Ep238: Expanding Relationships with Paul Whately
More Cheese Less Whiskers
00:00
Targeting Niche Markets for Accountants
The chapter explores the strategy of being selected by clients based on niche specialization rather than actively choosing a target market. It emphasizes the importance of categorizing clients into income-generating niches and choosing dream clients for future growth. The conversation also discusses the benefits of focusing on specific industries like real estate agents and creative entrepreneurs to tailor accounting services effectively.
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