More Cheese Less Whiskers Ep238: Expanding Relationships with Paul Whately
5 snips
Jan 22, 2023 In this episode, Paul Whately, a tax accountant, discusses his quest for recurring business leads. They focus on cracking the code to attract potential clients, compel them to engage, and educate them effectively. Strategies include niche market targeting, market domination in the beauty industry, and personalized direct mail for lead generation.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 2min
Referrals and Client Retention
02:16 • 4min
Targeting Niche Markets for Accountants
06:14 • 21min
Strategizing Market Domination and Long-Term Value in the Beauty Industry
27:02 • 2min
Targeted Marketing Strategies and Direct Outreach
28:55 • 2min
Tailoring Financial Advice for Different Businesses
31:01 • 11min
Building Relationships and Leveraging Direct Mail for Business Growth
42:22 • 19min