Strictly Business

Chuck Lorre, one of the most successful writer-producers in the history of television, developed new writing muscles and found a fresh source of joy as he branched out into streaming series with Netflix’s “The Kominsky Method” and CBS’ single-camera comedy “Young Sheldon.” Here Lorre compares the creative process in streaming and broadcast TV. He also offers frank thoughts about the prolonged battle between the Writers Guild of America and Hollywood’s largest talent agencies. Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

Construction is underway in Los Angeles on Hollywood Park, a nearly 300 acre complex that will be the site of the city's NFL teams, SoFi Stadium. But this isn't just another development project. Jason Gannon, managing director of the Los Angeles Sports & Entertainment District, oversees a $10 billion build poised at the cutting-edge of live entertainment. Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

Evan Shapiro, president of National Lampoon, discusses the effort to revive National Lampoon as a comedy content studio, starting with the Dec. 19 relaunch of "The National Lampoon Radio Hour" as a podcast. Shapiro details the plan to embrace National Lampoon’s storied legacy to generate a new breed of "twisted mainstream" comedy projects in various media. Shapiro also details the company’s recent struggles and how his partners at PalmStar Media aim to restore the lost luster of the company that inspired (and staffed) the original "Saturday Night Live." Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

WarnerMedia's CTO shares his perspective on what it takes to launch a massive streaming platform in a cluttered competitor environment. He discusses balancing the many brands under AT&T's umbrella as well as making space for human curation inside HBO Max, which launches next May. Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

Abrams Artists Agency chairman Adam Bold discusses why his company signed the WGA code of conduct that allowed his employees to resume representing writers, his broader observations on the standoff, and why he decided to get into the talent agency business just over a year ago. Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

The megaphone of social media has brought dramatic changes to the business of public relations. Sean Cassidy, president of New York-based public relations and marketing firm DKC, discusses the new rules of engagement in image-making -- and image protecting -- for individuals and corporate brands. “This is not an industry for people who panic,” Cassidy says. Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

Local broadcast TV stations are struggling to draw big audiences in daytime as fragmentation and an ever-growing number of programming options takes its toll. Frank Cicha, executive VP of programming for Fox Television Stations, discusses how one of the industry’s largest station groups adjusted its approach to program development in response to big shifts in the marketplace. Cicha also weighs in on the growth of the digital multicast network business and how life at Fox Corp. has changed since Disney’s acquisition of 21st Century Fox. Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

Akamai CEO Tom Leighton illuminates the complexities of working with media companies to transmit their content to consumers as quickly as possible. While Akamai may be seeing record Internet traffic now, he notes that the future of digital transmission has barely begun. Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

Bill Abbott, president and CEO of Hallmark Channel parent Crown Media Family Networks, has the difficult job of navigating the independent cable TV group through unprecedented upheaval in the pay TV marketplace. He speaks candidly about the competitive disadvantage that Crown Media faces against larger competitors who have greater sway with distributors. The business climate has only gotten tougher following the latest burst of mega media M&A deals. “If we have a difficult time seeing a path forward in this linear environment than there’s something wrong with the system,” he says. Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

When the upcoming new streaming service Peacock launches next year, NBCUniversal will find itself with an opportunity to rethink how advertising works freed of the constraints of the legacy linear TV world. The company's ad czar is joined by Accenture's Mike Chapman for a conversation about how innovation is changing NBCU's approach from its CFlight initiative to next year's Summer Olympics. Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.