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The Thoughtful Entrepreneur

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Feb 11, 2024 • 18min

1817 – High-Converting Websites with Arsh Sanwarwala of ThrillX

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the CEO & Founder of ThrillX, Arsh Sanwarwala.Arch's journey into the world of design is rooted in his background in business and marketing. He quickly recognized that the key to successful design isn't just about aesthetics; it's about making data-driven decisions that drive business impact. This philosophy is at the heart of Thrill X's approach, and it's what sets them apart in the competitive landscape of digital design.Arch pointed out a common pitfall among many agencies and web developers: the tendency to prioritize visual appeal over functionality and effectiveness. While a stunning website can capture attention, it's the data-centric approach that truly optimizes user experience and conversion rates. This is where Thrill X shines, bridging the gap between good design and tangible business results.Arch was generous enough to share some actionable tips for businesses looking to adopt a data-driven design strategy. He stressed the importance of both quantitative and qualitative research tools, as well as the application of human psychology and behavioral science principles.By tracking user behavior and analyzing data, businesses can make informed decisions that enhance the user experience and, ultimately, their bottom line.Key Points from the Episode:Introduction to UpMyInfluence.com and its podcast opportunitiesOverview of Thrill X and its focus on UX/UI design and conversion optimizationEmphasis on the importance of data-driven decision-making in design and businessDiscussion on the common approach of agencies and web developers towards designActionable tips for taking a data-centric approach to design and developmentSpecific example of the impact of conversion optimization on a company's businessWhen businesses should consider engaging with Thrill X for their servicesExploration of cognitive load theory and its importance in simplifying user experienceServices offered by Thrill X, including website reviews and auditsAbout Arsh Sanwarwala:Arsh Sanwarwala is the visionary Founder and CEO of ThrillX, driven by a lifelong passion for entrepreneurship. With a keen eye for human-centered design solutions, Arsh has dedicated his career to elevating businesses through innovative digital strategies. He found that many big companies do not use their websites and mobile apps to their fullest potential. This is a common problem he has seen in his work with Fortune 500/1000 companies.At ThrillX, Arsh's mission is clear: to bridge the gap between visual appeal and functionality in design, ensuring each project maximizes business goals. He deeply understands users, their problems, and uses design thinking to meet their needs. Arsh Sanwarwala's commitment to helping businesses thrive is reflected in ThrillX's commitment to creating designs that are not only visually striking but also user-friendly and results-driven.About ThrillX:ThrillX stands out as a premier digital agency, specializing in the definition, design, and development of transformative user experiences for websites and mobile applications. With a core focus on user experience (UX) design, ThrillX adopts an innovative approach to crafting digital solutions that are not only immersive but also geared towards driving business growth. The agency excels in creating future-proof designs that prioritize user engagement and conversion. ThrillX's commitment to staying at the forefront of digital trends ensures that their clients receive cutting-edge solutions tailored to their unique needs. Through a strategic blend of creativity and functionality, ThrillX is dedicated to delivering user-centric, visually compelling, and business-driven digital experiences.Links Mentioned in this Episode:Want to learn more? Check out ThrillX website athttps://thrillxdesign.com/Check out ThrillX on LinkedIn athttps://www.linkedin.com/company/thrillx-ux-ui-design-agency/Check out ThrillX on Instagram athttps://www.instagram.com/thrillxdesign/Check out ThrillX on Twitter athttps://twitter.com/ThrillXDesignCheck out ThrillX on Facebook athttps://www.facebook.com/people/ThrillX-UXUI-Design-Agency/100083366589095/Check out Arsh Sanwarwala on LinkedIn athttps://www.linkedin.com/in/arsh-sanwarwala/More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.
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Feb 10, 2024 • 18min

1816 – Empowering Organizations for Independent Success with Clint Padgett

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the CEO & President of Project Success, Inc., Clint Padgett.Project Success are educators and facilitators of success. With a global reach that includes planning significant events like the Olympic projects for Coca-Cola and the FIFA World Cup, their expertise is undeniable. Clint explained that their primary goal is to teach classes in project management and assist clients in executing project processes to ensure timely delivery. The scope of their work is impressive, and it's clear that they've mastered the art of managing large-scale, complex projects.One of the key takeaways from the discussion was the importance of effective communication in project management. Clint highlighted the challenges that arise when messages become distorted as they filter through different levels of an organization. He advised addressing potential issues early on to prevent delays and setbacks. This proactive approach is something all organizations can benefit from, especially when embarking on projects with long timelines.Key Points from the Episode:Project Success: Teaching project management classes and helping clients execute project processesImportance of effective communication in project managementChallenges of distorted messages in organizationsCommon breakdowns in project executionAddressing potential issues early to avoid delays and setbacksAdvice on communicating with detail-oriented team membersProject Success's approach of working themselves out of a job by teaching clients necessary skills and processesClint Padgett's books: "The Project Success Method" and "How Teams TriumphAbout Clint Padgett:Clint Padgett is a seasoned entrepreneur and project management expert, boasting over 30 years of experience in project management strategy, consulting, training, and project management office auditing. As the President and CEO of Project Success Inc. since 1994, he has been pivotal in reshaping project management to align with modern business models characterized by speed, agility, and reactivity. Clint's passion for project management is evident in his authored works, 'How Teams Triumph' and 'The Project Success Method.' Padgett extends his influence through 'The Conversation with Clinton M. Padgett' podcast, where he engages with leaders promoting employee learning, challenge, and growth. Under his leadership, Project Success Inc. has pioneered a methodology bridging the gap between business operations and effective project execution, offering practical tools for management, control, and transparency. Clint Padgett's dedication to ensuring project success has significantly impacted businesses seeking to meet deadlines and thrive consistently in their respective industries.About Project Success, Inc.:Project Success Inc. (PSI) is a seasoned leader in project management, boasting 36 years of proven success with the Project Success Method. Focused on delivering results within deadlines and budgets, PSI's approach is especially valuable for endeavors like product launches, regulatory compliance, process re-engineering, and mergers/acquisitions.The Project Success Method challenges conventional project management wisdom by introducing a practical perspective that consistently meets project goals. Beyond Agile and Six Sigma methodologies, PSI fills the gaps in organizational processes across various industries. With a quarter-century track record, PSI has successfully guided numerous clients through thousands of complex, business-critical projects globally. Their commitment to practicality and efficiency makes Project Success Inc. a trusted partner for those seeking reliable project management solutions.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Project Success Inc. website athttps://projectsuccess.com/Check out Project Success Inc. on LinkedIn athttps://www.linkedin.com/company/project-success-inc/Check out Project Success Inc. on Twitter athttps://twitter.com/clintpadgettCheck out Clint Padgett on LinkedIn athttps://www.linkedin.com/in/clintpadgett/More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.
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Feb 9, 2024 • 17min

1815 – The Influencer Misconceptions with Jacinta Devlin

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the CEO & Founder of Devlin Consulting LLC, Jacinta Devlin.Jacinta Devlin is a beacon of guidance for female entrepreneurs, from influencers and direct sellers to photographers and personal coaches. Her mission is to help these ambitious individuals build their brands and bottom lines, leveraging the power of online and social media platforms.Many of Jacinta's clients approach her with a burning desire to either kickstart or scale their businesses. However, they often find themselves at a crossroads, uncertain of how to craft a strategy or roadmap for their digital footprint.With her extensive background in network marketing and direct sales, Jacinta is adept at guiding clients who are already in the trenches of product selling or affiliate marketing and are looking to broaden their horizons.A common aspiration among entrepreneurs is to become an influencer. Jacinta addresses this by clarifying that while she aids in the growth of one's influence and brand, there's no magic formula to bestow the title of 'influencer.' Her approach is bespoke, aligning her strategy and program with the individual's business goals and objectives.Jacinta tackled the myth that a large following automatically translates into substantial income. She underscored that followers do not necessarily mean revenue. The key lies in conversion and engagement. Jacinta shed light on the untapped potential of micro-influencers who boast highly engaged audiences. She provided sage advice on how to pitch collaborations with brands, stressing the need to demonstrate how you can help a brand achieve its goals, rather than focusing solely on what you can gain from the partnership.Key Points from the Episode:Jacinta Devlin's work with female entrepreneursHelping entrepreneurs grow or start their businessesFocus on building brands and bottom lines using online and social media platformsStrategy and roadmap for online presenceExperience in network marketing and direct salesMaking someone an influencerMisconception about followers and incomeQuality of content and its impact on engagementAbout Jacinta Devlin:Jacinta Devlin is a trailblazer in business coaching, having positively impacted over 50,000 female entrepreneurs in the past 15 years. Serving as CEO, Business Coach, and Growth Strategist, she has propelled businesses, from startups to established brands with revenues up to $25 million, to new heights. Jacinta's approach, rooted in tangible results, is exemplified by success stories like Sharon, achieving $20k months within 4 months of setting a $100k annual goal, and Christina, earning 6+ figures in 6 months while growing her brand to 50k followers.Specializing in guiding female entrepreneurs through various business stages, Jacinta adeptly addresses core challenges, offering strategic pathways to enhance profitability. Her signature 1:1 program, the Business Growth Program, provides entrepreneurs with clarity, direction, and actionable steps for effective business initiation and scaling. Clients leave her coaching sessions equipped with a clear strategy, the right tools, and the confidence to transition from uncertainty to growth, transforming ideas into implementation under Jacinta's expert guidance.About Devlin Consulting LLC:Devlin Consulting LLC, founded by a former direct sales million-dollar team leader and National Sales & Training Director, stands as a prominent business coaching and public speaking entity. Boasting a proven track record of delivering results, this consultancy brings a unique blend of industry expertise and a dynamic ability to make a substantial impact in both in-person and online public forums. With years of experience, Devlin Consulting LLC is distinguished by its founder's exceptional skills, making them a sought-after partner for businesses looking to maximize their potential. Whether as a business coach or public speaker, the consultancy's founder combines valuable industry insights with an impactful communication style, ensuring clients receive guidance that leaves a lasting impression and encourages repeat engagements.Tweetable Moments:06:22 - "One of the most common misconceptions is that followers equal dollars. Many clients think they need hundreds of thousands of followers to start making money, but that's not the case at all."07:30 - "The biggest misconception people are relieved to hear is that you don't have to stress about the follower number. We're more interested in conversion—how many of those people are actually buying from us."Links Mentioned in this Episode:Want to learn more? Check out Devlin Consulting LLC website athttps://jacintadevlin.com/Check out Jacinta Devlin on LinkedIn athttps://www.linkedin.com/in/jacintadevlin/Check out Jacinta Devlin on Facebook athttps://www.facebook.com/jacinta.devlin Check out Jacinta Devlin on Instagram athttps://www.instagram.com/jacintadevlin_/ More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.
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Feb 8, 2024 • 18min

1814 – Helping B2B Sales Improve Their Results with Dave Kahle

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Founder & CEO of Kahle Way Sales Systems, Dave Kahle.Dave Kahle's reputation in B2B sales precedes him, and for good reason. Throughout our interview, he emphasized the importance of understanding the unique challenges and opportunities within B2B sales. Unlike B2C sales, B2B transactions often involve longer sales cycles, multiple decision-makers, and a need for a tailored approach to each client.Dave shared that the key to success in B2B sales lies in the ability to build strong, trust-based relationships with clients. He stressed that sales professionals should focus on turning clients into partners, which requires a deep understanding of their needs, challenges, and business goals. This partnership approach leads to increased sales and fosters long-term loyalty and recurring business.One of the main topics Dave explored was the critical role of time management in sales. With only so many hours in the day, maximizing productivity is essential. Dave provided actionable strategies that sales professionals can implement to control their time and prioritize tasks that drive sales forward.He suggested that salespeople should conduct regular reviews of their activities, categorizing them into high-value and low-value tasks. Professionals can make the most of their time and increase their effectiveness by focusing on high-value activities that directly contribute to sales outcomes.Dave also highlighted the importance of planning and scheduling. He advised setting aside dedicated time blocks for activities such as prospecting, client meetings, and administrative tasks. This structured approach ensures that critical sales actions are not neglected and that there's a balance between client-facing activities and behind-the-scenes work.Key Points from the Episode:Interview with Dave Kahle, President of Kahle Way Sales SystemsExpertise in B2B sales and time management strategies for sales professionalsInsights on B2B sales and turning clients into partnersDiscussion of resources and services available on Dave Kahle's websiteAbout Dave Kahle:Dave Kahle is a seasoned sales professional with three decades of experience, achieving the coveted position of the number 1 salesperson in two different companies across distinct industries. Renowned for his high-energy and intense speaking style, Dave is a world-class speaker who has presented in 5 Canadian provinces, 11 countries, and 47 U.S. states. As the author of 13 books, including "The Good Book on Business" and "Question Your Way to Sales Success," Kahle's works have been translated into eight languages and are available in 20 countries. He has trained or consulted for over 459 companies and is dedicated to helping sales teams excel. Beyond his professional endeavors, Dave and his wife Coleen split their time between Grand Rapids, Michigan, and Sarasota, Florida. A father, foster father, adoptive father, and grandfather to 14 children, Kahle embodies a rich and diverse family life.About Kahle Way Sales Systems:Kahle Way Sales Systems is a transformative force in the sales industry, dedicated to enriching sales professionals and organizations by developing and implementing robust processes, strategies, and systems.Focused on substance and effectiveness, Kahle Way Sales Systems utilizes a diverse range of media to deliver its cutting-edge methodologies. By offering comprehensive solutions, the company strives to elevate sales teams' performance and bring about positive change in sales organizations. Through a commitment to creating impactful processes and strategies, Kahle Way Sales Systems stands as a key player in shaping the landscape of successful sales practices, providing invaluable resources for individuals and businesses aiming to thrive in the competitive sales world.Tweetable Moments:03:49 - "One of the things I learned in my first sales job was that about half of your success comes from how you think about your job when you're not in front of the customer."07:35 - "We create unconscious habits and we don't even know it; it's like gunk in the pipes we don't see."13:48 - "Often people think creating a customer is the end; it's actually just the beginning. Typically, it costs you money to create a customer."Links Mentioned in this Episode:Want to learn more? Check out Kahle Way Sales Systems website athttps://www.davekahle.com/Check out Kahle Way Sales Systems on LinkedIn athttps://www.linkedin.com/company/kahle-way-sales-systems/Check out Dave Kahle on LinkedIn athttps://www.linkedin.com/in/davekahle/Check out Dave Kahle on Twitter athttps://twitter.com/KahleDaveCheck out Dave Kahle on Facebook athttps://www.facebook.com/dave.kahle.sales/More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.
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Feb 7, 2024 • 17min

1813 – Funnel Marketing with John Ainsworth of Data Driven Marketing

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Founder & CEO of Data Driven Marketing, John Ainsworth. John Ainsworth is a maestro when it comes to email marketing, and he laid out exactly why it's such a powerful tool. Unlike fleeting social media platforms, email allows for consistent and direct communication with your audience. This consistency fosters a stronger, more long-term relationship with your subscribers. It's about building trust through regular, valuable interactions that make your audience feel seen and understood. Transitioning from initial awareness to nurturing your audience is an art form. John highlighted the importance of providing value through your email promotions. It's not just about selling; it's about giving your audience content that enriches their lives. Whether it's insightful information, helpful tips, or exclusive offers, the content you provide should incentivize your audience to not only join your email list but to stay engaged over time. For service-based businesses, John discussed the strategic use of tripwire products. These are low-cost, high-value items that serve as an entry point for potential customers. They're a taste of what you have to offer, which can lead to more substantial purchases down the line. It's a method that gives immediate value to your audience and also introduces them to your other services or products. John uses email marketing as the core of his strategy but also recognizes the effectiveness of platforms like YouTube and podcasts in building relationships. These mediums allow you to offer valuable content for free, which can sometimes raise objections. John is a prominent figure in digital marketing, contributing directly to annual earnings of several million. audience into subscribers. Key Points from the Episode: Importance of email marketing in driving sales Consistent communication with the audience through email marketing Providing valuable content and offers as incentives for audience members to join an email list Transition from initial awareness to nurturing the audience and making offers Strategies for service-based businesses Role of tripwire products in the sales process Effectiveness of platforms like YouTube and podcasts in building relationships with the audience Addressing objections related to offering content for free on platforms like YouTube About John Ainsworth: John Ainsworth, a visionary CEO and founder, has left an indelible mark on the landscape of online marketing. As the driving force behind Data Driven Marketing, he has become a game-changer, catalyzing substantial growth for numerous online course creators, multiplying their revenue by 2x to 5x. A trailblazer in the industry, Ainsworth's innovative marketing strategies have garnered recognition, earning him features in esteemed publications such as Forbes. His impact extends beyond business success; Ainsworth shares his expertise as a guest lecturer at the esteemed Greenwich Business School. With a hands-on approach that directly contributes to several million in annual earnings, John Ainsworth stands as a luminary figure in the dynamic world of digital marketing. About Data Driven Marketing: Data Driven Marketing is a catalyst for business growth, empowering clients to establish efficient sales funnels and scale their enterprises by automating course sales. With a global reach spanning three continents, the company has successfully assisted 53 clients in optimizing their operations. The impact is tangible, as clients, on average, experience remarkable revenue growth ranging from 25% to an impressive 300% after the implementation of tailored funnels. This transformative approach streamlines processes and facilitates autopilot sales, allowing businesses to flourish. Data Driven Marketing is a proven partner in navigating the complexities of online commerce, providing a roadmap for clients to survive and thrive in the competitive digital landscape. Links Mentioned in this Episode: Want to learn more? Check out Data Driven Marketing website at https://datadrivenmarketing.co/ Check out Data Driven Marketing on LinkedIn at https://www.linkedin.com/company/data-driven-marketing-co/ Check out Data Driven Marketing on Twitter at https://twitter.com/DataDrivenMedia Check out John Ainsworth on LinkedIn at https://www.linkedin.com/in/johnainsworth/ More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.
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Feb 6, 2024 • 20min

1812 – B2B Marketing with Influ2’s Dmitri Lisitski

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Co-Founder & CEO of Influ2, Dmitri Lisitski.Dimitri unveiled the intricacies of Influ2, a platform that's not just another advertising tool but a specialized solution crafted for the unique challenges of B2B marketing. He explored how Influ2 stands out by enabling targeted advertising to specific individuals within large organizations, a game-changer for sales teams looking to connect with key decision-makers.One of the critical themes Dimitri discussed was the importance of aligning marketing efforts with sales strategies, especially given the lengthy sales cycles typical in B2B transactions. He highlighted Influ2's prowess in targeting decision-makers by name and tracking ad engagement, which can significantly enhance conversion rates and bolster the sales pipeline.Traditional advertising platforms often need to catch up regarding B2B applications. Dimitri delved into the challenges businesses face and the pivotal moment when a solution like Influ2 becomes essential. He stressed the need for a repeatable sales process and how strategic marketing can accelerate sales outcomes.Key Points from the Episode:Overview of Influ2 as a B2B advertising platform for enterprise salesUnique aspects of B2B advertising and the importance of aligning marketing with sales effortsInflu2's capabilities in targeted advertising to specific individuals within large organizationsChallenges of traditional advertising platforms in meeting B2B needsUse cases for Influ2, including prospecting, building credibility, and engaging buying group membersInflu2's self-serve design and focus on customer understanding and leverageResources available on the Influ2 website, such as webinars, podcasts, and reportsAbout Dmitri Lisitski:Dmitri Lisitski is a seasoned entrepreneur and the co-founder/CEO of Influ2, pioneering the first person-based advertising platform. With two decades of expertise in online marketing and advertising, Lisitski has spearheaded the development and growth of several IT-powered companies in the U.S. and E.U., notably contributing to the success of GlobalLogic, acquired by Hitachi for $9.6B. Serving as the Global Head of Delivery & Services at Gett before Influ2, Lisitski brings a wealth of experience to the B2B marketing sphere. His educational background includes Executive MBAs from prestigious institutions, Columbia Business School and London Business School, highlighting his commitment to continuous learning and leadership in the dynamic landscape of technology-driven enterprisesAbout Influ2: Influ2 transforms advertising into a strategic component of sales conversations with its person-based advertising platform. Enabling precise targeting within target accounts, Influ2 facilitates direct engagement with key decision-makers and provides insights into ad interactions. The platform equips sales teams with the contextual information needed to secure valuable accounts by delivering tailored content and tracking contact-level intent.The impact is significant, as evidenced by Influ2's ability to drive a 2.26x increase in pipeline by consistently engaging decision-makers throughout their journey. Recognized as a challenger in the B2B Advertising Solutions category of the Forrester Wave, Influ2 has gained traction among enterprises like Capgemini, Chargebee, Hexaware, and numerous others. This platform stands out for its effectiveness in generating and closing pipelines for mid-market and large-scale accounts.Links Mentioned in this Episode:Want to learn more? Check out Influ2 website athttps://www.influ2.com/Check out Influ2 on LinkedIn athttps://www.linkedin.com/company/influ2/Check out Dmitri Lisitski on LinkedIn athttps://www.linkedin.com/in/lisitski/Check out Dmitri Lisitski on Twitter athttps://twitter.com/lisitskiMore from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.
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Feb 5, 2024 • 19min

1811 – Brand Strategy with Chaya Glatt of Brand Authority

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Founder, Brand Strategist & Copywriter, Chaya Glatt.Chaya Glatt is a name that resonates with clarity and purpose in branding. Her expertise in crafting compelling messages and positioning businesses to shine in their respective industries is remarkable. Chaya shared her approach to branding, which is both structured and intuitive, ensuring that a brand's essence is communicated effectively to its target audience.Chaya introduced the "MAD formula" – a strategic framework for Market, Audience, DNA. This formula is the cornerstone of her methodology, guiding businesses to understand their market, connect with their audience, and express their unique brand DNA.In an era where AI tools are becoming increasingly prevalent, Chaya emphasized the irreplaceable value of human analysis and perspective in branding. While AI can assist with certain tasks, it needs to have the nuanced understanding of human emotions and the subtleties of social interaction that are crucial for creating messages that resonate on a deeper level.Chaya also shared her philosophy on social media engagement, particularly on platforms like LinkedIn. She advocates for a focus on providing value and maintaining a human touch in all interactions. This approach fosters genuine connections and helps brands stand out in a crowded digital landscape.Key Points from the Episode:Chaya Glatt's role as a brand strategist and copywriterImportance of understanding the customer's perspective and using the "MAD formula" (Market, Audience, DNA) for messagingChallenges of creating effective messaging and limitations of AI toolsChaya's philosophy on social media and being valuable and human in interactionsKaya's engagement process with clients and free resources available on her websiteAbout Chaya Glatt:Chaya Glatt, a seasoned brand strategist, business name specialist, and copywriter, boasts a decade-long track record of elevating high-performing businesses into influential brands. As the innovative mind behind the MAD brand strategy formula, Chaya has become an international speaker and the force behind Brand Authority, a training program designed for marketing creatives. In her own words, she describes herself as the "Mad strategist for brands" and a "Copywriter-par-brilliance." Through her dedicated team, Chaya assists businesses in gaining recognition, clarity, and desirability. Her approach involves crafting impactful brand names, distinctive voices, strategic positioning, and compelling web copy that not only steal the spotlight but shatter the stage, ensuring brands stand out amidst the formidable competition.Links Mentioned in this Episode:Want to learn more? Check out Chaya Glatt Copywriting website athttps://chayaglatt.com/Check out Chaya Glatt Copywriting on LinkedIn athttps://www.linkedin.com/company/chaya-glatt-copywriting/Check out Chaya Glatt on LinkedIn athttps://www.linkedin.com/in/chaya-glatt-copywriter/Check out Chaya Glatt on Facebook athttps://www.facebook.com/chayaglattCheck out Free Resources for Marketers and Entrepreneurs at: https://chayaglatt.thrivecart.com/chaya-glatts-courses-and-guides/More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.
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Feb 4, 2024 • 19min

1810 – Vehicle Reimbursement Solutions with Cardata’s Michael Levine

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the President of Cardata, Michael Levine.Cardata is a B2B SaaS platform changing the game for companies with drivers on the road using their vehicles. They offer a mileage tracking app and a reimbursement platform that ensures drivers are fairly compensated while adhering to local tax laws in the United States and Canada.Michael compellingly argued against company-owned fleets, citing the high costs and maintenance hassles. He pointed out the advantages for employees, such as the freedom to choose a car that fits their lifestyle and the opportunity to build equity in their vehicle.Traditional car allowances and reimbursement methods need to be more efficient and challenging. Michael explained how Cardata's platform provides a tax-efficient and customizable solution that caters to the diverse needs of employees based on their mileage and location.Michael also shared that various industries, including food and beverage, pharmaceutical, medical device, and construction companies, are already benefiting from Cardata's services. The company's recent significant funding round is a testament to its growth potential, with a keen focus on product improvement and brand building.Key Points from the Episode:Overview of Car Data as a B2B SaaS platform for mileage tracking and reimbursementComparison of using personal vehicles versus company-owned vehicles for employeesChallenges and inefficiencies of traditional car allowances and reimbursement methodsIndustries utilizing Car Data's servicesRecent funding round and growth opportunities for Car DataHistorical growth and client acquisition strategiesUser experience and accuracy of mileage tracking for driversAbout Michael Levine: Michael Levine is a highly accomplished professional in private market transactions and business operations, currently serving as the leader of Spruce Grove Capital (SGC). With a background that originated at Lynx Equity and BDO Canada, he garnered expertise in business valuation and strategic management. His leadership contributions at Target Canada played a pivotal role in the company's expansion into the Canadian market. In 2021, under Michael's guidance, SGC achieved the acquisition of Cardata, a prominent reimbursement software provider for businesses with employee-owned fleets. Demonstrating strategic and operational prowess, he tripled Cardata's annual recurring revenue, leading to a majority recapitalization in 2023 with Wavecrest Growth Partners and MassMutual Ventures. Michael is recognized for his empowering leadership style and cultivates a culture of inclusion, motivation, and continuous improvement within his professional endeavors.About Cardata:Established in 1999, Cardata has emerged as a prominent provider of tax-compliant mileage reimbursement software designed for global enterprises. Specializing in solutions for companies whose employees use personal vehicles for work, Cardata has experienced substantial success, particularly under the leadership of Sheret Ross and Michael Levine. The company tripled its annual recurring revenue within three years. Backed by strategic growth investments from Wavecrest Growth Partners and MassMutual Ventures, Cardata is well-positioned for continued expansion and innovation. The company distinguishes itself through its commitment to offering IRS-compliant reimbursement solutions, ensuring that businesses and employees benefit from maximum efficiency and compliance with tax regulations. Cardata stands at the forefront of facilitating streamlined and effective mileage reimbursement processes for its global clientele.Links Mentioned in this Episode:Want to learn more? Check out Cardata website athttps://cardata.co/Check out Cardata on LinkedIn athttps://www.linkedin.com/company/cardata-co/Check out Cardata on Twitter athttps://twitter.com/choosecardata?lang=enCheck out Cardata on Facebook athttps://www.facebook.com/cardatacoCheck out Michael Levine on LinkedIn athttps://www.linkedin.com/in/mjlevine1/Check out Michael Levine on Instagram athttps://www.instagram.com/daniellesabrina7/?hl=enMore from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.
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Feb 3, 2024 • 17min

1809 – Understanding Compassionate Business with Dr. Bruno Roque Cignacco

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Training Consultant of Human Oriented Enterprise, Bruno Cignacco.Dr. Bruno Roque Cignacco emphasized the transformative power of compassion in the workplace. He shared how a compassionate work environment increases employee satisfaction, loyalty, and productivity. When team members feel valued and supported, they are likelier to contribute their best work and collaborate effectively.A particularly striking point Dr. Cignacco made was about the detrimental effects of fear in the workplace. Fear-based management can stifle creativity, hinder communication, and ultimately damage the company's culture and success. In contrast, fostering psychological safety allows employees to express their ideas and concerns without fearing negative repercussions, leading to a more innovative and resilient organization.Key Points from the Episode:Importance of compassionate business practicesImpact on the workplace and the worldBuilding strong, long-lasting relationships with stakeholdersNurturing relationships through generosity, gratitude, and supportNegative impact of fear in the workplaceCreating a work environment with psychological safetyAbout Bruno Cignacco:Dr. Bruno Roque Cignacco is a seasoned consultant and international business leader focusing on human-oriented training and compassionate corporate practices. As the founder of a consultancy organization, he is dedicated to assisting companies in achieving both profitability and positive societal impact. With extensive experience in international business, Dr. Cignacco facilitates accessible international trade transactions for diverse companies. His expertise spans various subjects, including social and relationship marketing, negotiation, customer service, and communication skills, which he imparts to hundreds of companies globally. As an accomplished international speaker and best-selling author translated into multiple languages, Dr. Cignacco's books have enlightened a global readership. With nearly two decades as a university lecturer and a Senior Fellow at the Higher Education Academy, he shares his knowledge and researches social business and marketing. His impactful sessions have influenced thousands of students, entrepreneurs, and executives worldwide.About Human Oriented Enterprise:The Human Oriented Enterprise distinguishes itself through a profound commitment to core values such as compassion, kindness, and transparency. With a global footprint and extensive experience advising companies and training individuals worldwide, their unique services prioritize and enrich the human aspect of work and business activities.Founded by Dr Bruno Roque Cignacco, a seasoned professional with over two decades of supporting diverse companies globally, he brings a wealth of experience from teaching at universities, training businesses, and authoring acclaimed business books in multiple languages. As a senior fellow of the Higher Education Academy (UK) and a correspondent Association of Events Managers member, Dr. Cignacco's expertise extends to international trade, marketing, and personal development. He is an outstanding Life Coach and NLP practitioner who delivers impactful speeches, workshops, and presentations across multiple countries. This contributes to the comprehensive approach of the Human Oriented Enterprise.Tweetable Moments:11:28 - "The first question for a manager or a business leader should be: Is there any fear in this workplace?"Links Mentioned in this Episode:Want to learn more? Check out Human Oriented Enterprise website athttps://humanorientedenterprise.com/Check out Human Oriented Enterprise on LinkedIn athttps://www.linkedin.com/company/human-oriented-enterprise/Check out Bruno Cignacco on LinkedIn athttps://www.linkedin.com/in/dr-bruno-roque-cignacco-sfhea-0609317/More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.
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Feb 2, 2024 • 21min

1808 – Professional Negotiation with Todd Camp of Camp Negotiation Systems

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Co-Owner and CNO of Camp Negotiation Systems, Todd Camp.Todd Camp has revolutionized the approach to this crucial aspect of business. His system assists negotiators, from startup co-founders to CEOs, in preparing, executing, and debriefing negotiations and business relationships. According to Todd, negotiation is not just about making deals; it's about making decisions.When asked whether negotiation is more of an art or a science, Todd leans towards science, citing the role of emotion in decision-making as proven by neuroscience. However, he acknowledges that the way individuals communicate—their mannerisms, speech pace, body language, and choice of words—is where the artistry comes into play.Todd challenges the notion that negotiations with entities like the government are devoid of emotion. He argues that even in such scenarios, individuals are driven by emotional factors, such as how they are rewarded or graded for their performance.For service providers, Todd emphasizes the importance of understanding that decisions are made in the client's world, not ours. He advises spending time early in relationships to truly understand the client's challenges and how you can provide solutions that benefit them.Todd recommends asking open-ended questions that start with "what" and "how" to encourage clients to articulate their needs and vision. This approach helps uncover the true value you can provide, rather than pitching features and benefits prematurely.Key Points from the Episode:Overview of the work done by Camp Negotiation SystemsThe role of emotion in decision-making and negotiationThe importance of understanding the other party's perspectiveThe art and science of negotiationNegotiation in government contracts and procurementThe mindset and approach in sales conversationsThe value of asking good, open-ended questionsOvercoming discomfort in asking probing questionsThe work and approach of Camp Negotiation Systems todayAbout Todd Camp:Todd Camp is the influential owner and chief negotiation officer of Camp Systems, a Silicon Valley-based company widely recognized by major media outlets such as CNN, CNBC, The Wall Street Journal, Fortune, Harvard Business Review, Fast Company, and Inc. In addition to his role at Camp Systems, Todd is the co-founder and partner of The Pareto Group, a renowned negotiation coaching firm catering to co-founders and executives in Silicon Valley and NYC-based venture-backed startups. Co-author of the book "No, The Only System of Negotiation You Need For Work and Home," Todd has conducted live coaching sessions across the United States, Canada, South America, Europe, and Asia. Notably, he recently contributed as a speaker and sponsor at the Negotiation Leadership Conference at Harvard University, organized by the Harvard Alumni Association.About Camp Negotiation Systems:Camp Negotiation Systems distinguishes itself by eliminating unnecessary compromise, aiming for more profitable agreements that bolster the bottom line and foster enduring business relationships. The system is designed to work confidentially with clients and their teams on real business deals. This strategic process enhances effectiveness in preparing for, executing, and managing critical conversations from inception to conclusion. By prioritizing tangible results and long-term partnerships, the Camp System of Negotiation stands out in its commitment to delivering financial gains and cultivating robust and lasting connections in the business realm.Tweetable Moments:03:23 - "Neuroscience has proven that emotion plays a key role in every decision we make."09:04 - "There are four reasons why people reject: they lack the emotional vision of benefit, they lack the data to support that vision, they don't have the authority, or they're using 'no' as a tactic."Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Camp Negotiation Systems website athttps://campnegotiations.com/Check out Camp Negotiation Systems on LinkedIn athttps://www.linkedin.com/company/campnegotiationsystems/Check out Todd Camp on LinkedIn athttps://www.linkedin.com/in/todd-camp-6903904/Check out Todd Camp on Twitter athttps://twitter.com/paretonegotiat1More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

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