The Jasmine Star Show

Did you know that a big (BIG!) chunk of sales actually comes from existing customers?How big? Well, I’m so glad you asked.Think of it this way: research shows that, while most businesses make sales to anywhere between 5-20% of NEW customers, they close deals with 60-70% of EXISTING customers.This means your likelihood of making a sale is doubled when targeting existing customers compared to acquiring new ones.This is why your Customer Lifetime Value is so important to figure out and I’m literally giving you the formula to compute it. (It quite possibly may be my favorite math equation to date!)In this episode, you’ll learn my four-step framework for calculating LTV and my five favorite strategies to boost it.Click play to hear all of this and…(00:00:01) How understanding your LTV can grow your business exponentially.(00:03:08) The importance of existing customers.(00:05:14) An equation and clear instructions for calculating customer lifetime value.(00:13:29) Five strategies for increasing your LTV.(00:18:56) The power of under-promising and over-delivering (and how to do it effectively.)(00:20:04) How gamifying your offers or programs (like a reward system) can help keep customers engaged and loyal.(00:22:49) Ways you can increase the average purchase value AND enhance their experience.(00:26:00) Your next step after listening to this episodeSources and resources discussed in this episode:Listen to my podcast episode, How to Create an Unforgettable Experience >>HERE<<.How to Calculate Your Customer Retention Rate, Max Freedman.Customer Data: Designing for Transparency and Trust, Timothy Morey.Step by Step Instructions to calculate your LTV using this equation:  A × B × C =**(**Listen to the full episode for further explanation.)Step 1: Calculate your Average Revenue Per User, aka ARPU.Step 2: Determine the average lifespan of your customers.Step 3: Find your Gross Margin Percentage.Step 4: Multiply the variables in the equation.For full show notes, visit:https://jasminestar.com/podcast/episode410

Financial analyst and writer, Sahil Bloom, discusses making small changes for big transformations, tackling goals one step at a time, taking risks before feeling fully prepared, training to handle stress, and how a realization changed his life. The episode emphasizes the concept of changing your life in one year through consistent small pivots.

Wanna know the most important move you’ll ever (EVER!) make in business?… The first move.… And then it’s the next move.… And then it’s the one after that.Here’s the thing: I know (I know, I know) that making business moves before you feel ready FEELS very counterintuitive… and that’s why few people do it. But it’s necessary.And one of my favorite examples of this is Jason Phillips, CEO and founder of the Nutritional Coaching Institute.When he started his business, he didn't wait for the perfect moment or until he felt completely prepared. Instead, he took action. He launched his coaching program, refined it through trial and error, and adapted based on feedback.Spoiler alert: He actually just decided to shut down a $6M revenue stream in his business.In this episode, you’ll learn the beliefs Jason holds to be (extremely) successful, how he overcomes obstacles, and the strategy Jason is using to create his new offer.Click play to hear all of this and…(00:04:25) How to overcome self-doubt and limitations.(00:05:29) Jason’s ONE belief that helps him achieve anything he sets his mind to.(00:08:00) How Jason overcomes obstacles.(00:13:29) Our thoughts on if we’ll ever feel like we have "enough".(00:16:48) How to find the joy in the chase, anticipation, and achievement rather than the end result.(00:22:45) Developing the drive to constantly improve and surpass previous levels of success.(00:29:18) The role selfishness and selflessness play in achieving success.(00:32:24) Jason’s story about his card declining at Starbucks (and how it changed his mindset.)(00:33:50) Jason's decision to offer coaching for free to a national champion weightlifter and the surprising impact on his business.(00:35:24) Jason's perspective on authenticity in marketing and sales, and the value of offering free services.(00:42:48) Jason's decision to close a $6M revenue stream due to feeling out of alignment.(00:45:00) Jason's plan to “build a whisper”—a concept Alex Hormozi writes about in his book.(00:47:31) Jason developing his offer (in real time!) and his strategy behind it.(00:51:41) The mindset of expecting failure and using it as a learning opportunity in business.For full show notes, visit: https://jasminestar.com/podcast/episode408

Have you ever been captivated by a pitch? Like, you couldn’t look away even if you wanted to?And I’m sure while keeping your attention the presenter just effortlessly wove in and out of a narrative making you forget you were even being pitched to.Well, I hate to spoil the enchantment for you, but it’s not effortless.The preparation, the storytelling, the follow-up: It’s all VERY strategic.So, ready to learn how to create a pitch that converts (or just helps you get your way in life?)Ahhh, I know you well, my friend.In this episode, you’ll learn how to prepare, craft, and deliver your pitch in a way that captivates your audience and makes them want to fling cash money at you.Click play to hear all of this and…(00:00:01) The first pitch I ever heard and will NEVER forget.(00:01:18) The different types of pitches in business.(00:02:15) The pitch process I used as a wedding photographer to book clients FAST.(00:04:05) How to keep attention and inspire action during your pitch.(00:06:57) Why you must use a framework when creating your pitch (and how you can apply my framework in your business!)(00:08:42) The three things you MUST know BEFORE you pitch your offer.(00:12:37) How to craft your pitch.(00:16:37) How to elevate your pitch.(00:18:43) The impact of using your tone and body language when pitching.(00:19:46) The BEST thing you can do to become confident when pitching.(00:23:35) How to follow up after your pitch.(00:25:45) Examples of really good follow-ups.(00:27:40) Bonus tips for when you’re following up.(00:30:30) My personal action step for you based on what you learned in this episode.After you listen to this episode, learn the BEST follow-up tips in >>THIS<< episode, The BEST Networking Secrets to Grow Your Business with Jen Gottlieb.As mentioned in this episode, >>HERE<< is a link to the episode, Investing, Fundraising, and Podcasting: How Perseverance Leads to The Greatest Successes with Josh Muccio.For full show notes, visit: jasminestar.com/podcast/episode407

Be honest: have you ever felt so closely tied to something…… and then it was just, well, gone? poofIf so, then you know it can feel like your identity is being stripped away from you, forcing you to start over...again.This is what I’ve learned: if something is being taken away from you, it’s because it’s time for you to let go for something bigger (and more aligned with your future). It’s hard to leave situations (willingly) when they’re comfortable, familiar, and certain—so, sometimes you are forced.This is precisely the situation Hala Taha, LinkedIn, and Podcast Expert, found herself in when she was let go from her Hip Hop show on Hot 97, and shortly after, her MTV show was canceled. But, because Hala persevered, she’s built a successful podcast and a profitable agency.In this episode, you’ll learn Hala’s strategies for LinkedIn, business growth, and how she went from a $700-per-month client to a $30,000-per-month client.Click play to learn all this and…(00:01:26) How Hala started with a team of unpaid interns.(00:04:35) The importance of aligning your content to LinkedIn's algorithm to gain popularity and visibility.(00:07:13) Hala’s transition from a side hustle to a full-time agency.(00:09:58) How Hala went from a $700-month client to landing a $30,000-month client.(00:18:23) Overcoming self-doubt after rejection.(00:24:56) Hala’s decision to start the Young and Profiting podcast after feeling the need to have “her own thing”.(00:26:59) The pivot Hala made to a “white glove agency”.(00:28:10) Hala’s strategy when it comes to testing something new and growing.For full show notes, visit:https://jasminestar.com/podcast/episode406

Learn the secrets to successful networking with Jen Gottlieb, including building powerful connections, hosting curated dinners, intentional networking, effective follow-ups, and creating a safe environment for deep connections.

Do y’all remember when Michael Jordan quit basketball? (Hi, am I showing my age?)Anyway, I’ll never forget that October day in ‘93 (mainly because my dad’s jaw looked like it was glued to the floor). And, it wasn’t just my dad. It was, well… the whole world.Long story short: Michael Jordan returned to basketball, and when he did - boy, he led his team to not one, but THREE consecutive championships.Why am I telling you this? Because if one of the most legendary people in the world, like Michael Jordan, can quit, and restart again with the whole world watching — so can YOU.In this episode, you’ll learn my Five-part Restart Framework to get back on the saddle whether it’s a project, hobby, business, etc. I hope this serves you well.Click play to hear all of this and…(00:01:10) My personal experience of starting and dropping a passion project.(00:07:35) Examples of bouncing back from setbacks and making a successful comeback.(00:10:46) My Restart Framework to help you get back up and become better than ever.(00:10:46) The importance of “Emotional Readiness” and how to become emotionally ready.(00:14:53) How to identify lessons learned from setbacks and quitting.(00:16:59) What to include in your Restart Plan.(00:20:05) Why you need to establish a ritual and routine when forming a habit.(00:21:05) How to develop a contingency plan.(00:25:07) My pep talk to YOU to help you take action and stay committed.(00:26:10) The importance of monitoring progress, evaluating efforts, and making necessary adjustments to the restart plan.For full show notes, visit: https://jasminestar.com/podcast/episode404

Picture this…You’re having lunch with Oprah at her house (yes, you read that right!) and when you leave, you hug each other, and she gives you her phone number, encouraging you to call her sometime…But you don’t.Why on God’s green earth not, you ask?Because you don’t feel worthy enough to be Oprah’s friend and colleague. (Y’all I couldn’t make this scenario up if I tried…)This is exactly what happened to my dear friend Jamie Kern Lima, co-founder of IT Cosmetics (which she sold to L'Oréal for 1.2 BILLION dollars) and author of “Worthy”.In this episode, you’ll learn the difference between self-confidence and self-worth, how low self-worth can disguise itself, and how to raise your self-worth to find more success, happiness, and fulfillment in life and business.Click play to hear all of this and…(00:00:14) What worthiness truly is and and its impact on business, mindset, and personal growth.(00:02:11) The difference between self-worth and self-confidence and the importance of self-worth as the key to success.(00:04:04) How worthiness disguises itself, affecting people even if they believe they are confident and successful.(00:14:51) How low self-worth can keep you stuck and sabotaging opportunities.(00:17:29) Jamie's personal experience of doubting herself out of opportunities.(00:22:20) How to transform your relationship with rejection and failure to avoid doubting yourself out of destiny.For full show notes, visit:https://jasminestar.com/podcast/episode403a

You might know this about me by now, but I believe the best way to learn in your industry is to learn outside of your industry.This way we aren’t just passing down the same old information again, and again. And when we have experiences that teach us lessons and we apply those lessons in business… Well, then we’re cooking with fire.And for me, one of the most pivotal times in my life was being a law student. And even though I dropped out, I truly (truly!) believe that I wouldn’t be the entrepreneur I am today without that experience.So, in this episode, you’ll learn the five BIGGEST lessons I learned in Law School, how they’ve helped me in my business, and most importantly—how YOU can apply them in your business.Click play to hear all of this and…(00:01:10) The importance of understanding the lessons from past experiences.(00:02:14) The value of making courageous decisions.(00:04:05) The five biggest lessons learned from dropping out of law school.(00:05:48) How I apply analytical thinking in business.(00:08:43) A technique I learned to be a better communicator.(00:16:01) How to get your point across (in the best way!).(00:19:36) The story behind why I started waking up at 4:30 AM.(00:24:02) How to shorten the learning curve in business. (What I wish I knew sooner!)(00:27:22) One of the biggest mistakes I’ve made during my career as a photographer (and the lesson it taught me.)(00:29:57) How I’m focusing on big-picture thinking and delegating the details as the business grows.For full show notes, visit:https://jasminestar.com/podcast/episode403

Learn how to double your revenue in 60 days with a proven launch plan. Discover 4 key pillars for 7-figure launches, including creating masterclasses, conversion-driven email funnels, messaging frameworks, and profitable sales pages. Hear about the speaker's journey, successful launch framework, and the importance of taking action over observation. Join the 8-week course for revenue-generating guidance and million-dollar strategies.