In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Founder of Digital Clarity Company, Reggie James. Digital Clarity, under Reggie's leadership, has been instrumental in helping companies define their value proposition, target the right customers, and create a focused marketing strategy. Reggie introduced us to the 95/5 rule, which states that 95% of people engaging with a company are not ready to buy and are in the discovery phase. This rule emphasizes the importance of nurturing potential customers and providing them with the information they need to decide. It's not just about selling but building relationships and trust with your audience. Reggie also shed light on omnichannel marketing, where companies provide multiple touchpoints for customers to engage with their brand. This approach has become increasingly important in today's digital age, where customers expect seamless experiences across all platforms. He also highlighted the rise of online communities and buyer committees, where people discuss products and services. These platforms have significantly influenced today's market, shaping consumer decisions and perceptions about brands. Reggie reflected on his entrepreneurial journey and how it continues to evolve. He mentioned the emergence of new concepts like web3 and NFTs, bringing a new dimension to the business landscape. Reminiscing about the early days of the dot-com boom and his work at Ziff Davis, a pioneering technology publisher, Reggie emphasized the importance of narrative and depth in marketing. His experience in the print and advertising industry has shaped his approach to digital marketing, focusing on storytelling and creating meaningful connections with the audience. Key Points from the Episode: Digital Clarity's expertise in digital marketing for B2B tech companies Importance of defining value proposition, targeting the right customers, and creating a focused marketing strategy The 95/5 rule: 95% of people engaging with a company are not ready to buy Nurturing potential customers and providing them with information Omnichannel marketing and multiple touchpoints for customer engagement Rise of online communities and buyer committees The value of influence in today's market Importance of established leaders and track record in the buying decision process Reggie's commitment to being of service to potential clients Reflection on the entrepreneurial journey and the evolving business landscape Mention of web3 and NFTs as new concepts Importance of narrative and depth in marketing Digital Clarity's target audience: B2B companies, founders, and CEOs in the tech space About Reggie James: Reggie James is a seasoned marketing and digital strategy expert, boasting over three decades of experience in the field. Recognized for his transformative impact on organizations, Reggie has been a critical player in the evolution of digital marketing, actively shaping contemporary business models. As the founder of Digital Clarity, a leading consultancy, Reggie spearheads innovative approaches incorporating cutting-edge technologies such as AI, analytics, and brand elevation. Reggie's company is renowned for strategic insights, driving marketing change, and delivering lasting value for clients. Reggie's unparalleled experience and inventive methods have left an indelible mark on various organizations, leveraging strategic marketing, advertising, and digital solutions. In an environment where B2B tech companies grapple with delivering results amidst resource constraints, Reggie stands out for providing CEOs and CMOs with invaluable guidance. His distinctive ability to challenge conventional thinking and deeply understand buyer journeys across diverse industries positions him as a transformative force in marketing and digital strategy. About Digital Clarity Company: Digital Clarity is a seasoned player in the dynamic digital marketing landscape, with roots tracing back to the era of iconic devices like the Sony Walkman, PS One consoles, and the Nokia 3310. With a wealth of experience from collaborations with creative minds in media agencies and digital pioneers, Digital Clarity has continuously evolved its journey. Today, the company is a valuable guide for businesses of all sizes, navigating the intricacies of the digital economy through well-crafted marketing strategies. Despite the changing tides of businesses, people, and technologies, Digital Clarity has honed a unique formula for success that has been refined over the years for its diverse range of clients. With a rich history and a commitment to staying at the forefront of digital marketing, Digital Clarity remains a trusted partner for companies seeking to thrive in the ever-evolving digital landscape. Apply to be a Guest on The Thoughtful Entrepreneur:  https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out Digital Clarity website at https://www.digital-clarity.com/ Check out Digital Clarity on LinkedIn at https://www.linkedin.com/company/mindspansystems/ Check out Digital Clarity on Facebook at https://www.facebook.com/DigitalClarityLondon/ Check out Digital Clarity on Instagram at https://www.instagram.com/digitalclarity/ Check out Digital Clarity on Twitter at https://twitter.com/digitalclarity Check out Reggie James on LinkedIn at https://www.linkedin.com/in/reggiejames/ Check out Reggie James on Twitter at https://twitter.com/ReggieJames99 More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with CEO of Mindspan Systems Inc., Rich Edwards. Rich Edwards, as the CEO of Mind Span Systems, leads a team that specializes in helping community financial institutions with marketing automation, communication, and personalization using data. They focus on smaller institutions with assets below 10 billion, which may not be technologically advanced but are looking to leverage tools like machine learning and AI to improve their services. Rich highlighted a phenomenon he called the 'barbell effect' in the banking industry. This effect is characterized by the dominance of large and smaller local banks in the market activity, leaving a gap in the middle. He also discussed the attitudes and trends of banking consumers, emphasizing the fear of another financial collapse and the concentration of activity at both ends of the banking spectrum. Rich explained that while AI is a powerful productivity tool, it won't immediately replace jobs but rather enhance the capabilities of professionals. He emphasized leveraging AI to focus on tasks that add value and differentiate a business. Under Rich's leadership, Mind Span Systems helps clients with specific pain points, such as cost savings and support use cases. However, the real value of AI, according to Rich, lies in uncovering new opportunities and tasks that were previously impossible. Key Points from the Episode: Introduction of Rich Edwards as CEO of Mind Span Systems MindSpan's work with community financial institutions Attitudes and trends of banking consumers Potential of AI in the banking industry Barbell effect in the banking industry AI as a productivity tool that enhances capabilities Specific pain points and value of AI in uncovering new opportunities Potential of using interns or assistants to enhance business operations MindSpan's resources on personalization in the banking industry About Rich Edwards: Rich Edwards serves as the CEO of Mindspan Systems, specializing in empowering community financial institutions through data-driven strategies and technologies. With a profound background in analytics, marketing, artificial intelligence, and machine learning, he guides organizations toward transformative growth. Throughout his career, Rich has collaborated with global clients in banking, insurance, and financial services, demonstrating his expertise in product strategy related to data center automation and artificial intelligence. Notably, he played a pivotal role in the launch of IBM Watson Developer Cloud. Rich holds a Bachelor of Science in Engineering from Rensselaer Polytechnic Institute and a Master of Business Administration from the University of North Carolina at Chapel Hill. Additionally, he served as an engineering officer in the US Army. Currently residing in Raleigh, NC, Rich Edwards and his family contribute to the local community. About Mindspan Systems Inc.: Mindspan Systems assists mid-market insurance, banking, and financial institutions with data-related challenges. Recognizing the frustration stemming from limited insights, the company facilitates the execution of data-driven strategies, fostering transformative changes and securing a sustainable competitive advantage. Mindspan Systems offers various services, including data science and data-driven technology solutions. These empower organizations to construct personalized experiences tailored for each customer, utilizing laser-focused, trackable, and testable messaging to optimize marketing budgets for customer acquisition and increased wallet share. The company prides itself on providing expertise and flexible, scalable solutions to meet specific requirements. Mindspan Systems stands ready to contribute its technical prowess and ensure the success of your organizational strategy. Apply to be a Guest on The Thoughtful Entrepreneur:  https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out Mindspan Systems Inc. website at https://mindspaninc.com/ Check out Mindspan Systems Inc. on LinkedIn at https://www.linkedin.com/company/mindspansystems/ Check out Mindspan Systems Inc. on Facebook at https://www.facebook.com/mindspansystems Check out Rich Edwards on LinkedIn at https://www.linkedin.com/in/richedwards/ Check out Rich Edwards on Twitter at https://twitter.com/richedwards Check out Rich Edwards on Instagram at https://www.instagram.com/mindspan_systems More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with Performance Coach, Whitney Alexandra. Whitney's clientele consists of successful women who have already achieved a multi-six figure level in their businesses. However, they often find themselves at a plateau, whether a sales or revenue plateau or a passion plateau, where they feel disconnected from their business. This is where Whitney steps in, helping them get clear on their next success level and find the easiest path to achieve it. Whitney suggests an exercise to help listeners get started on the path to clarity. She advises thinking about their considerable revenue or business goal and multiplying it by ten. This brainstorming activity opens up creative options and can be a game-changer. Whitney emphasizes that her approach is not about working harder but about doing less more smartly. She helps her clients delegate and streamline their operations for maximum efficiency. Whitney Alexandra is no stranger to recognition. She has received accolades from a consulting firm for her exceptional sales performance. However, she acknowledges that, like everyone else, she is not immune to making mistakes and getting in her own way. In the age of social media, she discusses the concept of authenticity and how she is working on creating more candid content to share important stories and insights. Whitney emphasizes the need to take action quickly and not wait for the perfect moment or appearance. She encourages her clients to remove the pressure of perfection and focus on what is fast and easy. She shares a success story of a client who had been delaying sending an email to their list but ended up making $100,000 in sales that week after embracing the idea of speed and imperfection. Key Points from the Episode: Whitney Alexandra's work as a performance coach for women leaders and entrepreneurs Helping clients scale their businesses in alignment with their desires and fulfillment Assisting clients in overcoming plateaus in their business and finding clarity in their goals Encouraging clients to think bigger and ask new questions to break out of their comfort zones Suggesting an exercise of multiplying big revenue or business goals by ten for creative options Emphasizing the importance of working smarter, not harder, and delegating tasks Reflecting on personal experiences and mistakes and the concept of authenticity in social media Encouraging taking quick action and embracing imperfection for faster results Discussing the humanizing aspect of vulnerability and connecting with others facing similar challenges About Whitney Alexandra: Whitney Alexandra is a renowned Performance Coach who empowers top women entrepreneurs to achieve unprecedented success and lead extraordinary lives. With over two decades of experience, Whitney has become a trusted guide for influential business owners seeking to unlock their full potential. Employing evidence-based performance coaching strategies, Whitney facilitates rapid and transformative shifts for her clients, often elevating every aspect of their personal and professional lives within a few short months. In recognition of her expertise, Whitney was honored as a prestigious Forbes Business Council member in 2023. She is a thought leader and contributor on this global platform, actively engaging in higher-level conversations and fostering connections for women entrepreneurs worldwide. Whitney's coaching philosophy centers around rewiring mindsets for limitless success. Her 20-year journey includes assisting some of the world's most reputable brands and leaders in their transformative endeavors. Through a unique blend of performance coaching, mindset tools, and tailored strategies, Whitney focuses on clearing subconscious, energetic, and emotional blocks to enable her clients to embrace the incredible lives they deserve. As a beacon of empowerment, she guides individuals to unleash their inner potential and emerge ready to receive the success they desire. Tweetable Moments: 11:40 - "In this world of being real on social media, there's something really nice about showing up and not having to look 100% or being in a you know going live and talking about your business or your offers." Apply to be a Guest on The Thoughtful Entrepreneur:  https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out Whitney Alexandra’s website at https://whitneyalexandra.co/ Check out Whitney Alexandra’s company on LinkedIn at https://www.linkedin.com/company/whitneyinc/ Check out Whitney Alexandra on LinkedIn at https://www.linkedin.com/in/whitneyalexandra/ Check out Whitney Alexandra on Facebook at https://www.facebook.com/WhitneyInc Check out Whitney Alexandra on Instagram at https://www.instagram.com/whitney.alexandra/ More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Founder & CEO of Sprig, Ryan Glasgow. Sprig is a platform that helps businesses gather user feedback through in-product surveys, session replays, and data analysis with artificial intelligence. They've worked with big names like Netflix, Dropbox, Robinhood, Coinbase, and Peloton, ensuring these companies get a representative sample of user experiences. Ryan shared that Sprig has an impressive response rate of 33% for their surveys. He compared this to platforms like Yelp, where only a small percentage of users leave reviews, but those reviews are generally accurate representations of the overall experience. Ryan emphasized the importance of understanding user experience. He cited companies that have faced backlash and struggled due to a lack of customer perception. In his view, companies that don't prioritize understanding their customers may lack empathy and risk falling behind in a competitive and challenging economic environment. One of the most exciting aspects of Sprig is its implementation of AI for data analysis. Ryan explained that they use advanced AI models to summarize and analyze large amounts of survey data. This provides meaningful insights and even suggestions for improving the product experience. The potential for conversations with AI entities that understand the data and can help make decisions based on customer feedback is groundbreaking. Key Points from the Episode: Introduction of Ryan Glasgow, founder and CEO of Sprig Sprig's services in gathering user feedback for companies like Netflix, Dropbox, Robinhood, Coinbase, and Peloton Comparison of Sprig's high response rate for surveys to platforms like Yelp Importance of understanding user experience and its impact on companies Implementation of AI for data analysis and providing insights and suggestions for product improvement Potential applications of Sprig for large enterprise-level companies and early-stage startups Vision for the future of Sprig and advancements in AI Importance of valuing customer feedback and increasing customer loyalty Future of delivering exceptional experiences through targeted surveys About Ryan Glasgow: Ryan Glasgow, Founder and CEO of Sprig (formerly UserLeap), is a seasoned figure in the tech industry. His brainchild, Sprig, is a research platform specializing in advanced usability testing and in-product survey capabilities, catering to renowned companies like Dropbox, Loom, and Shift. An accomplished author, Glasgow penned "The Customer-Obsessed Product Manager's Playbook" and currently hosts the People Driven Products Podcast. He has a robust product management background and previously held key roles such as group product manager at Weebly, product manager at Vurb, and product designer at Extrabux. Ryan's contributions to the industry underscore his expertise in enhancing user experience and driving product innovation. Sprig: Sprig is a dynamic product insights platform that empowers teams to enhance their products through swift user insights. Its capabilities span from testing new designs and prototypes to optimizing core user flows. Trusted by prominent companies, including Dropbox, Square, Notion, and Loom, Sprig is pivotal in enabling these teams to construct superior product experiences on a large scale. Sprig contributes to the evolution of user-centric designs and refining essential user interactions by facilitating rapid and informed decision-making. Its impact is evident in the tech landscape, where it serves as a valuable resource for organizations committed to staying at the forefront of product innovation and ensuring optimal user satisfaction. Apply to be a Guest on The Thoughtful Entrepreneur:  https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out Sprig website at https://sprig.com/ Check out Sprig on LinkedIn at https://www.linkedin.com/company/sprig-official Check out Sprig on Twitter at https://twitter.com/Sprig Check out Ryan Glasgow on LinkedIn at https://www.linkedin.com/in/ryanglasgow/ Check out Ryan Glasgow on Twitter at https://twitter.com/ryanglasgow More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Head of Product Marketing of RudderStack, Eric Dodds. RudderStack is a customer data platform designed to help businesses collect, integrate, and utilize customer data. It's a tool that breaks down data silos, providing a comprehensive view of the customer journey. This platform offers tools to analyze and utilize data effectively, such as identifying potential churn customers and prioritizing leads for the sales team. Eric highlighted the consequences of not working with data effectively. These include difficulty in making decisions and challenges in team collaboration. Understanding past performance and making informed decisions becomes a daunting task without proper data analysis. Conflicting data across different teams can also hinder collaboration and alignment. Rudder Stack aims to solve these challenges by providing a data infrastructure that enables businesses to leverage their data for growth. Eric explained that RudderStack's pricing model is based on a volume basis. Customers are charged based on the amount of data they send through the system. The simplicity of their pricing structure is a testament to their belief in keeping things simple for their customers. Eric also shared some background information about RudderStack. The core of their product is open source, providing high transparency for customers. This transparency is a key part of RudderStack's commitment to helping businesses of all sizes, from startups to enterprise-level organizations, effectively utilize their data. Key Points from the Episode: Introduction of Eric Dodds, Head of Product Marketing at RudderStack Discussion on RudderStack, a customer data platform Features and benefits of RudderStack Target audience of Rudder Stack (data leaders in companies of all sizes) Data privacy and security Consequences of not working with data effectively RudderStack's mission to provide a data infrastructure for growth Pricing model of Rudder Stack (volume-based) Best practices for early-stage companies using Rudder Stack About Eric Dodds: Eric Dodds, a resident of South Carolina, is a multifaceted individual with a passion for technology, mountain activities, and, notably, strong coffee. His commitment to faith and role as a loving husband are central aspects of his life. As the founder of Yield Group, a marketing technology company, Eric leads efforts to empower businesses by facilitating the collection, processing, analysis, and actionable use of essential data for growth. Eric boasts a rich professional history, having co-founded and overseen marketing at The Iron Yard, which evolved into the world's largest in-person code school. His extensive marketing experience spans agency and client roles, contributing to renowned brands such as Best Buy, Double Day, and Colonial Williamsburg. Beyond the professional realm, Eric dedicates time to family, enjoying activities like reading, mountain biking, and crafting in his workshop. About RudderStack: RudderStack is the foremost warehouse Customer Data Platform, uniquely tailored for data teams. Distinguished by its integration with existing warehouses or data lakes, RudderStack operates without storing data internally, addressing security apprehensions, cutting costs, and optimizing the potential of warehouse investments. Trusted by prominent companies such as Stripe, Crate and Barrel, Priceline, and Footlocker, RudderStack is the conduit for these enterprises to efficiently collect and transmit their invaluable data to the requisite tools and teams. With a commitment to innovation and reliability, RudderStack emerges as a pivotal solution, facilitating seamless data management and utilization for diverse businesses. Apply to be a Guest on The Thoughtful Entrepreneur:  https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out RudderStack website at https://www.rudderstack.com/ Check out RudderStack on LinkedIn at https://www.linkedin.com/company/rudderstack Check out RudderStack on Twitter at https://twitter.com/RudderStack Check out Eric Dodds on LinkedIn at https://www.linkedin.com/in/ericdodds/ Check out Eric Dodds  on Instagram at https://twitter.com/ericdodds More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Chief of Operations & Founder of Stafi, Demetrio Rico & Raquel Gomes. Demetrio explained that Stafi's vetting and screening process is incredibly rigorous, with only 1% of applicants cutting. This ensures that only the best and most qualified individuals are hired. Stafi takes pride in training its staff in-house and providing ongoing support to ensure they add value to the law firms they are paired with. They don't just provide staff; they act as an extension of the law firms, handling onboarding, continuous education, and training for the virtual team. They even have a full-time psychologist dedicated to supporting the staff, which is a testament to their commitment to their employees' well-being. Raquel added that Stafi offers different types of coaches to support the virtual staff representatives. Their client success team is in constant touch with the law firm owners, acting as their business partners. Demetrio and Raquel emphasized helping law firms and lawyers with business development and sales strategies. They pointed out that many law firms mistakenly believe they need to hire more paralegals when what they need is to free up their time and focus on growing their business. Stafi aims to help them find someone who can handle certain aspects of their business just as well, if not better, than they can, allowing them to scale their business to the next level. Key Points from the Episode: Introduction of Demetrio Rico and Raquel Gomez, co-founders of Stafi Overview of Stafi's services for law firms specializing in virtual staffing Strict vetting and screening process for hiring virtual staff In-house training and ongoing support for virtual staff Different types of coaches and client success teams for support and engagement Advantages of partnering with Stafi instead of recruiting locally Importance of helping law firms with business development and sales strategies Empathy and sales skills in a receptionist or intake person role Negative impact of interruptions on efficiency About Raquel Gomes: Raquel Gomes, a passionate entrepreneur and advocate for women in business, hails from the south of Brazil. Armed with a unique blend of expertise as a licensed psychologist with an MBA in International Business, Raquel is the founder of Stafi. Her company specializes in sourcing highly qualified offshore staff, enabling business owners, particularly women entrepreneurs, to focus on core tasks that drive client satisfaction and business growth. Having excelled as a sales Rockstar and a leader of Rockstar Sales Teams, Raquel emphasizes the importance of balancing professional success with cherished moments with loved ones and self-love. Despite her success in business, family and friends hold paramount importance in her life. A fascinating aspect of Raquel's journey is her upbringing without television until age 16, instilling in her a unique perspective on screen time and fostering a creative mindset, a principle she now applies in raising her daughter. About Demetrio Rico: Demetrio Rico, a seasoned professional with over two decades of experience, has significantly impacted the global telecommunications sector through his leadership in successful sales teams. Demetrio recently served as the Global Vice President of Sales for 2600Hz, contributing to the company's rapid growth. Before this role, Demetrio held key positions, including Global Director of Service Provider Development for Five9, where he played a pivotal role in launching cloud contact centers for service providers. His extensive journey includes serving as Director of Customer Experience for Cisco and as Global Vice President of Professional Services for Broadsoft, leading a substantial team with an impressive annual revenue of over 16 million dollars. Demetrio's wealth of team management experience and business skills led him to his current role as Stafi's Chief Operating Officer, marking a new chapter in his impactful career. About Stafi: Stafi is a dynamic company that boasts a skilled team comprising executive and personal assistants alongside customer service specialists. With a commitment to providing scalable and flexible staffing solutions, Stafi caters to the needs of global legal firms and tech companies. Their services encompass diverse professional roles and promise cost-effective and low-risk staffing solutions. By offering a mix of executive and personal assistants, Stafi addresses the multifaceted demands of businesses, allowing them to optimize their workforce efficiently. The company's emphasis on scalability and flexibility ensures that clients can adapt their staffing needs according to the evolving requirements of their projects or operations. Stafi's innovative approach aims to enhance efficiency and reduce costs, making it a valuable partner for legal and tech entities seeking reliable and adaptive staffing solutions. Apply to be a Guest on The Thoughtful Entrepreneur:  https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out Stafi website at https://getstafi.com/ Check out Stafi on LinkedIn at https://www.linkedin.com/company/getstafi/ Check out Stafi on Facebook at https://www.facebook.com/Get-Stafi-104530455195319 Check out Stafi on Instagram at https://www.instagram.com/getstafi/ Check out Raquel Gomes on LinkedIn at https://www.linkedin.com/in/raquel-gomesstafi/ Check out Raquel Gomes on Instagram at https://www.instagram.com/getstafi/ Check out Demetrio Rico on LinkedIn at https://www.linkedin.com/in/demetriorico/ More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the CEO & Founder of Cribworks, Whitney Stowell. Whitney's expertise lies in helping companies build their sales pipelines and account management plans to position themselves for success. In our conversation, she shared invaluable insights every business owner should know. Whitney's work involves identifying leaks in the sales pipeline and addressing why leads may not convert into demo meetings or potential proposals. She emphasizes the importance of vetting opportunities and understanding the customer's needs and preferences, especially in larger enterprise-level deals. Whitney also mentioned the importance of professional associations as a valuable source of warm leads and partnership opportunities. These associations provide a platform for networking and building relationships that can lead to potential business opportunities. In terms of sales cadences, Whitney suggests considering whether there is a compelling event or reason for the customer to move forward with the opportunity. She emphasizes the importance of understanding the customer's motivations and needs to avoid spinning wheels on unproductive engagements. Whitney advises against being pushy or solely focused on selling. Instead, she suggests leaning into the role of a trusted advisor and treating customers like friends. By genuinely advocating for their best interests, you can create the best possible outcomes for them. Key Points from the Episode: Introduction of Whitney Stoll, CEO and Founder of Carriageworks Focus on building sales pipelines and account management plans Identifying leaks in the sales pipeline and addressing conversion issues Importance of vetting opportunities and understanding customer needs Role of emotions and relationships in sales, particularly in government contracting Importance of differentiation and addressing customer needs Importance of asking great questions and active listening Consideration of compelling events and customer motivations in sales cadences Importance of staying engaged with customers and providing relevant content About Whitney Stowell: Whitney Stowell is the CEO and Founder of Cribworks, a Washington, DC-based sales and business development consulting firm specializing in data-driven sales growth services. With over 15 years of industry experience spanning commercial, startup, and government contracting, Whitney has held diverse roles in marketing, business development, corporate strategy, and government affairs. Whitney's impressive career includes contributions to notable organizations such as Signify (formerly Philips Lighting), Major League Rugby's Old Glory DC franchise, Royal Philips, Elbit Systems of America, Chenega Corporation, and the United States Senate's Homeland Security and Governmental Affairs committee. Beyond his professional endeavors, Whitney actively engages in community service. He serves on the Board of Directors for the Society of American Military Engineers (SAME) DC Post, addressing national security infrastructure challenges. In the local rugby community, Whitney has been President of the Washington Irish Rugby Football Club and supports youth rugby clubs. Additionally, he participates in various organizations in Washington DC, including the Smart Cities Group, Association for United States Army (AUSA), and USA Rugby. Whitney holds a B.A. from Bates College in Maine and certifications in business development and capture management from Shipley University. About Cribworks: Cribworks is a dynamic startup consulting firm that guides businesses through the entire business cycle. As a client-centric and results-oriented business development consulting firm, Cribworks offers affordable, comprehensive services to meet the diverse needs of its clients. Specializing in sales and business development consulting, the firm collaborates exclusively with clients to enhance their potential for success. From tactical short-term engagements to strategic long-term positioning, Cribworks delivers tangible, actionable results that propel businesses in the right direction. The firm provides a full spectrum of business development consulting services to local, state, national, and multinational clients, prioritizing delivering tailored solutions. Cribworks emphasizes direct collaboration with clients on initiatives such as developing new and existing business opportunities, competitive intelligence, marketing strategies, and sound financial decision-making. The firm is committed to fostering enduring partnerships, ensuring client businesses thrive and achieve their long-term goals. With a personalized approach that recognizes each business's unique challenges and advantages, Cribworks stands steadfastly alongside clients today, tomorrow, and into the future. Apply to be a Guest on The Thoughtful Entrepreneur:  https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out Cribworks website at https://cribworks.co/ Check out Cribworks on LinkedIn at https://www.linkedin.com/company/cribworks/ Check out Cribworks on Twitter at https://twitter.com/whitneystowell Check out Whitney Stowell on LinkedIn at https://www.linkedin.com/in/whitney-stowell/ Check out Whitney Stowell on Facebook at https://www.facebook.com/whitney.stowell.5/ Check out Whitney Stowell on Instagram at https://www.instagram.com/whitney_stowell/?hl=en Check out Whitney Stowell on Twitter at https://twitter.com/whitneystowell More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Founder of Uniquely Normal, LLC, Matt Lesser. Matt's approach to leadership development is as unique as the organizations he works with. He tailors his strategies based on the specific needs of each organization, whether it's conflict management, communication, or other areas. Matt's work isn't limited to individual leaders; he extends his expertise to the entire organization. He provides executive coaching to senior leaders or teams and plays a crucial role in developing new organizational leaders. Matt's new book, "Unengaged: Building Flourishing Organizations," is a treasure trove of practical guidance for leaders. It explores three pillars of building a flourishing organization: empathy, empowerment, and excellence. Regarding empathy, Matt can't stress enough the importance of genuinely knowing and understanding people. He encourages leaders to take a relational approach rather than a transactional one. According to Matt, sharing stories is a great starting point as it opens the door to a person's heart. Matt believes leaders who embrace empathy, empowerment, and equipping their teams will have lower turnover and engagement issues than those who do not prioritize these aspects. Key Points from the Episode: Introduction of Matt Lesser, founder of Uniquely Normal and author of two books Matt's work with family businesses and focus on leadership development Matt's approach to working with individual leaders and the entire organization Discussion of Matt's new book, "Unengaged: Building Flourishing Organizations" Exploration of the three pillars of building a flourishing organization: empathy, empowerment, and excellence Emphasis on the importance of empathy and understanding in leadership Discussion on effectively communicating sensitive information within an organization The importance of empowering employees and allowing them to do their job Addressing employee concerns and taking action based on feedback About Matt Lesser: Matt Lesser, a resilient entrepreneur and seasoned executive, initially faced adversity when his family business faltered, leading him into a dark period of suicidal depression. Rising from this setback, he founded a successful company that expanded from three to nearly two hundred employees, experiencing a remarkable twenty-fold increase in revenue before a strategic sale to trusted competitors. With a twelve-year tenure in private equity C-Suite roles and subsequent transitional roles in banking and commercial uniforms, Lesser accumulated a wealth of experience. In 2021, he established Uniquely Normal, LLC, empowering leaders to address people-related challenges through empathy, empowerment, and excellence. A bestselling author with "unSatisfied: When Less is More," Lesser is also a certified executive coach adept in numerous personality, preference, and leadership assessments. He has been a sought-after keynote speaker and facilitator for over two decades, engaging leaders globally. His upcoming book, "unEngaged: Building Flourishing Organizations," is slated for release on October 24, 2023. Matt, who married his elementary school sweetheart in 1996, resides in northeast Indiana with his family. About Uniquely Normal, LLC: Uniquely Normal, LLC addresses workforce management challenges, offering a comprehensive solution to concerns such as high turnover, low engagement, and productivity issues. Specializing in equipping leaders and leadership teams, the company provides practical tools, training, coaching, and resources. By fostering the intentional development of team members, Uniquely Normal aims to transform organizations into flourishing entities. The approach yields tangible benefits, including a significant reduction in turnover, heightened engagement and productivity, efficient filling of open positions, and a notable increase in commitment and loyalty. The Uniquely Normal team employs proven practices and practical applications, focusing on three core principles: empathy, empowerment, and excellence. By intentionally integrating these principles, leaders and teams are equipped to build and sustain flourishing organizations. Uniquely Normal, LLC, thus, serves as a valuable partner for businesses seeking to enhance their team dynamics and overall organizational success. Tweetable Moments: 08:08 - "Once you see a person's heart, you will not view that person the same way again." Apply to be a Guest on The Thoughtful Entrepreneur:  https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out Uniquely Normal, LLC website at https://www.uniquelynormal.com/ Check out Uniquely Normal, LLC on LinkedIn at https://www.linkedin.com/company/uniquely-normal-llc/ Check out Matt Lesser on Facebook at https://www.facebook.com/deb.crowe/ Check out Matt Lesser on LinkedIn at https://www.linkedin.com/in/matthew-lesser/ Check out Matt Lesser 2nd New book: unEngaged: Building Flourishing Organizations at https://www.amazon.com/unEngaged-Flourishing-Organizations-Matthew-Lesser/dp/1955026858 More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Certified Life & Leadership Coach, Deb Crowe. Deb defines heart-centered leadership as honoring your connection with people. She firmly believes that everyone has the potential to be a leader, regardless of their title or status. Deb explained that thriving leaders possess high self-awareness and model heart-centered leadership. She emphasized the importance of looking after your people and fostering a healthy organizational culture. Deb talked about her insights on the state of leading people and what people want today. She underscored the importance of checking in with introverts on the team and creating a safe space for open communication. According to Deb, leadership belongs to all of us in our personal lives and business. She emphasizes the importance of integrating heart-centered leadership into business acumen, something she believes has been missing for a long time. She emphasizes that she coaches the whole person and focuses on creating goals and achieving them without creating codependency. Key Points from the Episode: Importance of kindness and connection in leadership State of leading people in today's world Challenges and considerations of remote work and employee engagement The definition of heart-centered leadership as honoring connection with people Thriving as a leader and imbuing heart-centered qualities Evolution of corporate wellness and looking after the whole person Importance of checking in with introverts and creating a safe space for communication Every leader should read Deb's book on heart-centered leadership Transformation leaders can expect from reading the book Deb's work as a life and leadership coach for executives at all levels About Deborah Crowe: Deborah Crowe, author of "The Heart-Centered Leadership Playbook," is a visionary leader reshaping the traditional leadership landscape. Deborah's transformative guide offers practical tools and strategies to inspire purposeful and passionate leadership at both individual and organizational levels. Praised by Claude Silver, Chief Heart Officer at VaynerMedia, and Dr. Chris Stout, bestselling author and clinical psychologist, Deborah's playbook combines personal anecdotes, research-backed insights, and practical strategies. It illuminates a path toward authentic leadership, challenging conventional norms with valuable tools and self-reflections that nurture genuine self-awareness. Deborah's book delves into the significance of embracing vulnerability, active listening, and fostering meaningful connections to unlock the true potential of leaders and their teams. Drawing on extensive research, real-world examples, and personal experiences, she provides a comprehensive roadmap for cultivating self-awareness, emotional intelligence, and ethical decision-making. "The Heart-Centered Leadership Playbook" is a must-read for aspiring leaders, seasoned executives, and anyone seeking positive change in their personal and professional lives. Deborah's work reflects a commitment to redefining leadership through heart-centered principles, making her a trailblazer in transformative leadership. Tweetable Moments: 02:53 - "They know who they are because they have an immeasurable level of self-awareness. Who wouldn't want to work for somebody like that? A heart-centered leader at the helm of any organization is fostering the creation of a healthy, vital culture." 16:43 - " I think during COVID, we got to see how we all became zombies on computers and our phones, and we were kind of stuck at home, and it was important to get up." Apply to be a Guest on The Thoughtful Entrepreneur:  https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out Deborah Crowe’s website at https://debcrowe.com/ Check out Deborah Crowe on LinkedIn at https://www.linkedin.com/in/debcrowe/ Check out Deborah Crowe on Facebook at https://www.facebook.com/deb.crowe/ Check out Deborah Crowe on Instagram at https://www.instagram.com/heartcenteredleader/?hl=en Check out Deborah Crowe on Twitter at https://twitter.com/Over40Wisdom More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the General Manager at Meow Wolf, Jeff Lund. Jeff Lund, the General Manager of Meow Wolf's Omega Mart in Las Vegas, shared his insights and experiences about this unique art exhibition. Meow Wolf's Omega Mart is not your typical art exhibition; it is an immersive and interactive art installation that aims to make art accessible to people of all ages. One of the highlights of Jeff's discussion was the joy and fascination he witnessed among visitors. The experience captivated children and adults, and the exhibition provided numerous opportunities for capturing memorable moments for social media enthusiasts. Jeff mentioned that the average visitor spends about an hour and a half to two hours exploring the exhibition. He also mentioned a game called "boop" that allows visitors to become grocery store employees. Jeff encouraged visitors to approach the experience openly and embrace their creativity. He hopes the exhibition will inspire visitors to explore their creativity in various art forms, such as music, painting, or other mediums. Key Points from the Episode: Description of MeowWolf as an experiential, touch-and-feel, exploratory art installation Meow Wolf's mission to make art accessible to all ages and encourage exploration Introduction of Jeff Lund as the General Manager of Omega Mart in Las Vegas Omega Mart as a grocery store with unique products and a mysterious storyline Sense of glee and fascination among visitors, including children Average time spent exploring Omega Mart (1.5 to 2 hours) Operating hours of Omega Mart (noon to midnight, weekends open at 10 am) About Jeff Lund: Jeff Lund is a seasoned professional with a diverse aviation, live events, and cruise management background. With over 13 years of experience, he honed his leadership and financial management skills in the dynamic world of business aviation, overseeing a massive marketplace of 200+ corporate jets. Jeff's journey led him to Cirque du Soleil's touring production, TOTEM, where he excelled in overseeing global operations for 130 technicians, artists, and staff across 26 cities. His innovative thinking successfully launched the VIP Behind the Scenes Tour, enhancing the guest experience and contributing millions in additional revenue. Transitioning to Carnival Cruise Line, Jeff's leadership propelled a ship from 14th to 2nd in the fleet, showcasing his ability to thrive in uncertain environments. Known for setting clear expectations and fostering high-performing teams, Jeff Lund is a proven leader with a positive attitude and a track record of success. About Meow Wolf: Meow Wolf, an avant-garde arts and entertainment company, revolutionizes immersive experiences, captivating millions with fantastical realms of imagination. Renowned for groundbreaking achievements, including Time Out's #1 Immersive Experience in the US (2023) and Fast Company's World's 50 Most Innovative Companies (2022, 2020), Meow Wolf engages curious minds through discovery and play. Collaborating with visionary artists sets them apart. This is evident in their inaugural creation, the THEA Award-winning House Of Eternal Return in Santa Fe (2016), a mystery house blending hidden passages and captivating art. Meow Wolf's recent unveiling, The Real Unreal, in the Dallas-Fort Worth metroplex (July 2023), and plans for a 2024 Houston location showcase their commitment to defying conventions and blurring the lines between reality and fantasy. As a certified B-Corporation, Meow Wolf stands at the forefront of themed entertainment, celebrating and innovating the boundless realm of human imagination. Apply to be a Guest on The Thoughtful Entrepreneur:  https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out Meow Wolf  website at https://meowwolf.com/ Check out Meow Wolf  on LinkedIn at https://www.linkedin.com/company/meow-wolf/ Check out Meow Wolf  on Facebook at https://www.facebook.com/meowwolf.sf Check out Meow Wolf  on Instagram at https://www.instagram.com/meow__wolf/ Check out Meow Wolf  on Twitter at https://twitter.com/meowwolf Check out Jeff Lund on LinkedIn at https://www.linkedin.com/in/jeff-lund-60aa761/ Check out Bill Simmons on Twitter at https://twitter.com/jeffdlund More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.