

Making Sales Social Podcast
Social Sales Link
Welcome to the Making Sales Social Podcast, where we bring you insights from the leading voices in sales and marketing. Join hosts Brynne Tillman, Bob Woods, and Stan Robinson and their Guests as they explore essential tips and strategies that empower revenue-driven professionals to leverage LinkedIn, Sales Navigator, and AI prompt writing. Discover how to transform your outreach, master social selling, and engage with prospects authentically for impactful results.
Episodes
Mentioned books

Oct 20, 2022 • 20min
5 Ways to Finish Q4 With a Bang
The LinkedIn Whisperer Brynne Tillman and the LinkedIn Sherpa Bob Woods join forces to discuss five LinkedIn tactics that salespeople and business developers need to focus on so they can end 2022 with a bang.

Oct 18, 2022 • 19min
Steve Sims - Showing Up as Yourself
Visit Steve’s website at http://www.stevedsims.com/ or connect with him on LinkedIn.You can also follow him on Twitter.

Oct 13, 2022 • 21min
5 Templates to Optimize Your LinkedIn Sales Outreach
Our resident hosts Brynne Tillman and Bob Woods share five sales templates that you can use to improve your sales outreach on LinkedIn. They also walk you through the strategies behind the templates and discuss why it’s important to distance yourself from the traditional “sell, sell, sell” mentality to have an effective sales campaign.

Oct 11, 2022 • 20min
Casey Jacox - Win the Relationship, Not the Deal
Find out more about Casey and what he does at caseyjacox.com. Grab a copy of his book on Amazon or by checking it out on his website at caseyjacox.com/book.Want to hear more of his thoughts on life and business? Sign up for his podcast here.Don’t forget to add Casey on LinkedIn, which according to him is his favorite among all social platforms.

Oct 6, 2022 • 17min
Ten Top Social Sellers We Follow... and Why
Andy Foote - https://www.linkedin.com/in/andyfoote/ Richard van der Blom - https://www.linkedin.com/in/richardvanderblom/ Kevin D. Turner - https://www.linkedin.com/in/president/ Beth Granger - https://www.linkedin.com/in/bethgranger/ Joe Apfelbaum - https://www.linkedin.com/in/joeapfelbaum/ Teddy Burriss - https://www.linkedin.com/in/tlburriss/ Sandra Long - https://www.linkedin.com/in/longsandra/ Cher Jones - https://www.linkedin.com/in/itscherjones/ Gunnar Hood - https://www.linkedin.com/in/gunnarhood/ Alex B. Sheridan - https://www.linkedin.com/in/alexbsheridan/

Oct 4, 2022 • 21min
Rich Mulholland - Surprise and Delight: Hacking the Expectation Engine
Boredom Slayer - https://www.amazon.com/Boredom-Slayer-speakers-guide-presenting/dp/0639926495Here Be Dragons - https://richmulholland.com/here-be-dragons-richard-mulholland/

Sep 29, 2022 • 22min
How to Grow a Following of Your LinkedIn (Company) Page
Our resident hosts Brynne Tillman and Bob Woods set their sights on showing how you can boost your LinkedIn company page’s following. Listen as they share extremely useful tips on how you make the most out of your company page and transform it into a magnet for potential clients.
Learn how to assign admins to your page for consistent engagement and utilize various analytics within the page to further boost your sales campaign.
Lastly, find out the answer to the question of where to post your content first — your personal page or company page? Brynne and Bob share their two cents on the matter, something worth sticking around to the very end.

Sep 27, 2022 • 24min
Gerry Moran - Don't Cold Connect, Engage With Them First
Social media consultant and LinkedIn strategist Gerry Moran joins the Social Sales Link team to share his social selling strategies and tips.
Listen as he explains why for him, social selling is about trying to get on your prospect’s radar in the right way so you turn it into a warm call.
He also stresses the importance of having a plan and documenting the process, to start with a simple framework.
Tune in as Gerry tells Brynne about a common mistake that many salespeople make, which is not knowing when to use the right sales tool at the right time.
There’s also what he calls the “drive time social,” which is something salespeople can refer to when they are trying to determine the best time to post, and “triggers,” which are somewhere between 33 and 40 or so, that sales professionals can use to start conversations with their prospects.
Find out whether Gerry is part of those LinkedIn sales professionals who believe you should send a connection request with a message or without.
Listen through to the very end to hear Gerry’s one tip to new social sellers and (spoiler alert!) it’s all about doing the work.
You can send Gerry an email at gerry@marketingthink.com or follow him on Twitter. If you’re on Instagram, you may want to check out the other side of Gerry by following his account on beer and brewery.

Sep 22, 2022 • 29min
Establishing a Productive Daily Routine on LinkedIn
The LinkedIn Sherpa Bob Woods and the LinkedIn Whisperer Brynne Tillman walks listeners through establishing a productive daily routine on LinkedIn without feeling overwhelmed by all the features and tools that are readily available on the platform.
Don’t miss out on this highly engaging discussion, where our hosts try to prevent sales professionals from being stuck doing random acts of social that does nothing for their sales goals.
Learn what to do and not to do every day as well as how much time you should be spending on each task. Brynne and Bob will arm you with various tips and tricks you can apply to your daily LinkedIn activity to boost productivity, and eventually, get more sales conversations.

Sep 20, 2022 • 36min
Joe Apfelbaum - The Riches Are in the Niches, Not in the Pitches
Go to JoeLinkedIn.com to reach out and connect with Joe on LinkedIn or http://joeapfelbaum.com/ for more information on what Joe does.You may also visit http://ajaxunion.com/ to learn more about his company.Follow him on Twitter and send him a tweet!


