Grow Your Law Firm

Welcome to episode 214 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Moses DeWitt from Just Call Moe to discuss the importance of differentiation, originality, and providing value to the audience in successful social media branding for lawyers.   Moe DeWitt is an experienced Florida personal injury attorney and has recovered millions for his clients. He’s fought against insurance companies and large corporations, advocating for the injured and getting the compensation his clients deserve.   Moe regularly commentates for multiple media outlets throughout Florida. He appears weekly on The News Junkie on Real Radio 104.1, and on the DeWitt Law Review show airing on WDBO 580AM News Talk Radio in Orlando. He also appears weekly on The Cat Named Mo Show on Tampa 102.5 The Bone and Real Radio 92.1 in West Palm Beach. National media outlets, including Newsweek, have also utilized his sound legal advice.   Beyond his services for Florida accident victims, Moe founded the non-profit Helmet Heads of Florida to provide helmets to children across the region. His organization’s mission is to help prevent minors from suffering traumatic brain injuries by wearing the proper safety gear. Helmet Heads of Florida has provided over 2,000 helmets to Florida children to date. Moe believes that injury attorneys have a duty to make the world safer.   What you’ll learn about in this episode:   Mastering Differentiation in Legal Social Media Branding: Discover innovative strategies to disrupt the typical social media scroll and captivate your target audience. Learn how unique backgrounds, intros, and even unconventional locations can make your legal brand stand out.   The Power of Authenticity: Understand why a less polished, more genuine content approach can foster stronger connections with your audience. Explore the benefits of creating more organic and relatable content, such as phone-produced videos or slightly grainy images.   Content Creation Dynamics: Delve into the merits of using videos and still pictures to engage your audience across different platforms. Gain insights into how a balanced mix of content types can enhance trust and likability towards your brand.   Consistency and Quality in Content: Learn the importance of regular content creation to maintain brand visibility and recognition. Discover why relying solely on AI for content and the value of incorporating your legal expertise and knowledge can be a pitfall.   Choosing the Right Platforms and Testing Strategies: Get guidance on selecting the most suitable social media platforms based on audience demographics and your branding goals. Find out how to use social media as an experimental ground for refining your mass media campaigns before significant investments.   Resources:  http://www.justcallmoe.com/   Social Media:  https://www.facebook.com/JustCallMoeInjuryandAccidentAttorneys https://twitter.com/DeWittLawFirm https://www.linkedin.com/in/moe-dewitt-6a927217/   Additional Resources:    https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

The podcast discusses the transformative role of artificial intelligence in streamlining legal tasks. Pratik Shah shares his journey from Deputy District Attorney to CEO of EsquireTek. They explore AI's impact on legal workflows, cost benefits of software subscriptions, and technological tools like e-discovery software. Contact EsquireTek for more information.

In this episode of #GrowYourLawFirm, host #KenHardison speaks with Karl Seelbach, an experienced defense attorney from Austin, Texas, who founded his firm and specializes in personal injury defense. Leveraging his nearly 20 years of expertise, he developed Scribe AI, a software to enhance efficiency and reduce costs in depositions, reflecting his commitment to improving the plaintiff's side of legal proceedings.       What You'll Learn from This Episode:  1. Embracing Legal Technology: Integration of Scribe AI in depositions Streamlining legal processes with AI and video technology    2. Efficiency in Legal Practice: Early deposition strategy for quick truth-seeking Swift transcript generation for faster case progression    3. Importance of Video Evidence: Enhancing case strength with visual and auditory cues Utilizing video to improve understanding of testimonies    4. Professional Relationships in Litigation: Valuing respectful interactions with opposing counsel Fostering repeat business and referrals through professionalism    5. Balancing Innovation and Ethical Practice: Navigating the challenges of new technologies in law Ensuring thoroughness while leveraging efficiency tools     Guest Resources: https://skribe.ai/   Additional Resources:     https://www.pilmma.org/the-mastermind-effect  https://www.pilmma.org/resources  https://www.pilmma.org/mastermind

In this episode of #GrowYourLawFirm, host #KenHardison speaks with Victoria Collier, founder of Quid Pro Quo. Victoria brings a unique perspective to law firm valuations and exit planning, drawing from her extensive background in elder law, estate planning, and asset protection. After successfully building and selling her seven-figure law firm, Victoria established quid pro quo to meet expert guidance in valuations and exit planning demand. Her perspective, shaped by her own experiences, emphasizes the importance of exploring various selling options and ensuring affordability for associates. She views quid pro quo as a valuable resource for lawyers navigating the complexities of business transfers.       What You'll Learn from This Episode: Unlock the Secrets of Law Firm Valuation: Discover the multifaceted approach to valuing a law firm, going far beyond just the previous year's income. Learn why regular valuations are crucial for enhancing your firm's market value.  2. Explore Innovative Payment Options for Law Firm Sales: Delve into the flexible payment arrangements, including cash and SBA loans, that can facilitate a smooth sale. Learn how diverse payment methods can attract a wider range of potential buyers. 3. Net Profit: The True Indicator of Future Success: Understand why net profit predicts your firm’s future more accurately than gross revenue. Get tips on structuring your business to maximize your firm's selling price. 4. Navigating the Challenges for Solo Practitioners: Find out why many solo practitioners overestimate their firm's value and how to avoid this pitfall. Learn the importance of team building, systematizing processes, and proper data management for a lucrative sale. 5. Adopt a Business-Oriented Approach for Better Outcomes: Realize the importance of viewing your firm as a business asset for informed decision-making. Equip yourself with the knowledge to increase your chances of a successful sale.   Guest Resources: https://quidproquolaw.com https://www.linkedin.com/in/victoria-collier-292797103/   Additional Resources:     https://www.pilmma.org/the-mastermind-effect  https://www.pilmma.org/resources  https://www.pilmma.org/mastermind

In this episode of #GrowYourLawFirm, host #KenHardison speaks with Mary Blackiston, a seasoned copywriter with a strong background in working with lawyers and a deep understanding of effective copywriting in the legal field. Copywriting plays a crucial role in the success of any law firm's marketing efforts. It is the art of crafting persuasive and compelling written content that engages potential clients and motivates them to take action.     What You'll Learn from This Episode: Effective Copywriting for Lawyers - Copywriting in legal services is crucial for engaging potential clients. - Understanding client pain points and concerns is vital for impactful copywriting. The Role of a Copywriter - A copywriter can significantly improve the effectiveness of your content, inspiring action. - Outsourcing to a copywriter can bring new insights and help highlight unique differentiators. Choosing the Right Advertising Platform - Platform Selection: The choice depends on audience awareness, Google Ads for active solution seekers, and Facebook Ads for brand awareness. - Understanding your audience's level of awareness is key to choosing the most effective platform. Addressing Customer Questions - Addressing client concerns is crucial in building trust and credibility. - Businesses can establish a stronger connection by empathizing with clients’ worries. Strong Call to Action - A well-crafted call to action can significantly influence an advertisement’s effectiveness. - Focusing on the benefits and outcomes, like offering free resources as lead magnets. Customer-Centric Copy - Customer quotes and testimonials enhance the copy’s authenticity. - Focusing on the reader's needs rather than self-promotion makes the copy more relatable and effective.   Guest Resources: https://nomadcopywriting.io/   Ultimate landing page checklist for lawyers link https://nomadcopywriting.io/checklist-lawyers/   Additional Resources:     https://www.pilmma.org/the-mastermind-effect  https://www.pilmma.org/resources  https://www.pilmma.org/mastermind

Ken Hardison introduces Lawrence LeBrocq, a Pennsylvania attorney specializing in personal injury and workers' compensation. Lawrence shares his humble beginnings, growing up with limited resources, and his journey to becoming a successful lawyer. The challenges of growing a law firm, particularly in terms of recruiting quality personnel. Lawrence emphasizes the importance of treating clients like family and consistently following up with them. The value of having a strong litigation team and not settling cases for less than they are worth. The significance of marketing and how it helps build a firm's reputation and credibility. The role of mastermind groups in sharing ideas and learning from top lawyers across the country. Lawrence's advice for lawyers looking to grow their firms: Take on cases, try them, and know your cases better than anyone else. The unpredictability of jury verdicts and the importance of thorough preparation. Contact Information: Lawrence LeBrocq's law firm: Garces, Grabler & LeBrocq Website: www.ggllegal.com Phone: [908-436-0001] Disclaimer: The above show notes are a summary of the podcast episode and may not represent the entirety of the discussion. For the full conversation, listeners are encouraged to refer to the original podcast episode.

In this episode of #GrowYourLawFirm, with host #KenHardison speaks with Janelle Bailey, a personal injury attorney based in Seattle, WA. Janelle shares her remarkable journey of starting from scratch in a new city and achieving over 400% growth in her law practice within two years. This episode is a must-listen for any legal professional looking for real-world insights into building a successful law firm. What You'll Learn from This Episode: Janelle's Background and Move to Seattle: Discover Janelle's journey from Kansas City to Seattle, her legal background, and the decision-making process behind her move. Understand the motivations and challenges of starting a law practice in a new city. The Impact of PILMMA and Masterminds: Learn how Janelle's participation in PILMMA and attending the PILMMA Summit in New Orleans helped her create vital connections for growing her firm. Hear about the transformative effect of mastermind groups on her practice. Strategies for Rapid Growth: Insights into Janelle's approach to growing her firm from zero to over 400 cases in just two years. Discover the strategies she implemented, including building relationships, changing case management systems, and hiring effectively. Overcoming Challenges and Leveraging Resources: Janelle discusses the challenges of rapid growth, including cash flow and staffing issues, and how she navigated these hurdles. Learn how leveraging resources like changing case management systems and hiring overseas staff helped streamline her practice. The Power of Networking and Learning from Others: Janelle emphasizes the importance of learning from the success and failures of others in mastermind groups, saving time and resources. Understand the impact of being surrounded by successful individuals and how it can positively change your mindset. Looking Forward: Goals and Aspirations: Janelle shares her goals for the next year, including doubling her cases and profits, and further automating her firm for more efficient operation. Advice for Legal Professionals: Janelle provides valuable advice for lawyers starting or struggling with their practice, emphasizing the importance of building relationships and joining mastermind groups for accelerated growth and success. Resources:Janelle Bailey | Washington Law Injury (washingtoninjurylaw.com) @WA_InjuryLaw  Twittwe/X @washingtoninjurylaw  IG Additional Resources:     https://www.pilmma.org/the-mastermind-effect  https://www.pilmma.org/resources  https://www.pilmma.org/mastermind

In episode of #GrowYourLawFirm host #KenHardison welcomes Ben Leader, a distinguished attorney from Rock Hill, SC, and managing partner at Elrod Pope Law Firm. Ben shares his inspiring journey of significant progress and growth in the legal industry, especially in the challenging landscape of personal injury and workers' comp cases. Dive deep into the transformative strategies and insights that propelled Ben's firm to new heights. What You'll Learn from This Episode: Ben Leader's Professional Journey: His path from Clemson University to becoming a managing partner at Elrod Pope Law Firm. The evolution of his firm over 40 years and how they adapted to the changing legal landscape. The Power of Mastermind Groups: How joining a mastermind group catalyzed Ben's professional growth. The decision-making process and the skepticism that turned into one of the firm's best investments. Revolutionizing Law Firm Marketing: Insights into Ben's role in managing the firm's external relations and marketing strategies. The initial detachment from marketing strategies and the subsequent realignment for better results. Importance of Strategic Planning and Adaptation: Tackling challenges in the legal field and implementing new strategies for steady growth. The impact of embracing innovation and change in the law field. Client Reviews and Their Impact: The transformative effect of focusing on Google reviews and client satisfaction. Strategies to incentivize staff for obtaining positive client reviews and the dramatic increase in the firm's online reputation. Enhancing Intake Processes and Internal Efficiency: The critical role of efficient intake processes in boosting case sign-ups. Ben's experience with auditing and significantly improving the firm's call response rates. Setting and Achieving Ambitious Goals: The firm's journey from signing 160 cases annually to aiming for over 500. The importance of setting achievable targets and the firm's strategies to meet them. The Value of Peer Learning and Accountability: Building relationships and learning from the experiences of peers in the mastermind group. How accountability within the group fosters a culture of continuous improvement and success. Future Aspirations and Continuous Improvement: Ben's goals for the next year, including increasing case sign-ups and enhancing satellite office reviews. Plans to integrate core values into the firm's culture and operations for sustained success. Resources:  @elrodpopelawfirm                      @attorneyleader Facebook - https://www.facebook.com/ElrodPope/   Additional Resources:  https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

In this week's #growyourlawfirm podcast, Ken has the privilege of speaking with & being a guest on Victoria Collier's Podcast, " SMART LAWYERS Transition to position" They discuss #KenHardison remarkable journey from humble beginnings to becoming a highly successful #lawyer and business owner. Ken's narrative is a testament to the power of strategic marketing and business acumen, exemplified by his bold move of borrowing half a million dollars for advertising, resulting in a significant uptick in cases. Throughout the conversation, Ken delves into the challenges he faced, emphasizing the necessity of establishing robust infrastructure and systems to navigate rapid growth. As well as having a client-centric approach.  Key Takeaways: 1. The Entrepreneurial Journey: Ken reflects on his personal journey, from founding a law firm to successfully navigating the complexities of entrepreneurship. 2. Building A High-Performing Team: Ken emphasizes the critical role of assembling a team of "A players" for sustained growth. 3. Marketing Strategies for Law Firms: A deep dive into the ever-evolving landscape of legal marketing. 4. PILMMA: Navigating Resources for Law Firm Owners: Introduction to PILMMA and its role in providing resources, coaching, and mastermind groups tailored for law firm owners. PILMMA mastermind program https://www.pilmma.org/mastermind/https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind   Connect with Victoria Collier https://quidproquolaw.com/ Private Facebook Group https://www.facebook.com/groups/1284225722042602 LinkedIn https://www.linkedin.com/company/victoria-collier-coaching/

Welcome to episode 205 of the #GrowYourLawFirm podcast, hosted by #KenHardison #PILMMA. In this episode, Ken sits down with @RyanShin from #SettLIT to talk about revolutionizing legal workflows with AI. Ryan Shin's journey began in the fitness industry, working for Orange Theory. He later transitioned to the tech side, working in Silicon Valley for various companies and eventually becoming a consultant. With a robust tenure spanning over two decades in revenue generation, Ryan has carved a niche from seed to Series C startup stages. He played an instrumental role in shaping the franchise landscape by conceptualizing and executing the operations for Orangetheory Fitness, successfully launching its first 33 international franchises testament to his entrepreneurial acumen. In the heart of Silicon Valley over the past decade, Ryan's leadership has been pivotal in sculpting SaaS organizations, scaling teams from the ground up to 75+ reps and driving revenues from $0 to an impressive $100M+ ARR. As a testament to his expertise and commitment to fostering growth, Ryan ardently mentor's sales leaders, account executives, and business development representatives, disseminating revenue generation strategies across the nation.   What you’ll learn about in this episode:  Discussed the importance of understanding law firms' operations and needs. Highlighted the value of stripping unnecessary elements and focusing on operational efficiency. Benefits for law firms in obtaining comprehensive client information for personal injury cases. Addressed misconceptions about AI and its role in replacing human roles. How law firms should to start exploring and incorporating AI into their workflows.    Resources:  https://www.settlit.legal/ https://www.linkedin.com/company/settlit/ ryan@settlit.legal   Additional Resources:  https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind