Welcome to episode 220 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Dana Brooks, a partner at Fasig Brooks in Tallahassee, Florida. Dana shared valuable tips on cash flow management and scaling a law firm while prioritizing client service.   Dana Brooks, a resident of Tallahassee for over 30 years, hails from the Florida Panhandle. As the first in her family to achieve a college degree, Dana transitioned from a career as a clinical social worker and family law mediator to become a medical malpractice trial lawyer. Her fervor lies in advocating for and safeguarding the rights of women and girls, a cause she actively champions through her social media and professional platforms. In collaboration with her law partner, Dana has overseen the expansion of their personal injury law firm, growing from three to nine lawyers and employing fifty staff across three cities. This success has been achieved by placing a premium on fostering strong relationships with clients, staff, and referral sources.   What you’ll learn about in this episode:   Discover the power of consistency in your firm’s growth Gain insights into understanding and managing your firm’s average costs and expenses. Explore how the unique backgrounds and skills of your team members can become your firm's strongest asset in scaling operations.   Resources:  http://www.fasigbrooks.com/ http://www.functionalfeminism.com/Facebook: FasigBrooks Dana's Social Media:  Facebook: dana.n.brooks1 Instagram: dana.n.brooks Twitter: @DanaNBrooks   Additional Resources:    https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 219 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Eric Morgan, the President/CEO of Roux Advertising in New Orleans. Eric discusses the importance of social media marketing for lawyers. They delve into strategies for building brand awareness, engaging with audiences, and utilizing platforms like YouTube to boost visibility and growth. The conversation highlights the significance of a solid content strategy, creative messaging, and community involvement for law firms looking to maximize their online presence.   As the President/CEO of Roux Advertising, Eric takes a strategy-first approach to building marketing campaigns that grow call and case volume for his law firm clients around the U.S. In this method, his 29 years of strategy mapping, account management, media buying, creative production, and analytics across legal marketing and other categories, brings clarity, accountability, and a healthy return to marketing campaigns. He applies his award-winning data-driven campaign building to client initiatives across offline, online, non-traditional, and community outreach advertising efforts. His insights and approach have helped deliver successful marketing strategies and media campaigns for brands across the U.S., including Morris Bart, LLC, Frank D. Azar & Associates, The Law Office of Craig Goldenfarb, Wayne Wright Injury Lawyers, Shelly Leeke, Harrah’s Casino, Louisiana Office of Tourism, Hotel Monteleone, and Visit Baton Rouge.     Eric earned an M.B.A. at Tulane University and a B.A. from Loyola University in Advertising Communications with a minor in Marketing. With over 29 years of marketing, strategy, advertising and media buying experience, Eric regularly speaks on the topics at conferences. In 2009, he was named Top Executive of the Year by the Advertising Club of New Orleans. He has taught Advertising Media Planning in Loyola University’s Communications Department and is a fellow of Loyola’s Institute for Environmental Communications and the Institute of Politics. Eric sits on the Board of Directors of the Go.Be., supporting entrepreneurial minority small business owners, and is a past board member of Louisiana Chapter of the Entrepreneurs’ Organization and the Tulane Association of Business Alumni.    What you’ll learn about in this episode:   Unlock the Personal Side of Legal Practice: Explore the impact of showcasing personal aspects, community involvement, and charity events in transforming lawyers into relatable figures. Discover how this approach significantly boosts engagement and visibility, giving your legal brand a human touch. Revamp Your Social Media Strategy through Experimentation: Dive into the world of crafting a powerful content strategy. Experiment with various content types, from staff highlights to community involvement, and tailor your approach dynamically based on audience reactions. Utilizing YouTube Shorts: Delve into the effectiveness, affordability, and scalability of YouTube advertising. Uncover the unique advantages of YouTube shorts, providing an accelerated path to growth and increased engagement for your legal brand. Navigating the Challenge of Multiple Social Media Profiles: Overcome the complexities of maintaining brand consistency and community engagement across various profiles. Establish clear guidelines and role delineation to streamline your social media presence effectively and make sure your audience understands. Social Media Mastery for Legal Success: Learn to harness the full potential of social media marketing and elevate your online presence for lasting client relationships. Explore personal engagement strategies, innovative content approaches, leverage YouTube advertising tools, and maintain a consistent brand message across profiles.    Resources:  https://rouxadvertising.com/ Social Media: https://www.facebook.com/RouxAdvertising/ https://twitter.com/RouxAdvertising https://www.linkedin.com/in/eric-morgan-b6a6042/   Additional Resources:    https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 218 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Chris Mullins, CEO of Mullins Media Group, LLC. Chris emphasizes treating intake teams like sales teams to improve conversion rates and revenue. They discuss strategies such as mystery calls, call scoring, and training new staff to enhance customer interactions and maximize success in converting calls to clients.   Chris Mullins is a thought leader in the legal world of intake and attorneys. As the preeminent sales and communications consultant in te legal industry, Chris is the go-to for all things intake nd attorneys. For decades, Chris has been a "phone sales decree" focusing on better communication skills, empathy, sales, intimacy, conversion, retention, and Clint control in the legal industry. As the host of the acclaimed podcast Lawyers Tell All™, Chris takes you on a deep dive that shows you the reality of the profession through powerful conversations with innovators in the trenches.   What you’ll learn about in this episode:   Discover the Power of Effective Intake for Law Firms’ Success Explore how inadequate intake procedures in personal injury law lead to significant financial losses and why enhancing intake strategies is crucial for maximizing conversion rates and revenue. Uncover the secrets to preventing financial setbacks by prioritizing effective intake processes, as highlighted in this eye-opening podcast episode. The Impact of Promoting Without Proper Training Learn about the common pitfall in law firms – promoting top-performing intake staff without adequate training – and the resulting loss of valuable conversion skills. Discover the importance of implementing a dedicated team member for feedback and performance scoring, ensuring continuous improvement in the intake process. Transform Your Intake Team with a Sales Mindset Dive into the concept of adopting a sales team mindset for your intake team, complete with commission-based incentives and career advancement opportunities to motivate staff. Hear how this approach not only boosts conversion rates but also attracts skilled professionals who excel in the nuanced art of sales and customer interactions. Unlock the Secrets of Mystery Calls and Call Scoring for Intake Success Explore the effectiveness of mystery calls and call scoring as powerful tools for evaluating and improving the intake process. Gain practical tips on how analyzing call recordings and assessing communication effectiveness can enhance customer interactions, ultimately increasing success rates. Embrace Continuous Improvement and Professionalism Embark on a journey of continuous improvement as the episode delves into the essential components of a successful intake strategy. Uncover the transformative impact of maintaining professionalism, active listening, and effective communication skills – elements that not only improve financial outcomes but also enhance the overall client experience and the reputation of your law firm.    Resources:  http://www.intakeacademy.com/ http://www.lawyerstellall.com/ LinkedIn: @chrismullinsphonesalesdoctor   Additional Resources:    https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 217 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Erica Caviness, the founder of Thrive Concepts, who is a passionate advocate for the Kolbe® assessment tool, a perspective shaped by her mission to significantly impact the legal industry. She believes that the Colby assessment tool is an invaluable resource for understanding individual and team dynamics in a workplace setting, emphasizing that it is not a measure of intelligence or personality but a reflection of operational strengths and how individuals take action.    With a professional journey rooted in both medical and legal coaching expertise, Erica stands out as a seasoned authority in the consulting realm, particularly within the intricate landscape of law firms. Her track record has proven she's all about actionable strategies that make a true impact and drive measurable results within the business.  As a longtime certified Kolbe® consultant, she is especially passionate about helping law firm owners and their teams leverage their operational strengths to remarkably improve communication and productivity. Erica considers helping her clients break through barriers and thrive to be one of life's greatest joys.   What you’ll learn about in this episode:   Elevating Team Performance with Kolbe®'s Personalized Insights Discover how personalized Kolbe® scores can transform team dynamics and boost communication. Learn how the tool identifies and addresses potential conflicts and communication barriers, setting the stage for a harmonious work environment. Maximizing Team Potential Through Operational Strengths Delve into Erica's perspective on the tool's emphasis on operational strengths over traditional metrics. Explore the benefits of aligning team members with roles that match their strengths, fostering peak performance. Crafting Efficient Teams Through Role Alignment Uncover the strategy behind role alignment, identifying trends and strengths crucial for efficient teams. Learn how matching individuals with roles based on their natural strengths can significantly enhance team cohesion and productivity. Revolutionizing Hiring Practices with a Strategic Approach Explore the impact of combining multiple assessments, including Kolbe®, IQ tests, and the DISC test, in creating a comprehensive candidate profile. Understand how this strategic hiring approach ensures candidates are aligned with specific role requirements, setting the stage for success. Resolving Team Conflicts Through Kolbe®'s Power Discover the transformative power of the Kolbe® Assessment Tool in enhancing team dynamics and operational efficiency. Why leveraging the Kolbe® assessment is deemed one of the most effective ways to understand and address potential conflicts within the team.     Resources:  erica@thriveconcepts.org http://www.thriveconcepts.org/ https://www.linkedin.com/in/erica-c-935213171/   Additional Resources:    https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 216 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken speaks with Frankie Fihn, a digital marketer with a strong background in SEO. With 16 years of experience, Fihn has developed a deep understanding of retargeting and its benefits. He emphasizes the importance of using multiple creatives and variations in retargeting ads to avoid overwhelming potential customers and make them feel like they are learning about the firm organically. Fihn's perspective is shaped by his successful experience in digital marketing, where he strategically retargeted ads across different platforms and showcased the best testimonials and information videos to increase conversion rates.     What you’ll learn about in this episode: Importance of Brand Repetition in Law Firm Advertising: - Brand repetition is crucial for capturing potential clients' attention. - Bold marketing efforts, including retargeting, are key to success. What is Retargeting and How it Works: - Retargeting targets individuals who have previously engaged with a website. - It uses tracking codes to show personalized ads based on browsing habits.   Implementing Effective Retargeting Strategies: - Use a variety of creatives and testimonials across different platforms. - Ensures potential clients see different aspects of the firm, building familiarity and trust. Benefits of Retargeting for Law Firms: - Targets individuals already interested in the firm's services, making it cost-effective. - Increases brand authority and credibility, leading to higher conversion rates. Challenges and Considerations in Retargeting: - Avoid repetitive ads to prevent potential clients from feeling stalked. - Navigate platform restrictions and seek expert advice for successful campaigns.   Resources:  Business Facebook: Facebook.com/frankie.fihn/ X/Twitter Handle: @frankiefihn LinkedIn Profile: LinkedIn.com/in/frankfihn   Additional Resources:  https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 215 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken speaks with Andrea Belk Olson, a distinguished professional in customer experience improvement and founder of Pragmatic, a company committed to enhancing customer experience across various businesses. She shares her expertise through her Customer Mission podcast, Harvard Business Review, and other platforms. Olson's perspective on improving customer experience is shaped by her belief in the universality of a great customer experience, regardless of the industry.   Trained as a behavioral scientist, differentiation strategist, and customer-centricity expert, she teaches executives the art and science of strategic differentiation through understanding customer and organizational behavior. Andrea is the author of What to Ask: How to Learn What Customers Need but Don’t Tell You and an ongoing contributor to multiple major publications, including Harvard Business Review, Entrepreneur Magazine, INC., Chief Executive Magazine, and Rotman Business Magazine (University of Toronto). She is also literally a world traveler, having worked in over 12 different countries throughout her early career. Andrea also serves as an instructor for the University of Iowa Venture School and a Business Coach for the Tippie College of Business Startup Incubator.   What you’ll learn about in this episode: Direct Interaction is Essential for Understanding Customer Needs: Engaging in conversations beyond generic surveys Gaining insights into client frustrations, fears, and expectations   Improving Customer Experience in the Legal Industry Requires Innovation: Addressing slow processes and communication gaps Utilizing tools, communication, and technology for better client satisfaction   A Client-Centric Culture is Crucial for a Positive Customer Experience: Importance of employee behavior and conversations in shaping customer perception The organization must prioritize client needs and experiences   Overcoming Fear of Direct Customer Engagement is Necessary: The challenge of moving beyond generic feedback mechanisms The importance of true understanding through direct dialogue   Measuring Client Satisfaction Goes Beyond High-Level Metrics: The limitations of scorecard metrics in providing actionable insights The focus on specific aspects of client experience for real improvements     Resources:  https://www.andreabelkolson.com/ https://www.pragmadik.com/   Social Media: https://twitter.com/Pragmadik https://www.linkedin.com/in/olsonandrea1/   Additional Resources:  https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 214 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Moses DeWitt from Just Call Moe to discuss the importance of differentiation, originality, and providing value to the audience in successful social media branding for lawyers.   Moe DeWitt is an experienced Florida personal injury attorney and has recovered millions for his clients. He’s fought against insurance companies and large corporations, advocating for the injured and getting the compensation his clients deserve.   Moe regularly commentates for multiple media outlets throughout Florida. He appears weekly on The News Junkie on Real Radio 104.1, and on the DeWitt Law Review show airing on WDBO 580AM News Talk Radio in Orlando. He also appears weekly on The Cat Named Mo Show on Tampa 102.5 The Bone and Real Radio 92.1 in West Palm Beach. National media outlets, including Newsweek, have also utilized his sound legal advice.   Beyond his services for Florida accident victims, Moe founded the non-profit Helmet Heads of Florida to provide helmets to children across the region. His organization’s mission is to help prevent minors from suffering traumatic brain injuries by wearing the proper safety gear. Helmet Heads of Florida has provided over 2,000 helmets to Florida children to date. Moe believes that injury attorneys have a duty to make the world safer.   What you’ll learn about in this episode:   Mastering Differentiation in Legal Social Media Branding: Discover innovative strategies to disrupt the typical social media scroll and captivate your target audience. Learn how unique backgrounds, intros, and even unconventional locations can make your legal brand stand out.   The Power of Authenticity: Understand why a less polished, more genuine content approach can foster stronger connections with your audience. Explore the benefits of creating more organic and relatable content, such as phone-produced videos or slightly grainy images.   Content Creation Dynamics: Delve into the merits of using videos and still pictures to engage your audience across different platforms. Gain insights into how a balanced mix of content types can enhance trust and likability towards your brand.   Consistency and Quality in Content: Learn the importance of regular content creation to maintain brand visibility and recognition. Discover why relying solely on AI for content and the value of incorporating your legal expertise and knowledge can be a pitfall.   Choosing the Right Platforms and Testing Strategies: Get guidance on selecting the most suitable social media platforms based on audience demographics and your branding goals. Find out how to use social media as an experimental ground for refining your mass media campaigns before significant investments.   Resources:  http://www.justcallmoe.com/   Social Media:  https://www.facebook.com/JustCallMoeInjuryandAccidentAttorneys https://twitter.com/DeWittLawFirm https://www.linkedin.com/in/moe-dewitt-6a927217/   Additional Resources:    https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

The podcast discusses the transformative role of artificial intelligence in streamlining legal tasks. Pratik Shah shares his journey from Deputy District Attorney to CEO of EsquireTek. They explore AI's impact on legal workflows, cost benefits of software subscriptions, and technological tools like e-discovery software. Contact EsquireTek for more information.

In this episode of #GrowYourLawFirm, host #KenHardison speaks with Karl Seelbach, an experienced defense attorney from Austin, Texas, who founded his firm and specializes in personal injury defense. Leveraging his nearly 20 years of expertise, he developed Scribe AI, a software to enhance efficiency and reduce costs in depositions, reflecting his commitment to improving the plaintiff's side of legal proceedings.       What You'll Learn from This Episode:  1. Embracing Legal Technology: Integration of Scribe AI in depositions Streamlining legal processes with AI and video technology    2. Efficiency in Legal Practice: Early deposition strategy for quick truth-seeking Swift transcript generation for faster case progression    3. Importance of Video Evidence: Enhancing case strength with visual and auditory cues Utilizing video to improve understanding of testimonies    4. Professional Relationships in Litigation: Valuing respectful interactions with opposing counsel Fostering repeat business and referrals through professionalism    5. Balancing Innovation and Ethical Practice: Navigating the challenges of new technologies in law Ensuring thoroughness while leveraging efficiency tools     Guest Resources: https://skribe.ai/   Additional Resources:     https://www.pilmma.org/the-mastermind-effect  https://www.pilmma.org/resources  https://www.pilmma.org/mastermind

In this episode of #GrowYourLawFirm, host #KenHardison speaks with Victoria Collier, founder of Quid Pro Quo. Victoria brings a unique perspective to law firm valuations and exit planning, drawing from her extensive background in elder law, estate planning, and asset protection. After successfully building and selling her seven-figure law firm, Victoria established quid pro quo to meet expert guidance in valuations and exit planning demand. Her perspective, shaped by her own experiences, emphasizes the importance of exploring various selling options and ensuring affordability for associates. She views quid pro quo as a valuable resource for lawyers navigating the complexities of business transfers.       What You'll Learn from This Episode: Unlock the Secrets of Law Firm Valuation: Discover the multifaceted approach to valuing a law firm, going far beyond just the previous year's income. Learn why regular valuations are crucial for enhancing your firm's market value.  2. Explore Innovative Payment Options for Law Firm Sales: Delve into the flexible payment arrangements, including cash and SBA loans, that can facilitate a smooth sale. Learn how diverse payment methods can attract a wider range of potential buyers. 3. Net Profit: The True Indicator of Future Success: Understand why net profit predicts your firm’s future more accurately than gross revenue. Get tips on structuring your business to maximize your firm's selling price. 4. Navigating the Challenges for Solo Practitioners: Find out why many solo practitioners overestimate their firm's value and how to avoid this pitfall. Learn the importance of team building, systematizing processes, and proper data management for a lucrative sale. 5. Adopt a Business-Oriented Approach for Better Outcomes: Realize the importance of viewing your firm as a business asset for informed decision-making. Equip yourself with the knowledge to increase your chances of a successful sale.   Guest Resources: https://quidproquolaw.com https://www.linkedin.com/in/victoria-collier-292797103/   Additional Resources:     https://www.pilmma.org/the-mastermind-effect  https://www.pilmma.org/resources  https://www.pilmma.org/mastermind