Grow Your Law Firm

Welcome to episode 244 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Gary Martin Hays. Gary Martin Hays is a successful attorney based in Atlanta, Georgia. With a thriving practice in a competitive market, Gary is known for his emphasis on personal client interactions to build strong relationships and improve case outcomes. He is recognized for his use of edutainment videos to educate and entertain viewers, establishing trust and credibility in the community. Gary's extensive experience in marketing, including television, radio, and online platforms, has contributed to his firm's long-standing presence in the legal field. Additionally, his commitment to community involvement and continuous learning, as evidenced by his numerous publications, demonstrates his dedication to providing valuable legal services and resources to clients and colleagues alike. What you’ll learn about in this episode: 1. Marketing Strategies:  - Understand consumer needs such as addressing medical bills.  - Cautiously invest in advertising, put yourself out there, and spread the word. 2. Importance of Personal Client Interactions:  - In-person meetings and accessibility establish strong relationships.  - Improve case outcomes through personal connections. 3. Enhancing Personal Injury Claims:  - Accurate assessment of traumatic brain injuries (TBIs).  - Utilization of services like Brain Cushion for valuable diagnostic tools. 4. Building Client Trust:  - Demonstrate compassion and share past successes to build trust.  - Create edutainment content for client engagement and education. 5. Transition and Growth of Law Firms:  - Asking for help, broadening your network, and attending learning events.  - Be open to feedback so you can mitigate negative reviews that could hurt your business.   Resources:  https://www.garymartinhays.com/   Additional Resources:    https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 43 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Eric Morgan, CEO of Roux Advertising.   Eric Morgan is advertising professional based in New Orleans and the founder of Roux Advertising. With a wealth of experience in media strategy planning, Eric is a go-to expert for clients seeking guidance on navigating the complexities of advertising platforms. Eric's passion for discussing advertising trends and strategies shines through in his presentations and interactions, making him a valuable resource for businesses looking to enhance their brand recognition and generate leads.   What you’ll learn about in this episode:   1. Considering investing in Streaming & Broadcast:  - Understanding the differences and the roles they play in consumers lives, and what the best decision may be for your firm right now. - Consumption patterns changing over the years and fragmented and consolidation of Streaming, and how that affects ROI with Streaming and Broadcasting. 2. User Data:  - Growing focus on data monetization in streaming, with user data becoming a primary asset for attracting investments.  -   Data analytics adoption is essential for law firms to stay competitive in digital advertising. 3. Strategizing for your Firm  - Highlighting the significance of choosing specific days for advertising based on call volume patterns.  - Creative rotations in advertising and client-aligned strategies can boost engagement and campaign success. 4. Maximizing Results: - Strategic brand presence helps to save firms time and energy while improving brand recognition.   - Importance of active client participation, preparation, and follow-through in marketing strategies. 5. The Value in Having Help:  -Specialized knowledge and professional guidance are necessary to navigate pricing, audience reach, and post-analysis for successful advertising outcomes.  - Objective advisors can prioritize ROI, and use their prior experience to customize your plan and maximize your results.   Resources:  Website: Roux Advertising - New Orleans Agency Built for Law Firms Email: eric@rouxadvertising.com LinkedIn: Eric Morgan | LinkedIn Twitter: https://x.com/RouxAdvertising Facebook: https://www.facebook.com/RouxAdvertising/   Additional Resources:    https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind New boost

Welcome to episode 242 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Phillip Kearns, Chief Process Officer and Intake Director of Kearns Legal Solutions.   Phillip Kearns is a professional with extensive experience in running, creating, and scaling law firms to enhance efficiency. He has a diverse background, having worked as a chief process officer, intake director, and even managed a Social Security department. With over 20 years of experience in the legal industry, Philip is dedicated to optimizing processes, improving profitability, and helping law firms succeed.   What you’ll learn about in this episode:   1. Creating Processes:  - Conduct an assessment to identify gaps and involve high-performing team members.  -  Implement a start, stop, stay approach to address issues, prioritize changes, and avoid overwhelming staff. 2.  Incremental Implementation: - Address gaps step by step, testing for effectiveness before full implementation, and avoid trying to change everything at once. - Identify opportunities for automation and outsourcing to streamline processes and improve efficiency. 3. Team Involvement: - Establish a dedicated team within your firm to continually review and improve processes at all levels. - Get your firm members involved and invested in the improvement of the firm by creating a committee to oversee changes. 4.  Positive Work Environment: - Well-defined processes reduce stress on team members and create a positive work culture. - Consistent processes lead to an outstanding product delivery, enhancing client satisfaction and driving more cases. 5. Efficiency and Resource Management: - Efficient processes enable quicker case resolution, better resource utilization, and smoother onboarding for new members. - Solid processes aid in predicting cash flow, reducing stress on the team, and improving client service over time.   Resources:  Website: http://www.klegalsolutions.com/ Phone Number: (336) 972-2814  Email: info@klegalsolutions.com Additional Resources:  https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 241 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Daya Naef, CEO of The Success Partner.   As a seasoned entrepreneur, business coach, and consultant, she specializes in guiding individuals and business leaders to unlock their full potential and achieve their goals. With over 20 years of experience in the industry and five companies to her name, she understands the unique challenges her clients face and has a proven track record of helping them overcome obstacles and thrive.   What you’ll learn about in this episode:   1. Pursuing Profitability and Sustainability In Your Business:  - Building a well-rounded business by exploring new aspects and expanding your knowledge. - Strategizing and prioritizing to facilitate comprehensive, hands-off, company growth. 2. Balancing Life as a Lawyer and Entrepreneur: - Cultivating self-awareness and retrain yourself to manage all work aspects effectively. - Maintaining a healthy work-life balance during the transition to entrepreneurship 3. Embracing Honesty and Self-Awareness : - Understanding your strengths, weaknesses, and personality traits. - Reflecting on what you truly want and where your skills are most effective. 4. Aligning Vision and Mindset: - Identifying your personal goals and the vision you have for your firm. - Acknowledging the importance of mindset in shaping your business direction. 5. Effective Delegation and Planning: - Establishing structures, processes, and procedures to support business growth. - Considering bringing on professionals to help share responsibilities and enhance your team.   Resources:  Website: https://www.thesuccesspartner.net/ LinkedIn: https://www.linkedin.com/in/dayanaef/ Twitter: https://twitter.com/DayaJNaef Facebook: https://www.facebook.com/TheSuccessPartner      Additional Resources:  https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 240 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Karlyn Ankrom, the founder and lead strategist of Oh Snap!  Social and creator of the Fan Firestarter Framework, a new approach to social media marketing made specifically for businesses “tempted to fake their own death and flee to Tahiti at the mere thought of content creation.” Karlyn developed her user-friendly strategy after working for a decade with a variety of brick and mortar businesses who were decidedly social allergic, not because they didn’t want to do social media, but because they were intimidated by it. In response, her new system helps newbies get on the fast track to “unsticking their social media” in just one hour per week   What you’ll learn about in this episode:   Importance of Authenticity: Outsourcing social media can be effective if there is a strong partnership where the marketer understands the client's voice. Authenticity in content helps build trust and resonates more with the audience. Educational and Engaging Content: Providing valuable information, like tips or common mistakes, engages potential clients better than direct advertising. Content that educates while engaging can enhance the audience's understanding and connection with the brand. Targeting Audiences: Understanding where your audience spends time online (e.g., TikTok for younger audiences, LinkedIn for professionals) is crucial.  Tailoring content to fit the platform and audience ensures better reach and engagement. Use of Video Content:  Short-form videos, like Instagram Reels, are effective for engagement and reaching a broader audience. Utilizing b-roll content with caption overlays can be a simple yet impactful way to connect with viewers. Fun and Experimentation in Social Media:  Incorporating fun and experimentation into social media strategies can lead to better engagement. Reducing stress around content creation and embracing a more relaxed approach can improve results.   Resources:  ohsnapsocial.com/resources Facebook: https://www.facebook.com/ohsnapsocial/ LinkedIn: https://www.linkedin.com/in/karlynankrom/   Additional Resources:  https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 239 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Chad Celi.   Chad, a two-time bestselling author, has garnered national attention with appearances on NBC's Today Show and features in Forbes Magazine. He founded a marketing agency grounded in the principles of the renowned marketing consultant Jay Abraham, who has experience in over 119 different industries. After successfully selling his agency a few years ago, Chad now exclusively works with personal injury law firms under the brand ChadGPT, providing AI and alternative marketing ideas. He is dedicated to combating boredom in law firm marketing, with a client list that includes notable personal injury attorneys such as Mike Morse, Darryl Isaacs, Gordon McKernan, James Scott Farrin, Richard Harris, Scott Monge, and Jacoby & Meyers.   What you’ll learn about in this episode:   1. Take Away:     * Subtopic     * Subtopic 2. Take Away:     * Subtopic     * Subtopic 3. Take Away:     * Subtopic     * Subtopic 4. Take Away:     * Subtopic     * Subtopic 5. Take Away:     * Subtopic     * Subtopic   Resources:  http://www.chadgpt.law/ https://www.linkedin.com/in/444chadceli/   Additional Resources:    https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Jim Sullivan, founder of eDiscovery AI and an expert in predictive coding, shares his insights on AI's game-changing role in legal research. He discusses how AI can automate document reviews, understand nuances like sentiment and sarcasm, and analyze various formats including images and audio. Jim emphasizes the importance of data privacy while advising lawyers to embrace AI tools like chat GPT to streamline tasks. He foresees AI enhancing efficiency without replacing legal professionals, ultimately transforming the industry's approach to research and drafting.

Welcome to episode 237 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Michael Talve, CEO of Expert Institute   A leader in legal tech that provides law firms with data and intelligence on expert witnesses and significant litigation concerns. Under his stewardship, Expert Institute has played a pivotal role in some of the most important cases of the past decade - totaling more than $300B in verdicts and settlements. Expert Institute has grown to become one of the foremost businesses dedicated to partnering with leading plaintiff firms. The company has been involved in high-profile matters ranging from Camp Lejeune to opioid litigation, to numerous mass shooting incidents, and more recently, Boeing airplane investigations, and thousands of single claimant cases each month.   What you’ll learn about in this episode:   1. Expert Matching The Expert Institute meticulously analyzes data and information to match lawyers with the best subject matter experts for their specific case needs. They consider professional accolades, experiences, credentials, and past litigation records to ensure expert suitability. 2. Radar Product The Expert Institute offers Radar, a product providing real-time research on opposing experts. Radar allows lawyers to thoroughly investigate opposing experts, offering valuable insights and continuously updated information. 3. Early Case Evaluation The Expert Institute provides early case evaluations by doctors to determine case viability. This early evaluation helps lawyers efficiently assess the worthiness of a case, saving time and resources. Resources:  https://www.expertinstitute.com/about/our-team/michael-talve/ https://www.facebook.com/TheExpertInstitute/ https://twitter.com/expertinst?lang=en https://www.linkedin.com/in/michael-talve-03aaa12/   Additional Resources:  https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Eric Stevenson, founder of Stevenson Klotz Injury Lawyers, discusses the power of daily huddles in law firms. Topics include implementing daily themes for case management, conducting morning stand-up meetings, and utilizing business coaches for valuable perspectives.

Welcome to episode 235 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Maria Monroy.   Maria Monroy is the Co-founder and President of LawRank, a leading SEO company for law firms. Prior to founding LawRank, Maria developed a depth of knowledge and expertise in management, customer service, processes and procedures, and sales while working for industry leaders like AT&T.   Since 2013, Maria has been a passionate advocate for and ally to LawRank’s attorney clients, helping them grow their brands, reach new clients, and ultimately achieve SEO success. She’s known and respected in the legal SEO industry for her expertise in digital marketing, as well as her ability to break down complicated concepts and terms and explain them in truly accessible ways.   To Maria, it’s not just about getting results for her clients. It’s about helping them understand what’s going on behind the scenes in an effort to make their specific SEO project a success. When she's not thinking up new ways to support her clients, Maria enjoys working out, reading, and spending time with her three young children.   What you’ll learn about in this episode:   1. Importance of Local SEO: Local SEO helps law firms optimize their online presence for local searches, increasing visibility in local search results, directories, and maps. Targeting local clients through local SEO strategies can lead to more website traffic, leads, and client conversions. 2. Strategies for Local SEO: Create and optimize a Google My Business profile. Use local keywords in website content. Collect positive reviews from satisfied clients. 3. Evaluating SEO Fit: Assess if SEO aligns with the firm's marketing goals, target audience, and budget. Analyze the firm's current online presence, competitive landscape, and growth potential to determine the suitability of SEO. 4. Developing an SEO Strategy: Conduct keyword research. Optimize website content. Build high-quality backlinks. Monitor performance metrics to track success. 5. Essential Factors for SEO Success: Quality Content: High-quality, relevant content that addresses potential clients' needs improves search engine rankings and attracts organic traffic. Link Building: Backlinks from reputable websites establish the firm as an industry authority and improve visibility. Local Citations: Consistent name, address, and phone number across directories enhance local SEO rankings. On-Page Optimization: Optimizing meta tags, headings, and images with relevant keywords boosts search engine visibility and organic traffic.   Resources:  https://lawrank.com/podcast/ https://www.facebook.com/LawRankMarketing https://www.linkedin.com/in/maria-monroy-2b350199/   Additional Resources:    https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind