The Internet Marketing Podcast

In today’s episode, Andy is joined by Dara Fitzgerald, Analytics Director and co-founder of Measurelab.Dara provides us with an overview of the Google Analytics 360 Suite and introduces us to its new products and tools. This involves, among others; Optimize 360,Data Studio 360 and Audience Centre 360. Dara also discuss the benefits of the Google Analytics 360 Suite for the industry and what he predicts for the future of the suite. Hosted on Acast. See acast.com/privacy for more information.

How can you compare the technical SEO role to makeup? That’s what Andy and Clayburn Griffin, who talks to us from New York, discuss in this episode. Clayburn says that people use make up to look more attractive and it’s the same for your website using technical SEO to look more attractive to search engines… At some point it stops and there is nothing more that can be done; that’s when you have to use other methods to increase your website’s attractiveness. Using this example, Clayburn gives insider advice and also talks about how to keep a good balance between technical and non-technical SEO in your approach. Hosted on Acast. See acast.com/privacy for more information.

Today’s topic is about integration in digital marketing. Lexi discusses the greatest opportunities in integrating communications and whether the PR industry or the SEO industry would swallow the other up at some point?Lexi also discusses her contributions to a book called ‘The Internet Of Women’. She introduces us to the subject, provides an insight into the book and talks about some of the experiences she and other women have had working in technology. Hosted on Acast. See acast.com/privacy for more information.

This week Andy is joined by Guy Andefors, co founder of Wildheart Media, to talk about The Curse of Knowledge and how can this have an impact on your website. Guy talks about the concept of "Curse of Knowledge" and the things you can do to overcome it, listing some of the common mistakes that businesses make. Guy also explains that failing to acknowledge this as an issue could not only affect the content on a website but also the conversations that you have with clients. Hosted on Acast. See acast.com/privacy for more information.

In today’s Podcast, Murat Yatagan, Ex-Search Analyst for Google summarizes, with 5 pillars, the importance of creating high quality content and how to get the most out of it. Murat also shares his tips and advice on publishing content intended for users, rather than for search engines and describes the best way to combine this content approach in alignment with Google’s compliance guidelines. Hosted on Acast. See acast.com/privacy for more information.

In today’s episode Andy is joined by Tori Cushing, Marketing Strategist at Annielytics, to talk about Google Analytics social reports and the insights they can provide. Tori explains that Google Analytics is a very powerful tool, but that it is useless unless we get campaign tagging right. As such, she shares some of her tips and a clear process to make sure all your campaigns are properly attributed to the right source. She also discusses Social Conversions and clarifies the difference between Assisted and Direct conversions.Links:1. Demystifying Social Reports: http://www.annielytics.com/blog/analytics/demystifying-social-reports-google-analytics-video/2. Multi-Channel Funnels api: http://www.annielytics.com/blog/analytics/multi-channel-funnels-acquisition-reports-dont-get-along/3. Guide to Channel Groupings: http://www.annielytics.com/guides/definitive-guide-to-channel-groupings-google-analytics/4. Guide to Campaign Tagging:... Hosted on Acast. See acast.com/privacy for more information.

In todays episode, Andy is joined by Christiaan Solcer, CMO at startpage.com, ixquick.com (a private search engine) in the Netherlands. Chris talks about how Private Search Engines work and the challenges it gives him as CMO as well as his predictions for the future of search. Like the podcast?Let us know @SiteVisibility Hosted on Acast. See acast.com/privacy for more information.

Today we are joined by Peter Abraham & Ben Salmon, who are two out of the three co- founders of Crank.Extensively discussing the important of customer experience, they give us their unique insights into how they measure customer engagement. Plus, we hear about how the start-up balances their budget, resource and time all whilst keeping customers happy.As a bonus, you’ll learn their secret on how to ensure your data guys and marketing guys can not only co-exist but flourish and work together more effectively for your business. Like the podcast?Let us know @SiteVisibilityConnect with the Crank team here:https://twitter.com/peterjabraham?lang=en-gbhttps://twitter.com/bensalmon?lang=en-gbhttps://www.linkedin.com/company/wearecrankhttps://twitter.com/wearecrank Hosted on Acast. See acast.com/privacy for more information.

In today's episode, Andy introduces Neil Cole, who is an award winning stand-up comedian, actor and producer. Neil talks about how and why using social media as a tool to get work, selling tickets, trying out new jokes etc. is so profitable. They also talk about common practice among comedians when it comes to social media promotion as well as the differences between Facebook and Twitter when it comes to self-promotion. Hosted on Acast. See acast.com/privacy for more information.

In this week’s episode, Andy speaks to digital marketing and Business Development professional Simon Swan about the importance of knowing and truly understanding your audience.Here Simon covers the creation and use of personas and psychographics, and discusses the kinds of tools that can help you build an understanding of your audience, such as Google Analytics, BuzzSumo and Facebook. To top things off, Simon provides a simple 6-step plan for developing an audience profile. Hosted on Acast. See acast.com/privacy for more information.