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The Thoughtful Entrepreneur

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Apr 17, 2024 • 16min

1883 – Unlocking the Hispanic Market with Hugo Gomez

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Founder of Abogados Now, Hugo Gomez. Hugo's journey commenced with the launch of Abogados Now, a platform aimed at Spanish digital marketing for attorneys, designed to connect legal services with the growing Hispanic market in the United States. He then expanded his efforts to Hyundai Now, which serves various sectors, including travel, entertainment, medical, and hospitality. His objective is to connect US businesses with the Hispanic market, which comprises 20% of the country's population. Hugo highlighted the rapidly expanding Hispanic population across the US, particularly in states not traditionally known for significant Hispanic communities. He stressed the importance of understanding this demographic evolution for businesses aiming to remain competitive. Hugo also noted the shift in Hispanic consumer behavior, with high engagement in mobile usage, video streaming, and social media, presenting a fertile ground for digital marketing. In exploring avenues for market expansion, Hugo discussed the potential of partnerships, including white-label partnerships, open partnerships, super-affiliates, and referral and affiliate agreements. His team is proficient in navigating the complexities of the Hispanic market, a high-demand skill. About Hugo Gomez: Hugo E. Gomez stands at the forefront of Abogados NOW, a pioneering national Spanish marketing agency dedicated to helping attorneys reach underrepresented communities. By initiating high-performing, cost-effective digital marketing campaigns in Spanish, Hugo and his team strive to elevate awareness within Spanish-speaking communities, enabling law firms to expand their clientele. This innovative approach bridges a significant gap within the legal industry. It empowers firms to connect with a broader audience that has yet to be largely overlooked. Hugo was driven by a passion for empowering those lacking representation, recognizing a crucial void in the legal sector's approach to Spanish-speaking clients. By leveraging his extensive experience in digital marketing and his profound understanding of the Spanish-speaking demographic, he crafted bespoke marketing strategies tailored for legal professionals. Under his guidance, Abogados NOW transcends traditional marketing boundaries by embodying advocacy for justice and a commitment to cultural sensitivity. The agency's success under Hugo's leadership has established it as the go-to partner for law practices aiming to engage with Spanish-speaking communities, thus fostering accessibility to legal services for those in dire need. Key Points from the Episode: Evolution of the Hispanic marketing world Services provided by Abogados Now and Hyundai Now Rapid growth of the Hispanic population in the US Importance of understanding the demographic shift Hispanic market's digital media consumption Potential partnerships with other marketing agencies Tailoring marketing strategies to local Hispanic markets Focus on medical and financial sectors Influence of historical country of origin on personal finance Competitive edge in targeting Spanish-speaking clients About Abogados Now: Abogados NOW empowers law firms to significantly increase their caseload by authentic marketing to Hispanic communities both locally and statewide. By leveraging deep cultural expertise and implementing bespoke strategies, they ensure that attorneys reach their target demographic more effectively and secure a strong and predictable return on investment (ROI). This focus on genuine engagement and understanding of Hispanic culture stands at the core of their approach, making them a unique partner in the legal marketing landscape. The services provided by Abogados NOW are meticulously tailored to align with the specific business objectives of each law firm. By offering personalized pricing and program recommendations from their comprehensive suite of services, they cater to the diverse needs of legal practices aiming to connect with Hispanic communities. This customization ensures that every law firm can optimize its marketing efforts to achieve the best possible outcomes, reinforcing Abogados NOW's commitment to driving success for its clients through targeted and culturally aware marketing solutions. Tweetable Moments: 03:46 - "If you really want to grow, you can just tap into the Hispanic market to find almost a shortcut to a new audience." Links Mentioned in this Episode: Want to learn more? Check out Abogados Now’s website at https://www.abogadosnow.com/ Check out Abogados Now on LinkedIn at https://www.linkedin.com/company/abogados-now/ Check out Abogados Now on Facebook at https://www.facebook.com/abogadosnow/ Check out Abogados Now on Twitter at https://twitter.com/abogados_now Check out Abogados Now on Instagram at https://www.instagram.com/abogadosnow/ Check out Hugo Gomez on LinkedIn at https://www.linkedin.com/in/bilingualmarketing/ More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.
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Apr 16, 2024 • 17min

1882 – The Secrets to Consistent Sales with Calvin Correli

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the CEO of Simplero, Calvin Correli. Simplero is a platform designed to streamline the use of multiple tools needed to operate a business. Calvin discussed how coaches, course creators, and members of the info business community often manage up to nine different platforms for their website, email marketing, shopping cart, funnels, and more. Simplero consolidates these services into a single, user-friendly platform, enabling users to focus on client engagement and impact. Calvin emphasized that while other platforms might specialize in marketing or content and community separately, Simplero excels in both, offering marketing flexibility and strong content and community management in a simple interface. He is dedicated to helping entrepreneurs achieve self-awareness and purpose. He notes that business challenges often mirror personal issues. By confronting these personal challenges, entrepreneurs can grow and realize their potential. Key Points from the Episode: How to achieve consistent and predictable sales activity without spam and ads Overview of Simplero and its services for coaches, course creators, and info business owners Differentiation of Simplero from other all-in-one platforms Simplero's suitability for higher ticket engagement and clients Calvin Correli's vision for personal impact in the business owner community Resources available on Calvin Correli's personal website and Instagram Getting started process for investigating Simplero Calvin Correli's book "Show Up and Serve" and its message About Calvin Correli: Calvin Correli is the innovative mind behind Simplero, a comprehensive platform designed specifically for coaches to transform lives on a large scale effectively. As the founder and CEO, his unique journey began at the age of 5, when he first delved into coding, which laid the foundation for his future endeavors. Correli's ability to think in systems and his pursuit to simplify complex processes have been central to his success, enabling him to create a tool that integrates multiple aspects of online coaching business management into one seamless service. Beyond his entrepreneurial achievements, Correli is recognized for his contributions as a speaker, author, investor, and spiritual business coach, focusing on personal and spiritual growth. His expertise in these areas has positioned him as a future special advisor to the President of the United States on conscious nation-building. This role underscores his vision of leveraging technology and spirituality to create impactful societal changes, embodying his commitment to technological innovation and personal development. About Simplero: Simplero addresses a common pain point for small business owners: the struggle of juggling multiple pieces of software to run an online business. This often leads to unnecessary complexity, high costs, and significant time investment, which are particularly challenging for small enterprises. By consolidating marketing, sales, and business management tools into a single, integrated platform, Simplero aims to eliminate these issues, allowing business owners to focus on growth rather than managing technology. With Simplero, entrepreneurs can effortlessly create and manage their websites, email lists, and online products, including courses and memberships. Its all-in-one solution facilitates the automation of business processes, from marketing to sales and customer management. This simplifies the technological demands of running an online business and provides a more streamlined and efficient approach to business management. By offering a comprehensive suite of tools, Simplero empowers small business owners to work more effectively, freeing up time for actual business development or well-deserved breaks. Tweetable Moments: 06:14 - "It's something we've had trouble articulating – we say we have amazing customer service. But it's not just about quick responses; it's about really seeing people, making sure they feel heard, respected, and valued as individuals." Links Mentioned in this Episode: Want to learn more? Check out Simplero’s website at https://simplero.com/ Check out Simplero on LinkedIn at https://www.linkedin.com/company/simplero/ Check out Calvin Correli on LinkedIn at https://www.linkedin.com/in/truecalvin/ Check out Calvin Correli on Facebook at https://www.facebook.com/thecalvincorreli Check out Calvin Correli on Twitter at https://twitter.com/calvincorreli Check out Calvin Correli on Instagram at https://www.instagram.com/calvincorreli More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.
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Apr 15, 2024 • 17min

1881 – Buy-Grow-Sell SaaS Companies with Alex Minicucci

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the CEO of RELENTLESS Venture Studio LLC, Alex Minicucci. Alex introduced the concept of Relentless Venture Studio as a partner that provides more than financial support. They offer a comprehensive package that includes financial management, sales process development, and technology oversight. This holistic approach helps entrepreneurs thrive, not just survive. Alex's enthusiasm for SaaS businesses was evident, highlighting their scalability and long-term engagement. He emphasized that beyond the business model, Relentless Venture Studio is defined by the philosophy of building relationships and fostering community-oriented values. Their approach centers on investing in the success of others. Alex also discussed their equity-sharing model, where Relentless Venture Studio takes a minority stake in the companies they support. This arrangement aligns their success with that of the entrepreneurs. Additionally, they utilize an extensive network of partners, service providers, and private equity connections to facilitate growth and potential exit strategies. Key Points from the Episode: Relentless Venture Studio's specialization in buying and selling SaaS companies Alex Cook's background in building and selling software companies Challenges faced by entrepreneurs in building and scaling their businesses Relentless Venture Studio's support in finance management, sales process development, and technology oversight The unique model of offering both capital and sweat equity to partner with entrepreneurs Targeting companies with momentum in the market, typically at around a million in annual recurring revenue (ARR) Passion for SaaS businesses and the scalability and long-term engagement aspects of the model Equity-sharing model and minority stake in the companies they partner with About Alex Minicucci: Alex Minicucci is a notable figure in the tech entrepreneurship scene, originating from San Luis Obispo, California. His journey began with an ambitious leap, leaving his mechanical engineering studies at Cal Poly merely six months in to venture into the technological realm. This daring move proved fruitful as Alex sold his first business within 18 months, embarking on self-employment and successful ventures in the tech industry. His dedication and innovative spirit have not gone unnoticed, as he achieved a position on the INC5000 list, a remarkable feat he accomplished while managing the responsibilities of a full-time single father to two daughters. Beyond his personal business triumphs, Alex has significantly contributed to the broader tech entrepreneurial community. Recognizing the challenges and opportunities in the startup landscape, he authored the SaaS Startup Playbook to guide growth-stage companies towards successful exits. His commitment to fostering entrepreneurial success led to the creation of RELENTLESS Venture Studio. This initiative serves as a centralized resource and advisory hub, offering partnership opportunities and expert advice to aspiring entrepreneurs and established businesses, further cementing his impact on the industry. About RELENTLESS Venture Studio LLC: RELENTLESS Venture Studio, based in San Luis Obispo, California, stands out as a beacon for entrepreneurs and subject-matter experts within the Software as a Service (SaaS) sector. By adopting a hands-on approach, RELENTLESS offers more than just financial investment; it provides comprehensive mentorship and access to essential in-house resources. This support structure is designed to transform promising ventures into successful, scalable businesses, highlighting the studio's commitment to not only fund but fundamentally nurture and guide the growth of its portfolio companies. A personalized approach to acceleration and mentorship is at the core of RELENTLESS Venture Studio's philosophy. Recognizing the diverse nature of entrepreneurial talent and business models, the studio eschews one-size-fits-all solutions in favor of custom-tailored guidance. This strategy ensures that each founder's unique passion, creativity, and vision are effectively harnessed and augmented with strategic leadership, sales, and business management systems. By doing so, RELENTLESS aims to optimize the trajectory of each venture, making a significant and measurable impact on its success and sustainability in the competitive SaaS landscape. Tweetable Moments: 04:37 - "Experience matters, and in tech, time matters. There isn't a lot of time to go through this guess and test, figuring things out. That's why so many of these companies fail." 13:38 - "I realized early on how important it is to find those connections, find those resources, and cultivate those relationships over time. I think it's good business." Links Mentioned in this Episode: Want to learn more? Check out RELENTLESS Venture Studio LLC’s website at https://www.berelentless.com/ Check out RELENTLESS Venture Studio LLC on LinkedIn at https://www.linkedin.com/company/relentlessmanagementgroup/ Check out Alex Minicucci on LinkedIn at https://www.linkedin.com/in/alexminicucci/ Check out Alex Minicucci on Instagram at https://www.instagram.com/alex.minicucci/?hl=en More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.
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Apr 14, 2024 • 17min

1880 – Shaping the Future of Professional Excellence with Criya’s Deboshree Dutta

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the CEO of Criya, Deboshree Dutta. Personal branding is essential for professional success. Deb explored this topic in-depth, focusing on the importance of a personal website. She discussed how Criya's AI-driven platform simplifies the creation of a compelling online persona. Deb described Criya as being tailored to meet the specific needs of solopreneurs, consultants, coaches, and others striving to establish their presence in their fields. Criya offers more than just templates; it provides a personalized digital representation of one's professional journey. The conversation also covered the vital role of first impressions in the digital world. Criya enables users to immediately engage potential employers, clients, or investors with a website that showcases their professional quality. Deb stressed that in a competitive market, distinguishing oneself goes beyond daily tasks and highlights the unique value one offers. Key Points from the Episode: Importance of personal branding Significance of having a personal website How Criya uses AI to create personal brand websites Deb Dutta's personal journey and inspiration behind creating Criya Making personal branding accessible for others Challenges faced by professionals transitioning to independent work Differences between Criya and traditional website builders The need for a personal website in today's professional landscape About Deboshree Dutta: Deboshree Dutta, commonly called Deb Dutta, stands at the helm of Criya, an AI tech startup receiving accolades and support from the esteemed Y Combinator and a cohort of top-tier venture capitalists. With over a decade of experience, her journey traverses through pivotal roles at global giants such as PayPal, Microsoft, and Hitachi, underpinned by a Master’s degree in computer science from the prestigious Carnegie Mellon University. Her leadership at Criya is marked by a vision to revolutionize how professionals, executives, and entrepreneurs amplify their Professional Brand using AI technology, enabling the creation of a professional website in mere seconds. Beyond her entrepreneurial endeavors, Deb Dutta is recognized for her influential voice in technology and entrepreneurship, as evidenced by features in Forbes, TechCrunch, and the New York Times. A sought-after keynote speaker and a contributor for Forbes, she leads the Women in Product chapter, dedicating her efforts to mentoring women in product management, entrepreneurship, and fundraising. Her work exemplifies her commitment to innovation and leadership and her dedication to fostering inclusivity and empowerment in the tech industry. About Criya: Criya stands as a beacon in AI-driven innovation, proudly backed by Y Combinator and a coalition of venture capitalists. This cutting-edge startup champions the cause of industry experts, offering them a seamless pathway to sculpt their professional brands with a button click. Through its AI-powered capabilities, Criya enables the creation of dynamic, comprehensive websites that showcase an individual's professional journey in an engaging format and incorporate functionalities like scheduling, video course hosting, and more. This platform is crucial for senior leaders looking to encapsulate their expertise into a compelling, multifaceted online identity. The vision of Criya transcends the conventional boundaries of brand building; it is a harbinger of a new era in professional distinction. With a commitment to fostering a future where every professional's voice is unique, their narrative is acknowledged, and their career trajectory is celebrated as a legacy, Criya is redefining the essence of professional excellence. This platform is not merely about crafting brands; it is about creating a lasting impact, ensuring that every expert's contribution is recognized and their influence magnified in the digital age. Tweetable Moments: 01:44 - "It comes from my own personal journey and how personal branding has been important to my career success. It's kind of become my life's mission to make it accessible for others." Links Mentioned in this Episode: Want to learn more? Check out Criya’s website at https://www.criya.co/ Check out Criya on LinkedIn at https://www.linkedin.com/company/criya/ Check out Criya on Facebook at https://www.facebook.com/criyaco/ Check out Criya on Twitter at https://twitter.com/criyaco?lang=en Check out Criya on Instagram at https://www.instagram.com/criya.co/?hl=en Check out Deboshree Dutta on LinkedIn at https://www.linkedin.com/in/deboshree-dutta/ More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.
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Apr 13, 2024 • 18min

1879 – Fractional Learning with Jake Stahl

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the CEO of Jake Stahl Consulting, Jake Stahl. Jake Stahl's role as a fractional chief learning officer provides a strategic advantage for companies that value employee development but lack the resources for a full-time CLO. His method offers access to high-level learning strategies without needing a full-time executive, providing essential flexibility for scaling and adapting in a rapidly changing business landscape. He emphasizes the importance of thorough training and development to ensure a substantial return on workforce investment. Jake points out that inadequate training can result in higher turnover rates, which are costly and disruptive. By prioritizing quality training programs, companies can increase employee engagement, boost performance, and drive business success. Jake highlights the importance of interactive learning experiences in response to the expectations of today's workforce. Employees seek active involvement in their learning beyond passive lectures. Using technology and innovative teaching techniques, he crafts immersive learning environments that engage employees and promote more profound understanding. Key Points from the Episode: Role of a fractional chief learning officer Importance of effective onboarding and training for new employees Investment in proper training and development for high return on investment and reduced turnover Expertise in instructional design and psychology of learning Understanding the learner's perspective and customizing training programs Creating interactive and engaging learning experiences for employees Approach to thought leadership in the learning and development industry Practical advice for businesses to improve training and development processes About Jake Stahl: Jake Stahl stands at the forefront of conversational dynamics, earning widespread acclaim as a fractional Chief Learning Officer. His innovative 'Adaptive Conversational Blueprint' is transforming the landscape of sales, equipping sales professionals with the skills to become relational architects who build deep connections with their prospects. This groundbreaking approach is further enhanced by his development of the 2/10 Rule, which upends conventional views on the flow of conversation by prioritizing rhythm and cadence. With an illustrious career spanning over three decades, Jake has made significant contributions to the field of training and development, sharing his profound knowledge and expertise across six countries and positively impacting the lives of more than 10,000 individuals. Beyond his professional achievements, Jake is a master mason and a devoted father to four children, seamlessly integrating his vast practical experience with his deep insight into human connections. His work not only strives for the art of perfect conversation but also significantly empowers businesses and professionals through mastery in communication. About Jake Stahl Consulting: Jake Stahl Consulting emerges as a revolutionary solution amidst the growing challenges companies face in hiring executives while managing costs effectively. The firm offers a game-changing alternative to traditional training departments that can incur expenses up to 150% of yearly salaries when considering benefits, unemployment insurance, onboarding, and more. By questioning the status quo, Jake Stahl Consulting proposes a transformative approach that enables sales teams to navigate and master the art of conversation without reliance on restrictive scripts, which often obscure rather than solve underlying issues. This consultancy doesn't just offer a new technique; it embarks on an in-depth exploration of the human psyche, applying advanced psychological methods and social psychology research to tailor solutions that deeply resonate with each client's unique requirements. With nearly a century of combined expertise, the staff at Jake Stahl Consulting act as strategic partners, empowering businesses to enhance their sales outcomes significantly. Clients gain access to vast real-life experience and expert advice without the usual burdens of resume vetting or recruiter fees, paving the way for sales strategies that are personal, effective, and deeply rooted in understanding human behavior and decision-making processes. Tweetable Moments: 03:37 - "If you let that person go, you're spending that money again and still dealing with the loss of revenue you already have budgeted." Links Mentioned in this Episode: Want to learn more? Check out Jake Stahl Consulting at https://jakestahlconsulting.com/ Check out Jake Stahl Consulting on LinkedIn at https://www.linkedin.com/company/jake-stahl-consulting/ Check out Jake Stahl on LinkedIn at https://www.linkedin.com/in/jakestahl/ More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.
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Apr 12, 2024 • 16min

1878 – Google Business Profile with Marilyn Jenkins

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the CEO of MJ Media Group, LLC, Marilyn Jenkins. Marilyn Jenkins provided insights into the transformative effects of media and branding. With extensive experience, she highlighted the importance of creating a compelling brand narrative that connects with the audience and the impact of strategic media placements on credibility and authority within an industry. Optimizing the Google Business Profile (GBP) was a key point discussed. As the founder of MaximizeYourGBP.com, Jenkins offered practical tips on using GBP effectively to improve online visibility and attract customers. She stressed the need for accurate, up-to-date information, fully utilizing available features, and active engagement with customer reviews. The discussion yielded several valuable lessons for entrepreneurs, including the need for consistency, authenticity, and openness in building influence. Additionally, a strategic media approach can significantly enhance a brand's visibility and facilitate new opportunities, emphasizing the importance of context in media appearances. Key Points from the Episode: Marilyn Jenkins Introduction Google Business Profile (GBP) Overview Importance of Accurate GBP Details Misconceptions about Google Business Profiles Closure The Intersection of Google Rankings and GBP Activity Future Trends in Google Searches and GBPs About Marilyn Jenkins: Marilyn Jenkins is a renowned figure in the digital marketing sphere, bringing over sixteen years of experience to the table as the mastermind behind MJ Media Group, LLC, and Law Marketing Zone. Her expertise primarily focuses on utilizing paid advertising and search engine optimization to enhance Google Business Profiles. This strategy has been pivotal in driving business growth. Her comprehensive approach and deep understanding of digital landscapes have established her as a go-to professional for businesses aiming to leverage online platforms for expansion. Her achievements in the field are underscored by her clients' success stories, many of whom have seen their sales soar past the seven-figure threshold, thanks in part to Jenkins' innovative marketing strategies. Some clients have reported staggering returns on investment, reaching as high as 14 times their initial spend. Jenkins' recent publication, "The Google Business Profile Training Guide," further cements her authority in the industry. The book offers an in-depth look at dominating local search results by optimizing Google Business Profiles, providing businesses with the tools to enhance their online visibility and attract more qualified leads. About MJ Media Group, LLC: MJ Media Group, LLC specializes in harnessing the power of social media marketing to help businesses expand their audience, generate more leads, and maintain a solid online presence. By continuously developing new systems and technologies, they offer innovative solutions that promote growth in both personal and professional spheres. Their strategies not only capitalize on what businesses already know but also emphasize the uniqueness of each brand's story, ensuring they stand out in a crowded marketplace. With a commitment to delivering profitable, results-driven digital marketing, MJ Media Group, LLC understands the importance of internet visibility in today's digital age. They ensure their clients' messages reach the appropriate audience at the optimal time, utilizing a range of tools from Google PPC and Facebook ads to SEO and Google Business Profile optimization. Their highly results-oriented approach aims to convert online traffic into valuable customer opportunities. Since 2017, they have generated millions in digital marketing revenue for their clients, boasting a track record of significantly multiplying returns on advertising investments. Tweetable Moments: 12:18 - "You know, do one today, one tomorrow, just so that you're consistently adding content." Links Mentioned in this Episode: Want to learn more? Check out MJ Media Group, LLC at https://mjmediagroup.co/ Check out Marilyn Jenkins on Facebook at https://www.facebook.com/marilyn.jenkins.1232 Check out Marilyn Jenkins on Instagram  at https://www.instagram.com/lawmarketingzone/ Check out Marilyn Jenkins on LinkedIn at https://www.linkedin.com/in/marilynjenkins/ Check out Marilyn Jenkins’ book The Google Business Profile Training Guide at https://maximizeyourgbp.com  More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.
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Apr 11, 2024 • 17min

1877 – Business Futurism with Tabitha Scott

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with Business Futurist and Executive Sustainability Officer, Tabitha Scott. The conversation with Tabitha A. Scott, a distinguished business futurist, change advisor, and bestselling author, unfolded her significant contributions to business strategy and personal development.  Tabitha's journey spans various sectors: e-payments, banking, finance, and sustainability. Her approach to innovation and transformation is notable for its grounding in natural laws. She argues that understanding these principles enables businesses to advance and address issues like burnout and imbalance. She highlights the necessity of recognizing one's position on the growth curve, both individually and within organizations, to avert burnout and enhance productivity by aligning roles and responsibilities accordingly. Tabitha's consulting work emphasizes tech strategy, diversity, and innovation, highlighting the importance of cognitive diversity in stimulating innovation and increasing team productivity. She advocates for inclusion of diverse perspectives to cultivate a creative and problem-solving culture, crucial for thriving in the contemporary business landscape. Key Points from the Episode: Background and work in innovation and transformation The importance of understanding the laws of nature in driving business forward Correlation between nature and human experiences Tabitha's books "Powering Change: The Hidden Resource to Unleash Potential Productivity and Profits" and "Trust Your Animal Instincts: Recharge Your Life and Ignite Your Power" Tabitha's role as a futurist and her approach to helping organizations navigate growth cycles and innovation Consulting work in tech strategy, diversity, and innovation Emphasis on cognitive diversity and its impact on innovation and productivity About Tabitha Scott: Tabitha Scott is a prominent figure renowned for her innovative approach to business and leadership. As a business futurist and catalyst for positive change, she leverages her expertise to drive sustainable growth and success in organizations. Her global speaker and bestselling author role, coupled with her membership in the Forbes Business Council, underscores her influence and commitment to fostering engagement, innovation, and advanced leadership practices. In 2023, she was highlighted as one of the Top 10 Most Inspiring Women Leaders, a testament to her impactful contributions across industries. Tabitha's professional journey is marked by significant achievements, including leading IT Strategy for a Fortune 400 company during its record growth and holding executive positions at notable firms such as Cole Scott Group, Military Assistance Company, Balfour Beatty Investments, and Lend Lease Americas. Her efforts in creating the world's largest solar-powered community, recognized at the White House, and her extensive publications in prestigious journals showcase her energy, leadership, and sustainability expertise. Beyond her corporate achievements, Tabitha's academic credentials and certifications from esteemed institutions like MIT and the Association of Energy Engineers highlight her dedication to continuous learning and innovation. Tweetable Moments: 04:32 - "We too have to shed our worries, our anxiety, whatever is not resonating with us, whatever's not helping us grow. It's holding us back; get rid of it." Links Mentioned in this Episode: Want to learn more? Check out Tabitha Scott’s website at https://www.tabithaascott.com/ Check out Tabitha Scott on LinkedIn at https://www.linkedin.com/in/tabithaascott/ Check out Tabitha Scott on Facebook at https://www.facebook.com/ScottTabithaA/ Check out Tabitha Scott on Instagram at https://www.instagram.com/tabithascotty/ Check out Tabitha Scott on Twitter at https://twitter.com/ScottTabitha Check out Tabitha Scott’s book “Powering Change” at https://www.amazon.com/Powering-Change-Resource-Potential-Productivity/dp/1735494046 More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.
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Apr 10, 2024 • 18min

1876 – Harnessing the Power of Video Production and Sales Funnels with Matt Peet

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Creator of Focused Funnel Builders, Matt Peet. Matt highlighted the importance of video storytelling not only for capturing personal milestones but also as a vital tool for business engagement. He pointed out that through authentic storytelling, businesses can create a deep connection with their audience, fostering loyalty that transcends mere transactions. Matt introduced the transformative impact of artificial intelligence in marketing, focusing on Napoleon, an AI tool by ClickFunnels. This tool is revolutionizing the way headlines and copy are crafted within sales funnels, making the process more efficient and allowing entrepreneurs to concentrate on strategic and creative aspects of their business. He also emphasized the need for a comprehensive approach to business growth, underlining the importance of attracting traffic and converting it effectively. This insight is crucial for entrepreneurs looking to broaden their reach and make a significant impact. Key Points from the Episode: Matt Peet's expertise in video production and sales funnels Matt's journey in video production and working with entrepreneurs and conferences Importance of creating emotional connections through timely video content Role of AI in streamlining the funnel-building process ClickFunnels' AI tool, Napoleon, and its impact on rewriting headlines and copy Misconceptions about easy success in funnel building and caution against lazy marketing tactics Significance of marketing funnels in driving traffic to sales funnels About Matt Peet: Matt Peet is an entrepreneur with a diverse background who seamlessly transitioned from videography to digital marketing, specifically in funnel building, over the past decade. His journey began in high school in 2009, leading him to establish a wedding video business in 2013, which he transitioned to a full-time career after graduating college in 2014. His innovative marketing approach caught John Lee Dumas's attention in 2015, allowing him to expand his portfolio by shooting videos for notable figures over the years. This experience catalyzed his pivot towards leveraging funnels in his wedding video business, generating substantial revenue through this method. In 2020, Peet's career took a significant turn after participating in the One Funnel Away Challenge, which deepened his understanding of digital funnels and their underlying psychology. The first funnel he designed post-challenge generated $20k on its initial launch, marking the beginning of his focused venture into funnel building for entrepreneurs. Recognizing the power of funnels to transform businesses, Peet founded a mastermind group aimed at entrepreneurs seeking to enhance their business growth and personal freedom through effective funnel strategies, showcasing his commitment to sharing his expertise and fostering a community of like-minded individuals. About Focused Funnel Builders: Focused Funnel Builders is a vibrant community designed for digital entrepreneurs who aspire to create both freedom and success professionally. The group emphasizes the importance of utilizing technological tools and resources, such as Clickfunnels and Canva, to make a significant impact online. They aim to demystify the digital tools necessary for online sales and marketing, ensuring that even those with extensive technical knowledge can thrive. By offering educational content on these platforms, they empower members to sell effectively online. In addition to technical training, Focused Funnel Builders strongly emphasizes business development and marketing strategies to escape the relentless promotion cycle and achieve sustainable income. The community discusses various tactics for driving traffic and filling funnels to grow businesses that embody freedom. With a foundation built on mutual support and accountability, the mastermind group is committed to maintaining high standards, encouraging members to step out of their comfort zones, and fostering a network of driven, action-oriented, and compassionate entrepreneurs. Tweetable Moments: 11:27 - "For me, it's all about those connections with humans." Links Mentioned in this Episode: Want to learn more? Check out Focused Funnel Builders at https://www.focusedfunnelbuilders.com/ Check out Matt Peet on LinkedIn at https://www.linkedin.com/in/matthewtpeet/ Check out Matt Peet on Instagram at https://www.instagram.com/themattpeet/  Check out Matt Peet on Facebook at https://www.facebook.com/matthew.peet/  Check out Matt Peet’s One Funnel Away Challenge at https://www.focusedfunnelbuilders.com/ofa More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.
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Apr 9, 2024 • 19min

1875 – Empower your Business with Barry LaBov

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Owner of LABOV, Barry LaBov. Barry, the owner of Labov and Beyond, has established himself in the competitive marketing communications industry. His journey to success involved overcoming numerous challenges and achieving significant milestones, making his story compelling for anyone interested in the field. Barry emphasized the importance of creating messages that not only reach but also resonate with audiences. He highlighted the psychological triggers that drive people to take action and the ways in which brands can form authentic connections with their customers. Barry also outlined the key factors that contribute to a brand's longevity, including consistent messaging and the ability to adapt. He provided practical advice for business owners looking to strengthen their brand's market presence. Barry shared his predictions for future marketing strategies, offering a valuable perspective for those aiming to keep their marketing efforts relevant in the years ahead. Key Points from the Episode: The Thoughtful Entrepreneur Show Labov and Beyond Marketing Communications Marketing strategies and communications Entrepreneurship Business growth Thoughtful approaches to business Insights and advice for entrepreneurs Success stories Tips for effective marketing and communication About Barry LaBov: Barry LaBov is a distinguished figure in the entrepreneurial and marketing sphere, celebrated for his dual achievements as a two-time Ernst & Young Entrepreneur of the Year and an inductee into the Entrepreneur Hall of Fame. His expertise extends beyond accolades, as he is a recognized author, speaker, and brand strategist focusing on channel engagement. As the visionary founder, President, and CEO of LABOV Marketing, Communications and Training, LaBov leads a full-service agency adept at bolstering corporations with dealer/distributor or sales channel networks, serving prestigious national and international clients across diverse sectors such as automotive, recreational products, and premium spirits. In addition to his entrepreneurial endeavors, LaBov is a prolific writer and thought leader in the business community. He has authored or co-authored over a dozen business books and numerous articles on pivotal topics like brand re-engineering, customer loyalty, and employee engagement. His latest work, "The Power of Differentiation," promises to equip leaders with the insights to distinguish their brands and products in competitive markets. LaBov's expertise is regularly sought by major media outlets, including CNBC and Fox Business, where he shares his insights on brand strategy and market differentiation, further solidifying his position as an influential figure in marketing and communication. About LABOV: LABOV Marketing, Communications and Training excel in a unique niche, assisting companies operating through dealer or distributor networks. Recognizing the crucial role of belief and engagement in a brand's success, LABOV is dedicated to training and inspiring its clients' sales networks. This commitment has led LABOV to collaborate with some of the most prestigious names in the automotive, luxury, and B2B manufacturing sectors, significantly elevating their brands, products, and personnel. With a legacy spanning over thirty years, LABOV has amassed extensive experience in launching brands and products, engaging with dealer networks and customers, providing leadership advice, and crafting sales channel strategies, among other services. This entrepreneurial firm starts with a deep understanding of its clients' business needs, formulating strategy and executing solutions to address branding, sales, and training challenges effectively. LABOV's approach is tailored to meet the needs of corporations with multiple locations, serving both business-to-business and consumer-facing entities through dealers, distributors, or representatives. Tweetable Moments: 13:58 - "We discover the magic, and we will help the leaders of companies actually feel more fulfilled in their life because they're fulfilling the lives of their people and customers." Links Mentioned in this Episode: Want to learn more? Check out LABOV at https://www.labov.com/ Check out LABOV on LinkedIn at https://www.linkedin.com/company/labov-&-beyond/ Check out LABOV on Facebook at https://www.facebook.com/LabovMarketing/ Check out LABOV on Instagram at https://www.instagram.com/labovmktg/  Check out  LABOV on Twitter  at https://Twitter.com/labovandbeyond  Check out Barry LaBov on LinkedIn at https://www.linkedin.com/in/barry-labov-6965241/ Check out Barry LaBov’s book at https://www.labov.com/articles/power-of-differentiation/ More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.
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Apr 8, 2024 • 17min

1874 – Helping 10x business value and cash out tax-free with Marc Adams

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Author & CEO of Acquisitions4you, Marc Adams. Marc Adams highlighted the crucial phase of due diligence as a decisive factor in the success or failure of potential buyers. He emphasized the importance of focusing on financial audits, legal compliance, and cultural fit as key areas. Adams also provided insight into various tools and resources that facilitate an informed decision-making process, underscoring their value in the due diligence phase. With his vast experience in the field, Adams has played a pivotal role in demystifying business acquisitions, offering a comprehensive roadmap for successful ventures. Another significant aspect mentioned was the importance of mentorship and guidance throughout the acquisition process. Adams underscored the value of engaging with a mentor experienced in navigating the complexities of acquisitions. Through his initiative, Acquisitions4You, Adams extends his expertise to mentor aspiring entrepreneurs embarking on their acquisition journeys, highlighting the transformative potential of mentorship in achieving success in business acquisitions. Key Points from the Episode: Entrepreneurship Business acquisitions Strategies for business growth Success stories Tips for entrepreneurs Insights on building a successful business The importance of thoughtful entrepreneurship Practical advice for business owners About Marc Adams: Marc Adams is a multifaceted professional dedicated to maximizing business value and financial growth. As an author, Adams has shared his insights in the book "Secrets to 10xing Your Business and Cashing Out Tax-Free," which guides entrepreneurs and business owners seeking to exponentially increase their company's value while navigating the complexities of tax-efficient exits. His expertise is not limited to writing; Adams is also a sought-after speaker, sharing his strategies and experiences on enhancing business performance and achieving tax-free cashouts. Additionally, his role as an investor allows him to directly engage with and support businesses in realizing their potential for growth and profitability. Marc Adam's combination of practical experience, investment acumen, and ability to communicate complex strategies in an accessible manner makes him a pivotal figure for those aiming to achieve significant financial milestones in their entrepreneurial journey. About Acquisitions4you: Acquisitions4you is a distinguished consulting firm specializing in drastically enhancing businesses' profitability and market value, specifically targeting companies with annual revenues between $3 million and $100 million. Their expertise lies in implementing strategies to achieve tenfold increases in business value, culminating in tax-efficient or tax-free exits for owners and stakeholders. The process involves five key strategies: uncovering new revenue streams, promoting cost-saving measures such as outsourcing, facilitating growth through acquisitions using external financing, boosting brand awareness and valuation, and connecting businesses with a ready network of potential acquirers. Acquisitions4you stands out for its results-driven approach, ensuring services lead to tangible business performance and valuation improvements. They offer complementary and cost-based services, investing as equity partners to align their success with the company's growth. Their model emphasizes cost efficiency, substantial tax advantages, and expertise in outsourcing to maximize operational savings. Tweetable Moments: 11:04 - "I didn't write the book because I wanted to make a lot of money, but I did want to do more to help other people help themselves." Links Mentioned in this Episode: Want to learn more? Check out Acquisitions4you at https://acquisitions4you.com/ Check out Acquisitions4you on LinkedIn at https://www.linkedin.com/company/acquisitions4you/ Check out Marc Adams on LinkedIn at https://www.linkedin.com/in/1marcadams/ Check out Marc Adams’ book at https://www.amazon.com/Secrets-10Xing-Your-Business-Tax-Free/dp/B0CRXPBB4T More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

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