Growing your sales on Amazon really comes down to three things: Getting found on Amazon by improving your organic rankings or paying for ads.   Getting more people to click on your listings once they see it.   Convincing more shoppers that your product is the one for them. It sounds simple enough right? But most Amazon sellers miss several key tactics that severely limit growth. That’s why I was so excited to talk to Daniela Bolzmann founder of Mindfulgoods.co. She is a PRO at making products on Amazon stand out. She’s so good, in fact, that Amazon created a case study featuring her work.  Here’s a look at what we unpack on this episode: How to maximize your SEO efforts for launching new products on Amazon How to integrate and tweak existing listings that already rank to get them to rank HIGHER Leveraging your 6 images for maximum conversions What to do with A+ content to make your product nearly irresistible  How Yes Bar gets it right with their listing optimization and storefront optimization Top Amazon listing mistakes sellers make and how to avoid them

If you’re thinking about selling now or anytime in the next 5 years, you need the info in this episode.   In the first half of 2021 alone, $2.5 billion in capital has been raise by brand aggregators all looking to acquire eCommerce brands.   Currently there are over 100 aggregators just in the eCommerce space. A few months ago, I met Dave Bunch at Ezra Firestone’s Blue Ribbon Mastermind in Miami. We were both speaking there and when I heard his story, I knew I wanted him to be on the podcast. Dave is the President of Growve a $250 Million dollar aggregator with close to 25 brands under one roof.   So why the rise of aggregators? What makes that business model so attractive? Why are brands selling to aggregators? Those are all questions I wanted to ask Dave.   Here’s a look at what we talk about: Why right now might be a good time to take some chips off the table The benefits of rolling equity vs. full buyouts Why you should be weary of large offers When deals go bad - how to better prepare for the issues that always arise when closing deals What’s the end game for aggregators including going public through SPACs, selling to Private Equity and selling to strategic investors

Deacon helps founders & CEOs create profitable, scalable business growth through coaching and consulting programs at SharpBusinessGrowth.com. He's led teams overseeing $50 Million in marketing campaigns, and delivered revenue growth results recognized by Inc. 5000.   If you look at wildly successful DTC brands compared to the rest, you definitely find some differences. But those differences aren’t always what you think. Sometimes really great products fail. Sometimes insanely smart entrepreneurs never reach their full potential. Sometimes great marketing tactics alone just aren’t enough. Deacon Bradley is one of those guys that you feel smarter just from one conversation with him. In this episode we talk about Growth Mulitpliers vs. Growth Inhibitors. Some of these might surprise you.   Missing the connector of brand and strategy that make your team and your agencies to be successful The story of an awesome DTC product that never fully figured out who they were The power of Vision and commanders intent How to be a visionary that integrators love to work with What “knowing your numbers” really means and really looks like How to avoid being a “genius with a thousand helpers”

​​Most of the high growth eComm companies I know are all building to sell. Some want to sell once revenue hits $5 million, some $25 million and some $100+.  Regardless of what your target number is or regardless of if you even have a number, this interview with Chad will be super helpful.   Hear how Chad built his pet brand business and sold it for 7-figures in under 3 years.  Here’s a look at what we’ll cover:   Tips and advice for sellers  Maximize EBITA as you prepare to sell Practical tips to “think profit first.” Tips for prepping to sell your business Learning from successes and failures Understanding how self-imposed limits are holding you back!

KetoBrownie (now rebranded as Sinless Snacks - https://www.sinlesssnacks.com/) started where a lot of great food brands start - in the founder’s kitchen.  Nick Raccuia’s story is a great one, full of insights and inspiration, successes and failures.  It includes nailing product development on a few products and failure with other products.  It covers periods of near burn out followed by the power of partnerships and strategic investors.   Now Nick’s company produces two of my favorite sinless and guilt-free snacks: the original Keto Brownie and the Sinless Snacks cereal bar.   Here’s a look at what we cover: Knowing your customer is the key to product launches. Learn from NIck’s product successes contrasted with a few painful flops. The benefits of a strategic investor and how to find them Not launching on Amazon soon enough Packaging and transit issues How obsessing over your customers and products leads to wins

While getting free PR for your brand isn’t easy, it’s not impossible. And the rewards can be huge.  Great companies and CEOs have always understood this. From Steve Jobs to Walt Disney to Richard Branson and others. Free press can be worth millions to your brand.   And you don’t have to be as dynamic as Richard Branson to get free PR. Ali Karsh is the co-founder of LVPR, a PR company that works exclusively with cool DTC brands like NATIVE, Cloud Paper, Everyday Humans, and many others.   In this episode, we condense Ali’s 15+ years of PR experience into a power-packed interview.  We cover the most important topics so you can start getting free PR now for your brand.  Here’s what we discuss: When’s the best time to engage with media? How to craft a compelling founder story that the media is eager to share? How the pandemic has made getting PR easier (and harder) LVPR’s 5 Rules for brands it works with What is commerce/affiliate PR and how it’s changing the PR game. Plus more!

Justus Murimi is a guy that once you meet him you’ll likely never forget him. Why? Justus is one of the best askers of questions that I’ve ever been around.  I first met Justus at Ryan Daniel Moran’s lake house in Austin Texas. It was a meeting of eCommerce investors. I was part of a group discussion with Justus and he was asking insightful question after insightful question. Then I had a chance to spend some time with him and we immediately hit it off. He has a knack for understanding entrepreneurs and helping them get unstuck.  He’s the Community Manager for the One Percent with Ryan Daniel Moran.  He’s also the head coach of the Incubator.  Every week he’s coaching, teaching, and mentoring eCommerce businesses at every stage of growth.   I LOVE this topic.  While we don’t get super tactical, I believe this episode could prove to be one of the most helpful we’ve ever published.   As entrepreneurs, we're all prone to getting stuck. And it’s not just a one-time deal. Depending on the stage or growth your business is in, you could get stuck for a variety of reasons. In this episode, I turn the tables on Justus and fire probing snd insightful questions his way. Here’s a look at what we cover.  How early-stage entrepreneurs are most likely to get stuck.  How to overcome overthinking and gain a new frame on failure Where growing businesses get stuck and how some entrepreneurs develop a messiah complex.  Where business owners fall short when preparing for an exit.  What role does fear play in getting stuck and getting unstuck

Who doesn’t love eating cookie dough with a spoon?  Having a tasty product that customers crave is helpful. That’s part of the reason DoughP (pronounced like dope) has been so successful.  But for the real reason behind DoughP’s amazing growth, look no further than the co-CEO team of Kelsey and Is.  Not only are they co-CEOs, they’re also married.  And they produce some addictively good cookie dough that’s shipped directly to your door    There’s a lot we can learn from DoughP both from a branding and eCommerce growth perspective.   Here’s a look at what we cover: When you get your branding right, marketing becomes easy How to detach and make unemotional decisions How to be fun, relevant and also have a serious mission side to your business How and when to pivot  How to scale operations from $50k per year online to over $350k per month in one year.

Amazon has always been a jungle for sellers.  Battling sabotage from unscrupulous competitors, protecting yourself from listing takedowns, and avoiding account suspensions are all enough to keep you awake at night.  So how do you protect your Amazon business from all the forces trying to kill it?   My advice is to learn from and get to know former Amazonian Chris McCabe. Chris used to work at Amazon in the policy enforcement team. Now he works daily with sellers to mitigate issues and fight suspensions.  He’s been so effective at helping sellers that he’s been awarded the nickname ECommerce Chris. He’s also the host of the podcast, Seller Listing Solutions, and speaks at leading Amazon events like the  Prosper Show.  Chris is a guy you need to know.  Here’s a look at what we cover: - Top reasons listings get taken down and what’s in your control.   - Reasons for listing takedowns that most sellers don’t know about.  - What it was like working at Amazon  - The leading reasons for account suspensions and how to protect yourself  - Top strategies for brand defense and fighting sabotage.  - The best strategies for preventing problems and getting listings and accounts reinstated.

Tom Worcester is a tremendous success story.  Grit, determination, and the ability to pivot he has in spades.  He started his eCommerce business lunchboxpacks.com in 2018 to cater to the festival and event-going crowd.  He hustled and used in-person marketing at events to help his theft-proof hydration backpacks (think a camelback, but with security features).  The products took off.  Then the pandemic hit.  No festivals. No in-person events.  But Tom knew his customers still craved community.  So he continued to build community and he helped build another business - Create with Carousel that helps eComm brands build great video content.   Here’s what we dive into: How to build community online for an ecomm brand in record time with a unifying topic  How to positively create echo chambers for your brand What hooks you need to use to build community Creating incentives to grow your community 3 layers of a product to consider when you craft a video ad…most people only think about the first two layers How assuming you’re wrong can help you get it right with video ads When and how to best use CTAs in your video ads