

Ep243: The 10 Most Impactful Books in My Life
17 snips Mar 12, 2023
Discover the top 10 most impactful books that have shaped the speaker's marketing career, including insights on systematic business growth, leading customers through education, and crafting winning stories in real estate marketing. Dive into the power of persuasive communication, strategic ad campaigns, and psychological factors influencing human behavior. An unexpected bonus includes breaking down one of the speaker's first ads from over 20 years ago.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9
Introduction
00:00 • 2min
Transitioning from Cold Calls to Systematic Business Growth
02:23 • 14min
Leading Customers Through Education and Experience
16:50 • 18min
Exploring the Foundational Impact of a Real Estate Market Guide
34:44 • 3min
Understanding Market Leaders and Persuasive Communication
37:55 • 15min
Strategic Ad Campaign for Selling Home Sites Below Value
52:34 • 3min
Crafting Winning Stories in Real Estate Marketing
55:19 • 25min
Psychological Factors Influencing Human Behavior
01:20:29 • 12min
01:32:18 • 2min