

1729 – The Power of Animation in Communication with Sherry Khan
Nov 15, 2023
19:42
In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the CEO, Co-Founder, Business Leader, Entrepreneur & Business Strategist of Anideos, Sherry Khan.
Sherry's story begins in Pakistan, where he grew up before moving to the UK to study business management. Despite his academic pursuits, Sherry's passion has always been art and animation. This passion led him to establish Anideos in 2020, a company that creates visually appealing websites and animations.
Their client list is equally impressive, featuring prestigious names such as Toyota, Colgate, and the US Navy SEALs. Sherry's mission is to contribute to the digital realm of art and leave a timeless piece of art that can be remembered.
Sherry also explained that the cost of animated explainer videos depends on the style and complexity of the animation. Anideos offers a range of styles, including 2D explainer animation, 3D explainer animation, and motion graphics.
The style choice is tailored to the client's product and target audience. For instance, essential 2D explainer videos are suitable for clients like Craft Times, while realistic 3D animation is preferred for clients in the rocket industry.
Sherry emphasized the importance of animation in capturing people's attention and conveying messages effectively. He believes that beautifully crafted artistic pieces, whether it's animation or a visually appealing website, have a greater impact on viewers.
Sherry draws a parallel between children's natural inclination towards drawing nature elements like the sun, trees, and mountains, and how nature plays a significant role in our perception of art.
According to Sherry, the goal of animation is to engage viewers and compel them to take action, whether it's making a purchase, visiting a website, or learning about a product. Animation plays a crucial role in selling products and building brand loyalty.
Key Points from the Episode:
- Introduction of Sherry Khan, CEO and co-founder of Anideos
- Background of Sherri Kahn and her passion for art and animation
- Growth and success of Anideos as an animation and video company
- Impressive client list, including Toyota, Colgate, and the US Navy SEALs
- Budgeting and pricing for Anideos' services, including different animation styles
- Importance of animation in capturing attention and conveying messages effectively
- Natural inspiration from nature in creating animations
- Role of animation in selling products and building brand loyalty
- Recommendations for engaging with Anideos through their website and YouTube channel