The Jasmine Star Show

Startup Advisor and C-Suite Strategist Jocelyn Moore discusses how to secure a board seat and highlights the importance of human connection. She shares her journey from the U.S. Senate to the NFL executives, emphasizing the need to consider factors before accepting board responsibilities. Moore provides tips on getting on a board, transitioning to consulting, and the power of inclusive networks.

I generated an additional $555,000 in revenue with the advice she gave me for free.That’s when I knew I needed her in my sphere.And her mentorship has been, dare I say, life-changing.Everything from helping me empower my team to run the operations to handling (many) business curve balls.In this episode, you’ll learn how to handle tough situations in entrepreneurship, get more by doing less, and build confidence in yourself as a leader.Click play to hear all of this and…(00:00:15) The back story: how Susan and I’s mentoring relationship began and what it looks like now.(00:02:13) How Susan impacted my business before I ever spent a dime on her.(00:05:15) What Susan said to me (and didn’t say) that made me CRAVE her leadership.(00:09:39) The conversation shifts to the challenges of being a CEO and the paradoxes and opposites involved in building and scaling a business.(00:11:06) The importance of giving yourself credit and recognizing your strengths to build confidence and take action.(00:12:45) The decision Susan helped me make which allowed me to empower my team and expand my business.(00:15:07) One of the hardest things Susan helped walk me through.(00:16:04) How to focus on PLANS instead of problems.(00:17:15) The work that needs to be relinquished and/or resourced to align with your business goals.(00:18:00) How to execute and get better results.(00:22:30) Susan's experience in big companies, startups, and entrepreneurship.(00:27:29) What to consider when applying advice.(00:31:51) How to deal with emotions as a CEO.(00:33:13) The importance of trusting your own judgment as a leader, making tough decisions, and dealing with conflicting advice.(00:35:22) What it means to “earn the right to bigger problems.”(00:40:27) Sneak peek of the upcoming podcast guests.(00:44:53) A recent decision that encouraged me to think bigger.(00:45:51) The process of thinking bigger by doing less.For full show notes, visit:https://jasminestar.com/podcast/episode414You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.I built my website with Showit because it gives me total design freedom.If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

If I’m being honest: I’ve reinvented myself more times than I can count…. and I’m certain I’m not done, yet.You see, every pivot, shift, and transformation led me to this very spot, here with you today.And what I’ve learned about the reinvention process is this: if you find yourself constantly feeling disconnected or thinking about the “next thing” you want to pursue, it's a sign that your current path may not be serving you as it should.Unsure where to even begin the process? Well, my friend, you’re in the right place.In this episode, you’ll learn the four phases of reinventing yourself and what to do in each phase. Oh and spoiler alert: you’ll even take my Reinvention Readiness Quiz at the end (rewind and pause me as much as you need to.)Click play to hear all of this and…(00:00:01) The importance of gaining clarity on YOUR personal desires and goals(00:03:02) My best tips for taking action in the reinvention process.(00:16:33) How to stop comparison in its tracks and realize how far you’ve truly come.(00:17:26) How I deal with uncertainty and doubt(00:18:10) The harsh truth about reinventing yourself(00:20:52) How you’ll most likely feel in the reinvention process.(00:22:16) An example of someone who’s reinvented themselves SO well.(00:23:08) Your Reinvention Readiness Quiz and decision guide.For full show notes, visit:https://jasminestar.com/podcast/episode413You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.I built my website with Showit because it gives me total design freedom.If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

She was denied a business loan again, and again, and again.Until she got her grandma to loan her some cash and she started her digital advertising business right at her kitchen table.Long story short: Kim Perell is now a best-selling author, CEO, and a VERY prominent angel investor. Y’all she sold her last company for $235 million And she does it all with… no, not one… but TWO sets of twins.In this episode, you’ll learn what criteria investors are looking for in companies and founders, the three signs it’s time to pivot your business, and how paying attention to the market can help you make better decisions.Click play to hear all of this and…(00:02:08) The importance of embracing uniqueness and self-belief.(00:09:41) Kim’s pivot with her own digital advertising company.(00:16:03) Three signs (and commonalities) that show when a business needs to pivot or a strategy isn’t working.(00:22:28) The traits Kim looks for in founders who are seeking investment.(00:26:01) Practical advice on how to pitch your ideas (and yourself) to potential investors.(00:31:06) The concept of “earning out” in business sales.(00:33:27) How market conditions led to making big big decisions.(00:35:04) The importance of relationships in business and the power of networking.(00:39:33) Seeking help: Should investees feel nervous or fearful when asking for help from investors?(00:47:50) The financial aspects investors look for when being pitched.(00:49:03) The need for vulnerability in acknowledging the challenges of entrepreneurship and supporting each other through the difficulties.(00:49:35) The unseen hard work behind entrepreneurship.(00:50:29) How to reach success in difficult economic situations.(00:53:43) The role investors play in providing support beyond just financial backing.For full show notes, visit: https://jasminestar.com/podcast/episode412You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.I built my website with Showit because it gives me total design freedom.If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

AI expert Chris Winfield discusses practical tips on utilizing AI tools for tasks like email summarization, transcribing audio/video, website creation, and copywriting. He also talks about the evolution of AI, its intersection with social selling, underutilized AI tools, Google Bard vs. ChatGPT, and the importance of crafting effective prompts for AI.

Did you know that a big (BIG!) chunk of sales actually comes from existing customers?How big? Well, I’m so glad you asked.Think of it this way: research shows that, while most businesses make sales to anywhere between 5-20% of NEW customers, they close deals with 60-70% of EXISTING customers.This means your likelihood of making a sale is doubled when targeting existing customers compared to acquiring new ones.This is why your Customer Lifetime Value is so important to figure out and I’m literally giving you the formula to compute it. (It quite possibly may be my favorite math equation to date!)In this episode, you’ll learn my four-step framework for calculating LTV and my five favorite strategies to boost it.Click play to hear all of this and…(00:00:01) How understanding your LTV can grow your business exponentially.(00:03:08) The importance of existing customers.(00:05:14) An equation and clear instructions for calculating customer lifetime value.(00:13:29) Five strategies for increasing your LTV.(00:18:56) The power of under-promising and over-delivering (and how to do it effectively.)(00:20:04) How gamifying your offers or programs (like a reward system) can help keep customers engaged and loyal.(00:22:49) Ways you can increase the average purchase value AND enhance their experience.(00:26:00) Your next step after listening to this episodeSources and resources discussed in this episode:Listen to my podcast episode, How to Create an Unforgettable Experience >>HERE<<.How to Calculate Your Customer Retention Rate, Max Freedman.Customer Data: Designing for Transparency and Trust, Timothy Morey.Step by Step Instructions to calculate your LTV using this equation:  A × B × C =**(**Listen to the full episode for further explanation.)Step 1: Calculate your Average Revenue Per User, aka ARPU.Step 2: Determine the average lifespan of your customers.Step 3: Find your Gross Margin Percentage.Step 4: Multiply the variables in the equation.For full show notes, visit:https://jasminestar.com/podcast/episode410You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.I built my website with Showit because it gives me total design freedom.If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

Financial analyst and writer, Sahil Bloom, discusses making small changes for big transformations, tackling goals one step at a time, taking risks before feeling fully prepared, training to handle stress, and how a realization changed his life. The episode emphasizes the concept of changing your life in one year through consistent small pivots.

Wanna know the most important move you’ll ever (EVER!) make in business?… The first move.… And then it’s the next move.… And then it’s the one after that.Here’s the thing: I know (I know, I know) that making business moves before you feel ready FEELS very counterintuitive… and that’s why few people do it. But it’s necessary.And one of my favorite examples of this is Jason Phillips, CEO and founder of the Nutritional Coaching Institute.When he started his business, he didn't wait for the perfect moment or until he felt completely prepared. Instead, he took action. He launched his coaching program, refined it through trial and error, and adapted based on feedback.Spoiler alert: He actually just decided to shut down a $6M revenue stream in his business.In this episode, you’ll learn the beliefs Jason holds to be (extremely) successful, how he overcomes obstacles, and the strategy Jason is using to create his new offer.Click play to hear all of this and…(00:04:25) How to overcome self-doubt and limitations.(00:05:29) Jason’s ONE belief that helps him achieve anything he sets his mind to.(00:08:00) How Jason overcomes obstacles.(00:13:29) Our thoughts on if we’ll ever feel like we have "enough".(00:16:48) How to find the joy in the chase, anticipation, and achievement rather than the end result.(00:22:45) Developing the drive to constantly improve and surpass previous levels of success.(00:29:18) The role selfishness and selflessness play in achieving success.(00:32:24) Jason’s story about his card declining at Starbucks (and how it changed his mindset.)(00:33:50) Jason's decision to offer coaching for free to a national champion weightlifter and the surprising impact on his business.(00:35:24) Jason's perspective on authenticity in marketing and sales, and the value of offering free services.(00:42:48) Jason's decision to close a $6M revenue stream due to feeling out of alignment.(00:45:00) Jason's plan to “build a whisper”—a concept Alex Hormozi writes about in his book.(00:47:31) Jason developing his offer (in real time!) and his strategy behind it.(00:51:41) The mindset of expecting failure and using it as a learning opportunity in business.For full show notes, visit: https://jasminestar.com/podcast/episode408You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.I built my website with Showit because it gives me total design freedom.If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

Have you ever been captivated by a pitch? Like, you couldn’t look away even if you wanted to?And I’m sure while keeping your attention the presenter just effortlessly wove in and out of a narrative making you forget you were even being pitched to.Well, I hate to spoil the enchantment for you, but it’s not effortless.The preparation, the storytelling, the follow-up: It’s all VERY strategic.So, ready to learn how to create a pitch that converts (or just helps you get your way in life?)Ahhh, I know you well, my friend.In this episode, you’ll learn how to prepare, craft, and deliver your pitch in a way that captivates your audience and makes them want to fling cash money at you.Click play to hear all of this and…(00:00:01) The first pitch I ever heard and will NEVER forget.(00:01:18) The different types of pitches in business.(00:02:15) The pitch process I used as a wedding photographer to book clients FAST.(00:04:05) How to keep attention and inspire action during your pitch.(00:06:57) Why you must use a framework when creating your pitch (and how you can apply my framework in your business!)(00:08:42) The three things you MUST know BEFORE you pitch your offer.(00:12:37) How to craft your pitch.(00:16:37) How to elevate your pitch.(00:18:43) The impact of using your tone and body language when pitching.(00:19:46) The BEST thing you can do to become confident when pitching.(00:23:35) How to follow up after your pitch.(00:25:45) Examples of really good follow-ups.(00:27:40) Bonus tips for when you’re following up.(00:30:30) My personal action step for you based on what you learned in this episode.After you listen to this episode, learn the BEST follow-up tips in >>THIS<< episode, The BEST Networking Secrets to Grow Your Business with Jen Gottlieb.As mentioned in this episode, >>HERE<< is a link to the episode, Investing, Fundraising, and Podcasting: How Perseverance Leads to The Greatest Successes with Josh Muccio.For full show notes, visit: jasminestar.com/podcast/episode407You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.I built my website with Showit because it gives me total design freedom.If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

Be honest: have you ever felt so closely tied to something…… and then it was just, well, gone? poofIf so, then you know it can feel like your identity is being stripped away from you, forcing you to start over...again.This is what I’ve learned: if something is being taken away from you, it’s because it’s time for you to let go for something bigger (and more aligned with your future). It’s hard to leave situations (willingly) when they’re comfortable, familiar, and certain—so, sometimes you are forced.This is precisely the situation Hala Taha, LinkedIn, and Podcast Expert, found herself in when she was let go from her Hip Hop show on Hot 97, and shortly after, her MTV show was canceled. But, because Hala persevered, she’s built a successful podcast and a profitable agency.In this episode, you’ll learn Hala’s strategies for LinkedIn, business growth, and how she went from a $700-per-month client to a $30,000-per-month client.Click play to learn all this and…(00:01:26) How Hala started with a team of unpaid interns.(00:04:35) The importance of aligning your content to LinkedIn's algorithm to gain popularity and visibility.(00:07:13) Hala’s transition from a side hustle to a full-time agency.(00:09:58) How Hala went from a $700-month client to landing a $30,000-month client.(00:18:23) Overcoming self-doubt after rejection.(00:24:56) Hala’s decision to start the Young and Profiting podcast after feeling the need to have “her own thing”.(00:26:59) The pivot Hala made to a “white glove agency”.(00:28:10) Hala’s strategy when it comes to testing something new and growing.For full show notes, visit:https://jasminestar.com/podcast/episode406You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.I built my website with Showit because it gives me total design freedom.If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!