

The Jasmine Star Show
Jasmine Star
The Jasmine Star Show is a conversational business podcast that explores what it really means to turn your passion into profits. Law school dropout turned world-renowned photographer and expert business strategist, host Jasmine Star delivers her best business advice every week with a mixture of inspiration, wittiness, and a kick in the pants. On The Jasmine Star Show, you can expect raw business coaching sessions, honest conversations with industry peers, and most importantly: tactical tips and a step-by-step plan to empower entrepreneurs to build a brand, market it on social media, and create a life they love.
Episodes
Mentioned books

Feb 12, 2024 • 24min
How to Create an UNFORGETTABLE Customer Experience
Learn how to create an unforgettable customer experience through the host's personal story of adopting a baby and their extraordinary stay at a hotel in Las Vegas. Discover the impact of creating memorable experiences on customer loyalty and competitive advantage. Explore strategies for crafting impactful experiences at each phase of the customer journey.

Feb 6, 2024 • 37min
How to Create Content That Removes Objections and Increases Your Sales
Believe me when I say that I immediately slammed my laptop shut the moment I heard him say $25,000…Several years back, James Wedmore (my now friend and mentor) was about to open cart for one of his masterminds. JD (my husband and business partner) and I were trying to guess the price before he mentioned it. “$5,000?”… “No way, $10,000?”… whatever it was, we knew it wasn’t going to be cheap.So, why did hearing him say that the price was $25,000 make me slam my computer shut?It’s because even considering paying that amount of money made my mind automatically go to feelings of fear, doubt, and uncertainty… emotions that I didn’t want to feel.But here’s the kicker, slamming my computer shut wasn’t a no. It was an objection that he addressed and handled.In this episode, you’ll learn how to address your potential customers' objections to increase sales, create content and bonuses that directly refute their fears and concerns, and understand the specific objections related to your industry.Click play to hear all of this and…(00:01:20) The importance of creating content that addresses objections and fears to increase sales and revenue.(00:02:24) The strategy of offering bonuses that refute objections when potential customers express interest in buying.(00:05:27) What objections ARE (and ARE NOT).(00:07:09) The importance of empathy when helping your potential customers overcome objections, moving them from fear to possibility.(00:08:06) How to address and overcome fear, doubt, and uncertainty in the sales process.(00:15:04) The distinction between universal fears and business-specific fears and how to address them.(00:16:40) How to use market research to know which questions and fears to address.(00:17:35) How to use questions to refute objections.(00:18:33) The importance of understanding and empathizing with customer struggles and fears.(00:19:33) How I addressed concerns about the length of my course.(00:24:55) How to reframe fears into objections to better address them.(00:26:30) The difference between universal and business-specific objections and how to reframe them in sales conversations.(00:28:25) Examples of creating bonuses that address specific objections and fears.(00:31:50) How to turn objections into sales.(00:32:54) Strategies for increasing revenue.For full show notes, visit: https://jasminestar.com/podcast/episode395Join me for a Revenue Bootcamp: your secret weapon, community, and (free!) accelerator for setting a plan on how exactly you’ll double your revenue this year. https://jasminestar.com/revenuebootcampYou know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.I built my website with Showit because it gives me total design freedom.If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

Feb 1, 2024 • 1h 3min
Wealth Building Strategies: How to Budget, Invest, and Raise Your Prices with Brandon Kidd
Quick question: Do you look at your business as a piggy bank or an ATM?Oof. When my kind/smart/generous friend, Brandon Kidd, asked me this question ya girl had to take a pause…During that pause, a cinematic flashback of fancy dinners, upgraded plane tickets, and unnecessary business purchases flew through my mind.It turns out that making business purchases can be a slippery slope to funding your lifestyle, and we NEED to have more conversations around that.This is exactly why I asked Brandon, wedding photographer and business strategist, to be a guest on the podcast and share some of the magic-ness inside of his brain with you.In this episode, you’ll learn strategies for financial stability, how to make informed financial decisions, ways to invest in growth, and the significance of building wealth that transcends your life and business.Click play to hear all of this and…(00:00:14) How I met Brandon and our shared experiences in life and business.(00:02:18) How to know if you’re treating your business as a piggy bank or an ATM (and how it affects your financial growth.)(00:05:59) The importance of aligning lifestyle choices with your business goals.(00:07:40) How to use business funds wisely to help the business grow and make operations more efficient(00:09:31) How you should think of your ROI when making business decisions and evaluating expenses.(00:13:55) How to determine your pricing in the service-based industry.(00:12:19) How to transform excess cash into wealth.(00:19:00) Why you should analyze your conversion rates.(00:20:15) The airline pricing model and how to apply it to your pricing strategy.(00:25:19) The concept of diversifying revenue streams and managing cash flow.(00:27:43) The importance of knowing your monthly expenses, hitting income targets, and optimizing your costs.(00:31:46) How to deal with recessions (and the power of diversifying your income sources and living below your means.)(00:35:25) Choices that impact wealth and making conscious budget decisions.(00:39:09) Strategies for building wealth (and investing in other income-producing assets.)(00:44:30) How to apply the "MAX" method to measure business growth and determine smart investments.(00:56:30) Short-term sacrifices you can make to create long-term growth.You can dive deeper into your business finances by booking a free 30-minute call minute call with Brandon >>HERE<<. And visit his website, http://Www.brandonkiddcoaching.com to learn more about his coaching offers!For full show notes, visit: https://jasminestar.com/podcast/episode394Want an up-close and personal, behind-the-scenes, look into my next million-dollar-launch? Join ‘Inside Look’ to get exclusive insights, lessons, and updates WHILE I’m launching. >>CLICK HERE<< to join the list!You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.I built my website with Showit because it gives me total design freedom.If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

Jan 30, 2024 • 47min
How to Become Your Own Advocate and Get What You Want With Heather Hansen
Real talk: You might believe that something is possible…but do you believe it’s possible for YOU?If not, it’s time to start.And you can do this by collecting and creating evidence proving to your “inner jury” that you’re capable of achieving whatever you want to accomplish.In fact, this is exactly what Heather Hansen, the incredibly talented and brilliant lawyer/advocate/author, explained so beautifully during our discussion (which I’m so EXCITED to share with you.)In this episode, you’ll learn how to advocate for yourself and your business (in a way that helps you get what you want), the importance of understanding your audience, and how to ask “with delight”. We also touch on overcoming the fear of embarrassment and how the realization that not getting what you want can be just as informative as achieving it.Click play to hear all of this and…(00:00:17) Why you need to advocate for your business.(00:02:10) How to use storytelling while advocating for you or your business.(00:03:01) The role your “inner jury” plays in self-advocacy.(00:07:13) How to CREATE evidence to support your self-belief and advocacy efforts.(00:09:55) How to ask for something “with delight” and how it helps you get what you want.(00:10:50) How you can advocate for your ideas in a way that resonates.(00:13:36) The different approaches to advocacy when communicating with a team and prospective clients.(00:15:28) How to advocate for a cold audience and the importance of building belief through content.(00:17:35) How to use content to create evidence and use storytelling to build belief.(00:18:32) The importance of repeating a message in different forms to effectively communicate value and resonate with different people.(00:25:20) How to ask for help when you need it (and before you can get resentful.)(00:27:55) Heather’s framework (that you can use) when negotiating a raise, opportunity, or promotion.(00:35:04) Heather’s journey of advocating for herself and making significant changes in her career and personal life.(00:38:27) The two biggest barriers when advocating for what you want.(00:40:23) The importance of understanding the perspective of the person you are advocating to.Click >>HERE<< to join Revenue Bootcamp where you’ll join me for four live sessions, each focused on setting a clear plan of action for financial growth.For full show notes, visit:https://jasminestar.com/podcast/episode393You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.I built my website with Showit because it gives me total design freedom.If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

5 snips
Jan 25, 2024 • 45min
How to Create Sustainable Business Success by Prioritizing Your Health with Dr. Gabrielle Lyon
Dr. Gabrielle Lyon, a health expert, discusses entrepreneur behavioral patterns affecting health, stress responses, and maintaining wellness during stressful business periods. She shares insights on resisting burnout, preparing for big projects, and different stress responses for entrepreneurs.

Jan 23, 2024 • 41min
Courses, Subscriptions, and Memberships: How to Create a Profitable Digital Offer
Discover how a digital offer helped the host earn $255,000 in a week. Learn about the benefits of digital offers and how they can complement your business. Find out how to determine if creating a digital offer aligns with your goals, ideal client, and resources. Explore a five-step framework for planning and pricing your offer. Understand the importance of creating a realistic timeline for course creation and launch.

Jan 16, 2024 • 9min
The Mindset to Embrace When Creating a New Offer
Shift your mindset when creating a new offer, understand target audience needs and willingness to pay, create tailored offers for different segments, and join Social Curator for business growth

Jan 9, 2024 • 56min
Investing, Fundraising, and Podcasting: How Perseverance Leads to The Greatest Successes with Josh Muccio
This is a full-circle moment right here…A podcast host that I listened to religiously (and helped me gain a deeper understanding of fundraising, company evaluation, and investing) is on the show!And lemme tell you - I couldn’t be more THRILLED.Listen y’all, my incredible friend Josh Muccio created a podcast out of sheer BOREDOM. And even though the podcast seemed like a failure at the time, it eventually led to *The Pitch* podcast, which has been downloaded tens of millions of times. (OK, I see you, Josh!)I mean, the show is so good that Spotify bought it. Hot dang!In this episode, Josh shares his very honest story that led to his wildly successful podcast, the challenges and setbacks he faced, and a breakthrough moment that every business owner needs to hear.Click play to hear more about…(00:02:04) How "The Pitch" podcast came to life (inspired by the idea of telling the true story of how deals are done).(00:02:44) How listening to "The Pitch" podcast helped me gain a deeper understanding of fundraising, company evaluation, and investing.(00:04:54) How Josh accidentally built an e-commerce company in college and then sold it.(00:10:48) The pivotal moment that led to over $1 million committed to companies on the show.(00:14:22) The loneliness and isolation Josh experienced while building his podcast.(00:21:37) The story of Spotify buying “The Pitch” in an effort to make a big splash in the podcast industry.(00:24:00) The impact of COVID-19 had on the podcast production of "The Pitch" in creating new episodes.(00:27:26) The HUGE realization Josh had that every business owner should know.(00:30:12) How Josh bought back "The Pitch" from Spotify.(00:37:28) My story of missing out on investing in Lululemon (and how it influenced my decision to invest in The Pitch's fund).(00:50:46) My experience of investing in a company through The Pitch show fund and why I chose to invest in it.For full show notes, visit https://jasminestar.com/podcast/episode389Josh Muccio is a founder turned podcaster turned VC. After exiting his first company in 2015, Josh got bored and started a podcast. That podcast failed of course, but it eventually led to The Pitch, a show that's been downloaded tens of millions of times. Now he's bringing listeners behind the scenes by letting them invest in the startups featured on the show.You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.I built my website with Showit because it gives me total design freedom.If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

Jan 2, 2024 • 24min
Lessons I Learned Being The Only Woman In The Room
It hit me out of nowhere like a drive-by bullet…“Selfish, money-driven women like you who adopt are shameful.”And that was just a small part of a lengthy DM I got after sharing my experience of being the only woman in a group of founders at a mastermind event to my stories. (I share the stories and full DM in this episode.)What I didn’t expect was that the very same experience at the mastermind that I was criticized for, prepared me to handle the DM in a way I wouldn’t have before.In this episode, I’m sharing the lessons I learned from the mastermind hike we took in the Phoenician Desert, my breakthrough moment while feeling uncomfortable and different, and how to access high-level business networks before you have the money to invest.Click play to hear all of this and…[00:01:20] The negative DM I got from my Instagram stories and how it made me feel.[00:07:00] My fear of feeling different and how I’m starting to embrace my differences.[00:09:36] How the Phoenician Desert hike prepared me for the negative DM I received.[00:01:13] How I felt being the only woman in a group of founders at a mastermind event.[00:09:54] The three lessons learned from hiking through the Phoenician desert and how they can be applied to dealing with challenging situations.[00:12:48] Answers to the questions I’ve gotten most about being the only female in the mastermind.[00:15:26] What you need to know to “get in the room”.For full show notes; visithttps://jasminestar.com/podcast/episode388You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.I built my website with Showit because it gives me total design freedom.If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

Dec 26, 2023 • 49min
Hiring, Training, and Retaining High-Performing Team Members with Natalie Dawson
Do you want to learn how to hire, train, and retain high-performing team members?Then trust me when I tell you that you NEED the wisdom Natalie Dawson is dropping in this episode! She reveals the secret sauce to building a dream team that will skyrocket your business to new heights and breaks down exactly how you can align your team members' goals with your business goals in a way that makes everyone win.Listen now for all this and….[00:01:23] Natalie's background as a co-founder, best-selling author, and podcast host.[00:03:16] How Natalie began leading massive teams at the age of 20.[00:06:24] The most important lessons that Natalie has learned about building teams.[00:06:56] What the employee life cycle is and how to use it to discover where problems may exist in your business[00:09:53] The importance of asking employees about their personal, professional, and financial goals[00:12:03] The three lessons that will transform the way you build a team.[00:13:32] Natalie’s proven 3-part interview process.[00:22:43] How Natalie became a cofounder, met her husband, and began her current business[00:36:04] How to get creative and find ways to get the attention of people you want to collaborate with.[00:39:18]: Why collaboration is the new currency.[00:40:54] What Natalie has learned about working with family (and how to do it well).Natalie graciously offered podcast listeners a free copy of her book - you can get it now at cardoneventures.com/teamwork and follow her on Instagram, TikTok, YouTube and more @nataliedawson.(And don’t forget to tag us both on social media when you listen to this episode - we’d love to know what you found most helpful!)To view the full show notes for this episode visit: jasminestar.com/podcast/episode387You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.I built my website with Showit because it gives me total design freedom.If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!