The Thoughtful Entrepreneur

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the  Copywriter, Content Expert & Founder of Magic Words Copywriting, Kelsey Formost. Kelsey, with her years of experience working with a diverse range of clients, from small business owners to multi-million dollar companies in the tech and entertainment industries, emphasized the pivotal role of copywriting in connecting with customers and building a brand. Copywriting, as Kelsey describes, is a blend of art and science. It's not just about crafting compelling sentences; it's about understanding the neuroscience behind what makes a message resonate with its intended audience. Interestingly, Kelsey's background as an actress and screenwriter has significantly influenced her approach to copywriting. Her experience in the entertainment industry, including appearances in popular shows like Modern Family and New Girl, has given her a unique perspective on what makes content captivating and engaging. Kelsey helps businesses build their brand voice, create conversion copy for their home and about pages, and develop effective call-to-actions and funnels of awareness. She also optimizes email marketing strategies to ensure readers feel excited and engaged when they see a brand's name in their inbox. Key Points from the Episode: Importance of copywriting in businesses Kelsey Foremost's background as an actress and screenwriter Connection between vulnerability and effective copywriting Use of AI in copywriting Kelsey's experience working with various clients Copywriting as a combination of art and science Importance of storytelling in copywriting Addressing pain points of customers in copywriting Kelsey's services: 1-to-1 copywriting, one-to-many programs, membership About Kelsey Formost: Kelsey Formost is a renowned copywriting expert, marketing educator, and mental health advocate, celebrated for guiding entrepreneurs in crafting compelling, non-salesy content. Featured in prominent publications such as Business Insider, AdAge, and Glamour, she's a sought-after public speaker at major marketing events like Hubspot’s "Inbound" and SXSW. Recognized as a 'Rising Star' on Talking Influence's "Influencer Top 50" list, Kelsey empowers businesses to surpass six figures through her accessible teaching style. Beyond financial success, her core mission is to demystify online communication, instilling empowerment and inspiration in individuals when expressing their business narratives—ultimately fostering financial growth and personal confidence and connection within the digital realm. About Magic Words Copywriting: Magic Words Copywriting, founded by Kelsey Formost, stands as a testament to her seasoned expertise in copywriting, brand strategy, and marketing. With over 6 years of experience in B2B and B2C marketing, Kelsey's "emotion-first" approach has left an indelible mark on multi-million dollar companies spanning the tech and entertainment sectors. As the former Director of Content and Brand at a prominent Influencer Marketing platform, Kelsey's innovative writing and content strategies have catalyzed explosive revenue, substantial growth, and lucrative partnerships, elevating brand awareness in consumer and enterprise markets. Beyond her corporate roles, Kelsey extends her influence through Magic Words Copywriting, emphasizing content that inspires empathy and significantly impacts business outcomes. Her dedication to this mission is further reflected in her podcast, exploring the intersection of mental health and entrepreneurship. Tweetable Moments: 06:38 - "That is the connective tissue - you have to be willing to be vulnerable to empathize with people so that you can communicate your value to those people." 13:50 - "There are so many ways that you can optimize email to make your readers feel really excited when they see your name in their inbox when they see the company name in their inbox." Apply to be a Guest on The Thoughtful Entrepreneur:  https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out Magic Words Copywriting website at https://kelseyformost.com/ Check out Magic Words Copywriting on LinkedIn at https://www.linkedin.com/company/kelseyformost/ Check out Kelsey Formost  on Instagram at https://www.instagram.com/kelsey.writes/ Check out Kelsey Formost on LinkedIn at https://www.linkedin.com/in/kelseyformost/ Check out Kelsey Formost on Facebook at https://www.facebook.com/kelseyformostwrites/ Check out Kelsey Formost on Twitter at https://twitter.com/KelseyFormost Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the  CEO,  Co-Founder, Business Leader, Entrepreneur & Business Strategist of Anideos, Sherry Khan. Sherry's story begins in Pakistan, where he grew up before moving to the UK to study business management. Despite his academic pursuits, Sherry's passion has always been art and animation. This passion led him to establish Anideos in 2020, a company that creates visually appealing websites and animations. Their client list is equally impressive, featuring prestigious names such as Toyota, Colgate, and the US Navy SEALs. Sherry's mission is to contribute to the digital realm of art and leave a timeless piece of art that can be remembered. Sherry also explained that the cost of animated explainer videos depends on the style and complexity of the animation. Anideos offers a range of styles, including 2D explainer animation, 3D explainer animation, and motion graphics. The style choice is tailored to the client's product and target audience. For instance, essential 2D explainer videos are suitable for clients like Craft Times, while realistic 3D animation is preferred for clients in the rocket industry. Sherry emphasized the importance of animation in capturing people's attention and conveying messages effectively. He believes that beautifully crafted artistic pieces, whether it's animation or a visually appealing website, have a greater impact on viewers. Sherry draws a parallel between children's natural inclination towards drawing nature elements like the sun, trees, and mountains, and how nature plays a significant role in our perception of art. According to Sherry, the goal of animation is to engage viewers and compel them to take action, whether it's making a purchase, visiting a website, or learning about a product. Animation plays a crucial role in selling products and building brand loyalty. Key Points from the Episode: Introduction of Sherry Khan, CEO and co-founder of Anideos Background of Sherri Kahn and her passion for art and animation Growth and success of Anideos as an animation and video company Impressive client list, including Toyota, Colgate, and the US Navy SEALs Budgeting and pricing for Anideos' services, including different animation styles Importance of animation in capturing attention and conveying messages effectively Natural inspiration from nature in creating animations Role of animation in selling products and building brand loyalty Recommendations for engaging with Anideos through their website and YouTube channel About Sherry Khan: Sherry Khan is a dynamic entrepreneur and the founder/CEO of Anideos, a creative agency specializing in illustrations and animations. With a strong background in the US market, Sherry embarked on his entrepreneurial journey, driven by his passion for creative arts. Starting as a business analyst, he ventured into entrepreneurship, demonstrating a willingness to take risks that proved crucial for his growth. Sherry's expertise extends beyond his company, as he consults various B2B and B2C enterprises, assisting them in refining their business strategies and fostering growth. He is dedicated to sharing his knowledge with aspiring entrepreneurs and inspiring them to pursue their dreams. Sherry's enthusiasm and innovative spirit propel Anideos to unparalleled success as he aims to elevate the company to new heights in the creative industry. About Anideos: Anideos is a pioneering video production agency operating from crucial hubs in New York, Dubai, and Karachi. Renowned for its innovative and out-of-the-box solutions, the company boasts an impressive track record of delivering over 100 projects with an outstanding 99% client satisfaction rate. Anideos thrives on embracing new challenges, catering to globally esteemed brands, and enabling them to shine in the market. Their meticulous, process-driven approach ensures seamless execution, leading to enhanced brand recognition. Specializing in high-quality animations and visuals, Anideos is instrumental in shaping brands with dynamic personalities. With a strategic presence in multiple international locations, Anideos continues to set industry standards, guiding businesses toward creative excellence and market success. Tweetable Moments: 09:55 - "I'm really looking forward to creating a timeless piece of art and playing a really important role in the digital realm of animation." 13:57 - "Nature is my personal inspiration because of which I think creating those engaging animations and making sure that there's a flow has an actual flow." Apply to be a Guest on The Thoughtful Entrepreneur:  https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out Anideos website at https://www.anideos.com/ Check out Anideos on LinkedIn at https://www.linkedin.com/company/anideos/ Check out Anideos on Instagram at https://www.instagram.com/anideos.animatedvideos/ Check out Anideos on Twitter at https://twitter.com/anideoscom Check out Anideos on Facebook at https://www.facebook.com/anideos.animations/ Check out Sherry Khan on LinkedIn at https://www.linkedin.com/in/sherry-khan-/ Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the  Partner of Hinge Marketing, Elizabeth Harr. When asked about the types of clients they work with, Liz mentioned a broad spectrum of professional service firms. These include engineering firms, architectural firms, law firms, accounting firms, and financial services companies. Any business that provides advisory services falls under their purview. However, their focus is primarily on B2B rather than B2C. Liz also emphasized the importance of understanding the sophisticated audience that professional services firms serve. These clients are not interested in being sold to; they want to be educated. Websites play a crucial role in connecting professional service companies with their audience. Liz explained that websites should provide easy access to relevant content that is unique and informative. This could be in the form of articles at the beginning of the customer journey. Liz recommended visiting their website and exploring the library section, which contains a wealth of free content. She specifically suggested checking out the guides, including one on business development for professional service leaders. This guide has proven helpful, providing readers with a checklist of actionable steps. Key Points from the Episode: Overview of Hinge Marketing and their work with professional services firms Examples of professional service clients they work with (engineering, architecture, law, accounting, financial services) The importance of understanding the sophisticated audience of professional services firms Marketing strategies for professional service companies, focusing on providing valuable and informative content Connecting with the audience on a human level through websites and relevant content Engagement process with clients, including research and growth strategies Resources available on Hinge Marketing's website, including guides and the library section Introduction to Hinge University, an online learning platform with niche courses and exclusive content About Elizabeth Harr: Elizabeth Harr is a seasoned professional with over 20 years of experience in strategic planning, brand management, and communications. She co-founded a tech firm early in her career and has since become a recognized expert in the professional services industry. Elizabeth is known for her expertise in the field and is a frequent contributor to the industry's knowledge base. As a Visible Expert®, she actively shares her insights through articles, webinars, and speaking engagements at professional services events nationwide. With a strong background in technology and a passion for effective communication, Elizabeth Harr continues to make significant contributions to Hinge and the broader professional services community. Her wealth of experience and expertise make her a valuable resource for individuals and organizations seeking strategic guidance and insights in the rapidly evolving tech and professional services landscape. About Hinge Marketing: Hinge Marketing is a prominent branding and marketing firm specializing in professional services. Renowned for its expertise, Hinge Marketing conducts pioneering research on high-growth firms' marketing characteristics, enabling businesses to refine strategies, re-brand effectively, launch new services, and expand into new markets. Their comprehensive services encompass research, strategic planning, award-winning creative solutions, and online marketing, catering to various industries such as architecture, engineering, construction, technology, government contracting, accounting, finance, and consulting. Hinge Marketing's commitment to original research and tailored marketing strategies positions them as industry leaders, empowering professional service firms to elevate their presence and achieve substantial growth. With a focus on innovation and client success, Hinge Marketing remains a trusted partner for businesses seeking impactful branding and marketing solutions in the competitive professional services landscape. Tweetable Moments: 03:34 - "They're not here to be told and sold, they want to be educated." 12:01 - "Be visible for the things your audience cares about." Apply to be a Guest on The Thoughtful Entrepreneur:  https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out Hinge Marketing website at https://hingemarketing.com/ Check out Hinge Marketing on LinkedIn at https://www.linkedin.com/company/hinge/ Check out Hinge Marketing on Twitter at https://twitter.com/HingeMarketing Check out Hinge Marketingon Facebook at https://www.facebook.com/HingeMarketing Check out Elizabeth Harr  on LinkedIn at https://www.linkedin.com/in/eharr/ Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Abundance Activist, Financial Intuitive, Speaker, Prosperity Expert & NY Times Best Selling Author, Ellen Rogin. Ellen Rogin started her career as a traditional financial advisor. However, she soon realized that her true calling was to teach people about having a healthier relationship with money, especially in business. One of the key topics she discussed was the impact of mindset on financial outcomes. Ellen emphasized that thoughts and beliefs about money can significantly influence results. She distinguished between scarcity thinking, rooted in fear and limitation, and abundance thinking, which promotes collaboration, generosity, and optimism. Ellen pointed out that childhood experiences often shape money beliefs. She suggested reflecting on what money was like growing up and gave examples of different money beliefs. Key Points from the Episode: Abundance thinking and scarcity thinking Impact of childhood experiences on money beliefs Role of debt in business growth Importance of mindset in relation to money Collaboration, generosity, and optimism in abundance thinking Finding a financial advisor who understands the entrepreneurial mindset Recommended resources for improving one's relationship with money Internal work needed to change money beliefs Importance of mindfulness and meditation in managing money-related stress About Ellen Rogin: Ellen Rogin is a renowned financial expert and intuitive specializing in transforming individuals' relationships with money to foster greater happiness and abundance. Her book, "Picture Your Prosperity," achieved New York Times bestseller status, and her financial insights have been prominently featured on significant platforms like CNBC, ABC, NPR, TIME, and Oprah Magazine. With a background as a CPA and CFP®, Ellen has a wealth of experience as a traditional financial advisor. She later sold her prosperous wealth management firm to pursue a unique path. Combining her financial acumen with intuitive abilities, she communicates "Messages from Money" to her clients, offering them valuable insights into business growth, wealth expansion, and achieving a more peaceful relationship with money. Beyond her consultations, Ellen is a highly sought-after speaker and consultant. She has trained countless conscious financial advisors and entrepreneurs worldwide in the "Art of Prosperity," empowering them to enhance their businesses and wealth. Ellen's commitment to financial well-being extends to her service on the Board of Directors for Metropolitan Capital Bank and Trust and The Ghana Scholarship Fund. She holds an MBA from NYU Stern School of Business. Apply to be a Guest on The Thoughtful Entrepreneur:  https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out Ellen Rogin’s website at https://www.ellenrogin.com/ Check out Ellen Rogin on LinkedIn at https://www.linkedin.com/in/ellenrogin/ Check out Ellen Rogin on Instagram at https://instagram.com/ellenrogin Check out Ellen Rogin on Twitter at https://twitter.com/ellenrogin Check out Ellen Rogin on Facebook at https://facebook.com/ellenrogin Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with  Business Strategy Consultant, Founder & CEO  of Conquer Your Business, Erin Marcus. Erin emphasized the importance of creating a client acquisition system on the front end of a business. This is an aspect that many businesses overlook, leading to struggles with consistently attracting and acquiring new clients. This lack of a predictable system can impact cash flow and make business owners question their abilities and offerings. Erin pointed out that being good at the core business does not necessarily translate to knowing how to build a client acquisition system. She also highlighted the importance of adapting and evolving the client acquisition system as the market and business owner change. Erin shared her experience reframing her perspective on social media to make it work for her thought leadership and content creation business. She sees social media as a platform to educate and help people, ultimately leading to client relationships. Her approach is centered around reverse engineering, where she helps business owners define their goals and build a foundation with a unique value proposition. Erin explained that their goal is to help solopreneurs and entrepreneurs transition into business ownership, comparing it to crossing a bridge. She mentioned that many people have misconceptions about the journey, thinking it's easy when it can be challenging and chaotic. Key Points from Episode: Introduction of Erin Marcus, founder and CEO of Conquer Your Business Importance of creating a client acquisition system for businesses Struggles of consistently attracting and acquiring new clients Impact of a lack of a predictable system on cash flow and business owner's confidence Adapting and evolving the client acquisition system as the market and business owner change Erin's personal experience reframing social media for his business Reverse engineering approach to defining goals and building a unique value proposition Importance of balance between growth and nurturing in business Erin's podcast "Ready Yet" and its focus on personal growth and motivation Advice on attracting more people to your business without using spammy tactics About Erin Marcus: Erin Marcus, the Founder & CEO of Conquer Your Business, is a seasoned expert in crafting effective business and branding strategies that propel entrepreneurs toward building thriving six and seven-figure enterprises. With over two decades of experience in mentoring, training, teaching, and coaching, Erin specializes in guiding individuals stuck in the transition from solopreneurs to successful business owners. She emphasizes the importance of establishing a solid brand identity that transcends quick fixes, focusing on long-term growth rather than mere transactional approaches. Erin excels in helping clients unleash their full potential by asking pertinent questions, actively listening, and discerning unspoken cues. Her unique ability lies in tailoring foundational success principles to suit each individual's strengths and challenges. Through her guidance, entrepreneurs learn to envision and achieve the business they truly desire, overcoming limitations and realizing possibilities they might not have dared to dream of. About Conquer Your Business: Conquer Your Business specializes in crafting tailored brand and business strategies designed to elevate entrepreneurs to multiple six and seven-figure success. They offer a haven for driven business owners seeking customized approaches for sustained growth, emphasizing the importance of moving beyond generic "insta-tactics." Instead, they focus on developing cohesive, engaging, and high-demand brands supported by sustainable business practices that optimize efforts for maximum returns. Conquer Your Business understands the frustration entrepreneurs experience when they sense untapped potential yet struggle to achieve it. They provide strategic guidance and hands-on implementation support, eschewing ineffective programs and courses. Entrepreneurs can schedule a strategy call with their team to explore how Conquer Your Business can help them achieve their business goals effectively and efficiently. Tweetable Moments: 16:12 - "The marketplace is much smarter now and we're not going to fall for the tactics that worked 2 or 3 years ago because we know everybody knows we're not fooling anybody." Apply to be a Guest on The Thoughtful Entrepreneur:  https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out Conquer Your Business at https://conqueryourbusiness.com/ Check out Conquer Your Business on LinkedIn at https://www.linkedin.com/company/conquer-your-business/ Check out Conquer Your Business on Facebook at https://www.facebook.com/ErinMarcusConquerYourBusiness Check out Conquer Your Business on Twitter at https://twitter.com/universalacct Check out Erin Marcus on LinkedIn at https://www.linkedin.com/in/erinmarcusconqueryourbusiness/ Check out Erin Marcus on Instagram at https://www.instagram.com/erinmarcusconqueryourbusiness/ Check out Erin Marcus on Twitter at Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Co-Founder & Owner of Total Business Results, Robert Poole. Robert's journey began 22 years ago, focusing on B2B cold calling. However, a life-altering event, his business partner's heart attack, led him to reevaluate his role and the future of his company. This catalyzed Robert's mission to create a business that could thrive without his constant presence, a mission he now shares with other small business owners. Robert shared his insights on addressing common issues such as overworking and the exhaustion that comes from constantly generating ideas. He emphasized the importance of building a strong team and fostering independent thinking within a small business. Robert shared his experience implementing weekly meetings with his team, focusing on working on the business rather than just in it. He discussed the significance of trust in remote work environments, especially in today's context. He discussed the importance of utilizing resources and seeking advice from knowledgeable individuals. He also acknowledged that finding solutions can be a customized process, depending on the specific circumstances and opportunities available. Robert highlighted the satisfaction that comes from overcoming challenges and solving big problems. Key Points from the Episode: Robert Poole's background as the co-founder and CEO of Total Business Results The challenges faced by entrepreneurs, such as long hours and feeling overwhelmed The importance of finding a balance between work and personal life Total Business Results' focus on helping clients generate revenue, build the right team, create a strong company culture, and implement effective systems and processes The significance of personal growth and development for business success, as influenced by Tony Robbins' teachings The importance of learning from failures and seeing them as opportunities for growth Building a strong team and fostering independent thinking within a small business The significance of trust in remote work environments and creating a culture of ownership and maturity The need for customized marketing strategies and testing different techniques Utilizing resources and seeking advice from knowledgeable individuals to determine the best course of action About Robert Poole: Robert Poole is a seasoned entrepreneur and the co-founder/CEO of Total Business Results, a leading marketing firm specializing in aiding small B2B businesses in boosting sales and revenue. With over two decades of experience in entrepreneurship, business consulting, and marketing, Robert crafts tailored marketing strategies to help clients achieve consistent growth. A graduate of the United States Military Academy at West Point with a degree in Economics, Poole served as a US Army officer before diversifying his career across sectors like commercial real estate, technology, and financial services. His passion lies in assisting small business owners in reaching their goals and reducing stress. Robert hosts a podcast that imparts valuable insights and advice on B2B marketing and entrepreneurship, showcasing his dedication to empowering fellow business professionals. About Total Business Results: Total Business Results, established in 2002 by a group of industry veterans, is a prominent national B2B marketing firm that offers tailored solutions to businesses aiming to boost sales. Functioning as a dedicated sales force, the firm handles essential tasks in the sales process, allowing clients to concentrate on closing deals with interested prospects. With 18 years of expertise, Total Business Results excels in various B2B marketing techniques, including cold calling, telemarketing, lead generation, script writing, follow-up, email campaigns, and digital marketing. Their approach combines innovative tools with traditional phone marketing to help small and medium-sized businesses penetrate their target markets effectively. The firm's mission revolves around increasing profits while minimizing the cost per sale, emphasizing a high return on investment for every dollar spent. Total Business Results' philosophy is straightforward: deliver substantial sales growth to clients at the most cost-effective rates possible. Tweetable Moments: 20:31 - “Imagine what it'll be like when you get on the other side of that [topic] and solve that big problem that you might be dealing with right now that's stressing you out." Apply to be a Guest on The Thoughtful Entrepreneur:  https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out Total Business Results at https://www.totalbusinessresults.com/ Check out Total Business Results on LinkedIn at https://www.linkedin.com/company/totalbusinessresults/ Check out Robert Poole on LinkedIn at https://www.linkedin.com/in/macraemadeleine/ Check out Robert Poole on Twitter at https://twitter.com/therobertpoole Check out Robert Poole on Facebook at https://www.facebook.com/TheRealRobertPoole Check out Robert Poole on Instagram at https://www.instagram.com/TheRobertPoole Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to  Content Creator & Marketing Strategist, John Egan. John's journey began with freelancing for a credit card company in Austin, and his expertise has grown exponentially since then. This blog post aims to share the insights and lessons from our enlightening conversation. One of the hot topics we delved into was the role of AI in content marketing. While AI is making waves in the industry, John believes that relying solely on AI-generated content can lead to generic output, similar to what everyone else is producing. He also highlighted that AI-generated content is not immune to errors, much like human-written content. John emphasized the importance of having a unique brand voice and producing content that resonates with the target audience. This, he believes, is the key to successful content marketing. When asked about recent trends in SEO and Google, John highlighted the importance of scannable content. He explained that readers are more likely to engage with content that is broken up into headlines, subheads, and bullet points. This allows them to quickly scan the content and find what they seek. Key Points from the Episode: John Egan's work and impact in the world of content marketing John's expertise in working with personal finance brands The current trend of using AI in content marketing John's cautionary advice on relying solely on AI-generated content John's expertise in writing co nsumer-focused content in the personal finance space The importance of having a unique brand voice and resonating with the target audience Observations and recommendations for content marketers The importance of scannable content and capturing the reader's attention The short attention span of internet users and the need to provide sought-after information Closing remarks, including the mention of John's book and website, and encouraging listener engagement About John Egan: John Egan, a distinguished content creator and marketing strategist, boasts a rich background in journalism and content marketing. He embarked on his writing journey in newspaper journalism and climbed the editorial ranks before transitioning to content marketing in 2010. His expertise led him to pivotal roles as editor-in-chief at Bankrate Insurance, SpareFoot, and LawnStarter. In 2017, he founded Jayhawk Media, becoming a prominent content marketing entrepreneur. John has collaborated with renowned clients like Forbes Advisor, Experian, Bankrate, and The Balance, advising on content marketing strategies and contributing to the launch of personal finance websites. His insights have earned him recognition from esteemed publications, including The New York Times and The Wall Street Journal. John's exceptional writing skills have garnered awards from organizations like the Texas Press Association and the Society for Advancing Business Editing and Writing. With a bachelor's degree in journalism from the University of Kansas and a master's degree in communication from Southern New Hampshire University, Egan is not only an accomplished professional but also a world traveler holding dual citizenship in the United States and Ireland. Tweetable Moments: 14:02 - "It’s so easy to hop from one thing to another and go down a rabbit hole online that if you're not giving people what they're looking for, they're just going to move on." Apply to be a Guest on The Thoughtful Entrepreneur:  https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out John Egan at https://johnegan.net/ Check out John Egan on LinkedIn at https://www.linkedin.com/in/johnjegan/ Check out John Egan on Twitter at https://twitter.com/JohnJEgan Check out John Egan on Instagram at https://www.instagram.com/mikeatradiou/ Check out John Egan on Facebook at https://www.facebook.com/JohnJEgan Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Writer, Publisher & Journalist of Catapult Bookwriting, Mike Ulmer.Mike's journey from sports journalism to business storytelling is a fascinating one. After spending three decades in sports journalism, he transitioned into the business world.He noticed a common thread among many people he interacted with in the business network - they struggled to tell their stories or present themselves effectively. This observation led him to develop a formula for writing great business books and assisting others in their writing endeavors.Mike attributes much of his success to networking and word-of-mouth referrals. He believes that writing a book should be an enjoyable and adventurous process, and that every book is a journey of self-discovery. His book, "Show and Tell Writing," serves as a guide for those embarking on the book-writing process.According to Mike, a great business book should have three key elements: a compelling proposition, a meaningful backstory, and practical tips for readers to apply the information. He also advocates for brevity, suggesting that 20,000 words are sufficient to convey a great story and provide valuable advice.He encourages authors to challenge themselves to write just 200 words a day over 100 days, resulting in a 20,000-word book. This would typically translate to around 100-130 pages, depending on factors such as font size and visuals.Key Points from the Episode:Mike Ulmer's background in sports journalism and transition into the business worldThe development of a formula for writing great business books and helping others succeed in writingThe importance of networking and word-of-mouth referrals in Mike's successThe concept of writing a book as a fun and adventurous journey of self-discoveryCoaching and guidance offered by Mike to aspiring authorsThe book "Show and Tell Writing" as a guide for the book-writing processThe importance of a compelling proposition, meaningful backstory, and practical tips in a great business bookMike's advocacy for brevity in book length, suggesting 20,000 words as sufficientThe power of storytelling and finding exceptional stories within ourselvesThe significance of listening and asking the right questions to uncover profound truths in someone's lifeAbout Mike Ulmer:Mike Ulmer is a seasoned journalist with 30 years of experience, specializing in helping clients craft compelling business narratives through the medium of books.Mike Ulmer has conducted over 10,000 interviews and written books on diverse topics, from digital marketing and millennials to sports like basketball and hockey, specifically the Toronto Maple Leafs and Montreal Canadiens. His expertise also extends to subjects such as writing, entrepreneurship, Canada, Inuksuks, horses, and medicine.Mike has profiled legendary athletes like Michael Jordan, Gordie Howe, Wayne Gretzky, Serena Williams, Sidney Crosby, and Mario Lemieux. His extensive sports coverage includes events like the Olympics, Super Bowl, World Series, and Stanley Cup finals.Notably, he served as the in-house writer for Maple Leaf Sports and Entertainment, the organization behind major sports teams like the Toronto Maple Leafs, Toronto Raptors, Toronto FC, and Toronto Marlies.About Catapult Bookwriting:Catapult Bookwriting specializes in assisting individuals in crafting and sharing their essential business narratives. With a focus on long-lasting impact, they provide comprehensive services to transform these stories into thought-provoking books.These books serve as powerful tools, enhancing thought leadership and brand authority while also acting as guiding stars for social media strategies. Catapult Book writing distinguishes itself by creating concise yet impactful books, typically spanning 120-150 pages, ensuring that the message is communicated effectively and efficiently.Additionally, they cater to the do-it-yourself crowd by offering a variety of helpful tools and resources, making the book writing process accessible to a wide range of clients, aiming to establish a lasting presence in their respective industries.Tweetable Moments:03:25 - "Every book is an adventure if you wrote the book you thought you were going to write you wrote the wrong book."11:28 - 'When you find that profound truth, that's generally something you have to give up, but when you find it, it's magical.'Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Catapult Bookwriting athttps://www.catapultbookwriting.com/Check out Catapult Bookwriting on LinkedIn athttps://www.linkedin.com/company/catapult-the-digital-content-people/Check out Mike Ulmer on LinkedIn athttps://www.linkedin.com/in/mike-ulmer-554814a3/Check out Mike Ulmer on Twitter athttps://twitter.com/MikeatRadioUCheck out Mike Ulmer on Instagram athttps://www.instagram.com/mikeatradiou/Check out Mike Ulmer on Facebook athttps://www.facebook.com/mikeulmer99/aboutDon’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Podcast Host, Speaker & Business Coach Paul Teasdale. Paul's work is as unique as his background. He takes insights from his experience in high-performance teams, specifically in Formula 1, and makes them accessible to leaders and teams looking to improve their performance. His approach is multi-tiered, starting with speaking engagements to introduce insights from Formula 1, followed by facilitation and workshops to help organizations apply those insights to their situations. Paul's interest in Formula 1 goes beyond the typical fan's perspective. He appreciates the high-performance aspect of the sport and enjoys watching the nuances and behind-the-scenes details. These give him a different perspective on the commentary and strategies, and he believes that good commentating doesn't always align with the reality of the situation. Paul speaks for a variety of organizations, covering a range of topics. His unique blend of experience and insights from Formula 1 make him a sought-after speaker and facilitator. His work is all about helping organizations improve their performance through data-driven decision-making and the application of high-performance team methodologies. Key Points from the Episode: Introduction of Paul Teasdale and his work in high-performance teams, specifically in Formula 1 Paul's multi-tiered approach to helping organizations improve their performance Paul's background in operations management, consulting, banking, and Formula 1 The importance of data-driven decision making in Formula 1 and how Paul helps organizations apply that approach Paul's interest in Formula 1 and his perspective on the sport as a non-fanatic Comparisons between sausage making and the fast-moving consumer goods industry in terms of measuring performance The importance of measuring the right things to drive desired behaviors and results Examples of how measuring the wrong things can lead to poor behaviors in industries like banking About Paul Teasdale: Paul Teasdale is a seasoned professional with seven years of experience working with the Formula 1 team McLaren. He brings a wealth of knowledge from his diverse background, having collaborated with various high-performance organizations in fields such as sausage making and banking. Based in the UK and New Zealand, Teasdale offers valuable insights to help people enhance their performance. His expertise extends to practical tips for implementing an F1 mindset within organizations. With a rich tapestry of experiences, he shares compelling stories, ranging from the world of Formula 1 to the impact of sausage making on the business banking sector. Whether seeking advice on organizational strategies or engaging anecdotes that blend different industries, Paul Teasdale provides a unique perspective that resonates with audiences seeking inspiration and practical wisdom. Tweetable Moments: 05:36 - "I think so many of us end up making a lot of our decisions purely, well, or predominantly based on emotion, whether we believe it or not." 12:40 - "Think about the standards that you're using and how that can impact the performance that you're trying to drive and the results, but most of all, the behaviors." Apply to be a Guest on The Thoughtful Entrepreneur:  https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out Paul Teasdale at https://paulteasdale.co.uk/ Check out Paul Teasdale on LinkedIn at https://www.linkedin.com/in/pauljamesteasdale/ Check out Paul Teasdale on Twitter at https://twitter.com/pauljteasdale Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Founder & CEO of Troove, David Hurwitt. Dave Hurwitt, the founder and CEO of Troove, shed light on the glaring problems with the current college admissions process and how his platform aims to revolutionize it. Dave highlighted the inefficiencies and shortcomings of the current system, where a staggering 51% of students still need to graduate from their initial college choice. He pointed out the outdated methods colleges use to reach prospective students, such as junk mail and college fairs. With decreased students and the shift to digital administration of standardized tests, colleges face significant challenges in the coming years. Dave emphasized the high costs associated with student acquisition and the ineffectiveness of traditional marketing tactics. He believes that colleges should focus on the goal of graduation rather than just enrollment. They aim to address these issues by analyzing the characteristics and conditions that lead to student success and matching incoming first-year students with colleges that align with their needs. They also provide a platform for colleges to connect with potential students who fit their culture well. Dave argues that a shift in mindset and approach is necessary in college admissions. Colleges can improve their outcomes by focusing on long-term success, utilizing a more targeted and efficient system, and providing better value for students and institutions. Key Points from the Episode: Problems with the current college admissions process Inefficiencies and shortcomings of the current system Outdated methods used by colleges to reach prospective students Challenges faced by colleges in the coming years High costs associated with student acquisition Shift in focus from enrollment to graduation How Troove analyzes characteristics and conditions for student success Matching incoming freshmen with colleges that align with their needs How Troove helps students find the right college fit About David Hurwitt: Dave Hurwitt is a distinguished innovator with a remarkable track record in product development and innovation, generating over $1 billion in sales across various industries. Notably, he played a pivotal role in revolutionizing the washing machine market in the United States as part of the Whirlpool team. Their reimagining of front-loading washers led to a significant market share increase, saving billions in energy and water consumption. Based in Burlington, Vermont, Dave embarked on his journey to create Troove with his wife and Golden Retriever. His experience in college admissions and the need for technological advancements in the college search process inspired him to establish Troove—a two-sided, AI-powered platform aimed at helping students discover their college passions and pathways to graduation. Beyond his entrepreneurial pursuits, Dave is an accomplished photographer, history enthusiast, and avid traveler. Having explored nearly every U.S. state and numerous countries worldwide, his passion for human interaction and blending tradition with innovation shines through in his photography and innovative product creations. About Troove: Troove is a groundbreaking software company that aims to revolutionize higher education selection by leveraging collective experience's predictive power. In various aspects of life, we rely on the experiences of those who have gone before us to make informed decisions, be it choosing a restaurant, employer, or neighborhood. However, this valuable resource has often been overlooked when selecting a college. Troove recognizes that millions have already attended various colleges, experiencing successes and failures. The key question is, what can their combined experiences tell prospective students about their likelihood of success and happiness at a particular institution? Troove utilizes cutting-edge data science and machine learning tools to extract insights from graduate experiences and match them with current applicants' values, abilities, priorities, and ambitions. Troove provides applicants with Learning Culture and Social Culture fit scores through a brief questionnaire, clarifying how well they align with past graduates and the institution's offerings. This data-driven approach eliminates the guesswork, helping students find their ideal college environment, peers, and even their preferred course of study and career path. Tweetable Moments: 09:11- "Your goal when an amazing restaurant opens up is not to secure a reservation, the goal is to enjoy a wonderful meal." Apply to be a Guest on The Thoughtful Entrepreneur:  https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out Troove website at https://www.troove.me/ Check out Troove on LinkedIn at https://www.linkedin.com/company/trooveme/ Check out Troove on Facebook at https://www.facebook.com/www.troove.me Check out Troove on Instagram at https://www.instagram.com/troove.me/ Check out Troove on Twitter at https://twitter.com/Trooveme Check out David Hurwitt on LinkedIn at https://www.linkedin.com/in/davehurwitt/ Check out David Hurwitt on Twitter at https://twitter.com/DaveHurwitt Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.