Welcome to episode 190 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken is interviewed by Tanner Jones, Host of the LAWsome Podcast by Consultwebs. Ken and Tanner discuss PILMMA’s recent study on How Consumers Choose a PI Lawyer.  Ken Hardison is known as the “Millionaire Maker” for a reason. He has helped lawyers across the country double, triple, or quadruple their law practices and income. Ken teaches law firm owners the insights, knowledge, and critical strategies of Legal Marketing and Management that can only be learned in the trenches of real law firm success. With over 30 years of legal experience, Ken has personally grown and sold two seven-figure law firms. Ken has shared his knowledge and experience with attorneys, helping them experience exponential growth, increased profits, and ethical market preeminence.     What you’ll learn about in this episode: Insights on law firm consumer behavior studies Conducting a study on personal injury consumer behavior Characteristics clients seek in law firms Trends in Personal Injury Marketing Top Tips to resonate with PI Clients   Resources:  https://www.consultwebs.com https://www.youtube.com/watch?v=yzh8MepnLdk&list=PLE4Q2ufz2OSEuIJQvysVbUwdEWk9tGoza&index=5   Consumer Report:  https://online.flippingbook.com/view/778438206/   Additional Resources:  https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 189 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down for another solo cast to discuss one of his favorite topics – Mastermind Groups and how they can help your Law Firm succeed.  Ken Hardison is known as the “Millionaire Maker” for a reason. He has helped lawyers across the country double, triple, or quadruple their law practices and income. Ken teaches law firm owners the insights, knowledge, and critical strategies of Legal Marketing and Management that can only be learned in the trenches of real law firm success. With over 30 years of legal experience, Ken has personally grown and sold two seven-figure law firms. Ken has shared his knowledge and experience with attorneys, helping them experience exponential growth, increased profits, and ethical market preeminence.     What you’ll learn about in this episode: Learn how a Mastermind Group is valuable to your firm Know the benefits to being in a Mastermind Group The importance of tracking numbers and setting benchmarks What it means to be an authentic Mastermind Group Understanding the “Mastermind Effect”   Resources:  https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 188 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Roux Advertising’s President, Eric Morgan to discuss the importance of building a winning marketing strategy.  As the President/CEO of Roux Advertising, Eric takes a strategy first approach to building marketing campaigns that grow call and case volume for his law firm clients around the U.S. In this method, his 29 years of strategy mapping, account management, media buying and creative production, across legal marketing and other categories, brings clarity, accountability, and a healthy return to marketing campaigns. He applies his award-winning data-driven campaign building to client initiatives across offline, online, non-traditional, and community outreach advertising efforts. His insights and approach have helped deliver successful marketing strategies and media campaigns for brands across the U.S., including Morris Bart, LLC, Frank D. Azar & Associates, The Law Office of Craig Goldenfarb, Wayne Wright Injury Lawyers, Shelly Leeke, Harrahs Casino, Louisiana Office of Tourism, Hotel Monteleone, and Visit Baton Rouge.  Eric earned an M.B.A. at Tulane University and a B.A. from Loyola University in Advertising Communications with a minor in Marketing. With over 28 years of strategy, advertising and media buying experience, Eric regularly speaks on the topics at conferences. In 2009, he was named Top Executive of the Year by the Advertising Club of New Orleans. He has taught Advertising Media Planning in Loyola Universitys Communications Department and is a fellow of Loyolas Institute for Environmental Communications and the Institute of Politics. Eric sits on the Board of Directors of the Go.Be., supporting entrepreneurial minority small business owners, and is a past board member of Louisiana Chapter of the Entrepreneurs Organization and the Tulane Association of Business Alumni.     What you’ll learn about in this episode:   Learn how to make your law firm stand out Understanding your brand and your unique value proposition What it means to create a Brand Strategy Learn what “Strategy” is not Why building long-term relationships is crucial for your law firm   Resources:  https://rouxadvertising.com/ https://www.facebook.com/RouxAdvertising/ https://twitter.com/RouxAdvertising https://www.linkedin.com/company/rouxadvertising/   Additional Resources:  https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 187 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down to do a solo cast to discuss the importance of mastering Referral Systems in your Law Firm.  Ken Hardison is known as the "Millionaire Maker" for a reason. He has helped lawyers across the country double, triple, or quadruple their law practices and income. Ken teaches law firm owners the insights, knowledge, and critical strategies of Legal Marketing and Management that can only be learned in the trenches of real law firm success. With over 30 years of legal experience, Ken has personally grown and sold two seven-figure law firms. Ken has shared his knowledge and experience with attorneys, helping them experience exponential growth, increased profits, and ethical market preeminence.     What you’ll learn about in this episode: Learn why you should implement referral systems What types of referrals you could be utilizing in your firm How great client service can create lasting relationships The importance of creating a Client Advisory Board How to keep top-of-mind awareness with your past clients   Resources:   https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 186 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Keith Dyer from LawFirmBuilder to discuss how growing your business will help you grow your law firm.   Born and raised in North Carolina. Keith owned an Ad agency for 23 years with clients like ECU, the Wyndham Championship and Lorillard Tobacco. Keith started his own Fractional CMO, LawFirmBuilder and has been doing that for the last 10 years.     What you’ll learn about in this episode: Learn what it means to be a Fractional CMO How LawFirmBuilder can help your law firm Why top-of-mind awareness marketing is important Benefits of hiring a Fractional CMO Learn the difference between a CMO and Marketing Director   Resources:  https://lawfirmbuilder.com/ https://www.facebook.com/lawfirmbuilder https://www.linkedin.com/in/keithdyercmo/   Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 185 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Matt Hill and Chad Hill to discuss how you can co-pilot your law firm with AI to grow your law firm.  Matt Hill focuses his practice on representing the disabled veterans. He represents veterans and their dependents across the nation. In addition to representing the disabled, Mr. Hill is a recognized authority on VA law.  He has authored several books on VA service connected benefits. Matt gives presentations across the nation on VA disability compensation. He is the treasurer for the board of directors of the National Organization of Veterans Advocates (NOVA). Chad Hill is the CEO of LawOps.ai. He has spent his career at the intersection of marketing and technology. He grew up working at his parent's PI and SS law firm.     What you’ll learn about in this episode: How Matt and Chad got started with AI Learn what Lawops.ai can do for your law firm Why you should utilize AI tools to increase your staff’s productivity The risks to using AI tools in the courtroom How AI and offshore are going to reduce staffing overhead     Resources:  https://www.lawops.ai/ https://www.hillandponton.com/ https://www.linkedin.com/in/matthew-hill-317b8a58/ https://www.linkedin.com/company/lawops/   Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 184 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Mirena Umizaj from Mirena & Company, to discuss how you can diversify your law firm by growing your firm’s inventory.  In the past decade, Mirena successfully deployed a billion dollars to law firms nationwide. She has worked on the largest class-action suits and mass tort settlements in the United States, including the BP Oil spill, IVC Filter, Mesothelioma, Transvaginal Mesh, RoundUp, Hernia Mesh, Boy Scouts, Opioids, Human Trafficking, Route 91-Las Vegas Shooting, Military Earplugs, Talcum Powder, and JUUL litigations.  Mirena is also a Settlement Planning specialist who goes beyond the standard legal conventions, infusing thoughtful and flexible options to clients who receive a recovery. Whether for the Plaintiff or Firm, she improves their bottom line, helping them achieve financial goals of any size and nature. Best of all, her compassion for the plight of the claimant sets her above the rest as she ascertains their well-being through the entire process of the litigation. Mirena’s knack for finance and heart to serve provides firms and plaintiffs with holistic, intuitive, and integrated planning to create cutting-edge portfolios. To bring it all full circle, Mirena supplies firms with comprehensive legal concierge services by giving Plaintiffs and Attorneys smooth procedures, detailed reports, and systems of navigating legal planning and funding complexities. By her awareness of market trends and how it affects all aspects of the law she offers a strategic edge in civil justice. She has the wherewithal, drive, discipline, and passion for directing and participating in cases that change our world. Mirena’s career began in UNICEF, working as a translator for American troops who assisted Kosovos genocide victims. She subsequently found her way into the US Department of Justice & Immigration, paving the way for her outstanding reputation today. At the young age of 17, Mirena immigrated to the United States from Albania. She earned her degree with honors in International Relations and Communications, graduating from Rollins College in Winter Park, Florida. She fluently speaks three languages, frequently traveling between the US and Europe.     What you’ll learn about in this episode: How Mirena got started in the legal business Learn how to grow your inventory Why you should think of your law firm as a business You should stop resisting CFO’s How Mirena & Co help law firm owners   Resources:  www.mirenaandco.com https://www.facebook.com/MirenaandCo/ https://www.linkedin.com/company/frameless-consulting-llc/ https://www.instagram.com/mirenaandco/   Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 183 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Hamid Kohan from Legal Soft, to discuss the many moving parts of AI and how this is going to impact your Law Firm.    Hamid Kohan is a serial entrepreneur, public speaker, and award-winning author, with a track record of scaling law firms of all sizes. Hamid started his career in Silicon Valley where he served as Director of Business Development of Sun Microsystems, working alongside Eric Schmidt (Google CEO), Carol Bartz (Yahoo CEO). Hamid was then recruited to serve as the president of Web Radio, Growing the business to a valuation of $1 Billion, and eventually taking the company public on the New York Stock Exchange. Currently, Hamid serves as the president and CEO of Legal Soft, leading the company in its efforts to revolutionize the legal industry. Hamid is also the founder of Magic Law Group, a premier nationwide law firm specializing in the areas of personal injury, lemon law, employment law, and workers compensation.     What you’ll learn about in this episode: Who Legal Soft is and what they offer How ChatGPT is only one part of the AI era How AI is going to impact your law firm Using AI from Discovery to the Verdict in a trial Learn how to reduce your overhead by hiring offshore   Resources:  https://www.facebook.com/legalsoftsolution https://www.linkedin.com/in/hamid-kohan-0367276/ https://legalsoft.com/   Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 182 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Kaitlin Nares, Partner and Founder of Hagen Nares PLLC, to discuss what it means to be efficient during a time Kaitlin calls “The Great Resignation.”  Kaitlin Nares is a partner and founder of Hagen Nares PLLC. Kaitlin is known for her compassion, professionalism, and clear communication. Kaitlin co-founded Hagen Nares PLLC as the culmination of her passion for the law and her desire to help families that have been severely injured at no fault of their own. Kaitlin empathizes with her clients because she identifies with her clients. As a mother, Kaitlin understands that countless people are waking up in the middle of the night worried about themselves or their injured spouses and children, mounting medical bills, missed calls from debt collectors, lost work, and the run-around from insurance companies. Kaitlin believes that these people deserve a caring and patient advocate. Kaitlin is experienced going toe to toe with the nation’s largest insurance companies. These companies have chosen profit over safety resulting in catastrophic consequences for families. Kaitlin's area of expertise includes truck wreck litigation and traumatic brain injuries. These are some of the toughest civil cases. They require a mastery of the laws, regulations, science, and medical literature. Kaitlin is a trial lawyer and willing to hold these large companies accountable. Her goal is to change laws and policies to make our communities safer. Kaitlin prioritizes communication and understanding, and values honesty and trustworthiness. Kaitlin lays out for her clients the complicated process of collecting against insurance companies. She then educates her clients on their diagnosed injuries and paints a picture of their medically recommended long-term treatment needs. Along the way, Kaitlin takes over the frustrating, and many times, disheartening, phone calls with insurance adjusters. She communicates with her clients during each step of the process so they can make well-informed legal decisions. Kaitlin is trial tested and will advocate for your family.  Kaitlin serves on the board of Colorado Trial Lawyers Association and is a member of the American Academy of Justices Traumatic Brain Litigation section.  Kaitlin resides in Denver, Colorado and enjoys exploring the Rocky Mountain region. Kaitlin loves spending time with her two babies- 23-month-old Brody Parker and 7-month-old Noah Kennedy.     What you’ll learn about in this episode: ·         How Kaitlin started with her Law Firm ·         Why it’s important to have a specialized area of practice ·         Learn how to build a good culture with remote employees ·         The importance of tracking monthly KPI’s ·         Becoming more efficient with less meetings   Resources:   www.HNTrialLaw.com https://www.instagram.com/coloradolawyermom https://www.facebook.com/hagennares https://www.linkedin.com/in/kaitlinnares/   Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 181 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Gregg Goldfarb, host of Cut to the Chase; to discuss what the new Insurance Law means for Florida Attorney’s.  Gregg Goldfarb is an accomplished attorney who has been fiercely advocating for injured clients for 25 years. He has a proven track record of success, having helped thousands of clients in complex litigation cases, securing millions of dollars in compensation for their injuries. Gregg's expertise covers a wide range of cases, including whistleblower litigation, mass tort claims, accidents, PIP insurance claims, and civil rights claims. In addition to his legal work, Gregg is also a respected member of his community. He has been an advocate for the disabled community for over 15 years and has served as the past President of the South Florida Center for Independent Living. Gregg has also founded an environmental non-profit called Clean Miami River, further showcasing his dedication to making a positive impact. With a bachelor's degree from the University of Virginia and a law degree from the University of Miami School of Law, Gregg has a wealth of knowledge and experience. He has worked on over 3,000 legal cases in state and federal court, ranging from defective product cases to police misconduct cases. Moreover, Gregg Goldfarb is the host of the podcast Cut to the Chase, which focuses on compelling legal and public interest news, as well as science. The podcast features interviews with industry experts discussing current breaking news in the legal world, and sometimes even covers basic information on matters ranging from science to insurance. As of late last year, Gregg has produced over 100 episodes of Cut to the Chase, showcasing his passion for informing and educating his audience.   What you’ll learn about in this episode: Learn How Gregg got started as a Lawyer Why Gregg started his podcast Cut to the Chase What the new insurance law means for you How to pivot with the changes in the legal industry Marketing and how it has changed in the last 10-15 years   Resources:  https://www.youtube.com/channel/UCvh1RvBY7j8nb8d23nk0OlA https://www.instagram.com/masstortguy/ https://www.cuttothechasepodcast.com/ www.gregggoldfarb.com https://markets.businessinsider.com/news/stocks/miami-attorney-gregg-goldfarb-reaches-100th-episode-milestone-with-his-cut-to-the-chase-podcast-1031991431 https://www.accesswire.com/viewarticle.aspx?id=730206 https://www.linkedin.com/in/gregggoldfarb/ https://twitter.com/GreggMGoldfarb https://www.facebook.com/GreggGoldfarbLLP Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind