In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the COO of Duct Tape Marketing, Sara Nay. Sara's expertise in marketing strategies for small businesses is unparalleled, offering valuable insights crucial for entrepreneurs. She emphasizes the importance of establishing a solid marketing strategy before implementing any tactics. Small businesses often need a clear plan to dive into marketing, resulting in wasted resources and poor outcomes. Sara advises laying a solid strategic foundation to guide marketing tactics and align them with business goals. Sara highlights the evolving nature of marketing, especially with the integration of artificial intelligence (AI) tools. These tools are transforming productivity and content creation. She underscores the importance of research and planning in developing thought leadership content and leveraging AI to repurpose this content across various platforms, maximizing reach and engagement. Sara stresses the significance of continuous lead generation for sustained business growth. Without a consistent flow of quality leads, even the best marketing strategies can falter. She recommends creating a system that consistently attracts and nurtures potential customers, turning them into loyal brand advocates. Key Points from the Episode: Services offered by Duct Tape Marketing Importance of strategy before tactics in marketing Evolving landscape of marketing with AI integration Advantages of working with a fractional CMO certified through Duct Tape Marketing Potential pitfalls for small businesses in marketing without a clear plan Continuous focus on lead generation for sustained business growth Incorporation of AI tools to enhance productivity and content creation Two sides of Duct Tape Marketing's business: catering to small businesses and marketing professionals Valuable resources available on the Duct Tape Marketing website for business owners and marketing professionals About Sara Nay: Sara Nay serves as the Chief Operating Officer at Duct Tape Marketing, where she has been instrumental since starting as an intern in December 2010. Over her 13+ years in the small business arena, Sara has held multiple roles within the company, progressing from community manager to account manager, consultant, salesperson, and now to operations. This breadth of experience underpins her expertise in systematically enhancing marketing and operational processes, ensuring that small business owners gain clarity and control to foster growth. Sara co-founded Spark Lab Consulting in 2021 to address operational challenges faced by small businesses after initial marketing successes. The consultancy aims to streamline operations and scalability, complementing the marketing solutions provided by Duct Tape Marketing. Outside of her career, Sara is deeply committed to an active outdoor lifestyle in Boise, Idaho, where she enjoys skiing, biking, and hiking with her husband and two daughters. Her leadership and strategic acumen are further evidenced by her top strengths: Achiever, Focus, Individualization, Strategic, and Futuristic. About Duct Tape Marketing: Duct Tape Marketing specializes in serving small to medium-sized businesses and marketing agencies by offering a unique marketing system known as the Fractional CMO+ system. This system fosters growth through streamlined marketing operations and emphasizes sustainable, strategic marketing solutions that prevent businesses from falling into the trap of short-lived tactics. With over 30 years of experience, Duct Tape Marketing has proven its approach by implementing its strategies in thousands of businesses worldwide, helping clients significantly boost their revenue and profits. The agency focuses on establishing lasting relationships with its clients by providing practical, educational support to simplify marketing efforts and enhance efficiency. Duct Tape Marketing acts as a dependable partner for business owners and agency leaders by positioning a ‘Strategy First’ approach at the forefront of its services. This approach enables clients to focus on their core business aspects while leaving the complexities of effective marketing to seasoned experts. This commitment to integrity, knowledge, and genuine connections underpins Duct Tape Marketing’s mission to transform the small business marketing landscape. Tweetable Moments: 04:25 - "Marketing works if you do it strategically." 11:12 - "We're approaching the development in AI with how can you be more productive with your team and time." Links Mentioned in this Episode: Want to learn more? Check out Duct Tape Marketing at https://ducttapemarketing.com/ Check out  Duct Tape Marketing  on LinkedIn at https://www.linkedin.com/company/duct-tape-marketing/ Check out  Duct Tape Marketing  on Facebook at https://www.facebook.com/ducttapemarketing Check out  Duct Tape Marketing  on Twitter at https://twitter.com/ducttape Check out  Duct Tape Marketing  on Instagram at https://www.instagram.com/ducttapemarketing/ Check out Sara Nay on LinkedIn at https://www.linkedin.com/in/saranay/ More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Founder and CEO of 100 Degrees Consulting, Stephanie Skryzowski. Stephanie Skryzowski, Chief Financial Officer for nonprofits and founder and CEO of 100 Degrees Consulting, specializes in leveraging financial strategy to amplify impact in the nonprofit sector. Her mission is to help nonprofit organizations harness their financial data to make informed decisions that grow their bottom line and impact. 100 Degrees Consulting specializes in the nonprofit sector, with a dedicated team of 15 full-time employees. Their remote presence across the United States and beyond allows them to serve a diverse range of organizations with a personal touch. Through Stephanie's CFO financial strategy and bookkeeping services, she confidently empowers nonprofits to navigate their financial landscapes. While her expertise is tailored to nonprofits, the financial principles she discusses—covering cash flow management, forecasting, and budgeting—are universally applicable to charitable and for-profit organizations. Her deep understanding of the nonprofit sector, including accounting and tax nuances, makes her a valuable resource for optimizing financial operations. Key Points from the Episode: Stephanie Skryzowski's work with nonprofit organizations The universal principles of financial strategy applicable to both nonprofits and for-profit organizations Unique accounting nuances for nonprofits Trends in nonprofit space, including transformational gifts and their financial management Strategic use of windfall cash in nonprofits and small businesses Increasing revenue in nonprofits through earned income streams 100 Degrees Consulting's team and expertise in serving nonprofits Trend of fractional CFOs in small businesses and the shortage of nonprofit CFOs About Stephanie Skryzowski: Stephanie Skryzowski is a dedicated Chief Financial Officer renowned for her global commitment to enhancing nonprofit organizations. Through her company, 100 Degrees Consulting, she offers CFO strategy and bookkeeping services to numerous nonprofits worldwide, aiming to boost their operational success and financial stability. Stephanie holds a Master’s degree in Public Administration focusing on nonprofit finance from New York University, equipping her with the expertise to lead organizations towards prosperous futures. Stephanie actively contributes to the nonprofit community by sharing her knowledge through speaking engagements and educational content. She has been a featured speaker at prestigious events such as Blackbaud, Grants Professionals Association, and ROI: The Millionaire’s Summit. Stephanie also hosts a podcast, “The Prosperous Nonprofit,” and offers an online course, “Master Your Nonprofit Numbers,” which guides nonprofit leaders in achieving financial health and sustainable growth. Her free time is often spent enjoying lake activities with her husband and two daughters. About 100 Degrees Consulting: 100 Degrees Consulting is a specialized firm that empowers nonprofit leaders to harness the power of their financial data to expand their influence and resources. The organization provides fractional CFO and bookkeeping services tailored to enhance financial understanding and management. Focusing on key areas such as budgeting, cash flow forecasting, financial reporting, analysis, and leadership coaching, 100 Degrees Consulting is committed to helping leaders make informed decisions that foster long-term sustainability and growth. The belief that enduring change requires financial sustainability is central to 100 Degrees Consulting's mission. By partnering with nonprofits, the firm helps clarify financial complexities, instilling confidence and organizational efficiency. This support allows nonprofits to focus more on their missions rather than on financial uncertainties. The ultimate goal is to equip these organizations with the tools needed to ensure their viability over the long haul, transforming strategic plans into tangible successes through precise financial projections. Tweetable Moments: 10:04 - "I think the common thread between all of our employees, which I absolutely love about our team, is that everybody really cares. We care about all of our clients, we care about their missions, and we love just being a tiny little part of the impact that these organizations are having on the world." Links Mentioned in this Episode: Want to learn more? Check out 100 Degrees Consulting at https://100degreesconsulting.com/ Check out  100 Degrees Consulting  on LinkedIn at https://www.linkedin.com/company/100-degrees-consulting/ Check out  100 Degrees Consulting on Instagram at https://www.instagram.com/100degreesconsulting/ Check out Stephanie Skryzowski on LinkedIn at https://www.linkedin.com/in/stephanieskryzowski/ Check out Stephanie Skryzowski on Instagram at https://www.instagram.com/stephanie.skry/ Check out Stephanie Skryzowski’s free cash flow template at https://100degreesconsulting.com/cash-2/ More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Founder and Business Coach of PRIME Consulting, Matthew Sanjari. Matthew Sanjari is a seasoned business coach, optimization consultant, and founder of Prime Consulting. He specializes in helping entrepreneurs overcome obstacles and scale their businesses effectively. He works closely with business owners, entrepreneurs, and high-level leaders to address their challenges, often stemming from overreliance on the owner's constant involvement. Matthew's ideal clients are established business owners overwhelmed with operational tasks. He helps them create businesses that can operate independently, freeing them to concentrate on growth and strategy. His mission is to guide them in shifting focus to revenue-generating activities, leadership, and team development. He frequently addresses concerns around budget constraints for replacing the owner's role with employees by demonstrating how margin can be created through automation, delegation, or eliminating inefficiencies. He emphasizes the importance of aligning the owner's time with their strengths and the business vision. Key Points from the Episode: Overview of Matthew Sanjari’s work as a business coach and strategic consultant Identifying reliance on the business owner and transforming it into a sustainable and predictable business Ideal clients for Matthew's services and the impact he aims to make with them Addressing objections from clients, particularly related to budget constraints Guiding clients through the process of transformation and delegation The role of technology and automation in freeing up time and increasing efficiency A case study or success story from Matthew's work with a client Addressing the fear of delegating tasks and responsibilities About Matthew Sanjari: Matthew Sanjari has turned his formidable challenges into a foundation for a thriving entrepreneurship and business consulting career. After a severe accident that significantly impacted his life and career, Matthew spent much of the next decade battling through chronic pain, depression, and disability. His resilience has culminated in his role as a serial entrepreneur and an influential figure in the business world. He founded PRIME Consulting, where he utilizes his extensive experience in business ownership and public speaking to guide and uplift other entrepreneurs and business leaders. Matthew's approach in consulting is holistic, combining operational strategy with personal development to help clients transition from daily operations to executive roles. His methods have proven successful, with numerous brands exceeding their perceived limits under his mentorship.  He has a commendable track record in business, including negotiating a successful exit from a marketing consulting agency in 2022. He now consults for diverse clients across Canada, the US, and Europe, helping them enhance their organizational culture, clarify their strategy, and achieve sustainable growth and profitability. His philosophy is simple yet powerful: "Build people, build business." About PRIME Consulting: PRIME Consulting emerged from a rich background of entrepreneurial experiences, including successful business ventures and an insightful exit. This boutique consulting firm was established to tackle common challenges businesses face: overcoming growth plateaus, escaping survival mode, and optimizing operations for peak efficiency and expansion. PRIME Consulting's dual approach serves businesses and entrepreneurs by coaching them towards profound self-awareness and strategic clarity, fostering a drive rooted in desire rather than necessity, and actively engaging within enterprises to implement and materialize these strategic changes. The firm's methodology is distinctive, focusing on conceptual consulting and the hands-on optimization and actualization of business improvements. PRIME Consulting tailors its services to diverse businesses, ranging from fledgling startups to established enterprises with a substantial workforce. The goal is to transform latent business potential into tangible performance enhancements, encouraging clients to shift from merely working in their business to strategically working on their business, thereby achieving more excellent results and growth. Tweetable Moments: 06:30 - "It's taken 100% of your effort to get 100% of the result. If we can move you to a place where it takes 20% of your effort to get 70% of the result, we just created 50% of the margin." Links Mentioned in this Episode: Want to learn more? Check out PRIME Consulting at https://consultingbyprime.com/ Check out  PRIME Consulting  on LinkedIn at https://www.linkedin.com/company/consultingbyprime/ Check out  PRIME Consulting  on Facebook at https://www.facebook.com/consultingbyprime Check out  PRIME Consulting  on Twitter at https://twitter.com/consultbyprime Check out  PRIME Consulting  on Instagram at https://www.instagram.com/consultingbyprime/ Check out Matthew Sanjari on LinkedIn at https://www.linkedin.com/in/matthew-sanjari/ Check out Matthew Sanjari on Instagram at https://instagram.com/matthewsanjari More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the CEO & President of Smart Advantage Inc.,Jaynie Smith. Jaynie Smith, CEO of Smart Advantage and author of Creating Competitive Advantage, shared her expertise on gaining a competitive edge in today's crowded marketplace. She emphasized that differentiation is not merely about being different but strategically different in ways that matter to customers. Jaynie's approach, foundational to Smart Advantage, focuses on identifying what a company does better than anyone else. It's about having a clear, measurable value proposition that resonates with the target audience. Through anecdotes and examples, Jaynie illustrated how businesses often overlook their inherent strengths and fail to communicate them effectively. Her insights provided a clear path for identifying and leveraging these unique attributes. Key Points from the Episode: Importance of creating competitive advantage Strategies for differentiating a business in the market Leveraging unique selling propositions The role of customer value in competitive advantage Identifying and communicating a company's competitive advantage Case studies and examples of successful competitive advantage implementation The impact of competitive advantage on business growth and success The relationship between competitive advantage and customer loyalty The connection between competitive advantage and profitability The future of competitive advantage in the business landscape About Jaynie Smith Jaynie L. Smith is a distinguished business consultant and CEO of Smart Advantage, Inc. This consultancy firm focuses on enhancing its clients' sales, marketing, and management strategies, which include mid-sized to Fortune 100 companies. Internationally recognized for her expertise, Jaynie leverages her knowledge to help companies identify and articulate their competitive advantages, thereby boosting their financial performance. Her role as a consultant extends globally, demonstrating her wide-reaching influence in the corporate world. In addition to her consultancy work, Jaynie Smith is a prolific author and influential speaker. Her book, Creating Competitive Advantage, is particularly noteworthy, having achieved significant success with its 19th printing and securing a place in the top 1% of books sold on Amazon.com. She also authored Relevant Selling. Her thought leadership has earned her features in top publications like The New York Times and Entrepreneur, and she has made numerous appearances on television networks such as ABC and MSNBC. Her contributions to the business community are further highlighted by hosting the radio show Mind Your Biz Today, where she engaged with CEOs and business leaders to discuss key industry insights. About Smart Advantage Inc.: Smart Advantage, Inc. is a strategic consultancy firm that helps organizations stand out by improving their differentiation strategies. Founded by Jaynie L. Smith, the company has expanded significantly since publishing Smith’s book, Creating Competitive Advantage. This book details the benefits organizations experience when effectively distinguishing themselves from buyers by focusing their messaging and operational efforts on their competitive strengths. Over the years, Smart Advantage has assembled a team of presenters, consultants, and market research experts dedicated to this mission. Smart Advantage’s unique methodology assists businesses across various industries in identifying potential differentiators, understanding buyer values, aligning organizational efforts with those values, and communicating attributes that buyers prioritize. The firm’s approach is designed to be universally applicable, assisting any organization competing for customers who may not always win. The results of partnering with Smart Advantage are compelling: most of their clients report increased sales or margins, new operational measurements, and improved operational performance. These successes underscore Smart Advantage’s commitment to enhancing its organization’s' present and future positioning. Tweetable Moments: 02:14 - "If you do not differentiate yourself in today's world, you are painting yourself into a commodity corner, and you will have price as the tiebreaker." Links Mentioned in this Episode: Want to learn more? Check out Smart Advantage Inc. at https://smartadvantage.com/ Check out  Smart Advantage Inc.  on LinkedIn at https://www.linkedin.com/company/smart-advantage-inc./ Check out Jaynie Smith on LinkedIn at https://www.linkedin.com/in/jayniesmith/ Check out Jaynie Smith’s books Creating Competitive Advantage and Relevant Selling at https://smartadvantage.com/books/ More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the President and Founder of Soloquent Inc.,Greg Nutter. Greg Nutter, a seasoned management consultant and the founder of Soloquent, is also the author of “P3 Selling: The Essentials of B2B Sales Success.” The discussion explored the complexities of B2B sales, common mistakes to avoid, and practical strategies for elevating a business. Greg’s expertise is in helping small and medium-sized enterprises (SMEs) enhance their revenue performance. He works closely with owners and business leaders, who often need more sales expertise, to improve their sales capabilities and expand their businesses. His approach is hands-on and customized to address each company’s specific challenges. Greg pointed out a standard error in B2B sales: the tendency to prioritize a sales-centric approach over a buyer-centric one. Many sellers erroneously concentrate on product features and completing the sale instead of solving the client’s problems and seizing opportunities. He stressed the importance of understanding the client’s needs before making a product pitch. His book, “P3 Selling: The Essentials of B2B Sales Success,” is well-regarded for its practical insights into the B2B sales process. Greg’s consulting experience includes working with industry giants like Microsoft, SAP, and Michelin, as well as smaller, specialized firms. His extensive expertise demonstrates that practical B2B selling skills are crucial, regardless of one’s role in influencing decisions. Key Points from the Episode: Overview of P3 selling methodology Fundamentals of P3 selling Common mistakes in B2B sales Greg's consulting experience and clients Consulting approach and services offered by Soloquent Recommendations for business owners and entrepreneurs About Greg Nutter: Greg Nutter is the president and founder of Soloquent, Inc., specializing in assisting business owners and senior sales executives with revenue growth challenges. His company provides targeted solutions that enhance sales performance through strategic consulting and innovative sales training methods. He is also the acclaimed author of "P3 Selling: The Essentials of B2B Sales Success" a comprehensive B2B sales and sales management guide designed to help sales professionals excel in today's complex selling environment. With over thirty-five years of experience, Greg has coached over 1,000 sales professionals. His expertise is frequently sought for executive briefings, workshops, and global keynote speeches. His approach is centered on practical, real-world applications of sales theories to drive performance improvement across various industries and markets. This experience has enabled him to contribute significantly to the sales strategies of numerous multinational corporations. About Soloquent Inc.: Soloquent Inc. is a management consulting firm dedicated to helping CEOs and business owners tackle challenges associated with revenue growth. The firm primarily serves small to mid-sized companies engaged in consultative selling through direct, indirect, or multi-channel sales approaches. Soloquent addresses common issues such as anemic growth, market expansion struggles, high staff turnover, and ineffective sales and marketing investment returns. The company distinguishes itself through a diverse team of highly skilled consultants who bring a wealth of experience from large corporations and start-ups. Soloquent's comprehensive services include situational analysis, refinement of sales strategies, and development of sales tools and processes. The firm offers hands-on execution support to implement strategic plans effectively. This holistic approach allows Soloquent to deliver tailored solutions that enhance organizations' sales performance and overall efficiency across various sectors, including manufacturing, technology, and services. Tweetable Moments: 08:01 - "Prospecting is not selling; it's marketing." Links Mentioned in this Episode: Want to learn more? Check out Soloquent Inc. at https://soloquent.com/ Check out  Soloquent Inc.  on LinkedIn at https://www.linkedin.com/company/soloquent-inc./ Check out Greg Nutter on LinkedIn at https://www.linkedin.com/in/greg-nutter/ Check out Greg Nutter’s book, “P3 Selling: The Essentials of B2B Sales Success” at https://www.amazon.com/P3-Selling-Essentials-Sales-Success/dp/154452997X More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Senior Account Executive of FreeUp, Brittany Brewer. Brittany Brewer plays a crucial role in enhancing business operations and efficiency at FreeUp. She has established herself as a leader in operational excellence, leading efforts to optimize business processes. In her role, Brittany focuses on the critical importance of operations management in maintaining smooth business functions. She offers insights into identifying and resolving process bottlenecks, employing strategies that aim for continual improvement rather than merely maintaining the status quo. Brittany shares the practical tools and techniques that have benefited FreeUp. The discussion covers various software and platforms that support project management, communication, and time tracking, emphasizing the importance of leveraging technology to remain competitive in today's dynamic business landscape. Key Points from the Episode: Operations management at FreeUp Insights from Josh Elledge and Brittany Brewer Strategies for effective operations management Entrepreneurship and business growth Tips for successful business operations Challenges and solutions in managing operations Innovations in business operations The role of operations in business success Practical advice for entrepreneurs and business owners About Brittany Brewer Brittany Brewer is a distinguished professional in the freelancing industry. She currently excels as the Senior Account Executive at FreeUp. With over five years of experience, her career has traversed various roles within freelance coordination and client support. She specializes in developing long-lasting relationships and ensuring client success, which enhances their engagement with FreeUp's services. At FreeUp, a platform known for representing the top 1% of freelancers, Brittany plays a critical role. Her broad understanding of freelancing allows her to provide unmatched client service. She and her team are committed to offering 24-hour support, ensuring that clients can swiftly connect with the right freelancers for their projects, usually within a day. Her extensive experience and client-focused approach make her a key contributor to the company's success. About FreeUp: FreeUp Marketplace is an innovative platform that connects business owners with elite virtual assistants, freelancers, and agencies specializing in eCommerce, digital marketing, and web development. The marketplace rigorously vets thousands of weekly applicants through a detailed interview process, selecting only the top 1% to join their network. This ensures clients can access highly qualified professionals ready to tackle diverse business challenges. The platform offers a unique service model where clients can submit a request and be quickly matched with a freelancer who fits their specific needs, often within just a few hours. FreeUp supports a wide range of pricing, with rates varying from $5 to over $75 per hour, catering to different budget requirements. Additionally, FreeUp guarantees quality and reliability; if a freelancer cannot continue, the platform promises to find a suitable replacement and cover any related costs, thus protecting clients against turnover and ensuring a seamless service experience. Tweetable Moments: 01:22 - "Our model is definitely to push quality over quantity." Links Mentioned in this Episode: Want to learn more? Check out FreeUp at https://freeup.net/ Check out FreeUp  on LinkedIn at https://www.linkedin.com/company/freeupmarket/ Check out FreeUp on Facebook at https://www.facebook.com/FreeUpMarketplace/ Check out FreeUp on Instagram at https://www.instagram.com/freeupmarket/ Check out FreeUp on Twitter at https://twitter.com/freeupmarket Check out Brittany Brewer on LinkedIn at https://www.linkedin.com/in/brittany-brewer-256a89229/ More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Co-founder of Neocore and Author of Content Capitalist, Michael Becker. Michael Becker is involved with NeoCore, a pioneering technology company based in Dubai, as part of the Antler pre-launch accelerator program. The company is developing earbuds that can detect brainwaves to tailor content experiences innovatively. Their team, including a physicist and a neuroscientist, aims to make advanced technology accessible to consumers. Michael discussed the evolution of technology through various "epochs of computing," from the invention of the microchip to the advent of the iPhone. He described NeoCore's mission to lead the next technological phase, focusing on integrating AI and brain-computer interfaces. This could transform our interactions with technology by making it more intuitive and attuned to our cognitive states. He also stressed the importance of creating high-quality content in different formats, such as blogs and videos. Michael advocates treating content creators like brand journalists and using multimedia to enhance visibility. He believes adopting a sophisticated content and outreach approach is essential for effective lead generation. Key Points from the Episode: Michael Becker and his company NeoCore Explanation of the brainwave-detecting earbuds and their connection to personalized content Vision and goals for NeoCore in the future of technology and AI Overview of Michael Becker's book "Content Capitalist" and its relevance to B2B SaaS and content strategy Importance of high-quality content creation and its impact on inbound lead generation Future trends in content marketing, including the use of AI and personalized content Examples and case studies of successful content strategies and their impact on businesses Michael’s book "Content Capitalist" and its potential transformational impact About Michael Becker Michael Becker is a versatile professional whose career spans corporate achievements and personal growth. Initially, he contributed significantly to Teradata, playing a vital role in a $90 million sale in 2016. He then moved to Emarsys, where his efforts in expanding the branded media program were instrumental in SAP's acquisition of $500 million in 2019. His early work also includes being the first content hire at Sharpen, although specific achievements at this company need to be detailed. In parallel to his corporate success, Michael experienced a profound spiritual awakening in 2018, which marked a pivotal shift in his life. Motivated to share his new-found insights, he established a theme page that quickly grew to 60,000 followers. Leveraging this platform, he transitioned into mentoring, coaching over 30 conscious entrepreneurs and launching an eLearning program. His international lifestyle as a digital nomad in Mexico and Costa Rica culminated in the successful sale of his brand in 2023, setting the stage for his next entrepreneurial endeavors. About Neocore: Neocore is a pioneering startup that develops consumer-grade brain-computer interface (BCI) technology, specifically through EEG-detecting earbuds paired with a connected mobile app. Their technology aims to transform how users interact with digital devices by utilizing cognitive data to enhance user experiences. Neocore's innovations are designed to elevate human agency through cognitively guided device interfacing and amplify neural potential with a chat interface that adapts to individual cognitive patterns. The company has already made significant strides in validating its technology and its impact on users. They completed two validation studies demonstrating the efficacy of in-ear EEG detection and reported increased happiness in users utilizing their AI-enhanced app. Previously, Neocore operated a clinical venture, assisting 6,000 patients before exiting in 2023. Their rapid growth and innovative approach have been recognized in prominent startup accelerators, including Seedstars and Antler, positioning them as a fast-rising name in the tech industry. About Content Capitalist: "Content Capitalist" by Michael Becker introduces a revolutionary model for the digital era, centring content rather than products at the heart of the online business. An expert in the creator economy, Michael argues that traditional sales and marketing methods are obsolete. He details how successful entrepreneurs now use a "pull" strategy, distributing significant value to large audiences and creating a dynamic where customers are eager to invest. The book delineates a comprehensive journey from discovery and nurturing to investment and advocacy, advocating for a leveled-access approach to content distribution. Michael discusses leveraging high-leverage lead generation systems before they become mainstream. Furthermore, the book is replete with actionable advice on converting social media followers into engaged subscribers, utilizing neuro-emotional engagement techniques, employing AI for substantial ROI, and implementing robust sales and customer success strategies. Answering interviews with leading experts supports Michael's insights, making "Content Capitalist" a seminal guide for those looking to thrive in the future of content-driven commerce. Tweetable Moments: 03:48 - "Our long-term vision is to be the company, or among the companies, that can help spearhead this shift into a neuro-connected future." Links Mentioned in this Episode: Want to learn more? Check out his website at https://michaelbecker.org/ Check out Neocore’s website at http://www.neocore.co/ Check out Content Capitalist on LinkedIn at https://www.linkedin.com/company/content-capitalist-book/ Check out Michael Becker on LinkedIn at https://www.linkedin.com/in/mjbecker/ Check out Michael Becker on Instagram at https://www.instagram.com/officialmbecker/ Check out Michael Becker’s book “Content Capitalist” at https://michaelbecker.org/product/content-capitalist-how-to-create-a-content-business-so-exclusive-customers-beg-to-buy-and-never-want-to-leave-copy/ More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Founder and Chief Strategist of Hustling Writers, Alice Draper. Alice Draper, the founder and chief strategist of Hustling Writers, focuses on making publicity more accessible for under-recognized entrepreneurs. Her background as a self-pitching journalist who transitioned into a publicity strategist provides deep insights into media pitching. Alice's professional journey began in journalism, where she developed her skills in writing compelling pitches that secured her features in prominent magazines such as Post and Business Insider. Her experiences underscore the importance of visibility and communication in the entrepreneurial landscape. Alice discussed the concept of rejection. She views rejections as crucial learning opportunities. She has shifted her focus from crafting perfect pitches to increasing the quantity and quality of her submissions. This approach has helped her build resilience and refine her pitching techniques. Alice also emphasizes the importance of feedback, viewing it as essential for improvement. By understanding the perspectives of journalists and producers, entrepreneurs can significantly enhance their chances of pitch acceptance. She advocates for personalizing pitches to establish a connection with recipients, which she believes is more effective than sending generic, self-centered pitches. Key Points from the Episode: Making publicity accessible for under-recognized entrepreneurs Background in pitching as a journalist Experience with rejection and shifting pitching approach Importance of building resilience and learning from rejections Asking for feedback and understanding journalists' perspective Personalizing pitches and creating warm connections Company's day-to-day work and Pitcher Power course Importance of building warm relationships with journalists and influencers Working with clients to share transformation stories Emphasizing resilience, empathy, and personalized communication in gaining visibility About Alice Draper: Alice Draper has dedicated her career to enhancing visibility for women entrepreneurs who often lack recognition. She established her own business with the aim of mastering publicity to elevate her profile as a premium copywriter. As she adeptly pitched to prominent magazines such as VICE, Refinery29, HuffPost, and Business Insider, Alice discovered and honed her pitching skills, which later led her to shift her focus towards providing publicity services. Now, with over two years at the helm of Hustling Writers, she has successfully placed her clients in over 500 podcast features, including many within the top 1% and top 0.5% of podcasts.Alice also focuses on the emotional challenges associated with public relations work, particularly handling rejection. Through her weekly newsletter, The Rejection Chronicles, she addresses topics such as coping with rejection sensitivity, fostering resilient outreach practices, and normalizing the emotional impact of rejection. This aspect of her work supports her clients' publicity efforts and strengthens their overall resilience and adaptability in their entrepreneurial journeys. About Hustling Writers: Hustling Writers is a public relations firm dedicated to amplifying the voices of underrepresented entrepreneurs by securing them authoritative media placements. Established by Alice Draper in 2020, the firm operates on the principle that effective publicity stems from empathetic storytelling. Hustling Writers aims to shift the business landscape towards more significant equity, focusing on increasing visibility for women and international entrepreneurs facing systemic barriers. Their mission is articulated through powerful narratives that challenge existing disparities in venture capital funding and financial services, particularly highlighting entrepreneurs from marginalized backgrounds. The firm boasts a talented team, including Tšhegofatšo Ndabane, who, while working towards a Master's in clinical psychology, serves as the Chief Storyteller. Their combined expertise has led to notable successes in placing impactful stories in top publications like Refinery29, VICE, and Business Insider. This approach has not only elevated the profiles of their clients but has also supported them in achieving tangible business outcomes such as enhanced credibility, increased rates, and broader platform growth. Through their work, Hustling Writers play a crucial role in transforming the lives of their clients and their audiences, promoting lasting change in the global entrepreneurial ecosystem. Tweetable Moments: 01:17 - "We're on a mission to make publicity accessible for under-recognized entrepreneurs." 04:24 - "Building a rejection resilience muscle translates to all areas of our life, making us more resilient and able to take on bigger tasks." Links Mentioned in this Episode: Want to learn more? Check out Hustling Writers website at https://hustlingwriters.com/ Check out Hustling Writers at LinkedIn at https://www.linkedin.com/company/hustling-writers/ Check out Alice Draper on LinkedIn at https://www.linkedin.com/in/alice-m-draper/ Check out Alice Draper on Twitter at https://twitter.com/alicemdraper Check out Alice Draper on Instagram at https://www.instagram.com/alicedraper/ More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Owner of Small Business Bonfire, AJ Silber. AJ Silber, a distinguished coach and consultant known for his commitment to empowering CEOs of small and medium-sized businesses (SMBs), shared insights on the challenges and successes of leading an SMB in today's competitive environment. Silver highlighted that the role of a CEO in such settings is complex. They must be strategic thinkers focusing on long-term objectives while being agile enough to tackle immediate challenges and seize opportunities. The discussion also covered the CEO's journey through various stages of business growth. AJ stressed the importance of recognizing when to alter strategies and how to manage organizational change effectively. This is where the role of a coach or consultant becomes critical, as they provide an external perspective and seasoned advice to assist the CEO during these crucial transitions. AJ's expertise as a consultant was evident as he discussed the foundational elements crucial for a successful SMB. The conversation focused on essential factors such as establishing a clear mission and values and implementing solid systems and processes. The role of a consultant is to guide the CEO in setting up these fundamentals, ensuring the business has a robust foundation to support sustainable growth. Key Points from the Episode: Insights and advice for small and medium-sized business CEOs The CEO's Journey: Navigating Growth and Change Harnessing the Power of Coaching Strategies for success in the business world Tips for effective leadership and management About AJ Silber: AJ Silber is a visionary entrepreneur renowned for his expertise in digital marketing and organic lead generation, with a successful track record of launching and scaling ventures. After obtaining a BA in entrepreneurship from The University of St. Thomas, AJ founded The Guerrilla Agency, a Minneapolis-based firm specializing in SEO/SEM and web design services. His strategic leadership rapidly propelled the agency to the forefront of the SEO industry, culminating in a lucrative multi-million dollar acquisition by Kansas City Web Design & SEO after just four years. This accomplishment underscored his ability to create and grow businesses with precision and innovation. Currently, AJ Silber spearheads Small Business Bonfire (SBB), a platform dedicated to supporting entrepreneurs through a wealth of free resources, actionable advice, and cost-effective educational courses. SBB is a testament to AJ's commitment to empowering small business owners and solopreneurs, offering them the tools needed for success in today's competitive landscape. When not immersed in his entrepreneurial endeavors, AJ indulges in his passion for motorcycles, snow sports, and quality time with loved ones, reflecting a well-rounded life that balances professional achievements with personal interests. About Small Business Bonfire: Small Business Bonfire (SBB) serves as an essential online resource for small business owners seeking to amplify their lead generation and sales. The platform offers an extensive collection of free materials, actionable business advice, and affordable courses designed to empower entrepreneurs to scale their operations effectively. By focusing on a wide array of topics, including startup strategies, work-from-home practices, productivity enhancements, social media marketing (SMM), content creation, finance, and overall business management, SBB positions itself as a comprehensive guide for business growth and sustainability. At its core, Small Business Bonfire is more than a mere repository of information; it is a thriving community where entrepreneurs converge to share experiences, insights, and support. This vibrant ecosystem is built on the collective wisdom of seasoned business owners who contribute high-quality, practical content that addresses the real-world challenges of entrepreneurship. Whether you're in the nascent stages of your business or looking to expand, SBB equips you with the tools and knowledge to ignite your business growth, offering proven strategies and invaluable resources tailored to the unique needs of small businesses. Tweetable Moments: 11:34 - "Add as much value as possible and people are going to buy from you once they trust you." Links Mentioned in this Episode: Want to learn more? Check out Small Business Bonfire at https://smallbusinessbonfire.com/ Check out Small Business Bonfire on LinkedIn at https://www.linkedin.com/company/small-business-bonfire-online/ Check out  AJ Silber on LinkedIn at https://www.linkedin.com/in/ajsilber/ More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Co-Founders of Agency Coach, AJ Rivera and Mike Schmidt. Mike Schmidt and AJ Rivera, the CMO and CEO of Agency Coach, discussed their evolution from managing a web design and digital marketing company in 2003 to establishing Agency Coach. Their objective is to assist digital marketing agencies in achieving more time and financial freedom, a goal rooted in their personal experiences and the obstacles they overcame during their entrepreneurial journey. Agency Coach provides a variety of programs and coaching services designed to deliver practical strategies for agency owners. Mike and AJ shared success stories from agency owners who have experienced significant growth and financial success by applying their guidance. These success stories highlight the effectiveness of their coaching and the potential for transformation within the agency space. Their discussion also covered typical challenges faced by agency owners, such as the urge to accept a broad range of projects and the difficulty in securing recurring revenue. Mike and AJ provided solutions to these problems, emphasizing the importance of selecting projects that support long-term objectives and focusing on high-ticket services that generate recurring revenue. Key Points from the Episode: Mission of Agency Coach Distinguishing between freelancer and agency owner Common challenges faced by agency owners Strategies and principles for agency owners to overcome challenges Importance of saying no to projects not aligned with long-term goals Nurturing and warming up leads Value of review and reputation management in attracting and retaining clients Programs and coaching services offered by Agency Coach Success stories of agency owners who achieved growth and financial success Importance of community and collaboration in agency ownership journey About AJ Rivera: AJ Rivera is a distinguished figure in the digital marketing world, renowned for his role as a #FunnelHacker, entrepreneur, and co-founder of Agency Coach. As a multiple 2 Comma Club award winner and a successful digital agency owner, AJ has significantly impacted the #FunnelHacking community by creating the FunnelHub movement. His prior experience with Intuit, managing online communities for products like QuickBooks and TurboTax, has provided him with a robust foundation in digital marketing strategies. This background fuels his passion for assisting small businesses to thrive in a competitive digital landscape. Beyond his entrepreneurial ventures, AJ Rivera has co-owned a 7-figure digital agency, showcasing his expertise and dedication to the digital marketing sector. His agency, Anchor Wave, is a pivotal example for many digital agencies worldwide, offering vital frameworks and strategies for achieving time and financial freedom. AJ’s commitment to empowering digital agency owners is evident through his extensive work in online courses, coaching programs, and private consulting. He collaborates with industry giants such as Russell Brunson. He speaks at notable events like Funnel Hacking Live, further cementing his influence and contribution to the digital marketing and funnel hacking communities. About Mike Schmidt: Mike Schmidt launched Anchor Wave in 2003, recognizing the nascent potential of digital marketing long before it became a cornerstone of business strategy. His foresight and leadership have guided the agency to become a significant player in the industry, boasting a team of 20 dedicated professionals and a portfolio of over 2,000 website constructions alongside numerous successful digital marketing campaigns. Under Schmidt's stewardship, Anchor Wave has survived and thrived, evolving into a multi-million dollar agency known for its innovative and effective digital solutions. In 2008, the agency's trajectory gained further momentum with the addition of Anthony "AJ" Rivera, whose expertise in corporate sales injected new vitality into the firm's operations. AJ's adoption of forward-thinking sales strategies and a mindset focused on abundance played a pivotal role in securing multiple awards for Anchor Wave. Mike and AJ have expanded their influence beyond the agency itself, founding Agency Coach in 2017 to share their accumulated wisdom with agency owners globally, aiming to transform the digital agency landscape through comprehensive training in cutting-edge tools, strategies, and business philosophies. About Agency Coach: Agency Coach has emerged as a premier institution committed to enhancing the capabilities of digital agencies, embodying the principle of "own your agency, own your life." This philosophy underpins their mission to arm agency owners with the essential skills and knowledge required to successfully navigate the complexities of the modern digital environment. Launched by experienced agency entrepreneurs Mike Schmidt and Anthony "AJ" Rivera in 2017, Agency Coach fills a critical void by offering specialized education and support tailored to the unique challenges faced by web and digital agencies today. The foundation of Agency Coach's curriculum is its focus on a comprehensive approach to agency management, emphasizing not just immediate business tactics such as sales and marketing but also the importance of building a business that is both sustainable and scalable. Beyond business acumen, Mike and AJ advocate for personal development and cultivating a positive agency culture that supports work-life balance. Serving over 15,000 agency owners worldwide, Agency Coach has become a pivotal resource, fostering the growth and success of digital agencies around the globe through its bespoke coaching programs and the deep industry expertise of its founders. Tweetable Moments: 08:03 - "The biggest flex an agency owner can execute on is saying the word 'no'. No, you're not a great client to work with; no, it doesn't pay enough; no, I don't want to work on this. Links Mentioned in this Episode: Want to learn more? Check out Agency Coach’s website at https://agencycoach.com/ Check out Agency Coach on LinkedIn at https://www.linkedin.com/company/agencycoach/ Check out Agency Coach on Facebook at https://www.facebook.com/groups/agencycoach Check out Agency Coach on Instagram at https://www.instagram.com/agency.coach/ Check out Agency Coach on Youtube at  https://www.youtube.com/@AgencyCoach Check out AJ Rivera on LinkedIn at https://www.linkedin.com/in/anthonyrivera/ Check out AJ Rivera on Facebook at https://www.facebook.com/ajrivera Check out AJ Rivera on Instagram at https://www.instagram.com/ant1832/ Check out Mike Schmidt on LinkedIn at https://www.linkedin.com/in/anchorwave/ Check out Mike Schmidt on Facebook at https://www.facebook.com/anchorwave Check out Mike Schmidt on Instagram at https://www.instagram.com/mrmikeschmidt More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.