Making Sales Social Podcast

Our beloved hosts Brynne Tillman and Bob Woods delve into using LinkedIn both as an inbound and outbound tool. Join them as they discuss both ends of the equation, which you can then use to take your sales campaign to the next level. Among the things they recommend for the marketing or inbound part is to endlessly curate and share content. Learn about the things you need to think about before going out there and searching for content you can curate and then share. Bob also shares the importance of listening during those discovery calls for clues on what your prospects would likely want to know about. They also point out the advantages of engaging on influencer content to make yourself more visible to your target audience. They also tackle several strategies for the outbound aspect of the social selling equation and among them are three easy-to-follow workflows that can help get those conversations with your prospects.

You can reach out to Chris by connecting with him on LinkedIn.You can also learn more about his company Farotech by visiting the website or following it on Twitter.

Social Sales Link’s Brynne Tillman and Bob Woods delve into a topic that they don’t talk about often but is something that is beneficial to a wide community of business development professionals — business to consumer (B2C) sales. Listen to them discuss ten highly effective steps that can help individuals better establish a successful B2C sales campaign on LinkedIn. 10 Steps to B2C Success on LinkedIn 1. Knowing how B2C works on LinkedIn 2. Shifting your profile from a resume to a resource 3. Identifying referral sources 4. Asking your clients for intros into their other advisors 5. Viewing clients' connections for other people like them 6. Searching clients’ connections for other people who are like them 7. Engaging with local influencer content 8. Connecting with everyone you meet 9. Holding local events and inviting your connections by location 10. Nurturing with content by adding value and education

Find Your Yay: https://www.amazon.com/Find-Your-Yay-Voice-Social-ebook/dp/B09FNG4TFK

Social Sales Link’s Brynne Tillman and Bob Woods discuss how social selling levels the playing field in a way that allows any sales professional with a good, authentic message to go toe-to-toe with large companies that have deep pockets to spend on building brand awareness and exposure. Listen as they talk about what it means to be a microinfluencer and what you can do to start attracting your targeted audience, such as having both a personal page and a company page on LinkedIn so you can show up in a meaningful way. Discover what it means to be a resource instead of being seen as too salesy from the get-go, that it’s all about attracting, teaching, and engaging. Make sure to take note of all the excellent tips and strategies Brynne and Bob shared in this episode!

B.U.D. Better, Unique, & Desirable: The Sales Process That Gets Resultshttps://www.amazon.com/B-U-D-Better-Unique-Desirable-Process/dp/0578350998 

Our resident hosts Brynne Tillman and Bob Woods uncover five “secrets” LinkedIn would not want its users to know, but you can fully take advantage of. Join them as they share how you can use LinkedIn’s algorithm to make your content visible to a wider audience as soon as you post them and other tweaks you can do to get better engagement. Don’t miss out on all the “secrets” they’ll be exposing if you want to get the most out of LinkedIn, such as which sections of your profile page can offer more than what it is intended for if you know what to do with them.

Impaxs Founder Alex Sheridan joins the LinkedIn Sherpa Bob Woods to share how you can utilize video content marketing strategies for social selling, which according to Alex is just doing a lot of the same traditional sales activities, but in a social media environment. Listen as he shares the importance of creating video content and why there are still a good number of sales professionals who remain uncomfortable putting themselves out there and making videos. He also discusses with Bob how he separates between social selling and the content creation, personal branding side, pointing out the distinct advantage of being personalized and adding video content to the mix. The good thing about creating video content in 2022 is that you only need your smartphone, Alex says. If you want to level it up, there are affordable accessories available for a salesperson looking to get started. Alex also shares his process and how he manages his time by setting up processes and systems in place, such as creating a content calendar or a content idea bank. Find out why he prefers LinkedIn among social media platforms, especially for B2B sales professionals. He also talks about edutainment and how you can incorporate that into your campaign. Visit Alex’s website at http://www.impaxs.com/. You can also connect with him on LinkedIn or follow him on TikTok.

The Social Sales Link team shares five easy-to-follow steps on how to become a micro-influencer on LinkedIn so you can start attracting an audience of prospects with whom you can start sales conversations with. Let our resident hosts Brynne Tillman and Bob Woods guide you through the journey until you are able to reach the ultimate goal of a micro-influencer, which is to influence your identified group of people.

Learn more about what Kay does by adding her to your LinkedIn network.You can also reach out to her directly through email at kay@uncopyablesales.com.