The Thoughtful Entrepreneur

Navigating the Evolving Landscape of Paid Advertising and NewslettersIn this insightful episode of the podcast, the host, Josh Elledge, engages in a deep conversation with Max Bidna, also known as "Marketing Max." The discussion revolves around Max's journey from Wall Street to becoming a marketing expert, focusing on the evolution of paid advertising and the growing importance of newsletters as a marketing strategy.Josh Elledge sets the stage by introducing Max Bidna, highlighting his impressive background and the topics to be covered. The episode promises to delve into the current marketing landscape, particularly the challenges and opportunities presented by paid advertising and the strategic use of newsletters. Max's career began on Wall Street, where he assisted early-stage companies in raising capital. However, after failing the Series 7 exam, he found himself at a crossroads. A client, recognizing his potential, asked him to run Facebook ads for her business. Despite his initial hesitation, Max accepted the challenge, turning a $2,000 ad spend into $20,000 in revenue within two weeks. This success ignited his passion for performance marketing, leading him to establish his own advertising agency.Max highlights the significant changes in the advertising landscape since he started in 2016. The primary challenges today include increased costs and heightened competition. The cost of advertising on platforms like Facebook has risen dramatically, making it difficult for startups and small businesses to achieve a positive return on investment (ROI) from their ad spend. To stand out, businesses need to focus on unique value propositions and personalized marketing strategies that resonate with their target audience. In light of these challenges, Max advocates for the use of newsletters as a powerful marketing tool. He explains that newsletters can help businesses maintain customer engagement and increase LTV without the need for expensive advertising campaigns. By providing valuable content and building personal connections, businesses can create a relatable narrative that resonates with their audience, leading to increased trust and loyalty.About Max Bidna:Max Bidna has a strong passion for helping companies grow and bringing smiles to people’s faces. They have been directly involved in the growth of over 200 companies and continue to do so daily through their advertising agency, angel investing, and advisory work.Their journey into Growth Advertising began while working in the finance industry, where they assisted companies in raising capital. It soon became evident that companies struggled to find a reliable marketing or advertising channel for business growth, regardless of how much funding they secured from investors. Consequently, Max assembled a team and launched their agency from Hell’s Kitchen, NYC, in early 2017.Since then, they have collaborated with over 120 companies across multiple countries, helping them expand their businesses through Paid Media. Thanks to their proven Growth Advertising process developed over the years, the agency’s average client generates $4.22 in revenue for every $1 spent on advertising.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Marty Capital website athttps://www.martycapital.com/Check out Marty Capital on LinkedIn athttps://www.linkedin.com/company/marty-capital/Check out Max Bidna on LinkedIn athttps://www.linkedin.com/in/maxbidnaDon’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here. 

Unlocking Business Success: The Role of Iteration and AI in Digital Solutions   In a recent episode of "The Thoughtful Entrepreneur," host Josh engages in a thought-provoking conversation with Morgan Witham, the CEO of CoLab, a digital agency renowned for solving business challenges through innovative web solutions. This episode delves into CoLab's services, its history, and the current trends shaping user experience and digital marketing, particularly the integration of artificial intelligence (AI). Here, we break down the key insights and actionable advice shared by Morgan, providing a comprehensive guide for businesses looking to enhance their digital strategies. Morgan Witham begins by providing an overview of CoLab, emphasizing its mission to address specific business problems through web-based solutions. CoLab's team comprises strategists, UX/UI designers, developers, and software engineers, all dedicated to enhancing user experience and functionality. The agency specializes in redesigns and rebuilds, unique feature development, and long-term partnerships, moving beyond project-based work to develop ongoing relationships with clients, leveraging institutional knowledge for continuous improvement. Notable examples of CoLab's work include improving user experience for Idaho Central Credit Union, enhancing digital interfaces for Virginia Credit Union and Dominion Energy, and improving patient interaction for Chin Med. Reflecting on CoLab's history, Morgan notes that the agency was founded in 2008 by Eddie O'Leary on the principle that collaboration between design and development leads to better outcomes. Since joining six years ago, Morgan has played a pivotal role in refining processes, expanding national presence, and honing the agency's value proposition. Morgan highlights several key trends in user experience, such as ensuring consistency across platforms and using AI for content creation and personalization. He advocates for an iterative approach to web development and user engagement, emphasizing continuous iteration and real-time data utilization. In closing, Morgan invites listeners to explore CoLab's website for valuable resources and encourages those interested in improving their digital presence to reach out for a website audit or to discuss specific challenges.   About Morgan Witham: Morgan Witham is the CEO of COLAB, a digital agency that has transformed how marketers leverage digital through custom websites built to grow with their organizations. With a background in investment banking, Morgan’s specialty is in strategy development, cross-functional implementation, finance, relationship building, and coaching and development of personnel. Morgan’s leadership style is characterized by her systems-thinking approach, which involves a keen understanding of how key functions of the business interact and influence each other. She champions a culture of agility, transparency, and continuous learning, with an unwavering commitment to her human-first approach. Under her leadership, COLAB has not only achieved significant business success but has made a measurable and significant impact on its clients’ growth trajectories. About COLAB: COLAB creates websites that grow with companies and their digital teams. Powering progress, one pixel at a time. Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest   Links Mentioned in this Episode: Want to learn more? Check out COLAB website at https://www.teamcolab.com/ Check out COLAB on LinkedIn at https://www.linkedin.com/company/colab-multimedia Check out Morgan Witham on LinkedIn at https://www.linkedin.com/in/morgan-witham-8529133 Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!   More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.  

Navigating Sales Tax in E-Commerce In a recent episode of "The Thoughtful Entrepreneur," host Josh delves into the intricate world of sales tax compliance with Jason Parr, the CEO of Peisner Johnson, also known as "The Sales Tax People." This episode is a must-listen for e-commerce businesses grappling with the complexities of sales tax, especially in the wake of the 2018 Supreme Court case "Wayfair vs. South Dakota." Below, we break down the key insights and actionable advice shared during the episode to help you navigate the often-confusing landscape of sales tax compliance. Josh kicks off the episode by inviting listeners to explore his free video resource, which offers insights into generating business leads and partnerships. He emphasizes his extensive experience, having conversed with over 2,000 business leaders, and encourages listeners to visit his website, Up My Influence, for more information. Jason Parr, CEO of Peisner Johnson, joins the conversation. With 33 years of experience, Peisner Johnson has honed its focus on sales tax compliance over the past six years. Jason's expertise provides a deep dive into the challenges and solutions surrounding sales tax for e-commerce businesses. The 2018 Supreme Court case "Wayfair vs. South Dakota" fundamentally changed the sales tax landscape. Prior to this ruling, businesses were only required to collect sales tax in states where they had a physical presence. The Wayfair decision established that businesses must now register and collect sales tax in states where they exceed certain sales thresholds, regardless of physical presence. This has significantly increased the complexity for e-commerce businesses, which may now have sales tax obligations in multiple states. Jason outlines three critical questions that every e-commerce business must consider to ensure sales tax compliance: Do I Have Nexus? Is What I Sell Taxable? Who is Selling the Product? Navigating sales tax can quickly become complicated, especially for rapidly expanding businesses. About Jason Parr: Jason has dedicated his career to helping companies find peace of mind when it comes to state and local tax (SALT), especially sales tax. He has been with Peisner Johnson, "The Sales Tax People", for 27 years. He currently serves as the President and CEO, and has deep experience with all services offered by Peisner Johnson. Having "grown up" in the SALT arena, he has gained an expertise on how to navigate the sales tax issues and processes that keep owners, tax professionals, trusted advisors, and CPAs up at night. Peisner Johnson focuses its efforts on helping companies manage sales tax compliance, including sales tax return services, nexus studies/risk assessments, and getting registered properly, as well as, due diligence related to M&As, audit defense, research, automation, and tax recovery services. Parr lives in Dallas, and he and his wife of 32 years have 6 married children and 12 grandchildren. He enjoys golf, racquetball, ultimate frisbee, and a new favorite - pickleball. About Peisner Johnson: Peisner Johnson, founded in 1992, is a state and local tax consulting firm with a clear mission: Solve clients’ state tax problems. Because we focus exclusively on state and local taxes, we have developed a deep understanding of state tax issues. Our clients benefit from our extensive knowledge and experience and our client-first mentality. We have consulted with thousands of companies doing business across the United States and Canada in virtually every industry. Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out Peisner Johnson website at https://peisnerjohnson.com/ Check out Peisner Johnson on LinkedIn at https://www.linkedin.com/company/peisnerjohnson/ Check out Jason Parr on LinkedIn at https://www.linkedin.com/in/jasonparrpjco/ Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!   More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.  

Unlocking the Power of Intellectual Property for Consultants and Coaches In the latest episode of "The Thoughtful Entrepreneur," host Josh delves into the critical role of intellectual property (IP) for consultants and coaches with Erin Austin, the founder of Think Beyond IP. This episode is a treasure trove of insights on how experts can transform their knowledge into scalable revenue streams by creating, protecting, and leveraging intellectual property assets. Josh kicks off the episode by inviting listeners to explore opportunities for introductions to partners, investors, influencers, and clients. Drawing from his extensive experience of speaking with over 2,000 leaders, Josh shares a free video resource that outlines steps to achieve 100% inbound business strategies without relying on spam, ads, or sales tactics. Erin Austin, the guest of the episode, specializes in helping consultants and coaches leverage their expertise into scalable revenue streams through the creation, protection, and licensing of intellectual property. Erin shares her excitement about joining the conversation and provides an overview of her work. She explains that many experts start their careers by selling their time, but as they grow, they realize the limitations of this model. Erin emphasizes the need to decouple income from time by creating intellectual property assets. These assets, derived from their intellect and expertise, can be sold or licensed, allowing for greater profitability and scalability. Josh expresses interest in hearing about Erin's journey and the impact she has had on her clients. Erin shares that her background in corporate environments, where intellectual property was a daily focus, led her to recognize the untapped potential of IP for independent experts. She recounts working with learning and development professionals who initially provided one-on-one services but sought to scale their businesses. Erin also discusses her podcast, "Hourly to Exit," which focuses on transitioning from an unsustainable hourly business model to a scalable, profitable one. She invites listeners to visit her website, Think Beyond IP, where they can access a free resource outlining the "Audit, Protect, and Leverage" framework. About Erin Austin: Erin is a Corporate Attorney, Podcast Host, Founder of Think Beyond IP and Protect Your Expertise. She is a Harvard Law alum and seasoned contracts expert with over 30 years of legal experience. She offers 1:1 legal services to expert business owners with corporate clients and creates easy-to-understand guides and digital products for business owners who need help understanding how to use and protect their intellectual property. Erin is especially skilled at simplifying complex legal issues and jargon into simple, easyto-understand terms and explanations business owners can actually understand and use. About Think Beyond IP:   Legal Services tailored to protect and maximize the value of your ideas and helping B2B professional services firms identify, protect and leverage their valuable intellectual assets Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest     Links Mentioned in this Episode:   Want to learn more? Check out Think Beyond IP website at https://www.thinkbeyondip.com/ Check out Think Beyond IP on LinkedIn at https://www.linkedin.com/company/think-beyond-ip?trk=affiliated-pages Check out Erin Austin on LinkedIn at https://www.linkedin.com/in/erinaustin/ Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!   More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.  

Leadership Insights: Cultivating an Olympic Mindset for Business Success In a recent podcast episode, host Josh engages in a compelling conversation with Lee Povey, a high-performance leadership coach who specializes in guiding founders, startups, and teams to develop an "Olympic mindset." This episode is a treasure trove of insights for anyone looking to enhance their leadership skills and optimize their business performance. Below, we break down the key themes and actionable advice shared by Lee Povey, providing a comprehensive guide for listeners. Josh kicks off the episode by emphasizing the importance of networking and offers a valuable resource for business growth. He shares that he has had private conversations with over 2,000 leaders to identify the best sources of business growth. To help listeners, Josh provides a free video resource that outlines steps to achieve 100% inbound marketing in their industry over the next 6 to 8 months, without relying on spam, ads, or sales tactics. Listeners are encouraged to visit his website, Up My Influence, to access this content. Lee Povey is introduced as a high-performance leadership coach with a unique background in athletics. He primarily works with startups experiencing rapid growth, helping them transition from the gritty early stages of business to a more structured and empowered leadership approach. Lee emphasizes the importance of letting go of the need to be the smartest person in the room, allowing team members to flourish and contribute to the company's success. About Lee Povey: Lee Povey is a high-performance leadership coach specializing in working with founders and start-ups. As a former elite cycling athlete and Olympic Development Program Coach for USA Cycling, Lee has a deep understanding of what it takes to lead at the highest levels. Through coaching hundreds of World, National, and Olympic champions, Lee has gained invaluable experience in developing World-Class leadership and people. He helps leaders and high-achievers understand how best to motivate, lead, give feedback, and empower their teams to incredible growth and performance. He breaks down the human experience in a relatable way, giving tips, skill sets, and valuable mindset insights, allowing us all to perform like Olympians while retaining a strong focus on happiness and longer-term fulfillment. He also runs men’s groups as a way to give back and help develop better fathers, husbands, friends, and leaders. About Lee Povey Coaching:   Lee Povey Coaching is dedicated to unlocking the highest potential of visionary leaders, empowering them to excel in creating, inspiring, and making a global impact. With two decades of experience coaching elite Entrepreneurs, World Champions, and Olympians, Lee Povey brings a wealth of expertise to help individuals and teams achieve remarkable success. Through cutting-edge psychological techniques and personalized coaching—encompassing 1:1 sessions, group coaching, workshops, and mentorship—Lee Povey Coaching supports leaders in building the next billion-dollar enterprise.   Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest   Links Mentioned in this Episode: Want to learn more? Check out Lee Povey Coaching website at https://www.leepovey.com/ Check out Lee Povey Coaching on LinkedIn at https://www.linkedin.com/company/leepoveycoaching/about/ Check out Lee Povey on LinkedIn at https://www.linkedin.com/in/leepovey/ Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!   More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.  

Navigating Burnout, Embracing Self-Care, and the Power of Play   In a recent episode of the Thoughtful Entrepreneur podcast, host Josh engages in a profound conversation with Laura Nguyen, an executive coach, marketing consultant, and founder of Solle Solutions. The episode delves into critical themes such as burnout, self-care, and the significance of play in both personal and professional settings. Laura shares her insights and experiences, offering valuable strategies for individuals and organizations to manage stress and enhance overall well-being. Laura Nguyen brings over 20 years of experience in digital marketing and has recently transitioned into coaching after experiencing burnout herself. Her journey led her to develop a coaching framework designed to help others navigate similar challenges. Laura's upcoming book, "Career Break Compass," aims to provide a structured approach to taking intentional time off and recovering from burnout. Burnout is a pressing issue, particularly among founders and business leaders, with nearly half reporting feelings of burnout, overwhelm, or anxiety, often considering exiting their organizations due to immense pressure. Laura introduces her four-piece model for self-care, which consists of Play, Pause, Plan, and Pursue. Each component plays a crucial role in maintaining a healthy work-life balance and preventing burnout. Play is essential for creativity and problem-solving, Pause involves regular check-ins and mindfulness, Plan focuses on setting and achieving goals, and Pursue encourages engaging in passions and new experiences. Laura also outlines eight steps to overcome fear and emphasizes the importance of building authentic relationships in business. As the episode wraps up, Laura invites listeners to visit her website for free resources and encourages everyone to prioritize their well-being and seek joy in their daily lives.   About Laura Nguyen: Laura Nguyen has nearly 20 years of experience in digital marketing, advertising, and eCommerce. She is an experienced growth-focused marketing executive with an extensive background in data-driven marketing, demand generation and branding for DTC and B2B Fortune 500 companies, private equity and private businesses. She has led high-performing teams to achieve organizational growth and market share dominance. As an advocate for diversity and inclusion, Laura led business resource groups at the corporate level. Laura received her Bachelor of Arts and Bachelor of Science at Truman State University, and her Master in Business Administration from Rochester Institute of Technology. About Solle Solutions: Solle Solutions provides consulting and fractional marketing leadership engagements. We begin with a comprehensive marketing opportunity assessment to understand the consumer and segmentation opportunities. We deliver strategic performance marketing recommendations to accelerate growth. Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out Solle Solutions website at https://sollesolutions.com/ Check out Solle Solutions on LinkedIn at https://www.linkedin.com/company/solle-solutions Check out Laura Nguyen on LinkedIn at https://www.linkedin.com/in/lauran546/ Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!   More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

Building Your Business Tribe: The Essential Role of Community in Entrepreneurship In a recent episode of "The Thoughtful Entrepreneur," host Josh Elledge sat down with Nick Berry, a seasoned entrepreneur and the host of "The Business Owners Journey" podcast. The conversation delved into Nick's extensive experience in entrepreneurship, his commitment to helping fellow business owners enhance their skills, and the critical role of community and mentorship in achieving success. This blog post will break down the key themes and actionable advice shared during the episode, providing valuable insights for aspiring and current business owners. Nick Berry is a serial entrepreneur who has co-founded and acquired numerous businesses over the years. His primary focus is on empowering business owners to excel in their ventures. During the conversation, Nick elaborates on the challenges business owners face, particularly the overwhelming number of tasks and distractions that can hinder their progress. He advocates for establishing a clear strategy that not only defines what entrepreneurs should focus on but also outlines actionable steps to achieve their goals. Nick highlights three key areas of focus for business owners: leadership development, strategic planning, and operational systems. A significant theme in the episode is the importance of community and mentorship for business owners. Nick emphasizes that entrepreneurship can be a lonely journey, and seeking support is vital. He encourages business owners to curate a support system that includes one-on-one guidance, peer communities, and intimate groups. Nick reflects on how these support systems have been pivotal in his own career and how they can significantly impact the growth of other entrepreneurs. By following the actionable advice and insights shared by Nick Berry, business owners can develop effective strategies, grow as leaders, and build supportive communities that drive their success. About Nick Berry: Nick Berry is an accomplished entrepreneur, CEO, mentor, and author, whose track record includes founding and/or acquiring several dozen companies since 2002. A great deal of Nick's two decades of experience as a business owner has been working with other business owners and equipping them with the skills to handle the challenges and uncertainty they face along their path. He’s started or acquired several dozen businesses, and in the process has earned secrets and knowledge that comes with it. He’s got experience with a variety of businesses and business partners, hundreds of employees, had several successful exits, and a few that never took off. He’s recurring revenue’s #1 fan, and his companies have been recognized for growth, culture, and client satisfaction. And it's been 100% bootstrapped. About Business Owner's Journey Podcast: The Business Owner’s Journey is a podcast for business owners who are driven to grow and improve and are looking for their next breakthrough ‘Aha!’ moment.  I won’t sugarcoat it: The path of a business owner can be tough. It’s complex, uncertain, and always evolving. And it’s made harder if you try to figure it all out alone. But it can also be incredibly exciting and fulfilling, especially when you learn to prepare yourself for the challenges. We're here to shorten the learning curve for entrepreneurs and business owners by getting other experienced business owners to pull back the curtain and share their hard-earned lessons learned. Links Mentioned in this Episode: Want to learn more? Check out Fitness Revolution website at https://frnation.com/ Check out SEOContentSurge website at https://www.seocontentsurge.com/ Check out Fitness Consulting Group website at https://www.nickberry.info/companies/about-fitness-consulting-group Check out Nick Berry on LinkedIn at https://www.linkedin.com/in/nickberry4/ Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!   More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.  

Building Bridges in a Remote World: Enhancing Communication with AI Coaching   In a recent episode of "The Thoughtful Entrepreneur," host Josh engages in a compelling conversation with James Lawrence, the CEO and co-founder of Happy. This platform is dedicated to improving organizational culture and communication within companies, particularly in the evolving landscape of hybrid and remote work environments. The discussion centers around the challenges of managing people effectively, a shift accelerated by the COVID-19 pandemic, and how AI can play a pivotal role in addressing these challenges. James begins by sharing his extensive experience as a CEO over the past 30 years, noting that most organizational challenges stem from people-related issues. He explains that his recent focus has been on developing technology that helps companies accelerate their people management processes at scale. Reflecting on his early leadership experiences, James acknowledges the difficulties he faced in effectively leading teams and recognizes that larger organizations often struggle even more with training and managing personnel. Josh and James discuss the critical need for a positive workplace culture, whether in-person or virtual. They agree that fostering a sense of value among team members is essential for organizational success. James elaborates on how the Happy platform addresses these needs by providing AI-enhanced coaching tailored to individual employees. This coaching is integrated into the tools that employees use daily, such as Slack and Microsoft Teams, making it easily accessible and relevant. About James Lawrence: With more than 25 years of being a CEO and founder, James Lawrence loves to share his insights on leadership, organizational culture and the intersection of technology in the workplace. James believes the cornerstone of every successful organization is its people. His mission is to help people love their work and get connected with their teams because, in his words, "when people work better, we all win, together.” James is a serial entrepreneur with a passion for cultivating great workplaces and empowering people. At 48, he's the co-founder and CEO of Happy Companies, a startup that uses technology to deliver AI-enhanced Coaching. Happy revolutionize the way organizations encourage improved communication, collaboration and engagement with their employees at scale. Happy delivers plug-and-play AI-enhanced Coaching via tools like Slack, Gmail, Zoom and Teams. Happy believes that effective manager and employee relationships are key to creating organizations that are healthy, productive, and profitable. His journey to leadership wasn't straightforward. Early in his career, James learned the hard way that authority doesn't come from a title; it comes from genuinely understanding and connecting with your team. With a background of launching four startups, two auto racing championships under his belt and previous leadership roles as the CEO of Power Automedia and Chairman of the Specialty Equipment Manufacturing Association (SEMA), James brings a unique blend of speed and innovation to the business world. James places a strong emphasis on nurturing talent and fostering the next generation of leaders, always with an eye toward meaningful work. James is married to his amazing wife Melissa and is father to three kids – Bradley, Jordan and Taylor. When he's not leading his team or spending time with his family, James is likely coaching youth football, driving a race car faster than 200 mph, learning to fly, or diving into one of his favorite books, which range from "The Hard Thing About Hard Things" to "The 7 Habits of Highly Effective People About Happy Companies: Happy is dedicated to empowering people—to improve how every team works together. We help everyone become the best version of themselves. Happy is a SAAS Tech Startup with a proprietary platform designed to enhance employee engagement and boost organizational performance in the #future of work. Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out Happy Companies website at https://happycompanies.com/ Check out Happy Companies on LinkedIn at https://www.linkedin.com/company/happycompanies Check out James Lawrence on LinkedIn at https://www.linkedin.com/in/jamesflawrence Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!   More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.  

Becoming a Destination Employer: Attracting, Recruiting, and Retaining Talent   In a recent episode of "The Thoughtful Entrepreneur," host Josh Elledge sat down with Gerry Gadoury, the founder and managing director of Red Beard Solutions and author of "Destination Employer." The conversation delved into the intricacies of leadership, talent acquisition, and the concept of becoming a "destination employer." This blog post will break down the key insights and actionable advice shared during the episode, providing a comprehensive guide for business leaders looking to attract, recruit, and retain top talent. Josh Elledge introduces the episode by highlighting the importance of effective leadership and talent acquisition, sharing his own experiences and resources available at upmyinfluence.com. Gerry Gadoury, a former United States Marine Corps sergeant, transitioned into the business world nearly 30 years ago. His journey began as a technical recruiter and evolved into management consulting, where he developed the "Destination Employer" methodology. This approach focuses on helping businesses attract, recruit, and retain top talent, making them desirable places to work. Gerry emphasizes that leadership is a continuous journey rather than a destination. Effective leadership requires ongoing development and self-awareness. One of the first steps in becoming an effective leader is to find a leadership style that resonates with you. Gerry introduces the concept of a "candidate attraction engine," crucial for attracting top talent despite constraints. The three phases of the Destination Employer Methodology—Attraction, Recruitment, and Retention—are essential for building a reputation as a company where professionals can significantly advance their careers. For more resources and to connect with Gerry Gadoury, visit destinationemployer.seo. To stay updated with Josh Elledge and "The Thoughtful Entrepreneur," visit upmyinfluence.com and subscribe to the podcast for daily inspiration and motivation. About Gerry Gadoury:   Gerry Gadoury is a former Marine Sergeant who has spent the last 20 years in the Technology Professional Services Industry. In that time, he has been a recruiter, salesperson, manager, consultant, speaker, trainer, executive, and business owner. Through it all his passion has been building and leading highly effective, international technology, sales, and recruitment teams. Utilizing that experience, he designed the Destination Employer methodology to empower Start-Up and early-stage companies to compete with, and succeed against, established industry leaders. Complementing the Destination Employer methodology, Mr. Gadoury created the industry’s first AI, Cybersecurity, Cloud, & Tech focused Recruitment & Retention as a Service (RRaaS) program to assist Government Agency and Private industry partners to save money while building the technology teams they need to succeed in their vital missions.   About RedBeard Solutions:   RedBeard Solutions is a cyber security and information technology professional services firm that helps companies and government agencies master their technical environments and crush their projects. Specializes in robust cybersecurity & technology professional services and custom talent solutions to maximize your team’s effectiveness. With our expertise and access to top talent, we deliver tailored solutions for your organization’s unique needs. Trust us to fortify your systems in an ever-evolving digital landscape. Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest     Links Mentioned in this Episode:   Want to learn more? Check out RedBeard Solutions website at https://redbeardsol.com/ Check out RedBeard Solutions on LinkedIn at https://www.linkedin.com/company/redbeard-solutions Check out Gerry Gadoury on LinkedIn at https://www.linkedin.com/in/gerrygadoury Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!   More from UpMyInfluence:   We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.    

Transforming the Kitchen and Wardrobe Manufacturing Industry In a recent episode of "The Thoughtful Entrepreneur," host Josh engages in a thought-provoking conversation with Sina Meshkani, the founder of Sinaholz. Sinaholz is a pioneering company that offers configurator software designed to streamline the design and production processes for kitchen and wardrobe manufacturers. This episode delves into the innovative solutions provided by Sinaholz, the importance of customization, and the role of 3D visualization in the industry, especially in the wake of changing consumer behaviors post-pandemic. Josh kicks off the episode by inviting listeners to explore opportunities for connecting with partners, investors, and clients. Drawing from his extensive experience, having spoken with over 2,000 industry leaders, Josh shares insights on achieving 100% inbound marketing without relying on spam, ads, or sales tactics. He promotes a free video resource available on his website, which outlines these strategies that have helped him generate significant revenue over the years. As the conversation shifts to Sina, Josh expresses excitement about his work and the elegant platform his company has developed. Sina, with 24 years of experience in kitchen and wardrobe manufacturing, explains his mission to share his expertise with other businesses. He describes how his company’s configurator software automates the entire process from sales to production, allowing for customization that meets the demands of today’s market. Josh prompts Sina to elaborate on the elements of his platform, encouraging him to explain it in a way that resonates with listeners who may not be able to visualize the technology. Sina uses a relatable analogy, asking listeners to imagine a kitchen manufacturer receiving a request for a customized kitchen design. He explains that customers often gather ideas from various sources and expect a comprehensive plan that includes 3D visualizations, quotations, and shop drawings. Sinaholz’s configurator software addresses this need by providing a seamless environment for designing, estimating, and visualizing projects, ultimately sending the finalized designs to the factory. Josh highlights that Sinaholz primarily serves the B2B sector, working with kitchen and wardrobe manufacturers rather than individual consumers. Sina confirms this, noting that while they can connect individual clients with suppliers, their main focus is on supporting businesses in the industry. About Sina Meshkani: Sina Meshkani has been an entrepreneur for more than Twenty years. Initially, he built kitchen cabinets in an 80 m2 workshop with elementary tools. He and his team successfully established themselves in the market by using innovative designs and 3D rendering in interior design for the first time in their local market. He is skilled in Cisco networking and coding applications. His goal is to bring joy, happiness and a new lifestyle into other people’s homes. To achieve this, he has done his best to build a happy, trustworthy and transcendent organization by learning new skills and training and coaching his team. When he’s not glued to his computer, he spends his free time sketching, programming, and reading books. About Sinaholz: With 20 years of experience in the panel industry, the company is a pioneer in its field. Its innovative use of Industry 4.0-based software (imos) distinguishes it from competitors, enabling it to stay ahead of the curve. The company values collaboration and resource sharing, viewing its clients and partners as essential collaborators in the pursuit of success. The mission is to provide a comprehensive solution that addresses unique needs. Driven by innovation, quality, and customer satisfaction, the company focuses not only on the work itself but also on fostering strong relationships built on communication and trust. Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest   Links Mentioned in this Episode: Want to learn more? Check out Sinaholz website at https://sinaholz.com/ Check out Sinaholz on LinkedIn at https://www.linkedin.com/in/sinaholz-gmbh/ Check out Sina Meshkani on LinkedIn at https://de.linkedin.com/in/sina-meshkani Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!   More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.