Ep238: Expanding Relationships with Paul Whately
More Cheese Less Whiskers
00:00
Building Relationships and Leveraging Direct Mail for Business Growth
The chapter explores strategies for engaging potential customers through personalized content like digital magazines delivered via postcards with QR codes. It emphasizes the importance of establishing trust with consistent communication and transitioning from unknown to known to build profitable relationships. Additionally, it discusses leveraging direct mail for lead generation and turning leads into a profit center, as well as the significance of cloud-based systems and strategic investments in business operations.
Transcript
Play full episode
