The Thoughtful Entrepreneur

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Co-Founder of FounderSix, Oliver Goulden.Oliver Goulden and his company, FounderSix, have carved out a unique niche. They partner with digital native talent to launch their brands, focusing on the beauty category. Oli shed light on how FounderSix operates as an incubator and operator, transforming influencers' visions into tangible products. He detailed the comprehensive support FounderSix provides to influencers. They're not just a guiding hand; they're the architects and builders behind the scenes. From branding and product development to fulfillment and customer service, they manage the entire lifecycle of a brand. This allows influencers to focus on what they do best – engaging with their audience and bringing authenticity to the brand.One of the key takeaways from the discussion was the importance of authenticity in a successful product launch. Oli shared a launch story that resonated with consumers because the influencer was deeply involved and genuinely passionate about the product. This authenticity and a strong product-market fit make a brand stand out in the crowded beauty space. Not all launches are successful, and Oli was candid about the reasons behind failed ventures. A lack of authenticity, product strength, and expertise can doom a brand. Influencers must be genuine and knowledgeable about their products to build trust with their audienceKey Points from the Episode:Introduction of Oliver Goulden and FounderSixFounderSix's partnership with influencers to launch brands in the beauty categoryThe hands-on support provided by FounderSix as an incubator and operatorExample of a successful product launch with an influencerElements of a failed launch and the importance of authenticity and product-market fitProcess of partnering with influencers and the value brought by FounderSixDiscussion on the ever-changing landscape of social media and staying updated on emerging influencersFounderSix's recent funding round and focus on launching multiple brandsAbout Oliver Goulden:Oliver Goulden, the co-founder of FounderSix, boasts a dynamic career spanning over two decades, marked by his expertise in spearheading marketing and business strategies for start-ups and multinational brands across Europe, the United States, and Asia. Specializing in beauty, Oli plays a pivotal role in his capacity as a strategic partner for influencers, facilitating the successful launch of consumer brands. His visionary approach and extensive experience uniquely position him at the intersection of influencer collaboration and brand development. Oli's contributions reflect a deep understanding of global markets and a commitment to fostering innovation in the ever-evolving consumer goods landscape. With an impressive track record, he continues to drive FounderSix's mission of empowering influencers to establish and flourish in the competitive realm of consumer brands.About FounderSix: FounderSix is a pioneering venture that collaborates with digital-native talent to catalyze the launch of their beauty brands. Going beyond mere financial investment, FounderSix fully immerses itself in each brand's incubation and operational aspects, alleviating influencers from traditionally challenging tasks like product development, manufacturing, eCommerce, legalities, and operations.By addressing these often-overlooked facets, FounderSix enables influencers to concentrate on crafting exceptional brands and nurturing engaged communities. The company's scalable infrastructure ensures seamless collaboration with world-class partners from inception. As co-founders and equity partners, FounderSix provides influencers with the simplest, safest, and quickest pathway to entrepreneurial success, transforming their creative visions into thriving beauty enterprises. This unique model positions FounderSix as a trailblazer in the intersection of influencer marketing and brand entrepreneurship.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out FounderSix website athttps://foundersix.com/Check out FounderSix on LinkedIn athttps://www.linkedin.com/company/foundersix/Check out Oliver Goulden on LinkedIn athttps://www.linkedin.com/in/oli-goulden-21841b14/More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Business Investor of UniFi Equipment Finance, RJ Grimshaw.RJ Grimshaw's story is nothing short of remarkable. He successfully grew a business from a modest $13 million to an impressive $150 million sales. But what's truly inspiring is his unwavering commitment to fostering an entrepreneurial culture. RJ believes aligning employees with the company's vision and mission is beneficial and essential for substantial growth. He highlighted the importance of identifying and nurturing entrepreneurs within a company.RJ shared that a long-term commitment is the key to creating a culture of entrepreneurship. It's about encouraging employees to share their ideas and take calculated risks. He provided practical strategies for leaders, such as setting up formal programs to track and implement employee ideas, creating dedicated communication channels for idea submissions, and identifying and empowering champions of the entrepreneurial operating system.According to RJ, Recognizing and celebrating entrepreneurial employees' contributions is vital. It boosts their engagement and commitment, creating a positive feedback loop and encouraging others to step forward with their ideas. This recognition can profoundly impact the overall morale and innovation within a company.RJ addressed the challenge of engaging employees who may prefer to follow instructions over disrupting the status quo. He suggested a balanced approach, where the majority focus on functional tasks, but a significant portion—20%—is encouraged to innovate and drive change. Key Points from the Episode:Importance of fostering an entrepreneurial culture within organizationsIdentifying and nurturing entrepreneurs within the companySoft skills essential for driving innovation and growthStrategies for evoking a culture of entrepreneurship within organizationsRecognizing and empowering entrepreneurial-minded individualsEncouraging participation from employees inclined towards following instructionsBalancing functional tasks with driving innovation and changeNurturing soft skills such as ownership mentality, continuous learning, passion, and willingness to take calculated risksPractical advice for leaders to create a culture that supports entrepreneurialismValue of including entrepreneurial mindset on resumes and job descriptionsAbout R.J Grimshaw:RJ Grimshaw, the ex-President and CEO of UniFi Equipment Finance until October 2023, orchestrated a remarkable transformation during his tenure, elevating the company's revenue from $13 million to an impressive $150 million. His extensive experience includes key leadership roles at EverBank and Key Equipment Finance. RJ served as the treasurer on the Equipment Leasing Finance Association board. As a distinguished author, his work "ABLE LEADERSHIP" establishes him as a leading authority in intrapreneurship, sales, and leadership. RJ's strategic vision and impactful leadership have left an indelible mark on the financial landscape, reflecting his prowess in steering organizations towards substantial growth and success.About UniFi Equipment Finance:UniFi Equipment Finance, formerly Ervin Leasing, stands out as a distinguished provider of commercial equipment leasing services. Renowned for its superior service and commitment to integrity, UniFi offers a diverse range of lease plans covering virtually all types of commercial equipment. With a history dating back to 1978, the company has been a dedicated member of the Equipment Leasing and Finance Association (ELFA), showcasing its longstanding presence and commitment to industry standards.In January 2013, UniFi underwent a significant development as it was acquired by the Bank of Ann Arbor, a community bank serving Washtenaw and Western Wayne counties. This strategic alliance with the bank has infused substantial liquidity and positioned UniFi for projected growth. Both entities share a mission of quality service, a robust credit culture, and a collective commitment to community development.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out UniFi Equipment Finance website athttps://www.teamunifi.com/Check out UniFi Equipment Finance on LinkedIn athttps://www.linkedin.com/company/unifiequipmentfinance/Check out RJ Grimshaw on LinkedIn athttps://www.linkedin.com/in/rjgrimshaw/Check out RJ Grimshaw on Instagram athttps://www.instagram.com/rj_grimshaw/Check out RJ Grimshaw on Twitter athttps://twitter.com/rjgcoachMore from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Dentist, Success Coach, Keynote Speaker, Workshop Facilitator, Eric Recker.Dr. Recker's journey began with a childhood experience that is unfortunately all too common: bullying. The impact of this early adversity profoundly shaped his drive for achievement. As a second grader, he made a pact with himself to excel in everything he did, a decision that stemmed from a desire to prove his worth to those who had bullied him. However, this relentless pursuit came at a cost. Dr. Recker faced burnout multiple times, a clear sign that his efforts to seek approval from childhood bullies were unsustainable. Through these experiences, he realized the need to help others who might be on a similar path, struggling with the ghosts of their past.One of the most powerful concepts Dr. Recker shared with me was the idea of "winning the now." This philosophy centers on being present and defining success in each moment. It's about reframing our perspective on losses, learning from them, and turning them into wins. Dr. Rucker's approach encourages us to step away from the constant pressure and urgency to achieve, which he aptly calls the "false sense of urgency."Dr. Recker provided practical coping mechanisms to deal with these challenges. One such strategy is setting aside dedicated "worry time," a period during the day when you can process your concerns without letting them overrun your life. Another technique he advocates is the "brain dump," which involves decluttering your mind by writing down everything that's weighing on you.Key Points from the Episode:Dr. Eric Recker's personal journey of overcoming bullying and its impact on his drive for achievementThe concept of "win the now" and living in the present momentStrategies for managing the constant pressure and urgency to achieveCoping mechanisms for dealing with worries and anxietiesThe "five-day knockback burnout challenge" as a resource to combat burnoutDr. Rucker's coaching services, workshops, and retreats for high achieversAbout Eric Recker:Dr. Eric Recker, a dedicated dentist since 2002, leads a team of 18 professionals and has maintained a passion for his work over two decades. He has been married to Amy Recker since 1997, so he cherishes his family with two boys. A native of Pella, Iowa, his upbringing in a rural community has shaped his character, fostering a love for learning and exploration. Eric, a pilot since 2018, has traveled to 12 countries and 46 states, reflecting his curiosity about the world.Beyond his dental profession, Eric is a recovering triathlete, having completed over 20 races up to the Ironman level. As a Certified Elite Success Coach, he mentors and coaches high-achieving personalities, emphasizing the philosophy of #WINtheNOW. With a history of biking across Iowa and scaling mountains, including Kilimanjaro, Eric remains passionate about helping people realize their goals and believes in a bright future.Tweetable Moments:01:34 - "I made a pact as a second grader on the sidelines of that field: I said, 'I'm going to be so freaking good at everything that I ever do that nobody's ever not going to pick me.'"15:13 - "I'm in the business of hope. I want people who work with me to walk away with hope and a plan that there's going to be good days ahead."Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Eric Recker website athttps://ericrecker.com/Check out Eric Recker on LinkedIn athttps://www.linkedin.com/in/eric-recker-583849278/Check out Eric Recker on Instagram athttps://www.instagram.com/docrecker/Check out Eric Recker on Facebook athttps://www.facebook.com/eric.recker.1/More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Owner of The Funnel Pros, Michael Tucker.Virtual events have become a cornerstone of digital marketing and entrepreneurship. As a virtual event agency, Michael Tucker and his team craft transformational experiences that convert cold leads into hot customers. The beauty of virtual events lies in their ability to build deep connections with audiences, which is essential for any business looking to grow its influence.One of the most effective formats Tucker discussed is the five-day challenge model. This approach involves creating a structured, value-packed experience that guides potential customers toward their goals. It's a powerful way to establish trust and credibility, and it's been proven to work across various industries.Key Points from the Episode:Virtual events and their potential for expanding reach, credibility, and influence for entrepreneurs and business ownersInsights into the concept of virtual events and the five-day challenge modelMaking virtual events successful and the process of testing the concept with an audienceCrafting virtual transformational experiences and the different types of virtual eventsThe importance of virtual events in building connections with the audience or potential customersThe five-day challenge model and its effectiveness in taking cold leads to hot customersDesigning virtual events around achieving specific outcomes and engaging the audienceStructuring virtual events to be an hour to an hour and a half a day for five daysAbout Michael Tucker:Michael Tucker is a renowned figure in virtual events and digital marketing, boasting a remarkable ability to accelerate income and influence in a few days. With a track record of delivering extraordinary results, he has propelled his clients to over $30 million in profits within a concise 2-3 year timeframe. Armed with invaluable experience, Tucker is now dedicated to imparting his secrets for success in running virtual events and effective marketing strategies. Entrepreneurs seeking rapid growth in influence and income stand to benefit from his proven formulas. Tucker's expertise positions him as a go-to resource for online business enthusiasts eager to harness the power of virtual events and optimize their digital marketing endeavors for swift and substantial success.About The Funnel Pros:The Funnel Pros specialize in providing personalized and turnkey virtual event solutions, offering a strategic avenue for rapidly scaling online businesses. With a focus on customization, they cater to clients' unique needs, ensuring a tailored approach to virtual events. Whether it's webinars, workshops, or conferences, The Funnel Pros delivers a comprehensive, done-for-you service that streamlines organizing and executing impactful online events. Their expertise lies in optimizing the virtual event experience to drive business growth swiftly.Entrepreneurs looking for a seamless and effective way to expand their online presence can rely on The Funnel Pros for personalized solutions designed to enhance visibility, engagement, and overall success in the digital landscape.Tweetable Moments:02:18 - "I truly believe that virtual experiences are the best way to build connections."Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out The Funnel Pros on LinkedIn athttps://www.linkedin.com/company/the-funnel-pros/Check out Michael Tucker on LinkedIn athttps://www.linkedin.com/in/theofficialmichaeltucker/Check out Michael Tucker on Instagram athttp://www.instagram.com/officialmichaeltucker/Check out Michael Tucker on Facebook athttps://www.facebook.com/theofficialmichaeltucker/More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the President & CEO of Finstrat, Kristian Marquez.With his extensive experience at Finstrat Management, Kristian Marquez shed light on this innovative solution. A fractional CFO is a part-time financial expert who provides strategic financial guidance to companies without the commitment or cost of a full-time executive. Kristian outlined that if a business is experiencing rapid growth, preparing for fundraising, or navigating complex financial challenges, it might be time to consider this strategic move. A fractional CFO can bring a wealth of knowledge and experience, helping to steer the company towards financial health and scalability.Kristian highlighted the unique value Finstrat Management brings to founders and investors. Their team of experts provides financial oversight and assists in critical areas such as cash flow management, financial forecasting, and strategic planning. This support is crucial for B2B SaaS companies that operate in a highly competitive and fast-paced environment.He also emphasized the importance of staying ahead of the curve, whether adopting new technologies or refining operational strategies. He pointed out that businesses that remain agile and informed are the ones that thrive.Kristian believes that AI is not just a trend but a transformative force reshaping how we approach business operations and decision-making. He shared how AI can streamline processes, uncover insights, and drive efficiency, giving companies that leverage it a competitive edge.Key Points from the Episode:Role of fractional CFOs in early-stage companiesFocus on B2B SaaS industryInsights into the work of Finstrat ManagementValue provided to founders and investorsIndicators that a company may be ready to bring in a fractional CFOTrends in business managementImpact of artificial intelligence on businessesAbout Kristian Marquez:Kristian is the accomplished Founder, President, and CEO of FinStrat Management. This renowned outsourced financial department services firm provides accounting, finance, and reporting services for B2B SaaS companies, investors, RIAs, and VCs. With a robust background, Kristian was pivotal in steering Inovalon through various executive and management positions, contributing significantly to its evolution from an early stage to a multi-billion IPO. Inovalon, a leading provider of cloud-based solutions in data-driven healthcare, benefited from Kristian's expertise.His extensive career includes senior roles in accounting and investment management services and a commendable tenure as an officer in the United States Marine Corps. A distinguished alumnus of the United States Naval Academy with a Bachelor of Science in General Engineering, Kristian has held the Chartered Financial Analyst (CFA) charter holder designation since 2004. His multifaceted experience and leadership make him a respected figure in the financial and business sectors.About Finstrat:FinStrat Management (FSM) is a premier outsourced financial operations services firm catering to B2B SaaS companies, investors, RIAs, and VCs. Renowned for its industry expertise and cutting-edge software solutions, FSM delivers specialized reporting, comprehensive accounting, and financial functions, contributing to enhanced bottom-line performance for clients.Distinguished by tailored financial operations teams, FSM is adept at addressing businesses' unique accounting, financial, and reporting requirements. The firm prides itself on providing flexibility, seamless implementations, top-tier client support, and cost-effective pricing structures across all stages of growth. FSM's commitment to excellence positions it as a strategic partner, empowering clients to navigate financial complexities while optimizing operational efficiency and fostering sustainable success in a competitive business landscape.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Finstrat website athttps://finstratmgmt.com/Check out Finstrat on LinkedIn athttps://www.linkedin.com/company/finstratmgmt/Check out Finstrat on Twitter athttps://twitter.com/finstratmgmtCheck out Finstrat on Facebook athttps://m.facebook.com/p/FinStrat-Management-100069837232752/Check out Kristian Marquez on LinkedIn athttps://www.linkedin.com/in/kristianmarquez/More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Copywriter & CMO of 100 Year Brand, Chris Orzechowski.Chris is on a mission to create enduring American brands in the physical product space, and he brought a treasure trove of strategies to the table. Chris' goal is ambitious yet inspiring: to build the next generation of 100-plus year American brands. As a fractional CMO, Chris works hands-on with brands to scale their marketing efforts. He focuses on expanding their marketing budget, channels, assets, and infrastructure, all to drive substantial revenue and growth.One of the core principles Chris emphasizes is transforming a brand into a lifestyle. This is about creating a culture and community around your brand. By establishing solid retention systems, brands can keep customers engaged for the long haul, encouraging repeat purchases and fostering loyaltyChris delves into the critical role of database management, mining, and segmentation. Understanding your customer base and identifying its opportunities are essential for revenue growth. By analyzing customer data, brands can tailor their marketing strategies to target the right segments with the right messages.Regarding marketing, Chris concentrates on key areas such as advertising, customer acquisition, email marketing, SMS, direct mail, and influencer strategy. He advocates for a hyper-focused approach, especially with influencer outreach. Instead of casting a wide net, Chris suggests building strong relationships with a select few influencers who truly resonate with your brand's values and products.Key Points from the Episode:Mission to build 100+ year American brands in the physical product spaceFractional CMO's role in multiplying and growing marketing budget, channels, assets, and infrastructureImportance of turning a brand into a lifestyle and building solid retention systemsDatabase management, mining, and segmentation for revenue and growth opportunitiesKey areas of marketing focus: advertising, customer acquisition, email marketing, SMS, direct mail, and influencer strategyHyper-focusing on hand-selected influencers aligned with brand valuesProviding exceptional services to maintain and grow the existing customer baseEmail marketing and delivering consistent and valuable content to subscribersAbout Chris Orzechowski:Chris Orzechowski's trajectory from Division 1 wrestler at Rutgers University to one of the world's highest-paid copywriters is truly extraordinary. Despite initially struggling in a freshman writing course, Chris's journey led him through diverse roles, from teacher to bartender and bouncer. With over a decade in marketing, he stands as a sought-after expert in copywriting, marketing, and brand growth. Chris has collaborated with 200+ clients, trained 5,000 students, and contributed over $120 million in sales. Notable brands like Carnivore Snax and high-profile figures like Ryan Serhant have benefited from his expertise. Renowned for advocating plain text emails in e-commerce marketing, Chris is challenging industry norms. As a fractional Chief Marketing Officer, founder of the 100 Year Brand, and author of "The Moat," he's dedicated to shaping the next generation of enduring American brands. Featured in Forbes and Business Insider, Chris Orzechowski is a transformative force in the marketing landscapeAbout 100 Year Brand:In the quest to build a resilient and enduring brand, Chris Orzechowski introduces the concept of the 100-Year Brand. Rejecting the notion of waiting for a perfect time, he emphasizes the possibility of success in any economic climate. The key is to establish a brand that not only weathers storms but consistently generates wealth irrespective of external challenges. Drawing inspiration from iconic brands born in challenging economies, Chris encourages aspiring entrepreneurs to aim for generational wealth and long-lasting impact. The 100 Year Brand is Chris's initiative to guide individuals in transforming their brands into timeless icons, ensuring financial security for a lifetime and leaving a lasting legacy. Tweetable Moments:02:55 - "The best brands that last the longest tend to retain customers for a very long time and get repeat purchases over and over again."03:56 - "When you look at a mountain, there might be gold deposits all over; you just need to find the gold within the mountain. Your database is the same way."11:59 - "If someone's in pain and they have a problem and you have the solutions, there's no amount of content you could send them that would be too much content."Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out 100 Year Brand website athttps://100yearbrand.co/#brandsCheck out Chris Orzechowski on LinkedIn athttps://www.linkedin.com/in/chris-orzechowski-b5531823a/Check out Chris Orzechowski on Instagram athttps://www.instagram.com/chrisorzechowski/Check out Chris Orzechowski on Twitter athttps://twitter.com/chrisorzyCheck out Chris Orzechowski on Facebook athttps://web.facebook.com/bralston11Check out Chris Orzechowski’s new book, The Moat: How to Build a Durable, Profitable E-Commerce Brand that can Last Forever at https://www.amazon.com/dp/B0CNRJ86Z8?ref_=cm_sw_r_cp_ud_dp_V300D58366NTX4YWQAX6&bento_uuid=5c498515-a3b5-4044-8fb9-05f45ff93260&utm_campaign=broadcast&utm_medium=email&utm_source=bentoMore from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Co-Founder & Managing Partner of Brand Castle, Bryan Alston.Brand Castle Growth Partners has carved out a niche in the retail industry by assisting e-commerce brands in getting their products onto store shelves and providing invaluable support in branding and marketing strategies. Bryan emphasized these elements' critical role in ensuring a brand's success across various retail channels.Brian shed light on the stark differences between selling products online and in physical stores. He pointed out that each channel's competition and consumer behavior differ. Brands that have established a strong online presence and cultivated a loyal customer base have a significant advantage. They are better positioned to negotiate favorable terms with retailers and secure prime placement in stores, which can be a game-changer in a competitive market.Bryan stressed the importance of profitability and a deep understanding of the target customer base before considering such an expansion. He also touched on the necessity of systematically assessing operational readiness and the brand's unique selling propositions before engaging with retail partners.Bryan's expertise shone through as he highlighted the significance of staying abreast of trends and consumer preferences. These factors heavily influence retail buyers' decisions, and brands must align their products with these emerging trends. Key Points from the Episode:Importance of branding and marketing for e-commerce brandsDifferences between selling products online and in physical storesInsights on negotiating favorable terms with retailersTiming and considerations for transitioning from e-commerce to physical retailAssessment of operational readiness and unique selling propositionsSignificance of trends and consumer preferences in the retail landscapeCriteria for identifying businesses ready for partnership with Brand Castle Growth PartnersImportance of existing online presence, customer engagement, and niche market positioningAbout Bryan Alston:Bryan Alston is a distinguished speaker, consultant, and Chief Marketing Officer (CMO) renowned for his expertise driving substantial return on investment (ROI) for burgeoning companies. His strategic prowess lies in deploying avant-garde performance marketing and growth hacking tactics that endure over time, contrasting with prevalent short-term strategies.Bryan is a versatile professional, blending classical retail expertise with cutting-edge digital marketing acumen. His distinctive approach encompasses a comprehensive understanding of the marketing landscape and ecosystem. Bryan navigates upcoming trends and draws insights from historical strategies, demonstrating a forward-thinking yet grounded perspective.About Brand Castle:Brand Castle is a dynamic operator-led growth consultancy and venture studio with a mission to propel high-potential consumer brands to the pinnacle of their respective categories. With an extensive background covering ecommerce, brick-and-mortar retail, and more, the seasoned team at Brand Castle and its expansive network provide invaluable mentorship to foster the development of iconic, enduring companies. Their goal is to steer these brands toward achieving the coveted status of number one in their markets. With decades of experience, Brand Castle positions itself as a vital resource for entrepreneurs seeking to build robust and lasting success in the competitive landscape of consumer goods.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Brand Castle website athttps://www.brandcastle.co/Check out Brand Castle on LinkedIn athttps://www.linkedin.com/company/brandcastlegrowth/Check out Bryan Alston on LinkedIn athttps://www.linkedin.com/in/bralston/Check out Bryan Alston on Instagram athttps://www.instagram.com/bryan_alston/Check out Bryan Alston on Twitter athttps://twitter.com/fjeanbartCheck out Bryan Alston on Facebook athttps://web.facebook.com/bralston11More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Co-Founder & CEO of Performance Partners, Frederic Jean-Bart.Affiliate marketing is a dynamic and powerful tool for e-commerce brands, but it's challenging. Under Fred's leadership, Performance Partners has carved out a niche in this space by helping brands build and manage effective affiliate programs. The crux of their success lies in finding the right partners and aligning with the appropriate audience—a task easier said than done.One of the primary hurdles that e-commerce brands face is identifying and collaborating with suitable affiliates. Fred underscored the necessity of a personalized approach and a robust outbound strategy to attract partners that resonate with your brand's values and goals. It's not about casting a wide net with a "spray and pray" method; it's about fostering authentic relationships with affiliates and content creators who can genuinely connect with your audience.Fred pointed out that having a solid foundation for customer acquisition is paramount before considering affiliate marketing. It's about adding to an already stable base, not relying on affiliates as the sole avenue for growth.Performance Partners prides itself on being a connector, bridging the gap between e-commerce brands and the right media buyers. They leverage their connections and expertise to ensure that their clients are ready for the market and positioned to make the most of it. Fred shared insights into the client journey and the value that Performance Partners adds by facilitating successful partnerships and ensuring their clients have access to top-tier media buyers.Key Points from the Episode:Introduction to Performance Partners and its role in affiliate marketingImportance of finding the right partners and audience for successful affiliate marketingChallenges faced by e-commerce brands in finding and working with affiliatesPersonalized approach and outbound solid strategy for attracting the right partnersBuilding authentic relationships with affiliates and content creatorsDifferent types of affiliates: influencers, content creators, and performance marketersElements for successful affiliate marketing: good creatives, well-structured funnel, and product-market fitCriteria for businesses to consider when determining readiness for affiliate marketingPerformance Partners as a connector and facilitator of successful partnershipsAbout Frederic Jean-Bart:Frederic Jean-Bart is a seasoned professional in the affiliate marketing sector, boasting over 15 years of experience. His expertise is constructing and overseeing profitable affiliate programs for Direct-to-Consumer (DTC) brands. Jean-Bart's skill set includes recruiting top direct-response affiliates skilled in various paid media channels like Email, Display, TikTok, Snapchat, Facebook, and Google. He is adept at increasing revenue while lowering acquisition costs and minimizing reliance on a limited number of channels. Much of his role involves structuring commission payouts to benefit brands and affiliates. Additionally, he excels in creating direct response content that drives immediate customer purchases and maintaining the integrity of brand, content, and messaging. Having worked in all aspects of affiliate marketing, Jean-Bart has also successfully recruited affiliates for major global DTC brands such as Goli, Onnit, and Snow Cosmetics. His primary goal is to optimize the return on affiliate marketing investments, educate clients on technical strategies, and achieve results that exceed marketing objectives.About Performance Partners:Performance Partners, established in 2021 by industry expert Frederic Jean-Bart, is an agency committed to driving business growth through affiliate marketing. Jean-Bart's 15+ years of experience in the field brings a wealth of knowledge and understanding of effective strategies in this domain. The agency primarily focuses on recruiting high-caliber affiliates and managing affiliate programs. Their team collaborates intimately with clients to craft bespoke affiliate programs tailored to meet each business's specific needs and objectives. Recognizing the distinctiveness of every client, Performance Partners aims to deliver personalized solutions that align with and drive the desired business outcomes. This client-centric approach is at the heart of their operations, ensuring that each partnership is nurtured with attention to detail and a deep understanding of the dynamics of affiliate marketing.Tweetable Moments:02:27 - "The key isn't necessarily volume; it's finding the right partner that aligns with your audience—that's the thing that matters more."04:34 - "Affiliate marketing could be an amazing channel for you, but there's a lot of content out there making false claims about how quickly you'll see results."14:26 - "You need to have good creatives, a funnel, and product market fit because affiliate marketing is something you add on top of a solid base for your customer acquisition."Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Performance Partners website athttps://performancepartners.agency/Check out Performance Partners on LinkedIn athttps://www.linkedin.com/company/performance-partners-agency/Check out Performance Partners on Instagram athttps://www.instagram.com/runviably/Check out Performance Partners on Facebook athttps://www.facebook.com/runviablyCheck out Frederic Jean-Bart on LinkedIn athttps://www.linkedin.com/in/fjeanbart/Check out Frederic Jean-Bart on Instagram athttps://www.instagram.com/fredjeanbart/Check out Frederic Jean-Bart on Twitter athttps://twitter.com/fjeanbartCheck out Frederic Jean-Bart on Facebook athttps://www.facebook.com/profile.php?id=100084898563480More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Passionate Startup & Ecommerce Builder of Viably, Oz Merchant.One of the most pressing issues Oz discussed was the difficulty e-commerce sellers face when accessing capital. For many of these entrepreneurs, purchasing inventory represents a substantial outlay, and without adequate funding, sustaining and growing their business can be a struggle. Viably tackles this challenge head-on by providing banking and funding solutions tailored to e-commerce sellers. Traditional banks often need more physical assets typically required as collateral to serve these businesses. Viably, however, uses a different lens, focusing on the seller's performance and future sales trends by harnessing data from e-commerce platforms.Oz emphasized the critical role of cash flow management and forecasting in the e-commerce sector. Viably doesn't just offer capital; it also provides the tools and guidance necessary for sellers to optimize their cash conversion cycle. This holistic approach ensures that businesses can access the funds they need and use them effectively to fuel growth.Oz was keen to highlight Viably's commitment to transparency and fairness in an industry where predatory lending practices are a concern. The platform operates on a flat fee model, charging a percentage as a flat fee for short-term working capital.Key Points from the Episode:Challenges e-commerce sellers face in accessing capitalUnique underwriting needs of e-commerce businessesImportance of cash flow management and forecastingTrends and opportunities in the e-commerce spaceViably's focus on banking and funding for e-commerce sellersViably's approach to underwriting e-commerce businessesImportance of access to capital for e-commerce sellersViably's tailored funding solutions for different types of e-commerce businessesViably's flat fee model for short-term working capitalAbout Oz Merchant:Oz Merchant, with over two decades of professional experience, stands as a dynamic leader and coach in sales, customer success, and e-commerce. Currently holding the position of VP of Customer Success and Support at Viably, he focuses on aiding e-commerce business owners through innovative financial solutions. Experiences across various cultures and industries enrich his global perspective, and he is proficient in three languages. Oz is dedicated to fostering growth, innovation, and customer satisfaction, aligning with Viably's goal to bolster entrepreneurs with financial agility and confidence. His role involves leading a team to ensure customer retention, satisfaction, and loyalty while driving revenue growth. He employs his sales, management, and customer service expertise to build solid relationships, understand customer objectives, and provide impactful solutions. About Viably:Viably is a comprehensive financial solution tailored for ecommerce business owners, aiming to enhance their cash flow and provide essential capital. This innovative platform integrates banking, funding, and cash flow management tools in a user-friendly app. Viably also fosters strategic partnerships and organizes events to broaden its market reach.The platform's narrative and business model are actively promoted through podcasts and webinars, appealing to potential customers, partners, and investors. Viably's sales and customer success approach is encapsulated in playbooks following a dynamic "land and expand" model. This strategy achieved impressive growth, securing over 120 new customers and laying the groundwork for a $50M debt facility within seven months.Viably offers mentorship to ecommerce founders, guiding them in scaling their businesses and preparing for successful market exits. Collaborating closely with Operations and Engineering, Viably focuses on selecting the right technologies to ensure seamless data integration and a product-led journey for its customers, demonstrating its commitment to innovation and customer-centric solutions.Tweetable Moments:05:08 - "The biggest expense for every e-commerce seller is the fact they need to buy inventory."09:03 - "There's a healthy business which is actually making profits, and when we're giving money, we're getting that money back from profits."Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Viably website athttps://www.runviably.com/Check out Viably on LinkedIn athttps://www.linkedin.com/company/runviably/Check out Viably on Instagram athttps://www.instagram.com/runviably/Check out Viably on Facebook athttps://www.facebook.com/runviablyCheck out Oz Merchant on LinkedIn athttps://www.linkedin.com/in/ozmerchant/Check out Oz Merchant on Twitter athttps://twitter.com/ozmerchantMore from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Founder & CEO of Organize To Scale, Staci Gray.One of the critical takeaways Staci offered was the undeniable importance of systems and processes in business growth. As entrepreneurs, our passion drives us, but the systems we put in place turn that passion into a scalable reality.Staci drove home that without a solid foundation of documented processes, such as standard operating procedures (SOPs) and checklists, we're essentially flying blind. These tools are the bedrock of delegation and operational efficiency, allowing us to replicate success and maintain quality as we grow.Many entrepreneurs have faced resistance when it comes to documenting processes. It can feel daunting, but Staci shared some practical tips to make it more manageable. She suggested using screen sharing and recording tools to capture tasks in real-time.Staci also emphasized the value of playbooks in achieving team alignment. These comprehensive guides ensure everyone is on the same page and that tasks are executed clearly and consistently.Staci also outlined the structure of her program, which begins with a three-day strategic planning session. This intensive period is followed by 90-day reviews, which serve as checkpoints to assess progress and make necessary adjustments.Key Points from the Episode:Importance of creating systems and processes for business scalabilityChanneling passion into creating efficient systemsDocumenting processes through standard operating procedures (SOPs) and checklistsPractical tips for overcoming resistance to documenting processesValue of playbooks in aligning team members and ensuring task clarityStructure of Stacy's program: three-day strategic planning session and 90-day reviewsHolistic approach to organizing businesses for growthAbout Staci Gray:Staci Gray is a seasoned professional with over 20 years of experience helping real-world businesses scale. She focuses on bridging the gap between ideas and profits, ensuring rapid execution for tangible progress and results.Staci's vision is to free innovative leaders from operational chaos, enabling them to tackle real-world problems effectively and humanely while achieving quick profitability.She is passionate about supporting mission-driven leaders who use their ideas, influence, and intellect to create successful businesses. Staci empowers them to scale up by providing practical tools and training.Her approach ensures these leaders build a strong business foundation without compromising their core values or sacrificing personal relationships. Staci stands out for her commitment to progress, results, and the human aspect of business leadership.About Organize To Scale:Organize to Scale positions itself as an invaluable co-pilot for mission-driven leaders, aiming to simplify scaling operations. They understand that the primary challenges in business growth are personnel management and financial stability. Recognizing that hiring the right people is crucial, they emphasize establishing a strong company culture with clear processes and procedures.The services offered focus on building a foundation of character, competency, trust, transparency, and accountability. They advocate for open communication, relentless growth, and high personal responsibility. Their approach is likened to having a pack of faithful Dobermans - dedicated, hard-working, and supportive, with a therapeutic value.Organize to Scale is committed to helping businesses transform through continuous action, offering support at every stage of personal and professional growth. Their goal is to be an integral, active part of the business's journey.Tweetable Moments:01:17 - "Most entrepreneurs set out to build businesses to create some type of freedom, but they end up trapped in the very businesses designed to create their freedom."15:47 - "You can't really scale your business until you learn to scale yourself, and that is such a head game journey versus tactics."Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Organize To Scale website athttps://organizetoscale.com/Check out Organize To Scale on LinkedIn athttps://www.linkedin.com/company/organize-to-scale/Check out Staci Gray on LinkedIn athttps://www.linkedin.com/in/stacigray/Check out Staci Gray on Facebook athttps://www.facebook.com/official.staci.grayCheck out Staci Gray on Instagram athttps://www.instagram.com/staci_gray/More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.