The Internet Marketing Podcast #357: Interpreting social data via GA
Sep 5, 2016
20:27
In today’s episode Andy is joined by Tori Cushing, Marketing Strategist at Annielytics, to talk about Google Analytics social reports and the insights they can provide. Tori explains that Google Analytics is a very powerful tool, but that it is useless unless we get campaign tagging right. As such, she shares some of her tips and a clear process to make sure all your campaigns are properly attributed to the right source. She also discusses Social Conversions and clarifies the difference between Assisted and Direct conversions.Links:1. Demystifying Social Reports: http://www.annielytics.com/blog/analytics/demystifying-social-reports-google-analytics-video/2. Multi-Channel Funnels api: http://www.annielytics.com/blog/analytics/multi-channel-funnels-acquisition-reports-dont-get-along/3. Guide to Channel Groupings: http://www.annielytics.com/guides/definitive-guide-to-channel-groupings-google-analytics/4. Guide to Campaign Tagging:...
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