offer, give your clients an easy checkout, and have a clear process that tracks your client sessions without you needing to manage to add updates.Embrace Professional Scheduling ToolsUsing an automated scheduling tool or sending a calendar invite helps improve communication with your clients and enhances the client experience.If you spend time on these little things like manually sending email reminders, it is good to ask yourself what kind of business you are creating. If you are going to create a business, make it worth your time and make it worth your client's time. When your clients hire you, you are going to scoop them up. Let them know you've got them and will take care of whatever they need.Enhance the Onboarding ProcessYour onboarding process sets the tone for your client's journey with you. When you have a well-organized and clear onboarding process, you immediately bring your client experience up to a 10. You can establish trust and build a relationship right from the beginning. When you have your first session, your client can fully open up because you have already created a safe and trusting space.About LauraLaura Roeder is a lifelong entrepreneur and founder of several multi-million dollar bootstrapped companies. She is a founder of Paperbell, CoachCompare, MeetEdgar, Marie Forleo’s B-School, and LKR Social Media. Laura was named one of the top 100 entrepreneurs under 30 and has spoken about entrepreneurship at the White House. Laura believes in supporting entrepreneurship around the globe. She has travelled to South Africa as part of the Virgin Unites Branson Centre of Entrepreneurship where she offered guidance to budding entrepreneurs, and has spoken to students at the University of Southern California and Loyola Marymount University.Connect With LauraConnect with PaperBell28 Real Packages from Real Coaches Access Full Show notes and all links
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Jan 8, 2025 • 34min

170. Implementing Change: Navigating Emotions and Mindset with Mikki Gardner

As women, we often make parenting seem effortless, but it's not, not at all. There are things in our lives that we want to change and improve, maybe your co-parenting or how you show up as a mom. Perhaps you want to hit certain goals in your income, in your life, or in your health. I help people just like you implement change and growth in your life.Where do I begin? How do I start creating change?We hear more and more about the way we believe, how we think, and our mindset. It already often feels challenging to begin implementing change, and there becomes the question of what's the best way to approach it. There are many ways to approach implementing change, and you have to find the best option for you.Four Important Aspects of Implementing ChangeMindsetThe way we think about our lives creates our experiences. If we believe that we are not capable of doing a great job of raising our kids on our own, we will struggle more because we have that belief. The way we think about our life matters.  We all have experiences. Our brain turns these experiences into thoughts that seem to be absolute beliefs that become mindsets. It just happens. Mindset is just one of the ways you can implement change. Making shifts in how we think, not in a rose-colored glasses way, but in ways that truly serve you and help you experience more ease in your life.Awareness and attending to emotional needsBeing aware of your emotion set or the go-to emotions that you often experience. Understanding our go-to emotions sometimes allows a starting point for implementing change and cultivating a new emotion set that will feel and serve you better.Being Aware of Your Nervous System ResponsesOur nervous system can have some pretty big responses at times. It's important to be aware of what your nervous system activation looks like. You may have some triggering experiences, and you immediately feel heightened when something happens. There is emotion there, but it is more of a triggered response where things in your body feel somewhat out of your control or very automatic. Being aware of these moments will give us a better opportunity to work towards processing these emotions.Mikki GardnerMikki is a certified life coach who helps women become loving, strong, effective co-parents and create a life full of resilience, abundance and joy after divorce.Mikki's WebsiteListen to the Original Episode HereAccess full show notes and all links
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Jan 1, 2025 • 39min

169. Embracing Our Sexuality: A Journey to Self-Trust and Spiritual Connection

What do you believe is missing for us as women in terms of understanding our connection with our sexuality?There are two related piecesA deeply embodied way of livingA true experience(not just an intellectual understanding of sexuality)Nature is the original temple, and the modern world has severed us from the natural world, creating an even bigger wedge between understanding and embracing our sexuality. It has become easier to take from the earth because we are more removed from it. Trusting Our Intuition and reclaiming our sexualityThe female body has become fetishized, and women are shamed for their sexuality. We are taught not to live and trust our embodied knowing, intuition, and wisdom. These pieces are essential to reclaiming our sexual energy and embracing our sexuality. Fearing the Embodied KnowingIn the past, women were trade healers and medicine keepers for their communities. This inherent knowing threatened the early inception of the church, which wanted to control the body. Midwives and healers became demonized and were even hung and burned.But, there are pockets of opportunity to build self-trust in this space from which we have been taught to fear and push away.As women, we have learned to fear our own pleasure. So many women feel embarrassed by their own pleasure, both sexual and sensual. Often, this fear comes from a radical unknowing, a radical discomfort with our pain. The practice of coming home to our pleasure and embracing our sexuality has so much to do with building a capacity.Building a CapacityBuilding the capacity in the body to hold more pain and, ultimately, pleasure comes back to doing work with your nervous system. Our nervous systems are calibrated to what's familiar, even if it is unpleasant. When you tie in the longstanding ancient negativity bias, we tend to be a lot more comfortable with an amputated pleasure range. The gateway to expanding that pleasure range is through discomfort.How can we sit with and cultivate the ability to be with discomfort? How do we feel clean pain without adding the story of dirty pain? How do we become present to the beautiful, tenderizing emotion of Greif? Grief is such a portal to pleasure. Grief, pleasure, and erotic potential are all interwoven because they all come down to building capacity in the bodyKirstin Hotelling ZonaKirstin Hotelling Zona, PhD, is a double-certified Life and Leadership Coach, Founder of Full Potential Coaching, LLC, and Trusted Advisor to conscious leaders and changemakers who yearn to feel fully alive. She is a trauma-informed Vitality Mentor and specializes in creating safe spaces in which her clients and students feel deeply seen, lovingly challenged, and profoundly empowered. Drawing on 25 years as an award-winning university professor, poet, and community builder, Kirstin brings a wealth of knowledge about human potential and the creative process to her passion for helping others thrive. Host of over 20 women’s retreats, Kirstin loves working with women in sacred community and holding space for transformation.Kirstin's WebsiteSafety Within: A Guided Meditation for Difficult TimesThe Sex Retreat3/20-3/24, Riviera Maya, with Kirstin Hotelling ZonaLearn about and register for The Sex RetreatQuestions about the retreat?Contact Kirstin directly via text: 1-309-829-3222Access full show notes and all links
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Dec 18, 2024 • 27min

168. Essential Tax Advisor Strategies to Improve Your Coaching Business’s Financial Foundation with Sandy Tapia

A tax advisor offers strategic planning to maximize your financial success.As the end of the year approaches, there are key things you can do with your coaching business that could have a pretty big impact on the taxes you pay this year. Having a handle on your numbers and knowing how to handle tax advantages means more money in your pocket and a better quality of life. This is where the expertise of a tax advisor comes in. They will help you be smarter with all the hard work you're putting into your coaching business.Tax Advisor vs. Tax PreparerYou can go find someone to prepare your taxes. However, there is a big difference in your financial strategy between a tax preparer and a tax advisor. As a coach building your business, you wear so many hats! And there are far too many skills to learn at once. When it comes to being smart with your taxes and money, make sure to get the right help from the beginning. Tax Preparer: They will take the information that you give them and prepare and file your taxes for you.Tax Advisor: They have a conversation with you to learn about your business and spending habits. They identify things in the tax code that are allowed based on your life and business activity and give you recommendations on what to invest in.When you work with a tax advisor, you are not only looking at this year's tax return but are setting long-term financial goals and putting strategies in place. We are always conscientious about what we are spending money on, and hiring a tax advisor can seem like another expense that is a nuisance. There’s great news for you! Sandy will evaluate if working together is really going to be a financial benefit before you hire her. Yes, that’s right - it’s a guaranteed return on the investment. Bookkeeper vs. AccountantAs you build your coaching business, you’re likely tracking finances (or using a bookkeeping service to do so). Did you know that there is a significant difference between a bookkeeper and an accountant when it comes to building your financial strategy?Bookkeeper: They are trained in how to use the software that tracks your expenses. They might manage billing and payroll.Accountant: Accountants, on the other hand, use bookkeeping records to provide in-depth financial analysis. They will check for errors to make sure that your financial statements are correct and can give you strategies about cash flow and where you can cut spending.While bookkeepers lay the foundation with meticulous record-keeping, accountants build on that to guide financial decision-making.Sandy TapiaSandy Tapia is the founder of SPT Business Consulting LLC. She is a seasoned certified public accountant (CPA) and business professional with a strong academic background and over 20 years of hands-on experience in financial compliance, auditing, accounting, and tax reporting. Sandy's WebsiteBook a Free Exploratory Call HereAccess Full Show notes and all Links
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Dec 4, 2024 • 42min

167. The Happy Mom Mindset with Molly Claire on The Calm Mom Podcast with Michelle Grosser

What does it mean to you to be a “happy mom”? What about a confident mom? A consistent mom?If you are struggling with worth or direction as a mom who is doing all the things, you don’t want to miss this episode.Michelle GrosserMichelle is a pastor, Master Life Coach, wife and mama, nervous system nerd, podcaster, attorney and deep believer in curiosity and self compassion.Michelle's WebsiteListen to the Original Episode HereConnect with Molly ClaireMolly's Website: MollyClaire.ComMaster Coach Training 2025 Application Open Have a question or thoughts about the podcast? Don’t hesitate to contact Molly at:Instagram | Molly Claire Coaching IGmolly@mollyclaire.comFacebookMolly’s book: The Happy Mom Mindset: mollyclaire.com/bookPlease help Molly reach even more like-minded individuals! Simply post a review of the podcast on your favorite platform (or two). It is so appreciated.Access full show notes, transcripts and all links

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