In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with Business Futurist and Executive Sustainability Officer, Tabitha Scott. The conversation with Tabitha A. Scott, a distinguished business futurist, change advisor, and bestselling author, unfolded her significant contributions to business strategy and personal development.  Tabitha's journey spans various sectors: e-payments, banking, finance, and sustainability. Her approach to innovation and transformation is notable for its grounding in natural laws. She argues that understanding these principles enables businesses to advance and address issues like burnout and imbalance. She highlights the necessity of recognizing one's position on the growth curve, both individually and within organizations, to avert burnout and enhance productivity by aligning roles and responsibilities accordingly. Tabitha's consulting work emphasizes tech strategy, diversity, and innovation, highlighting the importance of cognitive diversity in stimulating innovation and increasing team productivity. She advocates for inclusion of diverse perspectives to cultivate a creative and problem-solving culture, crucial for thriving in the contemporary business landscape. Key Points from the Episode: Background and work in innovation and transformation The importance of understanding the laws of nature in driving business forward Correlation between nature and human experiences Tabitha's books "Powering Change: The Hidden Resource to Unleash Potential Productivity and Profits" and "Trust Your Animal Instincts: Recharge Your Life and Ignite Your Power" Tabitha's role as a futurist and her approach to helping organizations navigate growth cycles and innovation Consulting work in tech strategy, diversity, and innovation Emphasis on cognitive diversity and its impact on innovation and productivity About Tabitha Scott: Tabitha Scott is a prominent figure renowned for her innovative approach to business and leadership. As a business futurist and catalyst for positive change, she leverages her expertise to drive sustainable growth and success in organizations. Her global speaker and bestselling author role, coupled with her membership in the Forbes Business Council, underscores her influence and commitment to fostering engagement, innovation, and advanced leadership practices. In 2023, she was highlighted as one of the Top 10 Most Inspiring Women Leaders, a testament to her impactful contributions across industries. Tabitha's professional journey is marked by significant achievements, including leading IT Strategy for a Fortune 400 company during its record growth and holding executive positions at notable firms such as Cole Scott Group, Military Assistance Company, Balfour Beatty Investments, and Lend Lease Americas. Her efforts in creating the world's largest solar-powered community, recognized at the White House, and her extensive publications in prestigious journals showcase her energy, leadership, and sustainability expertise. Beyond her corporate achievements, Tabitha's academic credentials and certifications from esteemed institutions like MIT and the Association of Energy Engineers highlight her dedication to continuous learning and innovation. Tweetable Moments: 04:32 - "We too have to shed our worries, our anxiety, whatever is not resonating with us, whatever's not helping us grow. It's holding us back; get rid of it." Links Mentioned in this Episode: Want to learn more? Check out Tabitha Scott’s website at https://www.tabithaascott.com/ Check out Tabitha Scott on LinkedIn at https://www.linkedin.com/in/tabithaascott/ Check out Tabitha Scott on Facebook at https://www.facebook.com/ScottTabithaA/ Check out Tabitha Scott on Instagram at https://www.instagram.com/tabithascotty/ Check out Tabitha Scott on Twitter at https://twitter.com/ScottTabitha Check out Tabitha Scott’s book “Powering Change” at https://www.amazon.com/Powering-Change-Resource-Potential-Productivity/dp/1735494046 More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Creator of Focused Funnel Builders, Matt Peet. Matt highlighted the importance of video storytelling not only for capturing personal milestones but also as a vital tool for business engagement. He pointed out that through authentic storytelling, businesses can create a deep connection with their audience, fostering loyalty that transcends mere transactions. Matt introduced the transformative impact of artificial intelligence in marketing, focusing on Napoleon, an AI tool by ClickFunnels. This tool is revolutionizing the way headlines and copy are crafted within sales funnels, making the process more efficient and allowing entrepreneurs to concentrate on strategic and creative aspects of their business. He also emphasized the need for a comprehensive approach to business growth, underlining the importance of attracting traffic and converting it effectively. This insight is crucial for entrepreneurs looking to broaden their reach and make a significant impact. Key Points from the Episode: Matt Peet's expertise in video production and sales funnels Matt's journey in video production and working with entrepreneurs and conferences Importance of creating emotional connections through timely video content Role of AI in streamlining the funnel-building process ClickFunnels' AI tool, Napoleon, and its impact on rewriting headlines and copy Misconceptions about easy success in funnel building and caution against lazy marketing tactics Significance of marketing funnels in driving traffic to sales funnels About Matt Peet: Matt Peet is an entrepreneur with a diverse background who seamlessly transitioned from videography to digital marketing, specifically in funnel building, over the past decade. His journey began in high school in 2009, leading him to establish a wedding video business in 2013, which he transitioned to a full-time career after graduating college in 2014. His innovative marketing approach caught John Lee Dumas's attention in 2015, allowing him to expand his portfolio by shooting videos for notable figures over the years. This experience catalyzed his pivot towards leveraging funnels in his wedding video business, generating substantial revenue through this method. In 2020, Peet's career took a significant turn after participating in the One Funnel Away Challenge, which deepened his understanding of digital funnels and their underlying psychology. The first funnel he designed post-challenge generated $20k on its initial launch, marking the beginning of his focused venture into funnel building for entrepreneurs. Recognizing the power of funnels to transform businesses, Peet founded a mastermind group aimed at entrepreneurs seeking to enhance their business growth and personal freedom through effective funnel strategies, showcasing his commitment to sharing his expertise and fostering a community of like-minded individuals. About Focused Funnel Builders: Focused Funnel Builders is a vibrant community designed for digital entrepreneurs who aspire to create both freedom and success professionally. The group emphasizes the importance of utilizing technological tools and resources, such as Clickfunnels and Canva, to make a significant impact online. They aim to demystify the digital tools necessary for online sales and marketing, ensuring that even those with extensive technical knowledge can thrive. By offering educational content on these platforms, they empower members to sell effectively online. In addition to technical training, Focused Funnel Builders strongly emphasizes business development and marketing strategies to escape the relentless promotion cycle and achieve sustainable income. The community discusses various tactics for driving traffic and filling funnels to grow businesses that embody freedom. With a foundation built on mutual support and accountability, the mastermind group is committed to maintaining high standards, encouraging members to step out of their comfort zones, and fostering a network of driven, action-oriented, and compassionate entrepreneurs. Tweetable Moments: 11:27 - "For me, it's all about those connections with humans." Links Mentioned in this Episode: Want to learn more? Check out Focused Funnel Builders at https://www.focusedfunnelbuilders.com/ Check out Matt Peet on LinkedIn at https://www.linkedin.com/in/matthewtpeet/ Check out Matt Peet on Instagram at https://www.instagram.com/themattpeet/  Check out Matt Peet on Facebook at https://www.facebook.com/matthew.peet/  Check out Matt Peet’s One Funnel Away Challenge at https://www.focusedfunnelbuilders.com/ofa More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Owner of LABOV, Barry LaBov. Barry, the owner of Labov and Beyond, has established himself in the competitive marketing communications industry. His journey to success involved overcoming numerous challenges and achieving significant milestones, making his story compelling for anyone interested in the field. Barry emphasized the importance of creating messages that not only reach but also resonate with audiences. He highlighted the psychological triggers that drive people to take action and the ways in which brands can form authentic connections with their customers. Barry also outlined the key factors that contribute to a brand's longevity, including consistent messaging and the ability to adapt. He provided practical advice for business owners looking to strengthen their brand's market presence. Barry shared his predictions for future marketing strategies, offering a valuable perspective for those aiming to keep their marketing efforts relevant in the years ahead. Key Points from the Episode: The Thoughtful Entrepreneur Show Labov and Beyond Marketing Communications Marketing strategies and communications Entrepreneurship Business growth Thoughtful approaches to business Insights and advice for entrepreneurs Success stories Tips for effective marketing and communication About Barry LaBov: Barry LaBov is a distinguished figure in the entrepreneurial and marketing sphere, celebrated for his dual achievements as a two-time Ernst & Young Entrepreneur of the Year and an inductee into the Entrepreneur Hall of Fame. His expertise extends beyond accolades, as he is a recognized author, speaker, and brand strategist focusing on channel engagement. As the visionary founder, President, and CEO of LABOV Marketing, Communications and Training, LaBov leads a full-service agency adept at bolstering corporations with dealer/distributor or sales channel networks, serving prestigious national and international clients across diverse sectors such as automotive, recreational products, and premium spirits. In addition to his entrepreneurial endeavors, LaBov is a prolific writer and thought leader in the business community. He has authored or co-authored over a dozen business books and numerous articles on pivotal topics like brand re-engineering, customer loyalty, and employee engagement. His latest work, "The Power of Differentiation," promises to equip leaders with the insights to distinguish their brands and products in competitive markets. LaBov's expertise is regularly sought by major media outlets, including CNBC and Fox Business, where he shares his insights on brand strategy and market differentiation, further solidifying his position as an influential figure in marketing and communication. About LABOV: LABOV Marketing, Communications and Training excel in a unique niche, assisting companies operating through dealer or distributor networks. Recognizing the crucial role of belief and engagement in a brand's success, LABOV is dedicated to training and inspiring its clients' sales networks. This commitment has led LABOV to collaborate with some of the most prestigious names in the automotive, luxury, and B2B manufacturing sectors, significantly elevating their brands, products, and personnel. With a legacy spanning over thirty years, LABOV has amassed extensive experience in launching brands and products, engaging with dealer networks and customers, providing leadership advice, and crafting sales channel strategies, among other services. This entrepreneurial firm starts with a deep understanding of its clients' business needs, formulating strategy and executing solutions to address branding, sales, and training challenges effectively. LABOV's approach is tailored to meet the needs of corporations with multiple locations, serving both business-to-business and consumer-facing entities through dealers, distributors, or representatives. Tweetable Moments: 13:58 - "We discover the magic, and we will help the leaders of companies actually feel more fulfilled in their life because they're fulfilling the lives of their people and customers." Links Mentioned in this Episode: Want to learn more? Check out LABOV at https://www.labov.com/ Check out LABOV on LinkedIn at https://www.linkedin.com/company/labov-&-beyond/ Check out LABOV on Facebook at https://www.facebook.com/LabovMarketing/ Check out LABOV on Instagram at https://www.instagram.com/labovmktg/  Check out  LABOV on Twitter  at https://Twitter.com/labovandbeyond  Check out Barry LaBov on LinkedIn at https://www.linkedin.com/in/barry-labov-6965241/ Check out Barry LaBov’s book at https://www.labov.com/articles/power-of-differentiation/ More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Author & CEO of Acquisitions4you, Marc Adams. Marc Adams highlighted the crucial phase of due diligence as a decisive factor in the success or failure of potential buyers. He emphasized the importance of focusing on financial audits, legal compliance, and cultural fit as key areas. Adams also provided insight into various tools and resources that facilitate an informed decision-making process, underscoring their value in the due diligence phase. With his vast experience in the field, Adams has played a pivotal role in demystifying business acquisitions, offering a comprehensive roadmap for successful ventures. Another significant aspect mentioned was the importance of mentorship and guidance throughout the acquisition process. Adams underscored the value of engaging with a mentor experienced in navigating the complexities of acquisitions. Through his initiative, Acquisitions4You, Adams extends his expertise to mentor aspiring entrepreneurs embarking on their acquisition journeys, highlighting the transformative potential of mentorship in achieving success in business acquisitions. Key Points from the Episode: Entrepreneurship Business acquisitions Strategies for business growth Success stories Tips for entrepreneurs Insights on building a successful business The importance of thoughtful entrepreneurship Practical advice for business owners About Marc Adams: Marc Adams is a multifaceted professional dedicated to maximizing business value and financial growth. As an author, Adams has shared his insights in the book "Secrets to 10xing Your Business and Cashing Out Tax-Free," which guides entrepreneurs and business owners seeking to exponentially increase their company's value while navigating the complexities of tax-efficient exits. His expertise is not limited to writing; Adams is also a sought-after speaker, sharing his strategies and experiences on enhancing business performance and achieving tax-free cashouts. Additionally, his role as an investor allows him to directly engage with and support businesses in realizing their potential for growth and profitability. Marc Adam's combination of practical experience, investment acumen, and ability to communicate complex strategies in an accessible manner makes him a pivotal figure for those aiming to achieve significant financial milestones in their entrepreneurial journey. About Acquisitions4you: Acquisitions4you is a distinguished consulting firm specializing in drastically enhancing businesses' profitability and market value, specifically targeting companies with annual revenues between $3 million and $100 million. Their expertise lies in implementing strategies to achieve tenfold increases in business value, culminating in tax-efficient or tax-free exits for owners and stakeholders. The process involves five key strategies: uncovering new revenue streams, promoting cost-saving measures such as outsourcing, facilitating growth through acquisitions using external financing, boosting brand awareness and valuation, and connecting businesses with a ready network of potential acquirers. Acquisitions4you stands out for its results-driven approach, ensuring services lead to tangible business performance and valuation improvements. They offer complementary and cost-based services, investing as equity partners to align their success with the company's growth. Their model emphasizes cost efficiency, substantial tax advantages, and expertise in outsourcing to maximize operational savings. Tweetable Moments: 11:04 - "I didn't write the book because I wanted to make a lot of money, but I did want to do more to help other people help themselves." Links Mentioned in this Episode: Want to learn more? Check out Acquisitions4you at https://acquisitions4you.com/ Check out Acquisitions4you on LinkedIn at https://www.linkedin.com/company/acquisitions4you/ Check out Marc Adams on LinkedIn at https://www.linkedin.com/in/1marcadams/ Check out Marc Adams’ book at https://www.amazon.com/Secrets-10Xing-Your-Business-Tax-Free/dp/B0CRXPBB4T More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Founder & CEO of Penn Coaching & Consulting, Dave Pennington. Dave Pennington emphasizes the critical role of focusing on individuals within organizations, observing that enabling employees to excel in their roles can catalyze significant growth across the entire company. He argues that leaders, often overwhelmed by their myriad responsibilities, can benefit from delegating tasks and leveraging the unique strengths of their team members. This approach not only mitigates the risk of leader burnout and inefficiency but also fosters a culture of empowerment that drives business success. He advocates tailoring business strategies to the unique needs of each organization, sharing the example of a Canadian printing company bogged down by its owner's heavy involvement. By collaborating with Dr. Pennington to reorganize and strategically staff the company, the owner managed to reduce his workload substantially. This change not only revitalized the owner but also set the company on a path to future growth and increased its potential for sale. Dr. Pennington introduces the metaphor of the ripple effect to describe the impact of leadership development and team building. He compares the process to a pebble thrown into a pond, where the initial impact generates expanding waves. Similarly, positioning the right people in a company can spark exponential growth and success, showcasing the profound influence of effective leadership and a cohesive team structure. Dr. Pennington's dedication to facilitating business growth and development was evident. He provides an opportunity for a no-obligation consultation call, aiming to explore how his coaching services could meet the specific needs of their businesses. His commitment to offering support and inspiration stands as a guiding light for entrepreneurs navigating the challenges of business expansion. Key Points from the Episode: Importance of focusing on people and helping them thrive within their roles Challenges faced by leaders taking on multiple responsibilities Delegating and focusing on individual strengths for business growth Customizing business strategies to fit unique company needs Restructuring and reorganizing for rejuvenation and growth Ripple effect of leadership development and team building Emphasis on providing guidance and encouragement for business growth About Dave Pennington: Dave Pennington is a distinguished figure with a multifaceted career that spans over three decades, embodying roles in pastoral ministry, private education, and the business sector. Adopted at nine months old and raised in Central Florida, Dave's early life was marked by diverse experiences, including playing sports and engaging in various jobs. His academic journey led him to a Christian university in South Carolina, where he earned three degrees: a BA, MA, and PhD, showcasing his dedication to personal and intellectual growth. Dave is celebrated for his strategic thinking, robust administrative and leadership skills, and exemplary time management abilities. A voracious reader, he has been married for over 40 years, is a father to seven children, and a grandfather to seven. He enjoys sports and delving into construction projects, which reflect his dynamic interests and abilities. In his professional capacity, Dave founded Penn Coaching & Consulting eight years ago and serves as its CEO. The company is dedicated to aiding businesses in various sectors—from accounting to tech—by integrating the “Strategic Scaling Framework.” This proprietary methodology focuses on hiring, onboarding, developing, and retaining productive employees. With over 35 years of management experience, Dave's passion for leadership development is evident in his commitment to helping business owners and leaders scale their operations effectively. His approach is hands-on as he leans into his clients' challenges, offering guidance and strategies to navigate the complexities of business growth. About Penn Coaching & Consulting Penn Coaching & Consulting is dedicated to advancing church leadership and organizational growth through bespoke coaching and consulting services. Leveraging individualized coaching sessions and internationally recognized assessment tools, the firm assists leaders in enhancing clarity, strategizing business progression, and improving life quality. Clients see tangible advancements in their ministries by introducing specific weekly action steps coupled with a supportive accountability framework. Central to Penn C&C's approach are three guiding philosophies: fostering a dynamic organizational structure, focusing on future-oriented strategies, and recognizing the critical role of personnel in achieving success. The firm advocates for constructing a team of high-caliber, complementary individuals around the founder to avoid growth bottlenecks and facilitate skillful handling of various business aspects.  Moreover, Penn C&C emphasizes incorporating an external perspective to navigate future challenges efficiently, ensuring decisions contribute to long-term growth. Lastly, it champions the idea that the quality of a company's workforce is fundamental to its success, advocating for investment in employee development to foster mutual growth and outperform competitors. Tweetable Moments: 03:42 - "I'm all about people and leaning in to people because I think often as leaders we don't really value the people that are on our team as much as we should." Links Mentioned in this Episode: Want to learn more? Check out Penn Coaching & Consulting at https://www.penncoaching.com/ Check out Penn Coaching & Consulting on LinkedIn at https://www.linkedin.com/company/penn-coaching-consulting/ Check out Dave Pennington on LinkedIn at https://www.linkedin.com/in/david-pennington-phd-35042714/ Check out Dave Pennington on Facebook at https://www.facebook.com/penncandc Check out Dave Pennington on Instagram at https://www.instagram.com/penncandc Check out Dave Pennington’s free Productive Employee System Checklist https://penncoaching.com/productive-employee-system-checklist More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Owner of Geoff Welch Consulting, Geoff Welch. Geoff Welch specializes in assisting midlife small business owners, recognizing that while their businesses may appear successful on the surface, the owners often feel overwhelmed by their responsibilities, feeling more like employees than proprietors. Welch advocates for a philosophy where the business should function as an employee, serving the owner's needs and goals rather than dominating their life. He identifies a common cycle among entrepreneurs: starting with passion, they build their businesses from scratch, but as the businesses expand, so do their demands, transforming passion into a burdensome obligation. To counteract this, Welch emphasizes the importance of shifting focus from expansion to systematization. Geoff also addresses the challenges faced by high achievers, who often set lofty standards for themselves, potentially leading to self-criticism. He underscores the value of mentorship and peer support to provide perspective and guidance, helping mitigate the pressures of high expectations. Geoff offers individual phone coaching to support business owners and help them clarify their business goals, develop systems, document processes, and improve delegation skills. Additionally, he is developing a mastermind group to foster a communal learning environment for mutual growth. Key Points from the Episode: Geoff Welch's expertise in working with overwhelmed small business owners The importance of treating a business like an employee and ensuring it serves the owner's needs and goals The typical cycle of how a founder or visionary starts a business and the challenges they face The challenge of high performers and visionaries having high expectations for themselves Geoff's coaching services, including one-on-one phone coaching and a mastermind group Geoff's podcast "Your Business Is Not Your Boss" and its focus on communication challenges between business owners and their teams The difficulties of effectively communicating vision and expectations to a team Geoff's anti-overwhelm playbook and its role in changing one's relationship with their business About Geoff Welch: Geoff Welch is a pivotal figure in the entrepreneurial landscape, known for his dedication to helping profitable small business owners navigate overwhelming challenges. With nearly two decades of experience at the forefront of his business, his expertise is encapsulated in the 5D Framework, a cornerstone of his one-on-one coaching. This innovative approach is designed to help business owners across the United States reclaim control over their enterprises, transforming them into operations that serve rather than consume their lives. Welch's contributions to the small business community have garnered recognition and accolades from local and national organizations, highlighting his impact. His insights have not only been shared on the TEDx stage but have also caught the attention of bestselling author Simon Sinek. Beyond his professional endeavors, Geoff is a passionate Yankee fan, a drummer, and a proud Alaskan, where he enjoys life with his wife, teenage daughter, and a three-legged Boston Terrier, adding a personal touch to his accomplished career. About Geoff Welch Consulting: Geoff Welch Consulting emerged from Geoff's journey through the trials and tribulations of owning a small business. Having taken the reins of Date Line Digital Printing in 2005, Geoff initially saw it as merely securing his job, only to be met with the complex realities of entrepreneurship. This experience, spanning over two decades, became a rich source of learning about leadership, resilience, and innovation, particularly in navigating the overwhelming demands of small business management.  His informal interactions with fellow business owners highlighted a common struggle: transitioning from being consumed by one's business to mastering it. Geoff transformed these insights into a consulting service by recognizing a shared need for guidance in systematizing operations, documentation, and delegation.  A decade into this endeavor, Geoff Welch Consulting now focuses on empowering business owners to regain control, reduce overwhelm, and make their businesses serve their purposes. Geoff's approach offers solutions and a transformative perspective on owners' relationships with their businesses, promising hope and a new direction. Tweetable Moments: 06:03 - "Your relationship with the pain and suffering of that work totally changes when you know what it's doing for you, when you know what that outcome for you is." Links Mentioned in this Episode: Want to learn more? Check out Geoff Welch Consulting website at https://geoffwelch.com/ Check out Geoff Welch Consulting on LinkedIn at https://www.linkedin.com/company/geoffwelch Check out Geoff Welch on LinkedIn at https://www.linkedin.com/in/geoffwelch/ Check out Geoff Welch on Facebook at https://www.facebook.com/geoffwelchisaperson/ Check out Geoff Welch on Instagram at https://www.instagram.com/geoffwelch/?hl=en Check out Geoff Welch’s free PDF, “The Anti-Overwhelm Playbook for Profitable Small Business Owners” at http://geoffwelch.com/playbook More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Author Daniel Den. Daniel, a fellow Floridian, developed a methodology he terms the X-Factor Effect, aimed at transforming the approach businesses take to stand out in their markets. This approach emphasizes differentiation beyond mere competition on pricing or engaging in unfair practices. Instead, Daniel advocates for utilizing a variety of distinctions to establish a business as the dominant player in its field. He presented the nine pillars of differentiation, a strategic framework designed to elevate a business to a leading position within its niche. These pillars serve as the basis for creating a unique selling proposition that effectively makes the competition irrelevant. Daniel further introduced the principle of "ideas that influence," aimed at penetrating the saturated market of marketing messages with a distinct and appealing message that resonates with the intended audience. He exemplified this through his initiative, the Big Ideas Box, an interactive book box experience designed to engage potential clients effectively. A critical insight from the discussion was the significance of pinpointing a specific target audience or avatar. By crafting marketing communications that directly address the needs and experiences of this audience, a business can foster trust and distinguish itself from its competitors. This approach prioritizes establishing a personal connection beyond mere transactions. Key Points from the Episode: Differentiation and standing out in a competitive market The nine pillars of differentiation The X-Factor Effect methodology for businesses Overcoming issues such as price wars and unfair competition Tailoring marketing messages to resonate with a specific target audience The "celebrity code" as a pillar of differentiation Creating a first big impression and exceptional customer experience The concept of "ideas that influence" in marketing The interactive book box experience offered through Big Ideas Box Building industry influence and authority over time About Daniel Den: Daniel Den is renowned for his innovative contributions to the marketing and sales industry and has nearly two decades of expertise. As the co-creator of the "X Factor Effect" methodology, he has significantly impacted over 20,000 students and clients, guiding them towards substantial business growth. His philosophy, "Different is the new Better," underscores the importance of distinctiveness in achieving market leadership. Outside of his professional achievements, Den's life is marked by adventure and family. He travelled the globe with his wife and four children for several years, embracing diverse cultures and experiences. Now based in Florida, Den continues to travel, drawing inspiration for his work, including his latest book, "Ideas That Influence," aimed at helping business owners discover groundbreaking marketing strategies. Tweetable Moments: 05:39 - "We're talking about multiple differences that make a difference, multiple differences that help you to stand out in that sea of sameness." Links Mentioned in this Episode: Want to learn more? Check out Ideas That Influence website at https://www.bigideasbox.com/free-box-ideas-that-influence Check out Daniel Den on LinkedIn at https://www.linkedin.com/in/youngcaesar/ Check out Daniel Den on Instagram at https://www.instagram.com/danieldenofficial/ Check out Daniel Den on Facebook at https://www.facebook.com/danieldenofficial/ More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Co-Founder of YoungCaesar, Kristiyan Uzunchev. Kristiyan's entrepreneurial spirit shone through as he recounted his early foray into the world of digital marketing. Hailing from Bulgaria, he quickly realized the potential of his business endeavors, leading him to boldly drop out of college and fully commit to his company, Young Caesar Digital. His focus? To usher industrial manufacturers into the digital age, helping them expand their reach and acquire new customers through modernized sales approaches. Kristiyan highlighted a significant opportunity for manufacturers: the shift to digital marketing. With high-value products and relatively low competition in the digital space, manufacturers who embrace this change can reap substantial rewards. However, the transition isn't without its challenges. Christian stressed the importance of delivering tangible results to these companies, many of which have long relied on traditional sales methods. The manufacturing industry has been somewhat set in its ways, with trade shows and referrals being the norm for sales and marketing. Kristiyan pointed out the limitations of these methods and introduced the concept of outbound marketing as a more effective alternative. He shared his success with cold calling and targeted campaigns, which have proven advantageous in generating qualified leads and reaching a broader audience. YoungCaesar Digital's advertising strategies are tailored to the manufacturing sector, focusing on Google Ads and LinkedIn. Christian discussed the nuances of advertising on these platforms, emphasizing the power of retargeting strategies and the need to target the right audience. He also touched on the unique challenges and opportunities of advertising on LinkedIn. Key Points from the Episode: Challenges and opportunities in working with manufacturing companies Unique approach to acquiring customers through outbound marketing Trends in manufacturing sales and marketing Typical sales and marketing practices in the manufacturing industry Effectiveness of cold calling and outbound marketing in the manufacturing industry Advertising strategies employed by Young Caesar Digital, including Google Ads and LinkedIn About Kristiyan Uzunchev: Kristiyan Uzunchev, better known by his moniker Youngceaser, is a professional in the field of Internet Marketing, with a focus on Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), and Content Marketing. His expertise is leveraging various digital marketing strategies to enhance online visibility and engagement for businesses and brands. Beyond his professional endeavors, Kristiyan portrays himself as a serene individual who enjoys spending his downtime at tranquil and appealing locations. This contrast between his dynamic professional life and peaceful personal pursuits highlights a balanced approach to his career and leisure activities. Kristiyan’s ability to navigate the fast-paced digital marketing scene while maintaining a calm and collected persona outside of work reflects his multifaceted character and professional dedication. About YoungCaesar: Young Ceasar is a digital growth agency specializing in transforming qualified leads into paying customers, enabling businesses to focus more on innovation rather than sales. This approach facilitates the development of superior products and fosters a strong connection with a dedicated fan base, leading to sustainable long-term growth. By partnering with companies, Young Ceasar plays a crucial role in crafting a seamless journey for potential customers, from initial interest to final purchase, thus ensuring businesses can concentrate on enhancing their offerings and driving innovation. This strategic focus on customer conversion and product improvement positions Young Ceasar as a key player in effectively supporting businesses to achieve their growth objectives. Tweetable Moments: 09:25 - "For me, the most important thing is to make sure that our clients are happy and that we bring them tremendous results." Links Mentioned in this Episode: Want to learn more? Check out YoungCaesar website at https://youngcaesar.digital/ Check out YoungCaesar on LinkedIn at https://www.linkedin.com/company/youngcaesar/ Check out YoungCaesar on Facebook at https://www.facebook.com/youngcaesar123 Check out YoungCaesar on Instagram at https://www.instagram.com/youngcaesar123/ Check out Kristiyan Uzunchev on LinkedIn at https://www.linkedin.com/in/youngcaesar/ More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Co-Founder of Smart Author® Media, Chris Benetti. Chris pointed out that podcasts and books are the best business lead sources. They create deep, meaningful relationships and provide immense value. A book allows you to share your expertise and methodologies in a way that builds trust and credibility, setting you apart from the "fast AI crap" that floods the market. While audio platforms like Audible are gaining popularity among busy entrepreneurs, a significant audience still appreciates the tactile experience of a paperback or the convenience of a Kindle. Understanding these preferences is crucial for tailoring your book marketing strategy. Chris's background in sales funnels has informed his unique approach to book marketing. Rather than bombarding potential clients with messages, he advocates for a more thoughtful, inbound approach. By providing upfront value through a book, you can nurture leads and guide them towards becoming clients. Chris shared examples of authors who have thrived under his guidance, such as Ryan Dyas, Scott Holford, and Joel Airway. These authors didn't just sell books—they converted readers into high-value clients, demonstrating the effectiveness of a well-crafted book marketing campaign. Key Points from the Episode: Impact of books in business Using books as a lead generation tool Importance of deep business relationships Myths around making money from book sales Strategies for leveraging books to attract clients Book marketing and lead generation Ideal clients for Smart Author Media Importance of podcasts and books as lead sources About Chris Benetti: Chris Benetti founded Smart Author Media, a company specializing in book marketing. With extensive expertise in the field, Chris has played a pivotal role in the success of his clients, aiding them in generating more than $20 million in sales through their books and digital products. In 2023 alone, he sold over 19,000 books for his clients. His proven track record showcases his ability to effectively market books, ensuring they reach their intended audiences and achieve significant sales figures. Chris Benetti's approach combines strategic marketing techniques with a deep understanding of the digital marketplace, making him a go-to expert for authors looking to maximize their book's potential and leverage it for broader business success. About Smart Author Media: Smart Media Author is a comprehensive service designed to effectively support authors in marketing their books. It specializes in creating high-quality sales funnels, ads, and email campaign guides, utilizing authors' book creatives and sales copy resources. This service aims to boost book sales by ensuring books reach their target audience through tailored growth strategies. Smart Media Author focuses on converting readers into leads and purchasers for the author's core business, expanding business opportunities. Leveraging a skilled team positions authors as authorities in their niches, enhancing their overall business revenue. Smart Media Author's holistic approach focuses on creation, growth, and profit to help authors and their businesses thrive. Links Mentioned in this Episode: Want to learn more? Check out Smart Author® Media website at https://smartauthormedia.com/ Check out Smart Author® Media on LinkedIn at https://www.linkedin.com/company/smartauthormedia/ Check out Chris Benetti on LinkedIn at https://www.linkedin.com/in/smartauthor/ Check out Chris Benetti on Facebook at https://www.facebook.com/itsbenetti/ More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Co-Founder of Airtight Concepts Inc., Maiko Sakai. Maiko's story is as fascinating as it is inspiring. Born and raised in Japan, she made her way to the United States with a passion for music, working with record labels and even shredding the guitar in a Guns N' Roses cover band. Her transition from the music industry to business consulting was driven by a desire to help creative entrepreneurs navigate the often turbulent waters of business operations. Maiko highlighted a common thread among creative entrepreneurs. While they excel in their craft and client acquisition, they frequently struggle with the operational side of their businesses. This struggle can hinder their ability to scale and grow. Maiko's approach to consulting focuses on decluttering and streamlining business processes, preparing these creative powerhouses for the next level of their entrepreneurial journey. Maiko doesn't believe in one-size-fits-all solutions. Instead, she offers strategies tailored to the specific stage of an entrepreneur's business, whether budding entrepreneurs, in the growth stage, mature stage, or even legacy planning. Her sales programs are designed to address the unique challenges at each stage, from inconsistent client acquisition to cash flow management. Maiko challenged the notion that simply creating great work is enough. Instead, she urged creatives to actively share their ideas, content, and products to gain visibility. Authentic engagement with their audience and sharing the creative process can be powerful tools for building a loyal following. Key Points from the Episode: Maiko Sakai's background and work with creative entrepreneurs Challenges faced by creative entrepreneurs in managing their businesses Strategies for attracting more business using superpowers Leveraging social media and client attraction from a creative perspective The impact of AI on creative entrepreneurs Maiko's approach to working with clients and her tailored programs Signs indicating the need for entrepreneurs to seek assistance Importance of authenticity and human connection in business communications About Maiko Sakai: Maiko Sakai, founder of Airtight Concepts, stands out as a strategic business consultant, assisting visionary entrepreneurs in evolving their businesses into profitable ventures. Dubbing her clients "Grounded Go-Getters," she transforms transactional models into transformational successes through programs like "10 Leads in 10 Weeks Challenge," "Define + Refine Your Profitable Niche," and "Business Optimizer 360." Maiko aims to streamline expertpreneurs' and creative agency owners' paths to scalability within six months, using established frameworks and systems to minimize trial and error. Born in Japan but feeling deeply connected to New York, her passions extend to ethnic cuisine, ultra-contemporary design, and exotic houseplants. Maiko's academic credentials include an MBA from Cornell University, enhancing her expertise in guiding businesses towards operational efficiency and market leadership. About Airtight Concepts Inc.: Airtight Concepts is a dynamic consultancy focusing on back-office optimization and business development for seven-figure businesses in the creative, lifestyle, and entertainment sectors in NYC and beyond. Specializing in guiding overworked founders and owners towards sustainability, scalability, and profitability, the firm offers comprehensive services, including growth advisory, business development, restructuring, and strategic placement of SOPs. The Business Optimizer 360 program is central to its methodology, which provides a thorough assessment and strategic planning to propel businesses forward. By working with Airtight Concepts, business owners gain control, shift focus to impactful activities, alleviate anxiety through increased business intelligence, and refine their leadership skills. Founded in 2003, Airtight Concepts aims to enhance business operations and ensure clients can deliver transformational experiences to their customers without being bogged down by minutiae. The company positions itself as a crucial strategist, complementing the roles of mentors, coaches, and accountability partners and providing the leverage businesses need to outpace competitors. Links Mentioned in this Episode: Want to learn more? Check out Airtight Concepts Inc. website at https://www.maikosakai.com/ Check out Airtight Concepts Inc. on Facebook at https://facebook.com/airtightconceptsnyc Check out Maiko Sakai on LinkedIn at https://www.linkedin.com/in/maikosakai/ Check out Maiko Sakai on Instagram at https://www.instagram.com/maikosakaibiz Check out Maiko Sakai on Twitter at https://twitter.com/maikosakaibiz More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.