Grow Your Law Firm

Welcome to episode 194 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down for a solo cast to talk about transforming your Law Firm using his niches to riches method.  Ken Hardison is known as the “Millionaire Maker” for a reason. He has helped lawyers across the country double, triple, or quadruple their law practices and income. Ken teaches law firm owners the insights, knowledge, and critical strategies of Legal Marketing and Management that can only be learned in the trenches of real law firm success. With over 30 years of legal experience, Ken has personally grown and sold two seven-figure law firms. Ken has shared his knowledge and experience with attorneys, helping them experience exponential growth, increased profits, and ethical market preeminence.     What you’ll learn about in this episode: The importance of choosing your niche How cars are increasing their safety features Learn how to become an expert in your niche Tips for establishing yourself as expert Why you should set yourself apart from other Attorneys   Resources:  https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 193 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Eric Sanchez, law firm operations guru, entrepreneur, and technologist; to discuss law firm efficiency and technology.   Eric Sanchez has just about done it all within law firm operations and legal technology.  A veteran of the U.S. Marine Corps, Eric developed strong leadership skills and a solid work ethic that has fueled his success in the years to come.  For over two decades, he led one of the largest and most successful plaintiffs’ practices in the Southeast. He was the chief architect for many of the firm’s core systems. His greatest work was in In re Black Farmers Discrimination Litigation, which resulted in a settlement of $1.25 Billion dollars and maximum fee award of nearly $100 Million dollars. Eric’s unique approach to problem-solving, combined with his passion for technology, led him to design the intake and case management platform now marketed by legal technology company, GrowPath. Eric holds a M.A. in Public Policy and Administration from Northwestern University, a B.S. in Criminal Justice, and is a prolific inventor holding 25 technical patents raging from cybersecurity, database management, and email.  After exiting GrowPath, Eric is again focused on his passion: law firm operations.  As the founder of Maestro Strategic Partners, he serves as its managing partner.   In that capacity he offers consulting services ranging from strategic advisory, marketing, operations, and technology.     What you’ll learn about in this episode: The importance of addressing inefficiencies in your Law Firm How to use AI to improve your Law Firm’s efficiency Why you shouldn’t surround yourself with “yes” people Learn how to conduct an annual audit of your core systems   Resources:  https://mstratpartners.com/     Additional Resources: https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 192 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down to discuss the benefits of creating an offshore team to unleash your law firms growth potential.  Ken Hardison is known as the “Millionaire Maker” for a reason. He has helped lawyers across the country double, triple, or quadruple their law practices and income. Ken teaches law firm owners the insights, knowledge, and critical strategies of Legal Marketing and Management that can only be learned in the trenches of real law firm success. With over 30 years of legal experience, Ken has personally grown and sold two seven-figure law firms. Ken has shared his knowledge and experience with attorneys, helping them experience exponential growth, increased profits, and ethical market preeminence.     What you’ll learn about in this episode: Why you should outsource your workforce overseas Learn the challenges that come with Remote Employees Ken’s top 3 Agencies for hiring offshore employees The importance of having an effective onboarding and training process Get advice for fostering connections with your remote team   Resources:  https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 191 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Michael Mills, the Managing Director of Business Design Corp to discuss how to go from chaos to clarity and building a process-driven law firm.  Michael Mills is an entrepreneur and visionary who has revolutionized the way businesses approach process implementation. With an impressive track record in the business world, Michael has made a significant impact through his entrepreneurial endeavors and expertise in process implementation. Michael has owned several successful businesses, including multiple software companies and a consulting firm. His extensive experience in these ventures has provided him with valuable insights into the intricacies of building and scaling companies. Recognized as one of the pioneering Certified E-Myth Coaches in the United States, Michael worked alongside a team of talented CECs to assist numerous business owners, both large and small, in transforming their companies into process-dependent organizations. Drawing upon his extensive knowledge gained from years of E-Myth experience, Michael spearheaded the development of The TouchStone Business System in 1994a groundbreaking web-based application specifically designed for process organization and implementation. This innovative system has been installed in thousands of businesses worldwide, empowering them to streamline their operations and achieve greater efficiency. As the Managing Director of Business Design Corporation and TouchStone Business Systems, Michael continues to make a profound impact in the field of process implementation. With over 25 years of industry experience, his expertise is unparalleled in this niche. Michael and Business Design Corporation stand out as the foremost authority in leveraging processes to optimize business outcomes.     What you’ll learn about in this episode: Importance of having well-defined processes Why you should get started with building out processes Learn how to write easy-to-follow processes How to transition from People to Process dependency   Resources:  eBook: https://bit.ly/BDCFiveStepPlan www.linkedin.com/in/michael-mills-BDC https://www.businessdesigncorp.com/ https://www.facebook.com/BusinessDesignCorp https://www.youtube.com/@BusinessDesignCorporation https://twitter.com/TouchStoneBDC   Additional Resources:  https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 190 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken is interviewed by Tanner Jones, Host of the LAWsome Podcast by Consultwebs. Ken and Tanner discuss PILMMA’s recent study on How Consumers Choose a PI Lawyer.  Ken Hardison is known as the “Millionaire Maker” for a reason. He has helped lawyers across the country double, triple, or quadruple their law practices and income. Ken teaches law firm owners the insights, knowledge, and critical strategies of Legal Marketing and Management that can only be learned in the trenches of real law firm success. With over 30 years of legal experience, Ken has personally grown and sold two seven-figure law firms. Ken has shared his knowledge and experience with attorneys, helping them experience exponential growth, increased profits, and ethical market preeminence.     What you’ll learn about in this episode: Insights on law firm consumer behavior studies Conducting a study on personal injury consumer behavior Characteristics clients seek in law firms Trends in Personal Injury Marketing Top Tips to resonate with PI Clients   Resources:  https://www.consultwebs.com https://www.youtube.com/watch?v=yzh8MepnLdk&list=PLE4Q2ufz2OSEuIJQvysVbUwdEWk9tGoza&index=5   Consumer Report:  https://online.flippingbook.com/view/778438206/   Additional Resources:  https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 189 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down for another solo cast to discuss one of his favorite topics – Mastermind Groups and how they can help your Law Firm succeed.  Ken Hardison is known as the “Millionaire Maker” for a reason. He has helped lawyers across the country double, triple, or quadruple their law practices and income. Ken teaches law firm owners the insights, knowledge, and critical strategies of Legal Marketing and Management that can only be learned in the trenches of real law firm success. With over 30 years of legal experience, Ken has personally grown and sold two seven-figure law firms. Ken has shared his knowledge and experience with attorneys, helping them experience exponential growth, increased profits, and ethical market preeminence.     What you’ll learn about in this episode: Learn how a Mastermind Group is valuable to your firm Know the benefits to being in a Mastermind Group The importance of tracking numbers and setting benchmarks What it means to be an authentic Mastermind Group Understanding the “Mastermind Effect”   Resources:  https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 188 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Roux Advertising’s President, Eric Morgan to discuss the importance of building a winning marketing strategy.  As the President/CEO of Roux Advertising, Eric takes a strategy first approach to building marketing campaigns that grow call and case volume for his law firm clients around the U.S. In this method, his 29 years of strategy mapping, account management, media buying and creative production, across legal marketing and other categories, brings clarity, accountability, and a healthy return to marketing campaigns. He applies his award-winning data-driven campaign building to client initiatives across offline, online, non-traditional, and community outreach advertising efforts. His insights and approach have helped deliver successful marketing strategies and media campaigns for brands across the U.S., including Morris Bart, LLC, Frank D. Azar & Associates, The Law Office of Craig Goldenfarb, Wayne Wright Injury Lawyers, Shelly Leeke, Harrahs Casino, Louisiana Office of Tourism, Hotel Monteleone, and Visit Baton Rouge.  Eric earned an M.B.A. at Tulane University and a B.A. from Loyola University in Advertising Communications with a minor in Marketing. With over 28 years of strategy, advertising and media buying experience, Eric regularly speaks on the topics at conferences. In 2009, he was named Top Executive of the Year by the Advertising Club of New Orleans. He has taught Advertising Media Planning in Loyola Universitys Communications Department and is a fellow of Loyolas Institute for Environmental Communications and the Institute of Politics. Eric sits on the Board of Directors of the Go.Be., supporting entrepreneurial minority small business owners, and is a past board member of Louisiana Chapter of the Entrepreneurs Organization and the Tulane Association of Business Alumni.     What you’ll learn about in this episode:   Learn how to make your law firm stand out Understanding your brand and your unique value proposition What it means to create a Brand Strategy Learn what “Strategy” is not Why building long-term relationships is crucial for your law firm   Resources:  https://rouxadvertising.com/ https://www.facebook.com/RouxAdvertising/ https://twitter.com/RouxAdvertising https://www.linkedin.com/company/rouxadvertising/   Additional Resources:  https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 187 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down to do a solo cast to discuss the importance of mastering Referral Systems in your Law Firm.  Ken Hardison is known as the "Millionaire Maker" for a reason. He has helped lawyers across the country double, triple, or quadruple their law practices and income. Ken teaches law firm owners the insights, knowledge, and critical strategies of Legal Marketing and Management that can only be learned in the trenches of real law firm success. With over 30 years of legal experience, Ken has personally grown and sold two seven-figure law firms. Ken has shared his knowledge and experience with attorneys, helping them experience exponential growth, increased profits, and ethical market preeminence.     What you’ll learn about in this episode: Learn why you should implement referral systems What types of referrals you could be utilizing in your firm How great client service can create lasting relationships The importance of creating a Client Advisory Board How to keep top-of-mind awareness with your past clients   Resources:   https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 186 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Keith Dyer from LawFirmBuilder to discuss how growing your business will help you grow your law firm.   Born and raised in North Carolina. Keith owned an Ad agency for 23 years with clients like ECU, the Wyndham Championship and Lorillard Tobacco. Keith started his own Fractional CMO, LawFirmBuilder and has been doing that for the last 10 years.     What you’ll learn about in this episode: Learn what it means to be a Fractional CMO How LawFirmBuilder can help your law firm Why top-of-mind awareness marketing is important Benefits of hiring a Fractional CMO Learn the difference between a CMO and Marketing Director   Resources:  https://lawfirmbuilder.com/ https://www.facebook.com/lawfirmbuilder https://www.linkedin.com/in/keithdyercmo/   Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 185 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Matt Hill and Chad Hill to discuss how you can co-pilot your law firm with AI to grow your law firm.  Matt Hill focuses his practice on representing the disabled veterans. He represents veterans and their dependents across the nation. In addition to representing the disabled, Mr. Hill is a recognized authority on VA law.  He has authored several books on VA service connected benefits. Matt gives presentations across the nation on VA disability compensation. He is the treasurer for the board of directors of the National Organization of Veterans Advocates (NOVA). Chad Hill is the CEO of LawOps.ai. He has spent his career at the intersection of marketing and technology. He grew up working at his parent's PI and SS law firm.     What you’ll learn about in this episode: How Matt and Chad got started with AI Learn what Lawops.ai can do for your law firm Why you should utilize AI tools to increase your staff’s productivity The risks to using AI tools in the courtroom How AI and offshore are going to reduce staffing overhead     Resources:  https://www.lawops.ai/ https://www.hillandponton.com/ https://www.linkedin.com/in/matthew-hill-317b8a58/ https://www.linkedin.com/company/lawops/   Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind