Welcome to episode 180 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Chris Nelson, the Senior Manager of Vertical Marketing at CallRail to discuss how to convert from a lead into a client.   Chris Nelson is the Senior Manager of Vertical Marketing at CallRail, a lead intelligence platform helping businesses of all sizes turn more leads into better customers. With more than 10 years of experience marketing consumer durables and professional services, Chris leads CallRail's efforts to grow in key industries and is responsible for the lead intelligence platform's Go-To-Market strategy and activities in partnering with lawyers and law firms. A graduate of Syracuse University and the University of Kentucky College of Law, Chris practiced for 6 years in small and mid-sized firms before joining one of his clients as general counsel and head of HR. He subsequently moved full-time to the company's business side, where he was responsible for Strategy and Marketing, including all strategic planning, business development, and marketing activities. Chris played a key role in the company's efforts to build a service culture and expand geographically into new products. As a Marketing leader adept at driving revenue and profitability, he is energized by the opportunity to work with lawyers on growing their firms.     What you’ll learn about in this episode: Learn what CallRail is and what they do How CallRail products can help your Law Firm The importance of tracking where your leads come from What conversion intelligence is and how it can benefit your Law Firm How to improve your clients experience   Resources:  https://sta.mx/lt1 https://www.linkedin.com/in/christopher-nelson-205588140/ https://twitter.com/CallRail https://www.facebook.com/CallRail   Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 179 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Adam Armbruster to discuss how you can create value using your power brand.  Adam is a senior partner with ESA & Company, a business growth firm headquartered in Red Bank, New Jersey. Adam’s business experience transforms organizations by turning traditional media marketing and advertising myths into profit realities. His special focus is how to create a winning message, an effective media plan, and an overall umbrella theme to an advertising plan that drives consumer response. Adam’s success is driven by his ability to identify areas of untapped potential within the advertising budget, develop the right message to deliver to new customers, and then zero-base advertising plan to create maximum new customer counts and profits.  Adam previously served with the ABC/Disney Television Station Division as Director of Retail Marketing. He appears regularly on the Fox Business Network, TVWeek.com, Ward’s Dealer Business, MSNBC.com, Advertising Age, The Wall Street Journal, International Business Times, TV NewsCheck.com, Entrepreneur Magazine, Investors Business Daily, E! Television, The Boston Globe, Travel Weekly and more.     What you’ll learn about in this episode: Who Adam Armbruster is and what ESA does How Marketing has changed in the last decade What it means to be a power brand attorney Learn how to become a household name in your market Why you should embrace AI in your law firm   Resources:  https://www.linkedin.com/in/adam-armbruster-4bb862a/ https://twitter.com/AdamonTV https://powellandsons.com/ Here is what business owners found out the hard $$$$ way: https://adaptdigitalsolutions.com/blog/videos/one-reason-why-angi-leads-is-getting-so-many-complaints/   Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 178 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Dr. Jean Oursler who developed The Caveman Brain to discuss how measuring your Law Firm’s growth can help you better manage it.   With a Ph.D. in Business Psychology, Dr. Jean is one of the country’s top business consultants, a top-rated speaker, a world-class business performance coach and the creator of Caveman Brain®. Dr. Jean developed The Caveman Brain® Business Growth System to help individuals, teams, and companies who want to accelerate their business growth. This groundbreaking business growth system is the only one that uses skill set, mindset and tool kits to specifically align an individual, a team, and a company to achieve maximum results in the shortest time possible. Dr. Jean says when you use this customized, done for you system, you can achieve results in as little as 30 days and what is great is that you can do it on your own or have one of our certified Growth Coaches™ to assist you. As a business psychologist, Dr. Jean employs a business growth philosophy grounded in a no-nonsense, results-focused approach, completely personalized to meet the needs of her clients. In fact, Dr. Jeans clients call her The Results Queen® because she is all about getting unprecedented results- at an unprecedented speed - that creates and maintains unprecedented levels of performance. Dr. Jean uses her mission, To Leave You Better, Than I Found You, to help everyone understand what your Caveman Brain® is so you can prevent it from holding you back and use it to propel you forward to better results in your business. This engaging purpose and passion come across in all her presentations whether they be on a stage or in front of a microphone.     What you’ll learn about in this episode: Learn how Jean Oursler became a business consultant What makes a great partnership? Why Mastermind Groups and Coaching are important for your firm’s growth Utilizing programs to maximize your law firm Top 3 things you need to do in order to succeed   Resources:  https://cavemanbrain.com/ https://www.facebook.com/cavemanbrain https://www.linkedin.com/in/jeanoursler/ https://www.youtube.com/user/JeanOursler   Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 177 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Tanner Jones, the VP of Business Development from Consultwebs to discuss Google Analytics 4 and how it’s going to affect your Law Firm.  As Vice President of Business Development at Consultwebs, Tanner Jones oversees all business development opportunities for Consultwebs and their clients. He has the privilege of speaking with virtually every law firm that contacts Consultwebs and working with them to determine how they may accomplish their digital marketing goals.   What you’ll learn about in this episode: What is GA4 and why do you need it  The new features being included with the GA4 updates How GA4 is going to change your Marketing How is AI impacting Law Firms When does the GA4 changes take effect   Resources:  https://www.consultwebs.com https://www.facebook.com/consultwebs/ https://twitter.com/Consultwebs https://www.linkedin.com/company/consultwebs/   Additional Resources: PILMMA’s Super Summit: https://www.pilmma.org/summit/ The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ PILMMA’s Free Resources: https://www.pilmma.org/resources/ PILMMA Join Page: https://www.pilmma.org/mastermind/

Welcome to episode 176 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Legal Soft’s President + CEO Hamid Kohan to discuss building your law firm to be smarter and more efficient.  Hamid Kohan is a serial entrepreneur, public speaker, and award-winning author, with a track record of scaling law firms of all sizes. Hamid started his career in Silicon Valley where he served as Director of Business Development of Sun Microsystems, working alongside Eric Schmidt (Google CEO), Carol Bartz (Yahoo CEO). Hamid was then recruited to serve as the president of Web Radio, Growing the business to a valuation of $1 Billion, and eventually taking the company public on the New York Stock Exchange. Currently, Hamid serves as the president and CEO of Legal Soft, leading the company in its efforts to revolutionize the legal industry. Hamid is also the founder of Magic Law Group, a premier nationwide law firm specializing in the areas of personal injury, lemon law, employment law, and workers compensation.   What you’ll learn about in this episode: Learn how Hamid got started in his career How is Legal Soft different from other VA firms In what way is AI going to affect Law Firm Owners How to stay up to date with the ever-growing changes Learn what it means to “Tune Up Your Practice”   Resources:  https://www.facebook.com/legalsoftsolution https://www.linkedin.com/in/hamid-kohan-0367276/ https://legalsoft.com/   Additional Resources: PILMMA’s Super Summit: https://www.pilmma.org/summit/ The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ PILMMA’s Free Resources: https://www.pilmma.org/resources/ PILMMA Join Page: https://www.pilmma.org/mastermind/

Welcome to episode 175 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down to talk about the Focus and Discipline you need to grow your Law Firm.   Ken is the Founder of PILMMA, Personal Injury Lawyers Marketing and Management Association, dedicated to helping lawyers learn the critical strategies to success. As a trusted advisor, consultant, coach, and Mastermind mentor, Ken has coached lawyers to greater success time and time again. With a passion and deep understanding of both grassroots and cutting-edge online legal marketing strategies, Ken is committed to helping lawyers experience greater levels of financial success, freedom, and personal satisfaction – the kind that comes from building an ethical and exceptional law practice.  Focusing on the practical and the proven rather than the cerebral, Ken guides lawyers through the steps needed to build the law practice many lawyers have only dreamed possible.     What you’ll learn about in this episode: Why some Attorney’s struggle to take the time off work How to succeed in growing your Law Firm Focusing and executing on ONE goal What GRIT means and how to get GRIT Tips for increasing your Focus & Discipline at work   Resources:  PILMMA’s Super Summit: https://www.pilmma.org/summit/ The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ PILMMA’s Free Resources: https://www.pilmma.org/resources/ PILMMA Join Page: https://www.pilmma.org/mastermind/

Welcome to episode 174 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with BluShark Digital Founder Seth Price and We Do Web Co-CEO Alex Valencia to discuss the future of AI and how it's going to affect the Legal industry.    An accomplished attorney and transformational thought leader, Seth Price is a founding partner and the business backbone of Price Benowitz LLP as well as the founder and CEO of BluShark Digital. Seth took a two-person law firm and scaled to 40 lawyers in less than a decade. Now Seth has taken the same digital power that built the firm to create a best-in-class digital agency focused on the legal sector in BluShark Digital.  Alex is a successful entrepreneur, marketer, and the president of We Do Web, an Inc. 5000 business. His firm devises content and marketing strategies and produces online content for law firms and small businesses nationwide. Alex is a frequent contributor to Search Engine Journal and Entrepreneur, as well as a Forbes Council Member and contributor.     What you’ll learn about in this episode: How to leverage AI in your content Will Google continue to be the number #1 search engine Learn what speakers will be present at the PILMMA Super Summit Utilizing AI to increase your work productivity Why you should invest in an AI prompt engineer   Resources:  PILMMA’s Super Summit: https://www.pilmma.org/summit/ The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ PILMMA’s Free Resources: https://www.pilmma.org/resources/ PILMMA Join Page: https://www.pilmma.org/mastermind/

Welcome to episode 173 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down for another solocast to discuss Google My Business and Local Service Ads.   Ken is the Founder of PILMMA, Personal Injury Lawyers Marketing and Management Association, dedicated to helping lawyers learn the critical strategies to success. As a trusted advisor, consultant, coach, and Mastermind mentor, Ken has coached lawyers to greater success time and time again. With a passion and deep understanding of both grassroots and cutting-edge online legal marketing strategies, Ken is committed to helping lawyers experience greater levels of financial success, freedom, and personal satisfaction – the kind that comes from building an ethical and exceptional law practice.  Focusing on the practical and the proven rather than the cerebral, Ken guides lawyers through the steps needed to build the law practice many lawyers have only dreamed possible.     What you’ll learn about in this episode: How Law Firms can utilize Local Service Ads (LSA’s) The benefits to using Google My Business Tips for getting the most out of your GMB & LSA’s Why Google Reviews are important   Resources:  PILMMA’s Super Summit: https://www.pilmma.org/summit/ The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ PILMMA’s Free Resources: https://www.pilmma.org/resources/ PILMMA Join Page: https://www.pilmma.org/mastermind/  

Welcome to episode 172 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down to discuss how to increase your lead conversions by investing in your Intake department.  Ken is the Founder of PILMMA, Personal Injury Lawyers Marketing and Management Association, dedicated to helping lawyers learn the critical strategies to success. As a trusted advisor, consultant, coach, and Mastermind mentor, Ken has coached lawyers to greater success time and time again. With a passion and deep understanding of both grassroots and cutting-edge online legal marketing strategies, Ken is committed to helping lawyers experience greater levels of financial success, freedom, and personal satisfaction – the kind that comes from building an ethical and exceptional law practice.  Focusing on the practical and the proven rather than the cerebral, Ken guides lawyers through the steps needed to build the law practice many lawyers have only dreamed possible.   What you’ll learn about in this episode: ·         Why you should stop spending money on getting more leads ·         How hiring a dedicated Intake person can make you money ·         Tips for increasing your intake conversions ·         Utilizing the PILMMA Intake Trainings for your team ·         Why your Intake person should have to sell to you ·         The Key Metrics to track in your Intake Department   Resources:   PILMMA Intake Training 2.0: Intake with Chris Mullins – Monthly Training; 3rd Wednesday of every Month at 3:00 PM EST   Additional Resources: PILMMA’s Super Summit: https://www.pilmma.org/summit/ The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ PILMMA’s Free Resources: https://www.pilmma.org/resources/ PILMMA Join Page: https://www.pilmma.org/mastermind/

Welcome to episode 171 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken hosts a solocast to discuss the hottest AI tools like ChatGPT and how you can get the most out of AI for your law firm.  Ken is the Founder of PILMMA, Personal Injury Lawyers Marketing and Management Association, dedicated to helping lawyers learn the critical strategies to success. As a trusted advisor, consultant, coach, and Mastermind mentor, Ken has coached lawyers to greater success time and time again. With a passion and deep understanding of both grassroots and cutting-edge online legal marketing strategies, Ken is committed to helping lawyers experience greater levels of financial success, freedom, and personal satisfaction – the kind that comes from building an ethical and exceptional law practice.  Focusing on the practical and the proven rather than the cerebral, Ken guides lawyers through the steps needed to build the law practice many lawyers have only dreamed possible.   What you’ll learn about in this episode: What is ChatGPT How ChatGPT can help your law firm   The benefits to using AI in your business   Examples of using ChatGPT and AI   Resources:  PILMMA’s Super Summit: https://www.pilmma.org/summit/ The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ PILMMA’s Free Resources: https://www.pilmma.org/resources/ PILMMA Join Page: https://www.pilmma.org/mastermind/