In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Founder & CEO of Thrive Business Operations, Bill Simmons. Bill Simmons founded Thrive Business Operations with a clear vision in mind. He saw a gap in the market for outsourced executive leadership, specifically on the operations side of businesses. For over a decade, Thrive Business Operations has been offering fractional SEO services and serving as a chief operations officer for various businesses. Bill's role is to assist business owners whose vision is outpacing their operations. While he acknowledges that he can't eliminate the gap entirely, his goal is to shrink it and help operations meet the demands of the company's vision. Bill emphasized the importance of a clear vision for founders. He believes that founders are visionaries and creators who aspire to be part of something bigger than themselves. However, he also warned against the trap of thinking that nobody can manage or love the business like the founder. This mindset, he cautioned, can limit growth and prevent the founder from scaling their business. Key Points from the Episode: Bill Simmons' role at Thrive Business Operations The need for outsourced executive leadership in operations Shrinking the gap between vision and operations The role of a founder and the importance of a clear vision The five-step process called the Thrive Ops Cycle Connecting and aligning with client values and vision Identifying impactful goals and initiatives using the OKR framework The involvement of the Thrive team in client's operations About Bill Simmons: Bill Simmons is a seasoned entrepreneur with over 30 years of experience dedicated to aiding business owners in enhancing profits and reducing frustrations through strategic execution and organizational advancement. As the founder of Thrive Business Operations, he specializes in Fractional COO Services, addressing operational challenges for growing businesses. Bill's expertise extends to leadership and success, and he has captivated audiences worldwide, delivering impactful speeches to over 250,000 individuals. His gift as a storyteller inspires and imparts valuable insights from his wealth of experience. Thrive Business Operations focuses on unlocking business growth by integrating a Fractional Team and optimizing operations through The Thrive OpsCycle, emphasizing smooth operations, improved communication, and heightened accountability. About Thrive Business Operations: Thrive Business Operations specializes in Fractional COO Services, offering expertise in team building to bring entrepreneurial visions to fruition. Targeting entrepreneurs and small business leaders seeking relief from the challenges of having their business run them, Thrive excels in minimizing operational frustrations, even for those opposed to systems and processes. The company's strategies are designed to optimize time management, enhance team efficiency, and yield cost savings. Thrive Business Operations stands out for its commitment to streamlining operations by addressing the common struggle of businesses running individuals. Whether you dislike systems and processes or seek improved effectiveness, Thrive's approach is tailored to reduce frustrations and empower business leaders to regain control. Tweetable Moments: 03:25 - "Don't be a founder or business owner that we've all fallen into that trap where we may be tempted to say nobody does it like me, nobody will manage this or love this like me.” Apply to be a Guest on The Thoughtful Entrepreneur:  https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out Thrive Business Operations  website at https://saragilbert.coach/ Check out Thrive Business Operations on LinkedIn at https://www.linkedin.com/company/thrivebusinessoperations/ Check out Thrive Business Operations on Facebook at https://www.facebook.com/thrivebusinessoperations Check out Thrive Business Operations on Instagram at https://www.instagram.com/thrivebusinessoperations/ Check out Bill Simmons on LinkedIn at https://www.linkedin.com/in/billsimmonslive Check out Bill Simmons on Facebook at https://www.facebook.com/BillSimmonsLive Check out Bill Simmons on Instagram at https://www.instagram.com/billsimmonslive/ More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of The Thoughtful Entrepreneur, your host Josh Elledge speaks to the Business Strategist & Certified Coach of Strategist Business Development, Sara Gilbert. Sara Gilbert is not your average business strategist. She believes that the success of a business is not solely dependent on its strategy but also on the mindset of its leaders. According to Sara, the alignment of the business and the direction of the strategy are crucial, but they can only go as far as the mindset of the entrepreneur and leaders allow. This perspective emphasizes the importance of psychology in the success or failure of a business. Sara works closely with her clients to develop a strategic framework for their business. This framework includes the positioning of the business in the marketplace, its brand promise, values, and vision. Leveraging her expertise in psycholinguistics, Sara understands how words influence behavior. She strategically positions linguistic elements in the framework to engage both the entrepreneur and their team. By repeating and embodying these linguistic elements, they become part of the organization's vocabulary and guide decision-making. One of the challenges Sara addresses is the disconnect between organizations' mission statements and values and their daily operations. She suggests using linguistic techniques to bring these elements to life. This exercise helps create a standard and a sense of identity within the organization. By incorporating these linguistic elements into meetings, brainstorming sessions, and physical or tangible outputs, the organization can consistently live its values and demonstrate its positioning in the marketplace. Key Points from the Episode: Sara Gilbert's work as a business strategist and mindset coach The importance of business strategy and mindset in entrepreneurship The alignment of business strategy and mindset Sara's strategic framework for businesses The use of psycholinguistics in strategic positioning Bringing mission statements and values to life through linguistic techniques How to know if someone is ready for disruption and change in their life or organization Recommendations for individuals resonating with the conversation About Sara Gilbert: Sara Gilbert is a distinguished business strategist, mindset coach, and keynote speaker, recognized as a "Top 10 Up-and-Coming Entrepreneurs in 2023" by Success Magazine. Holding a Bachelor of Commerce degree in Marketing from Concordia University, she boasts top designations in wealth management and double certification in personal and professional coaching with neurolinguistic programming (NLP). Sara is among the select Canadian coaches invited to the Forbes Coaches Council, an honor reserved for eminent business coaches. She's also a Harvard Business Review Advisory Council member and the Canadian Association of Professional Speakers. A multi-passionate entrepreneur, Sara is deeply intrigued by business, consumer psychology, and human behavior. Her unconventional journey led her to create a unique business model that addresses the intersection of business, mindset, and behavioral patterns. Sara's turnkey approach assists entrepreneurs and business leaders develop a growth mindset, implement efficient processes, and execute profitable marketing strategies. As a trusted coach, she empowers individuals and corporations to structure their businesses for success and a balanced lifestyle, earning accolades for her impactful work in business development and coaching. Tweetable Moments: 09:03 - "Being an anti-drifter is about bringing intentionality into our life and bringing life into our life and our business.” 9:30 - “Complaining is not a bad thing. Complaining is like, 'I know there's more and I know there's more in me as well.'" Apply to be a Guest on The Thoughtful Entrepreneur:  https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out Strategist Business Development website at https://saragilbert.coach/ Check out Strategist Business Development Inc on LinkedIn at https://www.linkedin.com/company/strategist-business-development/ Check out Sara Gilbert on Facebook at https://www.facebook.com/SaraGilbertStrategist Check out Sara Gilbert on Instagram at https://www.instagram.com/saragilbertstrategist/ Check out Sara Gilbert on LinkedIn at https://www.linkedin.com/in/saragilbert/ More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the CEO of Afterburner Inc., Christian Boucousis. Boo, a former fighter pilot, shed light on the Afterburner mindset, a concept deeply rooted in his experiences in the cockpit. He explained that this mindset is not just about grit and determination, but also about analytical thinking and the ability to thrive in a fast-paced environment. As a fighter pilot, Boo explained, everything happens quickly. There is a constant need to balance the unknown (the airplane's trajectory) with the known (the pilot's control). This mindset, he believes, is a blend of the art of strategy and the science of getting things done. Boo emphasized the importance of storytelling and creating a compelling narrative in business. He drew parallels between the captivating narratives of "Lord of the Rings" and "Star Wars" and the often lackluster stories in the business world. Afterburner, he explained, helps organizations create a high-definition destination, a clear and purposeful story that aligns everyone's actions. Boo stressed the importance of debriefing in a supportive peer group, as they can help identify blind spots and provide valuable insights. He compared this process to cognitive behavioral therapy, where emotions are unpacked through action. He also highlighted the significance of having a clear purpose and the need to achieve tangible results, as positive thoughts alone may not be enough. Key Points from the Episode: Afterburner mindset and its connection to being a fighter pilot Importance of analytical thinking and working in a fast-paced environment The art of strategy and the science of getting things done Importance of storytelling and creating a compelling narrative in business Afterburner methodology: plan, brief, execute, and debrief ORCA process: Objective, Result, Cause, and Action Importance of debriefing in a supportive peer group Working with large enterprises and small/medium-sized businesses Afterburner offerings: keynotes, experiential programs, learning and development modules About Christian Boucousis: Christian Boucousis, widely known as "Boo," serves as the CEO of Afterburner, a global human and organizational performance company. Renowned as a world-class keynote speaker, Boo employs a results-oriented approach that has left a lasting impact on individuals and organizations worldwide.   Boo's revolutionary "Evolutionary Way of Thinking" has transformed the approach to achieving immediate and sustained performance leaps, discarding outdated models. His innovative concept of "Thought Loops" imparts fast-thinking, fast-acting skills to leaders and teams, fostering a growth mindset and enabling consistent surpassing of expectations. With a proven track record, Boo has received countless positive reviews from satisfied clients, showcasing the tangible impact of his insights. His life story, marked by adaptability and reinvention, reflects his ability to succeed in adversity. From fighter pilot to building a humanitarian business with a $200 million turnover and leading transformative projects, Boo's diverse experiences enrich his motivational speeches. Boo's unique blend of expertise, energy, and passion positions him as an ideal keynote speaker for those seeking inspiration and empowerment. Beyond providing tools for goal achievement, Boo inspires individuals to unlock their full potential, fostering positive impacts in both personal and professional spheres. About Afterburner Inc: Established in 1996, Afterburner Inc. pioneered integrating battlefield mission planning and strategic tactics into the corporate realm. Comprising consultants with backgrounds in elite military teams and extensive business leadership experience, Afterburner has dedicated two decades to aligning strategy with daily activities and ensuring disciplined execution of mission-critical systems. The company's renowned methodology and flawless Execution is a powerful force multiplier for organizations, facilitating alignment, focus, and effective execution of key leverage points. As practitioners of a hands-on and embedded approach, Afterburner is committed to developing leaders, enhancing communication and collaboration, fostering agility, and instilling team and individual accountability through a shared mental model. Beyond immediate engagements, Afterburner's goal is to contribute to the sustained success of organizations. With a mission to make client success its own, Afterburner remains a trusted partner in driving organizational excellence. Tweetable Moments: 5:17 - “So if you start with known and unknown and you want to turn that into success, so the unknown is more the art of strategy. If we take those two states and we say yes, despite that being unknown, I still have to get things done and I still have to be successful.” 11:11 - “Self awareness is one of the hardest things to have. We want to be self aware, but at the same time we don't know how to do it.” Apply to be a Guest on The Thoughtful Entrepreneur:  https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out Afterburner Inc. website at https://www.afterburner.com/ Check out Afterburner Inc on LinkedIn at https://www.linkedin.com/company/afterburner/ Check out Afterburner Inc on Twitter at https://twitter.com/AfterburnerInc Check out Afterburner Inc on Facebook at https://www.facebook.com/AfterburnerIncPage/ Check out Afterburner Inc on Instagram at https://www.instagram.com/afterburner_inc/ Check out Christian Boucousis on LinkedIn at https://www.linkedin.com/in/christian-boo-boucousis/ Check out Christian Boucousis on Facebook at https://web.facebook.com/christian.boucousis Check out Christian Boucousis on Instagram at instagram.com/christianbooboucousis More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Founder of Edinger Consulting, Scott K. Edinger. Scott emphasizes that growth is not just a sales issue, but a leadership one. He underscores the importance of aligning sales with strategy. A shocking statistic he shared is that 86% of CEOs do little to nothing to align sales with strategy, which he finds tragic. Many executives, he explains, focus on the capabilities of their products and services and expect the sales team to simply go out and sell them. Scott also talks about the need for sales teams to focus on creating value in the sales experience rather than just communicating the product or service's value. He suggests having conversations with customers where expertise is shared and insights are provided to help them achieve their objectives. This approach differentiates the sales team and eliminates the need for pressuring customers for a close at the end of the quarter. However, Scott believes executives should be more engaged with their sales team and recognize that the sales experience can be a differentiating factor. He emphasizes that sales is executing the company's strategy and that success or failure occurs on every sales call. Scott generously discusses the free resources available on his website, scottedinger.com. He has written a hundred articles for publications such as Harvard Business Review, Forbes, Fast Company, and Chief Executive, and provides links to all of them on the website's articles page. These articles cover topics related to leadership, strategy, and sales. Scott also mentions a 30-page workbook called the Growth Leader Workbook, which can be downloaded from the website's books page. This workbook is a companion to his book and provides practical application of its ideas. The workbook contains charts and graphs that can be helpful for sales professionals. Key Points from the Episode: Importance of aligning sales with strategy Sales as the execution of the company's strategy Differentiating through the sales experience Inspiring and motivating teams for growth Free resources available on Scott Edinger's website Articles covering leadership, strategy, and sales The Growth Leader Workbook as a companion to the book Importance of creating value in the sales experience Eliminating the need for pressuring customers for a close Focusing on delivering value and advocating for customers' objectives About Scott K. Edinger: Renowned business growth consultant Scott K. Edinger, in his latest book, "The Growth Leader: Strategies to Drive the Top and Bottom Lines," addresses the critical link between C-Suite strategy and sales force execution for sustainable business growth. Drawing on his extensive experience working with CEOs and Senior Leaders of Fortune 500 companies, Scott emphasizes the importance of shifting focus from mere sales transactions to creating enduring customer value. As he terms it, the key to achieving "graceful growth" is fostering effective communication between leadership and sales teams. By closing the gap between strategic vision and its implementation on the front lines, businesses can achieve a harmonious synergy that combines speed, power, and coordination. Scott's insights underscore that genuine and lasting growth is not solely a sales challenge but a leadership imperative for organizations aiming to thrive in today's competitive landscape. About Edinger Consulting: Edinger Consulting is a sought-after firm, attracting clients such as AT&T, Lenovo, McDonald's, and The Los Angeles Times, all driven by the desire for substantial growth. The consultancy, led by Scott K. Edinger, specializes in collaborating with senior leaders to formulate and implement strategies that yield enhanced top and bottom-line outcomes. Scott, a distinguished consultant, author, advisor, and speaker, is renowned for catalyzing positive transformations within client organizations. His expertise mainly centers on leadership strategies geared towards achieving revenue growth. Through strategic insight and practical execution, Edinger Consulting has established itself as a trusted partner for companies seeking to navigate the complexities of business expansion and achieve sustainable success in today's competitive market landscape. Tweetable Moments: 03:50 - "When all things look equal or similar, then it's the sales experience that can differentiate you and not enough executives put their focus on that or at least put enough focus on that." Apply to be a Guest on The Thoughtful Entrepreneur:  https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out Edinger Consulting website at https://www.juliankharris.co.uk/ Check out Edinger Consulting on LinkedIn at https://www.linkedin.com/company/edinger-consulting/ Check out Scott K. Edinger on LinkedIn at https://www.linkedin.com/in/scott-edinger/ Check out Scott K. Edinger on Twitter at https://twitter.com/scottkedinger More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Founder of Julian Harris Services Limited, Julian Harris. Julian Harris, a seasoned leadership coach delved into the often overlooked challenges and isolation faced by leaders, particularly founders and CEOs. Julian shared his insights on the importance of having a mentor or sounding board to share concerns and seek guidance. With his extensive experience working with leaders, Julian emphasized the importance of having someone to talk to about these concerns. As a business grows, these two roles can become distinct, each with its responsibilities and challenges. Julian, leveraging his background as a former attorney, explained how he helps clients identify their passions and delegate tasks effectively, a crucial skill for both founders and CEOs. Without a sounding board, leaders can find themselves lost in their thoughts, leading to unclear decision-making. Julian's coaching approach focuses on helping clients find clarity, connect with their innate wisdom, and tap into their creativity. Julian also stressed the importance of self-care, comparing it to the safety briefing on an airplane, where you must put on your oxygen mask before helping others. Looking after oneself is crucial for effectively managing business and personal relationships. Key Points from the Episode: Challenges and isolation faced by leaders, particularly founders and CEOs Importance of having a sounding board or mentor for leaders Role of a founder versus a CEO Potential consequences of not having a mentor Pains and complaints that leaders often share with a coach Coaching philosophy and approach to helping clients find clarity and connect with their innate wisdom and creativity Importance of slowing down and taking time for reflection in decision-making Julian Harris' experience as a leadership coach and working with leaders who feel lonely and struggle to find someone to talk to Value of a decelerated day for deep thinking, self-reflection, and exploring important questions About Julian Harris: Julian Harris, founder of Julian Harris Services, is a seasoned commercial lawyer with a 20-year track record, having served notable brands like Nike, Twinings, Sports Direct, Asda, Manchester United, and Primark. His vision for making a substantial impact led him to establish his coaching venture, where he now specializes in working with business leaders aiming to change the world. Based in London, Julian seamlessly integrates his legal expertise with leadership coaching, helping clients on both sides of the Atlantic. With a passion for drawing out the untapped potential in individuals, he empowers business owners and leaders to become the best versions of themselves. Known for his attentiveness and thought-provoking questions, Julian facilitates clarity and confidence among his clients, even when they struggle to recognize their strengths. About Julian Harris Services Limited: Julian Harris Services, founded by Julian Harris, reflects his transformative journey from a legal career to coaching, driven by a desire to create a more profound impact on the world. Motivated by the brevity and preciousness of life, Julian aspires to leave a meaningful legacy by facilitating positive change. As a coach, he focuses on aiding individuals who share a vision of making a difference in the world, aligning their goals with his own aspiration to contribute to a better global future. With a commitment to helping others, Julian's coaching endeavors become a conduit for realizing his vision by empowering those who seek to bring about positive change, embodying the ethos that small actions can collectively make a significant impact on the world. Apply to be a Guest on The Thoughtful Entrepreneur:  https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out Julian Harris Services website at https://www.juliankharris.co.uk/ Check out Julian Harris Services on LinkedIn at https://www.linkedin.com/company/julian-harris-legacy-coach/ Check out Julian Harris on LinkedIn at https://www.linkedin.com/in/juliankharris/ More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Chief Information Security Officer Co-Founder of SIE Monster, Chris Rock. Chris Rock is not your typical CSO. He's a hacker by trade with a dual role that involves finding system flaws and presenting them at conferences like Defcon. Simultaneously, he serves as the CEO of SIEMonster, which provides security services for large enterprises. His clients range from governments to private organizations, each with unique objectives and security needs. Chris shared some intriguing stories from his work. He's uncovered employees setting up illegal activities within companies, helped track people escaping authorities in the Middle East, and dealt with a myriad of other complex situations. These stories, while fascinating, also highlight the darker side of our increasingly digital world. When asked Chris if there was any hope for a safer digital world, his response was sobering. The flaws he identified years ago still exist today, and the transition from paper-based systems to electronic systems has only increased the potential for security breaches. He also recommended using account IDs and virtual credit cards instead of traditional credit card numbers to further enhance security. Key Points from the Episode: Introduction of Chris Rock as CSO of Sea Monster and cyber mercenary Chris's work as a hacker and consultant Clients and objectives of Chris's work Stories and insights into vulnerabilities of systems Need for increased security measures Use of tokens instead of passwords for account security Risks of using passwords and benefits of tokens Importance of VPNs for data protection Choosing a reliable VPN provider Importance of encryption and protecting personal information About Chris Rock: As the Chief Information Security Officer and co-founder of SIEMonster, Chris has traversed the cyber landscapes of the Middle East, the United States, and Asia, lending his expertise to governmental and private entities. Renowned for his presentations at DEFCON, the world's largest hacking conference in Las Vegas, Chris has delved into contentious vulnerabilities. His talks covered topics such as the potential manipulation of Birth and Death Registration systems, the collaboration of cyber mercenaries in government overthrows, and innovative methods of bypassing jammers by utilizing the Earth as an antenna. As a thought leader, he authored "Baby Harvest," a compelling exploration of criminals and terrorists exploiting virtual babies and fabricated deaths for financial gain. Notably, Rock has graced the TED Global stage, further solidifying his status as a cybersecurity luminary. About SIEMonster: SIEMonster, established in 2015, is an innovative and cost-effective Security Information and Event Management (SIEM) solution. Founded by experienced hackers Chris and Dez Rock, the platform emerged from a recognized gap in the SIEM market. With over 20 years of penetration testing and white-hat hacking expertise, the founders and their team crafted a scalable and customizable SIEM tool. SIEMonster's pricing model doesn't penalize based on Events Per Second (EPS), offering affordability and automatic scalability as clients expand. SIEMonster incorporates automated tasks and data enrichment, reducing the reliance on external security consultants. The vision, shared by Chris and Lead Solutions Designer Jim Bycroft, focuses on constant evolution and scalability, positioning SIEMonster as a leader in the dynamic cybersecurity landscape. The platform's commitment to forward-thinking security solutions makes it a formidable choice for organizations seeking robust defense against evolving threats. Apply to be a Guest on The Thoughtful Entrepreneur:  https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out SIEMonster website at https://siemonster.com/ Check out SIEMonster on LinkedIn at https://www.linkedin.com/company/siemonster/ Check out SIEMonster on Twitter at https://twitter.com/_SIEMonster Check out Chris Rock on LinkedIn at https://www.linkedin.com/in/chris-rock-siemonster/ Check out Chris Rock on Twitter at https://twitter.com/chrisrockhacker Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with CEO & Founder of Core Matters, Ryan Englin. Ryan emphasized the importance of having the right people on your team for business growth and success. He pointed out that the hiring environment has drastically changed due to the pandemic, with job seekers now having more options and seeking workplaces where they feel valued and belong. According to Ryan, entrepreneurs can attract and excite potential employees by offering them what they want. This includes a sense of belonging, meaningful work, and positive relationships with colleagues. Ryan advised entrepreneurs to focus on being attractive to the people they want to hire rather than solely relying on higher pay to attract employees. Understanding who the right fit is for your company and creating a supportive and enjoyable work environment are key factors in attracting and retaining top talent. Ryan cautioned against using the term "family" to describe the work environment but encouraged employers to adopt a supportive and caring approach towards their employees, just like a family would. Ryan emphasized the need to create a process that removes these biases, such as using job ads and interview questions that promote diversity. He cautioned against promoting diversity without addressing biases, as it can backfire. Key Points from the Episode: Challenges of hiring and attracting great employees in the current hiring environment Importance of having the right people on your team for business growth and success Changes in the hiring environment due to the pandemic Attracting and exciting potential employees by offering what they truly want Focusing on being attractive to the people you want to hire rather than relying solely on higher pay Understanding the right fit for your company and creating a supportive and enjoyable work environment Value of diversity in the workplace and addressing biases Economic argument for diversity and its benefits to a company Ryan's book "Hire Better People Faster" and its intended audience About Ryan Englin: Ryan Englin is a dedicated advocate for the success of growing businesses, particularly in blue-collar sectors. Motivated by his father's experiences as a tireless owner/operator, Ryan witnessed the challenges these industries face in recruiting quality frontline employees. Committed to finding a solution, he founded Core Matters, a company specializing in coaching and training to help businesses attract, hire, and retain top-tier employees. Through his renowned Core Fit Hiring System, Ryan empowers small and midsize businesses to streamline hiring processes and swiftly bring in exceptional talent. With nearly a decade of expertise, he has been instrumental in enabling business owners to achieve their goals by ensuring they assemble the right team. Ryan Englin's passion lies in transforming companies by connecting them with the best-fit employees for sustained success. About Core Matters: Core Matters specializes in assisting field service companies in attracting, recruiting, and retaining frontline talent, utilizing their tried-and-true methodology, the Core Fit Hiring System. The company is dedicated to enhancing the effectiveness of clients' recruiting endeavors, offering innovative and unconventional strategies to foster consistent growth for their businesses. Whether you're seeking to optimize your recruitment processes or develop unique approaches to talent acquisition, Core Matters is a reliable partner. With a focus on helping field service businesses thrive, Core Matters stands out as a valuable resource, providing tailored solutions to ensure sustained success in building and maintaining high-performing teams. Tweetable Moments: 4:01 - “You have to go where you know the fish are or the people, and you have to attract them to your business with the things that they are attracted by.” 4:05 - “If you're not attracting good people. Just consider that you may not be attractive to good people.” 4:58 - “If you want to be able to hire people and compete and still be profitable and not overpay, you've got to give them the things that people want.” Apply to be a Guest on The Thoughtful Entrepreneur:  https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out Core Matters website at https://corematters.com/ Check out  Core Matters on LinkedIn at https://www.linkedin.com/company/corematters/ Check out Core Matters on Twitter at https://twitter.com/corematters Check out Core Matters on Facebook at https://www.facebook.com/thecorematters Check out Ryan Englin on LinkedIn at https://www.linkedin.com/in/ryanenglin/ Check out Rayan Englin’s New book "Hire Better People Faster" at https://www.amazon.com/Hire-Better-People-Faster-Attracting/dp/B0CHD4LZJZ/ Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Chief CEO & Co-founder of elai.io, Vitalii Romanchenko. Daniyal provided a fascinating overview of Elai. This innovative company helps businesses generate educational video content using deep text technology. With Elai, users can create a digital copy of themselves and generate professional video content without needing a camera, studio, or green screen. This technology has many applications, from social media to training and education. Daniyal explained that while the technology is still evolving, they've achieved impressive quality in creating digital humans. He also shared that these avatars will become more emotional, and gestures will be added in the future. Daniyal shared that Elai has over 1000 active customers, including enterprise companies like Generali and Insurancecom. These companies use Ligo to create training videos, with subscription plans varying depending on the specific use case. Key Points from the Episode: Elai helps businesses generate educational video content using deep text technology Elai's technology allows users to create professional video content without a camera, studio, or green screen The quality of Elai's videos and avoiding the uncanny valley effect Use cases for Elai, particularly for larger enterprise-level clients Elai's technology in the field of learning and development Ligo's language capabilities, including voice cloning and multilingual content generation Elai's recognition as the best-in-class video generator Free trial and self-serve platform for creating videos on Elai's website About Vitalii Romanchenko: Vitalii Romanchenko, the CEO and Co-founder of Elai.io boasts over a decade of expertise in Product and Project Management. With a robust background, he has steered software product development for globally renowned companies, showcasing his prowess in optimizing operations and generating substantial revenue. Romanchenko has honed his skills across diverse product landscapes, successfully launching new features and fostering the development of formidable teams. Transitioning from his accomplished career, he now spearheads Elai.io, a pioneering generative AI startup. Here, he focuses on revolutionizing content creation by enabling companies to generate video content effortlessly from textual inputs. Romanchenko's strategic vision and wealth of experience make him a trailblazer in the dynamic intersection of technology and content creation. About Elai: Elai.io is a cutting-edge deep-tech startup uniting a global team of AI enthusiasts driven by a user-centric and design-driven philosophy. Beyond its commitment to advanced AI technology, Elai.io embodies a tool designed to enhance lives, emphasizing the core values of time efficiency, product excellence, personalization, and integrity. Rooted in a customer-centric ethos, Elai.io prioritizes constantly improving its solutions, demonstrating an unwavering eagerness to assist its clientele. As dreamers propelled by user needs, the company's mission transcends mere technological innovation, seeking to seamlessly integrate advanced AI into everyday existence, making a tangible impact on the quality of life. Elai.io's dedication to these principles positions it as a forward-thinking force in the dynamic landscape of AI-driven solutions. Apply to be a Guest on The Thoughtful Entrepreneur:  https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out elai website at https://elai.io/ Check out elai on LinkedIn at https://www.linkedin.com/company/elai-io/ Check out elai on Twitter at https://twitter.com/elai__io Check out elai on Facebook at https://www.facebook.com/elai.io Check out Vitalii Romanchenko on LinkedIn at https://www.linkedin.com/in/vromanchenko/ Check out Vitalii Romanchenko on Facebook at https://www.facebook.com/vitalii.romanchenko Check out Vitalii Romanchenko on Twitter at https://twitter.com/v__romanchenko Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to Chief Marketing Officer of Codment, Daniyal Vadsaria. Codment is not your typical software development company. They have a unique focus on the latest technologies like AR and VR, but what truly sets them apart is their commitment to creating a user-friendly experience. As Daniyal explained, their goal is not just to sell their services but to understand the needs of their customers and deliver exactly what is required. Their website is a testament to this approach. It's friendly, accessible, and radiates positivity, a refreshing change from the often dull and complex websites we see in the tech industry. But this isn't just about aesthetics. It's about creating a user-friendly journey that guides visitors to the necessary information, converting them into leads. Daniyal emphasized the importance of adaptability in this rapidly changing landscape. Technology and people's needs constantly evolve, and staying open-minded and not getting stuck in a narrow perspective is crucial. Daniyal shared an example of a recent project perfectly illustrating Codment's innovative approach. The project involved language learning through virtual reality. Users wear a headset and are immersed in different scenarios, such as interacting with a taxi driver in Arabic. This practical, immersive experience allows users to learn and practice the language in a way that traditional methods can't match. Key Points from the Episode: Introduction of Daniyal, Chief Marketing Officer for Codment Compliments on Codment's website design and focus on user-friendly experience Importance of user experience in web and mobile development Shift from web-first to mobile-first to user-first design Importance of adaptability in achieving success Daniel's approach to projects, including researching competition and understanding audience needs Example of a language learning project using virtual reality About Daniyal Vadsaria:  Daniyal Vadsaria is an accomplished marketing professional with a decade of experience, currently serving as the Chief Marketing Officer at Codment, a pioneering development firm specializing in disruptive services across apps, websites, and other domains. In his role, Daniyal plays a pivotal part in shaping and executing the company's marketing strategy, focusing on driving revenue growth and bolstering the brand's market standing. Leading diverse teams encompassing brand advertising, PR, social media, sales, and digital strategy, Daniyal excels as a communicator and collaborator, ensuring seamless alignment of marketing efforts with overarching business objectives. His adept leadership has propelled Codment to substantial customer and revenue expansion, marked by successful marketing campaigns that facilitated entry into new markets and acquisition of a broader customer base. Beyond his professional accomplishments, Daniyal is passionate about sharing experiences and insights that positively influence others, offering valuable perspectives on realizing ideas in today's dynamic digital landscape. About Codment: Codment is a forward-thinking software development company, is at the forefront of shaping the digital landscape. Codment transforms ideas into scalable, user-friendly digital solutions that prioritize continuous improvement and revenue generation. The company's innovative approach extends across diverse domains, ensuring its solutions align with evolving technological trends. Codment's emphasis on staying ahead of the digital curve positions it as a dynamic player in the software development industry. By formulating cutting-edge solutions, the company not only meets but exceeds the expectations of clients, contributing to their success in an ever-evolving digital ecosystem. Codment's dedication to creating impactful and future-ready digital solutions establishes it as a reliable partner for businesses seeking to navigate and thrive in the rapidly changing technological landscape. Tweetable Moments: 6:09 - “Now is the time when you focus on user first, so it's more geared towards now the person instead of the device that they're using.” 7:12 - “Any design that you're creating should be very simple and should guide users exactly what needs to be done next, instead of them finding what needs to be done next.” 11:09 - “People needs changes, their focus changes. So you have to be adaptable. If you are stuck in a myopia, then you don't get to see what happens outside.” Apply to be a Guest on The Thoughtful Entrepreneur:  https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out Codment website at https://codment.com/ Check out Codment on LinkedIn at https://www.linkedin.com/company/codment/ Check out Codment on Twitter at https://twitter.com/codment Check out Codment on Facebook at https://www.facebook.com/codment/ Check out Daniyal Vadsaria on LinkedIn at https://www.linkedin.com/in/daniyal-vadsaria/ Check out Daniyal Vadsaria on Facebook at https://www.facebook.com/daniyal.vadsaria?mibextid=LQQJ4d Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to Marketing Entrepreneur, Educator, & Author, Ben Guttmann. In a world filled with constant noise and messaging, Ben emphasized the importance of simplicity. He explained that effective messages are simple and easy to understand. Fluent messages that require less mental load tend to perform better in terms of trust, likability, and buying behavior. Ben mentioned Apple as a prime example when asked about brands that excel in simple messaging. Apple effectively communicates benefits rather than focusing on features, contrasting with Microsoft's struggles in marketing their Zune product. He also explored the power of simple messaging in branding and communication. Successful slogans like Apple's "A thousand songs in your pocket" and FedEx's "when it has to Be There Overnight" resonate with customers because they are concise, relatable, and empathetic. Ben shared a personal story about his dentist, who used a simple and relatable line, "You only have to floss the teeth you want to keep," which motivated him to start flossing regularly. This example highlights the power of empathy and direct communication in influencing behavior. Ben offers a wealth of resources on his website, including a weekly email newsletter with exciting ideas and downloads. You can also connect with him on LinkedIn. Ben is a wellspring of knowledge with his experience as a speaker, teaching marketing at Baruch College, and speaking at various meetups, corporations, non-profits, and conferences. Key Points from the Episode: Importance of simplicity in messaging and communication Five principles for achieving simplicity in design: benefit to the receiver, focus on one thing at a time, stand out from noise, empathy for the audience, minimalism Editing process and conveying the message immediately in book titles and covers Examples of brands with simple messaging: Apple vs Microsoft Power of simple and straightforward messaging in branding and communication Examples of successful slogans Application of simple messaging in personal relationships The target audience for the book "Simply Put": leaders, entrepreneurs, advocates, faith leaders Resources available on Ben's website: newsletter, downloads, LinkedIn connection About Ben Guttmann: Ben Guttmann is a seasoned marketing professional, educator, and author dedicated to unraveling the motivations behind human behavior. With a wealth of experience running a successful marketing agency, teaching at Baruch College, and collaborating with major brands, Guttmann emphasizes the power of simplicity in winning ideas. Founder of the award-winning marketing agency Digital Natives Group, Guttmann's journey began with local businesses. It evolved into partnerships with notable entities like the NFL, Comcast NBCUniversal, and The Nature Conservancy. In addition to teaching marketing to aspiring professionals at Baruch College since 2014, Guttmann has contributed to major publications like the New York Times and the Wall Street Journal. He's a sought-after speaker at conferences and events, having organized the successful Queens Tech Night meetup series. Beyond his professional endeavors, Guttmann has served on the boards of influential organizations such as the Long Island City Partnership and the Queens Economic Development Corporation. His commitment to exploring new ideas, advising clients, and blending technology with humanity defines his current focus. Guttmann's impactful career underscores the significance of clear and direct messaging in a distracted world. Tweetable Moments: 3:49 - “Marketing is actually kind of simple. We have the vessel and we have the content. The vessel is all that stuff.” 8:03 - “Nobody is reading your diet book and also knows what you had for breakfast that morning, but they'll read your book about communication and other.” 9:33 - “It's not about what the features are, it's about what the benefits are. The thousand songs in your pocket.” Apply to be a Guest on The Thoughtful Entrepreneur:  https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out Ben Guttmann website at https://www.benguttmann.com/ Check out Ben Guttmann on LinkedIn at https://www.linkedin.com/in/benguttmann/ Check out Ben Guttmann on Instagram at https://www.instagram.com/ben.guttmann/ Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.