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The Thoughtful Entrepreneur

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Apr 21, 2024 • 19min

1887 – Empowering HOA and Condo Boards for Success with Tina Larsson

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Co-Founder of The Folson Group, Tina Larsson. Tina Larsson, co-founder of The Folson Group, explored the complexities of HOA, co-op, and condo boards. Her insights proved invaluable to those managing or residing in these communities. Tina and her team specialize in consulting for volunteer-led boards in these sectors, mainly in New York City and nationwide. Volunteers face challenges in balancing board duties with personal and professional commitments. A significant challenge for these board members is maintaining and upgrading outdated infrastructure. Tina emphasized the importance of addressing emergency repairs and initiating major projects like facade, roof, and elevator replacements. She advocated for a proactive approach to management, which involves anticipating and resolving potential issues before they become emergencies, thus saving time and resources and reducing stress. The Folson Group's growth has been fueled by word of mouth, networking, and the influence of Tina's book. She invites anyone facing community-related issues to seek their support, highlighting their dedication to assisting boards in overcoming unique challenges. Key Points from the Episode: The Folson Group's consulting services for HOA, co-op, and condo boards Challenges faced by board members, such as aging infrastructure and emergency repairs Transitioning from a reactive to a proactive approach Dynamics within the boards and making tough decisions The role of The Folson Group as coaches and therapists for boards Tina Larsson's book, "Living the High Life," as a guidebook for community owners Positive feedback and impact of the book Attracting clients through word of mouth and networking The importance of proactive solutions for community-related challenges Encouragement to reach out to The Folson Group for assistance About Tina Larsson: Tina Larsson is a multifaceted entrepreneur known for her expertise in real estate and commitment to sustainability. Originally hailing from Sweden, Tina has significantly impacted New York City, transitioning from a successful career on Wall Street to revolutionizing the real estate industry. Her journey began with a remarkable achievement: saving her own cooperative housing (coop) $340,000, which laid the groundwork for her consultancy services. Tina's consultancy focuses on aiding cooperative and condominium boards to enhance their property values through strategic advice and innovative solutions. She holds a LEED Green Associate designation and is a recognized author and speaker, with works such as "Living the High Life" under her belt. With her venture, The Folson Group, Tina has established herself as a key figure in encouraging sustainable and efficient management practices within the cooperative and condominium communities. By co-founding this consultancy firm, she has dedicated her expertise to guiding boards toward managing their buildings like businesses, emphasizing sustainability and affordability. The Folson Group's mission aligns with Tina's personal and professional ethos, offering tailored solutions that promote environmental responsibility while ensuring financial savings for their clients. Through her efforts, Tina has influenced the real estate sector and positioned herself as a leading "Green Queen" in the industry, advocating for a more sustainable and economically savvy approach to property management. About The Folson Group: The Folson Group is a pivotal ally for New York City cooperative (coop) and condominium owners aiming to maximize the potential of their properties. With a team of seasoned experts, the firm excels in meticulously analyzing a building's financial health, followed by developing a strategic plan tailored to reduce costs and augment property value. Their approach is holistic and client-centered, ensuring the creation of a customized plan and its seamless implementation. This commitment allows property owners to allocate their time to other critical areas of their lives, knowing their real estate investments are in capable hands. Offering a suite of specialized services, The Folson Group differentiates itself by focusing on value addition beyond the scope of typical property management. These services are designed to complement the efforts of property managers and coop or condo boards, addressing a gap in the market for strategic, business-oriented management of residential buildings. Their philosophy is to treat each property as a business, aiming to enhance operational efficiency, sustainability, and profitability. Through this unique approach, The Folson Group empowers property owners to achieve more from their real estate investments, making it a distinguished partner in the competitive New York City real estate landscape. Tweetable Moments: 06:23 - "We act as a little bit of coaches and therapists in addition to helping them make decisions that are tough. It's very often very tough decisions to make a decision to assess each owner of $40,000." Links Mentioned in this Episode: Want to learn more? Check out The Folson Group’s website at https://www.thefolsongroup.com/ Check out The Folson Group on LinkedIn at https://www.linkedin.com/company/thefolsongroup/ Check out The Folson Group on Facebook at https://www.facebook.com/FolsonGrp Check out The Folson Group on Twitter  at https://twitter.com/FolsonGrp Check out The Folson Group on Instagram  at https://www.instagram.com/folsongrp/ Check out  Tina Larsson on LinkedIn at https://www.linkedin.com/in/tinalarssonli/ Check out  Tina Larsson’s book “Living the High Life” at https://www.thefolsongroup.com/book More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.
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Apr 20, 2024 • 17min

1886 – Transforming Talents into Lasting Success with William Reagan

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Co-Founder of Kingdom Marketing, William Reagan. William Reagan, co-founder of Kingdom Marketing, provided an in-depth exploration of his journey in marketing and entrepreneurship. During the discussion, he recounted the founding of Kingdom Marketing, highlighting the challenges and achievements encountered while establishing the company. He emphasized the company's mission, which focuses on passion, perseverance, and a vision that transcends profit. William also discussed the importance of building a brand to create a lasting legacy, not just selling products or services. He explained how Kingdom Marketing integrates purpose into its branding, effectively connecting with its audience. William's insight into the marketing strategies that have driven the company's success was a key highlight of the conversation. He offered specific tactics, tools, and approaches for entrepreneurs looking to enhance their business strategies. Key Points from the Episode: Entrepreneurship Marketing strategies Business growth Innovative approaches Success stories Industry insights Thoughtful leadership Impactful strategies About William Reagan: William Reagan stands at the forefront of Kingdom Marketing, a full-suite marketing agency he co-founded to bridge the gap between faith and business. Under his leadership, the agency has carved a niche by aligning with businesses and entrepreneurs who share a commitment to faith-oriented values. By specializing in a wide array of services, including SEO, web design, graphic design, and digital content creation, William’s enterprise strives to make a meaningful difference in the marketplace. Their unique approach to integrating biblical principles with business practices distinguishes William and his agency. Drawing inspiration from the parable of the talents in Matthew 25, Kingdom Marketing focuses on talent optimization. This philosophy guides their business strategies and helps foster a community of like-minded individuals and businesses. Through William’s vision, Kingdom Marketing endeavors to expand its reach, contributing to the growth of a market ecosystem where faith and entrepreneurship flourish together. About Kingdom Marketing: Kingdom Marketing emerges as a beacon for businesses rooted in faith and purpose, championing each enterprise's unique stories, dreams, and aspirations. This marketing agency is dedicated to amplifying the distinctive melodies of businesses, ensuring they cut through the digital noise to touch the hearts and minds of customers. Kingdom Marketing seeks to elevate these narratives with a focus on the untapped potential within kingdom businesses, enabling them to resonate globally. Navigating the digital landscape can be daunting, but Kingdom Marketing simplifies this journey with bespoke marketing solutions that transcend mere algorithms and strategies. Their approach is deeply personal and centered on understanding each client's vision, passion, and journey. This partnership philosophy extends to their commitment to community and faith-based initiatives, making Kingdom Marketing a service provider and a partner in creating lasting impact. By aligning with Kingdom Marketing, businesses do more than grow—they contribute to a larger purpose, supporting community and faith-based projects that make a difference in the world. Tweetable Moments: 07:21 -  "To be an entrepreneur, you have to be a man of faith in something." Links Mentioned in this Episode: Want to learn more? Check out Kingdom Marketing’s website at https://www.trykingdom.com/ Check out Kingdom Marketing on LinkedIn at https://www.linkedin.com/company/kingdom-mktg/ Check out Kingdom Marketing on Facebook  at https://www.facebook.com/kingdomactivated Check out William Reagan on LinkedIn at https://www.linkedin.com/in/william-reagan-36214469/ More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.
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Apr 19, 2024 • 25min

1885 – Digital Marketing Growth with Rahul Alim of Custom Creatives

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the CEO of Custom Creatives, Rahul Alim. Rahul Alim, the founder of GSD (Get Stuff Done) and president of Custom Creatives, embarked on a journey that transformed him into a leader within the digital marketing industry. His agency, Custom Creatives, was established with a clear mission to significantly impact the digital marketing space. Rahul targeted businesses aiming to enhance their online presence with innovative and effective marketing strategies, focusing on delivering services and creating lasting impacts that would drive his clients' success. The inception of the GSD program marked a significant milestone in Rahul's career. GSD is his initiative designed to empower agency owners at various stages of their business development. The program provides a structured path to achieve business goals, emphasizing the importance of action over planning, a principle that aligns closely with entrepreneurial values. The conversation with Rahul Alim revealed key insights into his strategies and tactics for fostering agency success. From establishing Custom Creatives to launching the transformative GSD program, Rahul's story is a testament to the power of vision and determination in the competitive realm of digital marketing. Key Points from the Episode: Rahul's journey in starting an agency Impact of Rahul's work Target audience for Custom Creatives GSD program for agency owners Insights on tactics and strategies for agency owners and consultants About Rahul Alim: Rahul Alim is the driving force behind Custom Creatives, serving as its CEO with over 16 years of experience in the digital marketing landscape. Beginning his entrepreneurial journey in 2004, Rahul has demonstrated a deep-rooted passion for entrepreneurship, a trait inspired by his family's business background. His leadership has steered Custom Creatives through the evolving digital marketing industry, focusing on innovative strategies and prioritizing impactful results for their clients. Rahul's approach to business and digital marketing is characterized by his dedication to helping clients attract more customers, embodying the roles of a doer, a go-getter, a straight talker, and a connector. Under his guidance, Custom Creatives has specialized in delivering high-impact digital marketing solutions tailored for local businesses and attorneys, aiming to enhance their online presence and convert online engagement into tangible sales. Moreover, Custom Creatives extends its expertise to support digital marketing agencies in managing their client portfolios and ensuring quality service delivery across the board. About Custom Creatives: Custom Creatives, founded in 2004, has established itself as a comprehensive graphic design and internet marketing firm dedicated to enhancing brand visibility and engagement through a holistic digital media strategy. Their commitment lies in delivering products and services that are not only innovative and intuitive but also intelligent, interactive, inspiring, and impactful. This focus has enabled Custom Creatives to craft solutions that adeptly transform website visitors into customers, leveraging the power of effective graphic and web design alongside a robust suite of internet marketing services, including search engine optimization and social media management. Recognized twice as the #1 Digital Marketing Agency in Los Angeles by Clutch Agency in 2017 and 2018, Custom Creatives prides itself on a limitless capacity for innovation and creativity. Their team of dedicated and enthusiastic professionals is well-versed in various digital marketing disciplines, including SEO, sales funnel development, Google Adwords, Facebook advertising, explainer videos, reputation management, and banner ads. Always at the forefront of digital marketing and social media evolution, Custom Creatives is committed to continuous learning and refinement, ensuring the development of highly effective sales funnels that generate predictable leads around the clock. Tweetable Moments: 02:57 - I just was self-aware of perfect imbalance; I knew what I was doing, when I was doing it, and I purposely pushed other things off to the side." 21:19 - "That strategy of partnering—close one person, and they give you all of their clients through your reliability, your quality, your pricing, and your trust—was the most profitable thing I've ever done." Links Mentioned in this Episode: Want to learn more? Check out Custom Creatives’ website at https://customcreatives.com/ Check out Custom Creatives on LinkedIn at https://www.linkedin.com/company/custom-creatives/ Check out Rahul Alim on LinkedIn at https://www.linkedin.com/in/rahulalim/ Check out Rahul Alim on Facebook at https://www.facebook.com/rahulalim805 Check out Rahul Alim on Instagram at https://www.instagram.com/rahulalim Check out Rahul Alim’s free marketing course at https://gsd.customcreatives.com/agency-foudations-register  More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.
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Apr 18, 2024 • 17min

1884 – Unveiling the Limits of Grit with Dean Guida of Infragistics

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the CEO of Infragistics, Dean Guida. Dean Guida discussed the limitations and challenges of perseverance, leadership nuances, and the elements essential for a successful entrepreneurial career. Dean Guida, who is also the author of the book "When Grit is Not Enough," proposes a critical view on the traditional concept of grit as the sole key to success, suggesting significant limitations to this belief. He highlights the importance of recognizing the fine line where perseverance may turn into stubbornness. As a company leader at the forefront of design and development tools, Dean brings extensive experience in navigating the dynamic tech landscape. He recounted how Infragistics has maintained its relevance and innovative edge by emphasizing adaptability and the readiness to make strategic shifts when necessary. The conversation further delved into the importance of strategic thinking, understanding market dynamics, and leveraging a team's collective intelligence. Dean discussed the vital role of emotional intelligence in leadership, stressing the need for leaders to inspire and motivate, complementing personal determination with the capacity to engage and energize others. Key Points from the Episode: Challenging the Grit Myth Infragistics as an Innovation Model Identifying True Success Drivers Practical Lessons for Entrepreneurs: "When Grit is Not Enough" book by Dean Guida About Dean Guida: Dean Guida, an internationally recognized entrepreneur, stands out as a testament to the power of innovative thinking and strategic leadership in the tech industry. Before the internet became ubiquitous, Dean embarked on a journey that led to the creation of Infragistics, a global technology company. His transition from a coder on Wall Street to a pioneer in the software industry was marked by a significant early victory against Microsoft in 1992, securing a $300k deal for his then-small startup. This pivotal moment underscored the potential of his proprietary software and set the stage for the company's future successes. Under Dean's stewardship, Infragistics evolved from a modest operation into a multinational corporation with a significant footprint in the tech landscape. The company's resilience through various economic downturns, including the dot-com bubble and the 2008 recession, is a testament to Dean’s leadership and the robust culture he fostered. Today, Infragistics serves a global client base, including the entirety of the S&P 500, without ever seeking external investment. Dean's journey from an early internet coder to a business visionary illustrates the importance of adapting to challenges and leveraging critical insights into a philosophy that guides leadership, innovation, and growth. About Infragistics: Infragistics stands at the forefront of the tech industry, revolutionizing how applications are designed and developed globally. Catering to over two million developers, the company offers advanced UX and UI toolkits that facilitate the rapid prototyping and crafting of visually appealing applications—the introduction of Indigo. Design App Builder marks a significant leap forward, merging design and development workflows onto a unified platform to enhance collaboration and streamline creation. Expanding its portfolio, Infragistics has introduced Reveal and Slingshot, pioneering solutions that empower business users with cutting-edge self-service business intelligence and digital workplace tools. These innovations reflect Infragistics' dedication to excellence and its commitment to simplifying complex processes, enabling teams to achieve high productivity and performance. The company's approach, honed over three decades, prioritizes craftsmanship and attention to detail, ensuring that each product not only meets but exceeds the expectations of digital product teams and contributes to the success of organizations worldwide. Tweetable Moments: 04:09 - "Grit has to be a fundamental DNA of every entrepreneur because you have to persevere for long periods of time with ups and downs to realize your vision and build a company." Links Mentioned in this Episode: Want to learn more? Check out Infragistics’ website at https://www.infragistics.com/ Check out Infragistics on LinkedIn at https://www.linkedin.com/company/infragistics/ Check out Infragistics on Facebook at facebook.com/infragistics  Check out Dean Guida on LinkedIn at https://www.linkedin.com/in/deanguida/ Check out Dean Guida’s book “When Grit Is Not Enough" at https://www.amazon.com/When-Grit-Not-Enough-Entrepreneurs/dp/1639090231 More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.
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Apr 17, 2024 • 16min

1883 – Unlocking the Hispanic Market with Hugo Gomez

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Founder of Abogados Now, Hugo Gomez. Hugo's journey commenced with the launch of Abogados Now, a platform aimed at Spanish digital marketing for attorneys, designed to connect legal services with the growing Hispanic market in the United States. He then expanded his efforts to Hyundai Now, which serves various sectors, including travel, entertainment, medical, and hospitality. His objective is to connect US businesses with the Hispanic market, which comprises 20% of the country's population. Hugo highlighted the rapidly expanding Hispanic population across the US, particularly in states not traditionally known for significant Hispanic communities. He stressed the importance of understanding this demographic evolution for businesses aiming to remain competitive. Hugo also noted the shift in Hispanic consumer behavior, with high engagement in mobile usage, video streaming, and social media, presenting a fertile ground for digital marketing. In exploring avenues for market expansion, Hugo discussed the potential of partnerships, including white-label partnerships, open partnerships, super-affiliates, and referral and affiliate agreements. His team is proficient in navigating the complexities of the Hispanic market, a high-demand skill. About Hugo Gomez: Hugo E. Gomez stands at the forefront of Abogados NOW, a pioneering national Spanish marketing agency dedicated to helping attorneys reach underrepresented communities. By initiating high-performing, cost-effective digital marketing campaigns in Spanish, Hugo and his team strive to elevate awareness within Spanish-speaking communities, enabling law firms to expand their clientele. This innovative approach bridges a significant gap within the legal industry. It empowers firms to connect with a broader audience that has yet to be largely overlooked. Hugo was driven by a passion for empowering those lacking representation, recognizing a crucial void in the legal sector's approach to Spanish-speaking clients. By leveraging his extensive experience in digital marketing and his profound understanding of the Spanish-speaking demographic, he crafted bespoke marketing strategies tailored for legal professionals. Under his guidance, Abogados NOW transcends traditional marketing boundaries by embodying advocacy for justice and a commitment to cultural sensitivity. The agency's success under Hugo's leadership has established it as the go-to partner for law practices aiming to engage with Spanish-speaking communities, thus fostering accessibility to legal services for those in dire need. Key Points from the Episode: Evolution of the Hispanic marketing world Services provided by Abogados Now and Hyundai Now Rapid growth of the Hispanic population in the US Importance of understanding the demographic shift Hispanic market's digital media consumption Potential partnerships with other marketing agencies Tailoring marketing strategies to local Hispanic markets Focus on medical and financial sectors Influence of historical country of origin on personal finance Competitive edge in targeting Spanish-speaking clients About Abogados Now: Abogados NOW empowers law firms to significantly increase their caseload by authentic marketing to Hispanic communities both locally and statewide. By leveraging deep cultural expertise and implementing bespoke strategies, they ensure that attorneys reach their target demographic more effectively and secure a strong and predictable return on investment (ROI). This focus on genuine engagement and understanding of Hispanic culture stands at the core of their approach, making them a unique partner in the legal marketing landscape. The services provided by Abogados NOW are meticulously tailored to align with the specific business objectives of each law firm. By offering personalized pricing and program recommendations from their comprehensive suite of services, they cater to the diverse needs of legal practices aiming to connect with Hispanic communities. This customization ensures that every law firm can optimize its marketing efforts to achieve the best possible outcomes, reinforcing Abogados NOW's commitment to driving success for its clients through targeted and culturally aware marketing solutions. Tweetable Moments: 03:46 - "If you really want to grow, you can just tap into the Hispanic market to find almost a shortcut to a new audience." Links Mentioned in this Episode: Want to learn more? Check out Abogados Now’s website at https://www.abogadosnow.com/ Check out Abogados Now on LinkedIn at https://www.linkedin.com/company/abogados-now/ Check out Abogados Now on Facebook at https://www.facebook.com/abogadosnow/ Check out Abogados Now on Twitter at https://twitter.com/abogados_now Check out Abogados Now on Instagram at https://www.instagram.com/abogadosnow/ Check out Hugo Gomez on LinkedIn at https://www.linkedin.com/in/bilingualmarketing/ More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.
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Apr 16, 2024 • 17min

1882 – The Secrets to Consistent Sales with Calvin Correli

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the CEO of Simplero, Calvin Correli. Simplero is a platform designed to streamline the use of multiple tools needed to operate a business. Calvin discussed how coaches, course creators, and members of the info business community often manage up to nine different platforms for their website, email marketing, shopping cart, funnels, and more. Simplero consolidates these services into a single, user-friendly platform, enabling users to focus on client engagement and impact. Calvin emphasized that while other platforms might specialize in marketing or content and community separately, Simplero excels in both, offering marketing flexibility and strong content and community management in a simple interface. He is dedicated to helping entrepreneurs achieve self-awareness and purpose. He notes that business challenges often mirror personal issues. By confronting these personal challenges, entrepreneurs can grow and realize their potential. Key Points from the Episode: How to achieve consistent and predictable sales activity without spam and ads Overview of Simplero and its services for coaches, course creators, and info business owners Differentiation of Simplero from other all-in-one platforms Simplero's suitability for higher ticket engagement and clients Calvin Correli's vision for personal impact in the business owner community Resources available on Calvin Correli's personal website and Instagram Getting started process for investigating Simplero Calvin Correli's book "Show Up and Serve" and its message About Calvin Correli: Calvin Correli is the innovative mind behind Simplero, a comprehensive platform designed specifically for coaches to transform lives on a large scale effectively. As the founder and CEO, his unique journey began at the age of 5, when he first delved into coding, which laid the foundation for his future endeavors. Correli's ability to think in systems and his pursuit to simplify complex processes have been central to his success, enabling him to create a tool that integrates multiple aspects of online coaching business management into one seamless service. Beyond his entrepreneurial achievements, Correli is recognized for his contributions as a speaker, author, investor, and spiritual business coach, focusing on personal and spiritual growth. His expertise in these areas has positioned him as a future special advisor to the President of the United States on conscious nation-building. This role underscores his vision of leveraging technology and spirituality to create impactful societal changes, embodying his commitment to technological innovation and personal development. About Simplero: Simplero addresses a common pain point for small business owners: the struggle of juggling multiple pieces of software to run an online business. This often leads to unnecessary complexity, high costs, and significant time investment, which are particularly challenging for small enterprises. By consolidating marketing, sales, and business management tools into a single, integrated platform, Simplero aims to eliminate these issues, allowing business owners to focus on growth rather than managing technology. With Simplero, entrepreneurs can effortlessly create and manage their websites, email lists, and online products, including courses and memberships. Its all-in-one solution facilitates the automation of business processes, from marketing to sales and customer management. This simplifies the technological demands of running an online business and provides a more streamlined and efficient approach to business management. By offering a comprehensive suite of tools, Simplero empowers small business owners to work more effectively, freeing up time for actual business development or well-deserved breaks. Tweetable Moments: 06:14 - "It's something we've had trouble articulating – we say we have amazing customer service. But it's not just about quick responses; it's about really seeing people, making sure they feel heard, respected, and valued as individuals." Links Mentioned in this Episode: Want to learn more? Check out Simplero’s website at https://simplero.com/ Check out Simplero on LinkedIn at https://www.linkedin.com/company/simplero/ Check out Calvin Correli on LinkedIn at https://www.linkedin.com/in/truecalvin/ Check out Calvin Correli on Facebook at https://www.facebook.com/thecalvincorreli Check out Calvin Correli on Twitter at https://twitter.com/calvincorreli Check out Calvin Correli on Instagram at https://www.instagram.com/calvincorreli More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.
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Apr 15, 2024 • 17min

1881 – Buy-Grow-Sell SaaS Companies with Alex Minicucci

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the CEO of RELENTLESS Venture Studio LLC, Alex Minicucci. Alex introduced the concept of Relentless Venture Studio as a partner that provides more than financial support. They offer a comprehensive package that includes financial management, sales process development, and technology oversight. This holistic approach helps entrepreneurs thrive, not just survive. Alex's enthusiasm for SaaS businesses was evident, highlighting their scalability and long-term engagement. He emphasized that beyond the business model, Relentless Venture Studio is defined by the philosophy of building relationships and fostering community-oriented values. Their approach centers on investing in the success of others. Alex also discussed their equity-sharing model, where Relentless Venture Studio takes a minority stake in the companies they support. This arrangement aligns their success with that of the entrepreneurs. Additionally, they utilize an extensive network of partners, service providers, and private equity connections to facilitate growth and potential exit strategies. Key Points from the Episode: Relentless Venture Studio's specialization in buying and selling SaaS companies Alex Cook's background in building and selling software companies Challenges faced by entrepreneurs in building and scaling their businesses Relentless Venture Studio's support in finance management, sales process development, and technology oversight The unique model of offering both capital and sweat equity to partner with entrepreneurs Targeting companies with momentum in the market, typically at around a million in annual recurring revenue (ARR) Passion for SaaS businesses and the scalability and long-term engagement aspects of the model Equity-sharing model and minority stake in the companies they partner with About Alex Minicucci: Alex Minicucci is a notable figure in the tech entrepreneurship scene, originating from San Luis Obispo, California. His journey began with an ambitious leap, leaving his mechanical engineering studies at Cal Poly merely six months in to venture into the technological realm. This daring move proved fruitful as Alex sold his first business within 18 months, embarking on self-employment and successful ventures in the tech industry. His dedication and innovative spirit have not gone unnoticed, as he achieved a position on the INC5000 list, a remarkable feat he accomplished while managing the responsibilities of a full-time single father to two daughters. Beyond his personal business triumphs, Alex has significantly contributed to the broader tech entrepreneurial community. Recognizing the challenges and opportunities in the startup landscape, he authored the SaaS Startup Playbook to guide growth-stage companies towards successful exits. His commitment to fostering entrepreneurial success led to the creation of RELENTLESS Venture Studio. This initiative serves as a centralized resource and advisory hub, offering partnership opportunities and expert advice to aspiring entrepreneurs and established businesses, further cementing his impact on the industry. About RELENTLESS Venture Studio LLC: RELENTLESS Venture Studio, based in San Luis Obispo, California, stands out as a beacon for entrepreneurs and subject-matter experts within the Software as a Service (SaaS) sector. By adopting a hands-on approach, RELENTLESS offers more than just financial investment; it provides comprehensive mentorship and access to essential in-house resources. This support structure is designed to transform promising ventures into successful, scalable businesses, highlighting the studio's commitment to not only fund but fundamentally nurture and guide the growth of its portfolio companies. A personalized approach to acceleration and mentorship is at the core of RELENTLESS Venture Studio's philosophy. Recognizing the diverse nature of entrepreneurial talent and business models, the studio eschews one-size-fits-all solutions in favor of custom-tailored guidance. This strategy ensures that each founder's unique passion, creativity, and vision are effectively harnessed and augmented with strategic leadership, sales, and business management systems. By doing so, RELENTLESS aims to optimize the trajectory of each venture, making a significant and measurable impact on its success and sustainability in the competitive SaaS landscape. Tweetable Moments: 04:37 - "Experience matters, and in tech, time matters. There isn't a lot of time to go through this guess and test, figuring things out. That's why so many of these companies fail." 13:38 - "I realized early on how important it is to find those connections, find those resources, and cultivate those relationships over time. I think it's good business." Links Mentioned in this Episode: Want to learn more? Check out RELENTLESS Venture Studio LLC’s website at https://www.berelentless.com/ Check out RELENTLESS Venture Studio LLC on LinkedIn at https://www.linkedin.com/company/relentlessmanagementgroup/ Check out Alex Minicucci on LinkedIn at https://www.linkedin.com/in/alexminicucci/ Check out Alex Minicucci on Instagram at https://www.instagram.com/alex.minicucci/?hl=en More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.
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Apr 14, 2024 • 17min

1880 – Shaping the Future of Professional Excellence with Criya’s Deboshree Dutta

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the CEO of Criya, Deboshree Dutta. Personal branding is essential for professional success. Deb explored this topic in-depth, focusing on the importance of a personal website. She discussed how Criya's AI-driven platform simplifies the creation of a compelling online persona. Deb described Criya as being tailored to meet the specific needs of solopreneurs, consultants, coaches, and others striving to establish their presence in their fields. Criya offers more than just templates; it provides a personalized digital representation of one's professional journey. The conversation also covered the vital role of first impressions in the digital world. Criya enables users to immediately engage potential employers, clients, or investors with a website that showcases their professional quality. Deb stressed that in a competitive market, distinguishing oneself goes beyond daily tasks and highlights the unique value one offers. Key Points from the Episode: Importance of personal branding Significance of having a personal website How Criya uses AI to create personal brand websites Deb Dutta's personal journey and inspiration behind creating Criya Making personal branding accessible for others Challenges faced by professionals transitioning to independent work Differences between Criya and traditional website builders The need for a personal website in today's professional landscape About Deboshree Dutta: Deboshree Dutta, commonly called Deb Dutta, stands at the helm of Criya, an AI tech startup receiving accolades and support from the esteemed Y Combinator and a cohort of top-tier venture capitalists. With over a decade of experience, her journey traverses through pivotal roles at global giants such as PayPal, Microsoft, and Hitachi, underpinned by a Master’s degree in computer science from the prestigious Carnegie Mellon University. Her leadership at Criya is marked by a vision to revolutionize how professionals, executives, and entrepreneurs amplify their Professional Brand using AI technology, enabling the creation of a professional website in mere seconds. Beyond her entrepreneurial endeavors, Deb Dutta is recognized for her influential voice in technology and entrepreneurship, as evidenced by features in Forbes, TechCrunch, and the New York Times. A sought-after keynote speaker and a contributor for Forbes, she leads the Women in Product chapter, dedicating her efforts to mentoring women in product management, entrepreneurship, and fundraising. Her work exemplifies her commitment to innovation and leadership and her dedication to fostering inclusivity and empowerment in the tech industry. About Criya: Criya stands as a beacon in AI-driven innovation, proudly backed by Y Combinator and a coalition of venture capitalists. This cutting-edge startup champions the cause of industry experts, offering them a seamless pathway to sculpt their professional brands with a button click. Through its AI-powered capabilities, Criya enables the creation of dynamic, comprehensive websites that showcase an individual's professional journey in an engaging format and incorporate functionalities like scheduling, video course hosting, and more. This platform is crucial for senior leaders looking to encapsulate their expertise into a compelling, multifaceted online identity. The vision of Criya transcends the conventional boundaries of brand building; it is a harbinger of a new era in professional distinction. With a commitment to fostering a future where every professional's voice is unique, their narrative is acknowledged, and their career trajectory is celebrated as a legacy, Criya is redefining the essence of professional excellence. This platform is not merely about crafting brands; it is about creating a lasting impact, ensuring that every expert's contribution is recognized and their influence magnified in the digital age. Tweetable Moments: 01:44 - "It comes from my own personal journey and how personal branding has been important to my career success. It's kind of become my life's mission to make it accessible for others." Links Mentioned in this Episode: Want to learn more? Check out Criya’s website at https://www.criya.co/ Check out Criya on LinkedIn at https://www.linkedin.com/company/criya/ Check out Criya on Facebook at https://www.facebook.com/criyaco/ Check out Criya on Twitter at https://twitter.com/criyaco?lang=en Check out Criya on Instagram at https://www.instagram.com/criya.co/?hl=en Check out Deboshree Dutta on LinkedIn at https://www.linkedin.com/in/deboshree-dutta/ More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.
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Apr 13, 2024 • 18min

1879 – Fractional Learning with Jake Stahl

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the CEO of Jake Stahl Consulting, Jake Stahl. Jake Stahl's role as a fractional chief learning officer provides a strategic advantage for companies that value employee development but lack the resources for a full-time CLO. His method offers access to high-level learning strategies without needing a full-time executive, providing essential flexibility for scaling and adapting in a rapidly changing business landscape. He emphasizes the importance of thorough training and development to ensure a substantial return on workforce investment. Jake points out that inadequate training can result in higher turnover rates, which are costly and disruptive. By prioritizing quality training programs, companies can increase employee engagement, boost performance, and drive business success. Jake highlights the importance of interactive learning experiences in response to the expectations of today's workforce. Employees seek active involvement in their learning beyond passive lectures. Using technology and innovative teaching techniques, he crafts immersive learning environments that engage employees and promote more profound understanding. Key Points from the Episode: Role of a fractional chief learning officer Importance of effective onboarding and training for new employees Investment in proper training and development for high return on investment and reduced turnover Expertise in instructional design and psychology of learning Understanding the learner's perspective and customizing training programs Creating interactive and engaging learning experiences for employees Approach to thought leadership in the learning and development industry Practical advice for businesses to improve training and development processes About Jake Stahl: Jake Stahl stands at the forefront of conversational dynamics, earning widespread acclaim as a fractional Chief Learning Officer. His innovative 'Adaptive Conversational Blueprint' is transforming the landscape of sales, equipping sales professionals with the skills to become relational architects who build deep connections with their prospects. This groundbreaking approach is further enhanced by his development of the 2/10 Rule, which upends conventional views on the flow of conversation by prioritizing rhythm and cadence. With an illustrious career spanning over three decades, Jake has made significant contributions to the field of training and development, sharing his profound knowledge and expertise across six countries and positively impacting the lives of more than 10,000 individuals. Beyond his professional achievements, Jake is a master mason and a devoted father to four children, seamlessly integrating his vast practical experience with his deep insight into human connections. His work not only strives for the art of perfect conversation but also significantly empowers businesses and professionals through mastery in communication. About Jake Stahl Consulting: Jake Stahl Consulting emerges as a revolutionary solution amidst the growing challenges companies face in hiring executives while managing costs effectively. The firm offers a game-changing alternative to traditional training departments that can incur expenses up to 150% of yearly salaries when considering benefits, unemployment insurance, onboarding, and more. By questioning the status quo, Jake Stahl Consulting proposes a transformative approach that enables sales teams to navigate and master the art of conversation without reliance on restrictive scripts, which often obscure rather than solve underlying issues. This consultancy doesn't just offer a new technique; it embarks on an in-depth exploration of the human psyche, applying advanced psychological methods and social psychology research to tailor solutions that deeply resonate with each client's unique requirements. With nearly a century of combined expertise, the staff at Jake Stahl Consulting act as strategic partners, empowering businesses to enhance their sales outcomes significantly. Clients gain access to vast real-life experience and expert advice without the usual burdens of resume vetting or recruiter fees, paving the way for sales strategies that are personal, effective, and deeply rooted in understanding human behavior and decision-making processes. Tweetable Moments: 03:37 - "If you let that person go, you're spending that money again and still dealing with the loss of revenue you already have budgeted." Links Mentioned in this Episode: Want to learn more? Check out Jake Stahl Consulting at https://jakestahlconsulting.com/ Check out Jake Stahl Consulting on LinkedIn at https://www.linkedin.com/company/jake-stahl-consulting/ Check out Jake Stahl on LinkedIn at https://www.linkedin.com/in/jakestahl/ More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.
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Apr 12, 2024 • 16min

1878 – Google Business Profile with Marilyn Jenkins

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the CEO of MJ Media Group, LLC, Marilyn Jenkins. Marilyn Jenkins provided insights into the transformative effects of media and branding. With extensive experience, she highlighted the importance of creating a compelling brand narrative that connects with the audience and the impact of strategic media placements on credibility and authority within an industry. Optimizing the Google Business Profile (GBP) was a key point discussed. As the founder of MaximizeYourGBP.com, Jenkins offered practical tips on using GBP effectively to improve online visibility and attract customers. She stressed the need for accurate, up-to-date information, fully utilizing available features, and active engagement with customer reviews. The discussion yielded several valuable lessons for entrepreneurs, including the need for consistency, authenticity, and openness in building influence. Additionally, a strategic media approach can significantly enhance a brand's visibility and facilitate new opportunities, emphasizing the importance of context in media appearances. Key Points from the Episode: Marilyn Jenkins Introduction Google Business Profile (GBP) Overview Importance of Accurate GBP Details Misconceptions about Google Business Profiles Closure The Intersection of Google Rankings and GBP Activity Future Trends in Google Searches and GBPs About Marilyn Jenkins: Marilyn Jenkins is a renowned figure in the digital marketing sphere, bringing over sixteen years of experience to the table as the mastermind behind MJ Media Group, LLC, and Law Marketing Zone. Her expertise primarily focuses on utilizing paid advertising and search engine optimization to enhance Google Business Profiles. This strategy has been pivotal in driving business growth. Her comprehensive approach and deep understanding of digital landscapes have established her as a go-to professional for businesses aiming to leverage online platforms for expansion. Her achievements in the field are underscored by her clients' success stories, many of whom have seen their sales soar past the seven-figure threshold, thanks in part to Jenkins' innovative marketing strategies. Some clients have reported staggering returns on investment, reaching as high as 14 times their initial spend. Jenkins' recent publication, "The Google Business Profile Training Guide," further cements her authority in the industry. The book offers an in-depth look at dominating local search results by optimizing Google Business Profiles, providing businesses with the tools to enhance their online visibility and attract more qualified leads. About MJ Media Group, LLC: MJ Media Group, LLC specializes in harnessing the power of social media marketing to help businesses expand their audience, generate more leads, and maintain a solid online presence. By continuously developing new systems and technologies, they offer innovative solutions that promote growth in both personal and professional spheres. Their strategies not only capitalize on what businesses already know but also emphasize the uniqueness of each brand's story, ensuring they stand out in a crowded marketplace. With a commitment to delivering profitable, results-driven digital marketing, MJ Media Group, LLC understands the importance of internet visibility in today's digital age. They ensure their clients' messages reach the appropriate audience at the optimal time, utilizing a range of tools from Google PPC and Facebook ads to SEO and Google Business Profile optimization. Their highly results-oriented approach aims to convert online traffic into valuable customer opportunities. Since 2017, they have generated millions in digital marketing revenue for their clients, boasting a track record of significantly multiplying returns on advertising investments. Tweetable Moments: 12:18 - "You know, do one today, one tomorrow, just so that you're consistently adding content." Links Mentioned in this Episode: Want to learn more? Check out MJ Media Group, LLC at https://mjmediagroup.co/ Check out Marilyn Jenkins on Facebook at https://www.facebook.com/marilyn.jenkins.1232 Check out Marilyn Jenkins on Instagram  at https://www.instagram.com/lawmarketingzone/ Check out Marilyn Jenkins on LinkedIn at https://www.linkedin.com/in/marilynjenkins/ Check out Marilyn Jenkins’ book The Google Business Profile Training Guide at https://maximizeyourgbp.com  More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

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