Grow Your Law Firm

Welcome to episode 216 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken speaks with Frankie Fihn, a digital marketer with a strong background in SEO. With 16 years of experience, Fihn has developed a deep understanding of retargeting and its benefits. He emphasizes the importance of using multiple creatives and variations in retargeting ads to avoid overwhelming potential customers and make them feel like they are learning about the firm organically. Fihn's perspective is shaped by his successful experience in digital marketing, where he strategically retargeted ads across different platforms and showcased the best testimonials and information videos to increase conversion rates.     What you’ll learn about in this episode: Importance of Brand Repetition in Law Firm Advertising: - Brand repetition is crucial for capturing potential clients' attention. - Bold marketing efforts, including retargeting, are key to success. What is Retargeting and How it Works: - Retargeting targets individuals who have previously engaged with a website. - It uses tracking codes to show personalized ads based on browsing habits.   Implementing Effective Retargeting Strategies: - Use a variety of creatives and testimonials across different platforms. - Ensures potential clients see different aspects of the firm, building familiarity and trust. Benefits of Retargeting for Law Firms: - Targets individuals already interested in the firm's services, making it cost-effective. - Increases brand authority and credibility, leading to higher conversion rates. Challenges and Considerations in Retargeting: - Avoid repetitive ads to prevent potential clients from feeling stalked. - Navigate platform restrictions and seek expert advice for successful campaigns.   Resources:  Business Facebook: Facebook.com/frankie.fihn/ X/Twitter Handle: @frankiefihn LinkedIn Profile: LinkedIn.com/in/frankfihn   Additional Resources:  https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 215 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken speaks with Andrea Belk Olson, a distinguished professional in customer experience improvement and founder of Pragmatic, a company committed to enhancing customer experience across various businesses. She shares her expertise through her Customer Mission podcast, Harvard Business Review, and other platforms. Olson's perspective on improving customer experience is shaped by her belief in the universality of a great customer experience, regardless of the industry.   Trained as a behavioral scientist, differentiation strategist, and customer-centricity expert, she teaches executives the art and science of strategic differentiation through understanding customer and organizational behavior. Andrea is the author of What to Ask: How to Learn What Customers Need but Don’t Tell You and an ongoing contributor to multiple major publications, including Harvard Business Review, Entrepreneur Magazine, INC., Chief Executive Magazine, and Rotman Business Magazine (University of Toronto). She is also literally a world traveler, having worked in over 12 different countries throughout her early career. Andrea also serves as an instructor for the University of Iowa Venture School and a Business Coach for the Tippie College of Business Startup Incubator.   What you’ll learn about in this episode: Direct Interaction is Essential for Understanding Customer Needs: Engaging in conversations beyond generic surveys Gaining insights into client frustrations, fears, and expectations   Improving Customer Experience in the Legal Industry Requires Innovation: Addressing slow processes and communication gaps Utilizing tools, communication, and technology for better client satisfaction   A Client-Centric Culture is Crucial for a Positive Customer Experience: Importance of employee behavior and conversations in shaping customer perception The organization must prioritize client needs and experiences   Overcoming Fear of Direct Customer Engagement is Necessary: The challenge of moving beyond generic feedback mechanisms The importance of true understanding through direct dialogue   Measuring Client Satisfaction Goes Beyond High-Level Metrics: The limitations of scorecard metrics in providing actionable insights The focus on specific aspects of client experience for real improvements     Resources:  https://www.andreabelkolson.com/ https://www.pragmadik.com/   Social Media: https://twitter.com/Pragmadik https://www.linkedin.com/in/olsonandrea1/   Additional Resources:  https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 214 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Moses DeWitt from Just Call Moe to discuss the importance of differentiation, originality, and providing value to the audience in successful social media branding for lawyers.   Moe DeWitt is an experienced Florida personal injury attorney and has recovered millions for his clients. He’s fought against insurance companies and large corporations, advocating for the injured and getting the compensation his clients deserve.   Moe regularly commentates for multiple media outlets throughout Florida. He appears weekly on The News Junkie on Real Radio 104.1, and on the DeWitt Law Review show airing on WDBO 580AM News Talk Radio in Orlando. He also appears weekly on The Cat Named Mo Show on Tampa 102.5 The Bone and Real Radio 92.1 in West Palm Beach. National media outlets, including Newsweek, have also utilized his sound legal advice.   Beyond his services for Florida accident victims, Moe founded the non-profit Helmet Heads of Florida to provide helmets to children across the region. His organization’s mission is to help prevent minors from suffering traumatic brain injuries by wearing the proper safety gear. Helmet Heads of Florida has provided over 2,000 helmets to Florida children to date. Moe believes that injury attorneys have a duty to make the world safer.   What you’ll learn about in this episode:   Mastering Differentiation in Legal Social Media Branding: Discover innovative strategies to disrupt the typical social media scroll and captivate your target audience. Learn how unique backgrounds, intros, and even unconventional locations can make your legal brand stand out.   The Power of Authenticity: Understand why a less polished, more genuine content approach can foster stronger connections with your audience. Explore the benefits of creating more organic and relatable content, such as phone-produced videos or slightly grainy images.   Content Creation Dynamics: Delve into the merits of using videos and still pictures to engage your audience across different platforms. Gain insights into how a balanced mix of content types can enhance trust and likability towards your brand.   Consistency and Quality in Content: Learn the importance of regular content creation to maintain brand visibility and recognition. Discover why relying solely on AI for content and the value of incorporating your legal expertise and knowledge can be a pitfall.   Choosing the Right Platforms and Testing Strategies: Get guidance on selecting the most suitable social media platforms based on audience demographics and your branding goals. Find out how to use social media as an experimental ground for refining your mass media campaigns before significant investments.   Resources:  http://www.justcallmoe.com/   Social Media:  https://www.facebook.com/JustCallMoeInjuryandAccidentAttorneys https://twitter.com/DeWittLawFirm https://www.linkedin.com/in/moe-dewitt-6a927217/   Additional Resources:    https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

The podcast discusses the transformative role of artificial intelligence in streamlining legal tasks. Pratik Shah shares his journey from Deputy District Attorney to CEO of EsquireTek. They explore AI's impact on legal workflows, cost benefits of software subscriptions, and technological tools like e-discovery software. Contact EsquireTek for more information.

In this episode of #GrowYourLawFirm, host #KenHardison speaks with Karl Seelbach, an experienced defense attorney from Austin, Texas, who founded his firm and specializes in personal injury defense. Leveraging his nearly 20 years of expertise, he developed Scribe AI, a software to enhance efficiency and reduce costs in depositions, reflecting his commitment to improving the plaintiff's side of legal proceedings.       What You'll Learn from This Episode:  1. Embracing Legal Technology: Integration of Scribe AI in depositions Streamlining legal processes with AI and video technology    2. Efficiency in Legal Practice: Early deposition strategy for quick truth-seeking Swift transcript generation for faster case progression    3. Importance of Video Evidence: Enhancing case strength with visual and auditory cues Utilizing video to improve understanding of testimonies    4. Professional Relationships in Litigation: Valuing respectful interactions with opposing counsel Fostering repeat business and referrals through professionalism    5. Balancing Innovation and Ethical Practice: Navigating the challenges of new technologies in law Ensuring thoroughness while leveraging efficiency tools     Guest Resources: https://skribe.ai/   Additional Resources:     https://www.pilmma.org/the-mastermind-effect  https://www.pilmma.org/resources  https://www.pilmma.org/mastermind

In this episode of #GrowYourLawFirm, host #KenHardison speaks with Victoria Collier, founder of Quid Pro Quo. Victoria brings a unique perspective to law firm valuations and exit planning, drawing from her extensive background in elder law, estate planning, and asset protection. After successfully building and selling her seven-figure law firm, Victoria established quid pro quo to meet expert guidance in valuations and exit planning demand. Her perspective, shaped by her own experiences, emphasizes the importance of exploring various selling options and ensuring affordability for associates. She views quid pro quo as a valuable resource for lawyers navigating the complexities of business transfers.       What You'll Learn from This Episode: Unlock the Secrets of Law Firm Valuation: Discover the multifaceted approach to valuing a law firm, going far beyond just the previous year's income. Learn why regular valuations are crucial for enhancing your firm's market value.  2. Explore Innovative Payment Options for Law Firm Sales: Delve into the flexible payment arrangements, including cash and SBA loans, that can facilitate a smooth sale. Learn how diverse payment methods can attract a wider range of potential buyers. 3. Net Profit: The True Indicator of Future Success: Understand why net profit predicts your firm’s future more accurately than gross revenue. Get tips on structuring your business to maximize your firm's selling price. 4. Navigating the Challenges for Solo Practitioners: Find out why many solo practitioners overestimate their firm's value and how to avoid this pitfall. Learn the importance of team building, systematizing processes, and proper data management for a lucrative sale. 5. Adopt a Business-Oriented Approach for Better Outcomes: Realize the importance of viewing your firm as a business asset for informed decision-making. Equip yourself with the knowledge to increase your chances of a successful sale.   Guest Resources: https://quidproquolaw.com https://www.linkedin.com/in/victoria-collier-292797103/   Additional Resources:     https://www.pilmma.org/the-mastermind-effect  https://www.pilmma.org/resources  https://www.pilmma.org/mastermind

In this episode of #GrowYourLawFirm, host #KenHardison speaks with Mary Blackiston, a seasoned copywriter with a strong background in working with lawyers and a deep understanding of effective copywriting in the legal field. Copywriting plays a crucial role in the success of any law firm's marketing efforts. It is the art of crafting persuasive and compelling written content that engages potential clients and motivates them to take action.     What You'll Learn from This Episode: Effective Copywriting for Lawyers - Copywriting in legal services is crucial for engaging potential clients. - Understanding client pain points and concerns is vital for impactful copywriting. The Role of a Copywriter - A copywriter can significantly improve the effectiveness of your content, inspiring action. - Outsourcing to a copywriter can bring new insights and help highlight unique differentiators. Choosing the Right Advertising Platform - Platform Selection: The choice depends on audience awareness, Google Ads for active solution seekers, and Facebook Ads for brand awareness. - Understanding your audience's level of awareness is key to choosing the most effective platform. Addressing Customer Questions - Addressing client concerns is crucial in building trust and credibility. - Businesses can establish a stronger connection by empathizing with clients’ worries. Strong Call to Action - A well-crafted call to action can significantly influence an advertisement’s effectiveness. - Focusing on the benefits and outcomes, like offering free resources as lead magnets. Customer-Centric Copy - Customer quotes and testimonials enhance the copy’s authenticity. - Focusing on the reader's needs rather than self-promotion makes the copy more relatable and effective.   Guest Resources: https://nomadcopywriting.io/   Ultimate landing page checklist for lawyers link https://nomadcopywriting.io/checklist-lawyers/   Additional Resources:     https://www.pilmma.org/the-mastermind-effect  https://www.pilmma.org/resources  https://www.pilmma.org/mastermind

Ken Hardison introduces Lawrence LeBrocq, a Pennsylvania attorney specializing in personal injury and workers' compensation. Lawrence shares his humble beginnings, growing up with limited resources, and his journey to becoming a successful lawyer. The challenges of growing a law firm, particularly in terms of recruiting quality personnel. Lawrence emphasizes the importance of treating clients like family and consistently following up with them. The value of having a strong litigation team and not settling cases for less than they are worth. The significance of marketing and how it helps build a firm's reputation and credibility. The role of mastermind groups in sharing ideas and learning from top lawyers across the country. Lawrence's advice for lawyers looking to grow their firms: Take on cases, try them, and know your cases better than anyone else. The unpredictability of jury verdicts and the importance of thorough preparation. Contact Information: Lawrence LeBrocq's law firm: Garces, Grabler & LeBrocq Website: www.ggllegal.com Phone: [908-436-0001] Disclaimer: The above show notes are a summary of the podcast episode and may not represent the entirety of the discussion. For the full conversation, listeners are encouraged to refer to the original podcast episode.

In this episode of #GrowYourLawFirm, with host #KenHardison speaks with Janelle Bailey, a personal injury attorney based in Seattle, WA. Janelle shares her remarkable journey of starting from scratch in a new city and achieving over 400% growth in her law practice within two years. This episode is a must-listen for any legal professional looking for real-world insights into building a successful law firm. What You'll Learn from This Episode: Janelle's Background and Move to Seattle: Discover Janelle's journey from Kansas City to Seattle, her legal background, and the decision-making process behind her move. Understand the motivations and challenges of starting a law practice in a new city. The Impact of PILMMA and Masterminds: Learn how Janelle's participation in PILMMA and attending the PILMMA Summit in New Orleans helped her create vital connections for growing her firm. Hear about the transformative effect of mastermind groups on her practice. Strategies for Rapid Growth: Insights into Janelle's approach to growing her firm from zero to over 400 cases in just two years. Discover the strategies she implemented, including building relationships, changing case management systems, and hiring effectively. Overcoming Challenges and Leveraging Resources: Janelle discusses the challenges of rapid growth, including cash flow and staffing issues, and how she navigated these hurdles. Learn how leveraging resources like changing case management systems and hiring overseas staff helped streamline her practice. The Power of Networking and Learning from Others: Janelle emphasizes the importance of learning from the success and failures of others in mastermind groups, saving time and resources. Understand the impact of being surrounded by successful individuals and how it can positively change your mindset. Looking Forward: Goals and Aspirations: Janelle shares her goals for the next year, including doubling her cases and profits, and further automating her firm for more efficient operation. Advice for Legal Professionals: Janelle provides valuable advice for lawyers starting or struggling with their practice, emphasizing the importance of building relationships and joining mastermind groups for accelerated growth and success. Resources:Janelle Bailey | Washington Law Injury (washingtoninjurylaw.com) @WA_InjuryLaw  Twittwe/X @washingtoninjurylaw  IG Additional Resources:     https://www.pilmma.org/the-mastermind-effect  https://www.pilmma.org/resources  https://www.pilmma.org/mastermind

In episode of #GrowYourLawFirm host #KenHardison welcomes Ben Leader, a distinguished attorney from Rock Hill, SC, and managing partner at Elrod Pope Law Firm. Ben shares his inspiring journey of significant progress and growth in the legal industry, especially in the challenging landscape of personal injury and workers' comp cases. Dive deep into the transformative strategies and insights that propelled Ben's firm to new heights. What You'll Learn from This Episode: Ben Leader's Professional Journey: His path from Clemson University to becoming a managing partner at Elrod Pope Law Firm. The evolution of his firm over 40 years and how they adapted to the changing legal landscape. The Power of Mastermind Groups: How joining a mastermind group catalyzed Ben's professional growth. The decision-making process and the skepticism that turned into one of the firm's best investments. Revolutionizing Law Firm Marketing: Insights into Ben's role in managing the firm's external relations and marketing strategies. The initial detachment from marketing strategies and the subsequent realignment for better results. Importance of Strategic Planning and Adaptation: Tackling challenges in the legal field and implementing new strategies for steady growth. The impact of embracing innovation and change in the law field. Client Reviews and Their Impact: The transformative effect of focusing on Google reviews and client satisfaction. Strategies to incentivize staff for obtaining positive client reviews and the dramatic increase in the firm's online reputation. Enhancing Intake Processes and Internal Efficiency: The critical role of efficient intake processes in boosting case sign-ups. Ben's experience with auditing and significantly improving the firm's call response rates. Setting and Achieving Ambitious Goals: The firm's journey from signing 160 cases annually to aiming for over 500. The importance of setting achievable targets and the firm's strategies to meet them. The Value of Peer Learning and Accountability: Building relationships and learning from the experiences of peers in the mastermind group. How accountability within the group fosters a culture of continuous improvement and success. Future Aspirations and Continuous Improvement: Ben's goals for the next year, including increasing case sign-ups and enhancing satellite office reviews. Plans to integrate core values into the firm's culture and operations for sustained success. Resources:  @elrodpopelawfirm                      @attorneyleader Facebook - https://www.facebook.com/ElrodPope/   Additional Resources:  https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind