More Cheese Less Whiskers

Join marketing guru Mike Koenigs, a trailblazer in marketing technology, as he dives into the dynamic world of AI and personal branding. He discusses how AI is reshaping marketing strategies and emphasizes the critical need for a strong personal brand. Mike highlights the rapid growth of content creation tools and the evolution of digital identity. The conversation also explores navigating modern relationships through technology and the impact of innovations on intimacy and creativity. Get ready for insights that will prepare you for the future!

Today on the More Cheese Less Whiskers podcast, we're talking with Kim Baillie, owner of FloralArtOnline.com and President of the Florida Art Association based in Australia.  The association has a great opportunity in 2027 as they will host the World Show for the first time in 40 years and Kim's looking to make the most of this by building an online community of people interested in creating art with flowers.  We had a great conversation about the different types of artists in the online community and the work she can do to build a list of prospects for a membership program. By the end of the call, we had uncovered a great plan to discover those five-star prospects.   Show Links: Show Notes ProfitActivatorScore.com BreakthroughDNA.com

Today on the More Cheese Less Whiskers podcast, we're talking to Larry Stelley from El Paso, Texas, where he's the President of the Youth Biz Academy, a non-profit helping kids develop an entrepreneurial foundation. The program started over a year ago and has grown by creating programs to engage young people and get them involved in business and entrepreneurship. Larry's been looking for different ways to find his market, and we had a great conversation about applying the 8-Profit Activator, using a book to start the conversation, and the approaches we talk about in email mastery to get him in touch with millennial parents who have teenagers and would be keen to join programs on financial literacy, and entrepreneurship. By the end of the call, we hatched some great ideas for programs that can be created to get more leads.   Show Links: Show Notes ProfitActivatorScore.com BreakthroughDNA.com

In this episode, Paul Whately, a tax accountant, discusses his quest for recurring business leads. They focus on cracking the code to attract potential clients, compel them to engage, and educate them effectively. Strategies include niche market targeting, market domination in the beauty industry, and personalized direct mail for lead generation.

Today on the More Cheese Less Whiskers podcast, we're talking with Derek Menchan from right here in Central Florida. He's a bassist and classically trained cellist who's worked with many great artists and producers, and we had a great conversation about the opportunities musicians have today. He's also a college professor, and we talk about some of the ways students and artists approach marketing their music. He's currently working with artists who think commerce taints the art somehow, so we looked at all the ways to authentically build an audience. Derek's a great guy to chat with, and talking about his new project and the lessons he's picked up in the music business is a great way to think about the 8-profit activators.   Show Links: Show Notes ProfitActivatorScore.com BreakthroughDNA.com

Today on the More Cheese Less Whiskers podcast, we're talking with Matthew Coast from Austin, Texas. You might remember Matthew as a guest on the show a few years ago. He runs a successful dating business, helping women find committed relationships, and today we're checking back in to see how his company has grown since we last spoke. It's great to hear about the changes he's made, which offers have worked well, and the indicators he started seeing that made him realize it was time to start expanding options. Matthew's great to talk with, and I love that we get to check back in to get an update from the field. Show Links: Show Notes ProfitActivatorScore.com BreakthroughDNA.com

Today on the More Cheese Less Whiskers podcast, we're talking with Greg 'the moose-man' Johnson from Bear Mountain Quest in Michigan, where he owns and runs a pretty unique hog hunting experience. He's been a member of our Email mastery group for some time, so I've got to work with him on email campaigns before, and today was a great opportunity to dive deeper into what's working and what's been a challenge. We spent some time talking about the difference between fans, those people interested in following what he's doing, and the customers willing to pay to be a part of it.  Greg has a great story. He's passionate about his business and the people who come to experience the hunt, and we got chance to narrow in that audience, and the right offers to make to them.   Show Links: Show Notes ProfitActivatorScore.com BreakthroughDNA.com  

Today on the More Cheese Less whiskers podcast, we're talking to my friend Dan Martell from British Columbia, Canada, we've known each other for about 6 years now. We have a similar approach to business and the vison to create a lifestyle. Dan runs SaaS Academy, one of the largest coaching companies for software and high-speed ventures and he's invested or consulted in companies like Hootsuite, Udemy, and many other billion-dollar companies. He has a new book called Buy Back Your Time and we got to talk about the important lessons he has learned in his 20 years in business, finding your ideal customer and making sure that you meet their demand. This is a great episode as we dive into building business frameworks, going upstream, and discovering who your customer is.   Show Links: Show Notes Buy Back Your Time ProfitActivatorScore.com BreakthroughDNA.com    

Today on More Cheese Less Whiskers, we're talking with Andre Norman, mentor and renowned "Ambassador of Hope". His story is a journey in turning your life around. From illiteracy and gang activity as a child to more serious crime as an adult, he was eventually sentenced to over 100 years in prison, where during his two-year stay in solitary confinement, he had an "epiphany," and he decided to make a change. Andre is the example of something I've been thinking about a lot recently. What would happen if you applied yourSELF. Your Sphere Energy Leadership and Finances. This was the perfect opportunity to dive into the idea and hear from someone who's done just that.   Show Links: Show Notes Andre Norman ProfitActivatorScore.com BreakthroughDNA.com

Tyler Dawley, a passionate organic chicken farmer, shares insights on speaking directly to customers. The discussion covers transitioning from production to marketing, exploring costs and margins in chicken sales, pasture-raised chicken marketing strategy, innovative marketing strategies, Instagram and Facebook advertising efficiency, and the unique chicken experience at Big Bluff Ranch.