The Power of Public Relations and Podcasting

In a recent podcast episode, host Josh Elledge engages with Larissa Banting, owner of El Bee PR, to explore the transformative role of public relations (PR) in business growth, especially through podcasting. With a rich background in the entertainment industry, Larissa shares her insights on how effective PR strategies can lead to significant outcomes for clients. This discussion breaks down key themes and actionable advice, offering a comprehensive guide for listeners looking to leverage PR and podcasting for their business.

Josh introduces Larissa, highlighting her extensive experience in PR since 1993 and her unique blend of expertise in both public relations and the entertainment sector. The conversation delves into the nuances of PR, emphasizing its critical role in business success. Larissa elaborates on her agency's bespoke publicity approach, focusing on compelling stories and hooks to engage audiences effectively. She shares a success story of a client who gained 1,000 new subscribers after appearing on a niche podcast, illustrating the potential of podcasts to create lasting connections with audiences.

The episode also covers managing expectations in podcast PR, with Larissa advising clients to focus on the quality of the audience rather than the size of the podcast. She introduces her "30 and Three" program, which aims to secure 30 podcast appearances for clients within three months, focusing on top-tier podcasts. The conversation shifts to leveraging podcast appearances by repurposing content for social media, blogs, and email marketing, and building a media footprint to enhance credibility and authority. Larissa concludes by emphasizing the significance of PR and podcasting in today’s business landscape, encouraging listeners to explore her services to harness these tools for business growth.

About Larissa Banting:

After a career as a professional dancer, Larissa Banting turned her creativity to marketing and public relations. One of only a handful of professionals to be Accredited by the Canadian Public Relations Society, her past clients include The City of St. Albert, Bombay Sapphire Gin, the Northern Alberta International Children's Festival, Nelvana, CBC and CTV networks. Since opening her boutique publicity agency, El Bee PR, Larissa and team have helped create a buzz about her clients, including SudShare and numerous entrepreneurs and solopreneurs. Other notable highlights from Larissa’s unconventional life include moving to Costa Rica and opening one of the first wedding planning firms in Central America, being named Top 30 Destination Wedding Planners in the World and writing the best-selling Costa Rica - The Bradt Guide.

About El Bee PR:

El Bee PR is a small but mighty agency of talented international PR professionals that, like its namesake, punches far above its weight class (* fun fact - a bee can exert a strength equivalent to 122 times its weight).

The agency offers the results of a large agency without the bloat, bureaucracy, and big monthly bills. El Bee PR is nimble and passionate about what it does – making its clients industry leaders.

El Bee PR is a hive of activity, centered on creating a buzz about its clients to produce sweet results via greater authority, visibility, credibility, and profitability.

What makes El Bee PR different is its experience, creativity, mad writing skills, and its network of media connections.

El Bee PR guarantees a 10X ROI on its services. No other agency offers any guarantee like this...except El Bee PR, because the agency is confident it can deliver.

El Bee PR offers Strategic Publicity for Profit, with a mix of niche and industry-specific outlets combined with top-tier media for a balance of getting in front of clients while positioning them as a credible authority.

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Links Mentioned in this Episode:

Want to learn more? Check out El Bee PR website at https://elbeepr.com/

Check out El Bee PR on LinkedIn at https://www.linkedin.com/company/el-bee-pr/

Check out Larissa Banting's website at https://www.larissabanting.com/

Check out Larissa Banting on LinkedIn at https://www.linkedin.com/in/larissabanting/

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