Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

In this engaging discussion, Charles Spence, an Oxford professor and the mastermind behind 'Gastrophysics,' dives into the fascinating world of multisensory perception. He reveals how sounds, visuals, and even weight can drastically alter our taste experiences. Highlights include experiments demonstrating that crunch affects snack perception and that heavier items are perceived as more premium. Spence also touches on how sensory marketing can reshape consumer behavior in retail and explores the cultural history of foods like pineapples and celery.

Nir Eyal, the author of 'Hooked' and 'Indistractable,' is a leading expert on habits and behavioral design. He discusses how brands can cultivate lasting customer habits through the Hook Model, highlighting the importance of internal triggers and variable rewards. Eyal dives into how digital products can engage consumers more effectively than physical ones, emphasizing personalized experiences. He also connects ancient survival strategies with modern consumer behavior, sharing insights that can transform brand marketing strategies.

In this episode we explore the behavioral science principles behind Aviation Gin’s success. In particular we look at why humor is such an effective (but underused) tool for brands. We cover work by Nisbett on the halo effect that shows if a brand improves its standing in one particular metric (like being funny) it will improve even unrelated characteristics, such as being perceived as trustworthy or modern.

Roger Dooley, author of "Brainfluence" and "Friction," dives into the fascinating world of neuromarketing. He emphasizes the need to make desired customer behaviors as easy as possible to boost engagement. Experimentation and prioritizing behavioral biases are critical for brands. Dooley discusses the delicate balance between self-service options and human interaction in retail. By analyzing industry giants, he illustrates how reducing friction can lead to increased sales and highlights the importance of integrating behavioral science into effective marketing strategies.

Discover how Eleven Madison Park became a culinary icon through the lens of behavioral science. Explore the concept of 'unreasonable hospitality' and the peak-end rule that shapes unforgettable dining experiences. Learn about their innovative approach to personalized service, creating memories that linger long after the meal. The importance of thoughtful gestures over extravagant costs is emphasized, illustrating how genuine connections foster customer loyalty. Dive into the power of small rewards in forming lasting impressions for diners of all ages.

Join Sarah Carter, Global Planning Partner at Adam and Eve DDB and co-author of 'How Not to Plan,' as she delves into the fascinating world of behavioral science in marketing. She discusses how to effectively encourage healthier choices like eating vegetables and practicing safe sex. With insights on emotional engagement through music and storytelling, Sarah highlights innovative campaigns like 'Eat Them to Defeat Them' that make vegetables appealing to kids. She also explores the significance of empowering agency and tailored messaging in advertising.

Discover the fascinating behavioral science behind the successful launch of a healthier Kraft Mac and Cheese. Learn how the brand overcame the challenge of maintaining taste expectations while reformulating its recipe. Explore innovative packaging strategies designed to catch shoppers' eyes, leveraging the allure of face-like shapes. Dive into the power of subtle marketing tweaks that improve consumer perceptions and engagement. Plus, enjoy nostalgic anecdotes about beloved childhood meals, sparking warmth and connection.

In this conversation, Todd Rogers, a Harvard professor and behavioral science expert, shares insights on effective communication strategies. He reveals the surprising power of brevity, showing how shorter messages lead to higher engagement. Todd emphasizes the importance of clarity and design in writing, and how simple language can boost comprehension. He also discusses innovative memory aids used in marketing, like themed signage in airports, highlighting the responsibility of marketers to prioritize user experience. Prepare your writing to be more engaging with Todd's practical tips!

The podcast dives into how Pret a Manger rebounded after the pandemic, leveraging behavioral science to boost success. It explores the sunk cost effect and the allure of variable rewards that bolster customer loyalty. The discussion also highlights the evolution of Pret's loyalty programs and the impact of employee empowerment on enhancing customer experiences. Listeners will discover innovative membership models and pricing strategies that cater to consumer psychology, showcasing how adaptability can drive engagement in challenging times.

Seth Stephens-Davidowitz, an economist and data scientist known for his New York Times bestselling book, shares fascinating insights into human behavior using big data. He explains why traditional questioning often misses the mark in understanding motivations. The discussion includes the surprising role of height in online dating and NBA success, the influence of AI on creativity, and how effective data use can transform marketing strategies. Seth also emphasizes luck and timing's unexpected impact on success while highlighting the need for persistence.