CEO Greg Laemmle describes what it has been like to keep his chain of seven arthouse theaters afloat as they remain dark for a fourth month amid a COVID-induced shutdown. Having already laid off nearly 200 employees, he has begun to explore selling some of his properties to keep the 82-year-old family business going. Regardless, Laemmle believes moviegoing will return post-COVID and he is also hopeful his budding foray into virtual cinema will be there for the long term.
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