

Making Sales Social Podcast
Social Sales Link
Welcome to the Making Sales Social Podcast, where we bring you insights from the leading voices in sales and marketing. Join hosts Brynne Tillman, Bob Woods, and Stan Robinson and their Guests as they explore essential tips and strategies that empower revenue-driven professionals to leverage LinkedIn, Sales Navigator, and AI prompt writing. Discover how to transform your outreach, master social selling, and engage with prospects authentically for impactful results.
Episodes
Mentioned books

Nov 3, 2022 • 38min
Alex Sheridan - Turning Your Video Content Into a 24/7 Sales Rep for Your Business
Impaxs Founder Alex Sheridan joins the LinkedIn Sherpa Bob Woods to share how you can utilize video content marketing strategies for social selling, which according to Alex is just doing a lot of the same traditional sales activities, but in a social media environment.
Listen as he shares the importance of creating video content and why there are still a good number of sales professionals who remain uncomfortable putting themselves out there and making videos.
He also discusses with Bob how he separates between social selling and the content creation, personal branding side, pointing out the distinct advantage of being personalized and adding video content to the mix.
The good thing about creating video content in 2022 is that you only need your smartphone, Alex says. If you want to level it up, there are affordable accessories available for a salesperson looking to get started.
Alex also shares his process and how he manages his time by setting up processes and systems in place, such as creating a content calendar or a content idea bank. Find out why he prefers LinkedIn among social media platforms, especially for B2B sales professionals.
He also talks about edutainment and how you can incorporate that into your campaign.
Visit Alex’s website at http://www.impaxs.com/. You can also connect with him on LinkedIn or follow him on TikTok.

Oct 27, 2022 • 16min
5 Steps to Become a Micro-Influencer on LinkedIn
The Social Sales Link team shares five easy-to-follow steps on how to become a micro-influencer on LinkedIn so you can start attracting an audience of prospects with whom you can start sales conversations with.
Let our resident hosts Brynne Tillman and Bob Woods guide you through the journey until you are able to reach the ultimate goal of a micro-influencer, which is to influence your identified group of people.

Oct 25, 2022 • 29min
Kay Miller - The “Win-Win Sales” Philosophy
Learn more about what Kay does by adding her to your LinkedIn network.You can also reach out to her directly through email at kay@uncopyablesales.com.

Oct 20, 2022 • 20min
5 Ways to Finish Q4 With a Bang
The LinkedIn Whisperer Brynne Tillman and the LinkedIn Sherpa Bob Woods join forces to discuss five LinkedIn tactics that salespeople and business developers need to focus on so they can end 2022 with a bang.

Oct 18, 2022 • 19min
Steve Sims - Showing Up as Yourself
Visit Steve’s website at http://www.stevedsims.com/ or connect with him on LinkedIn.You can also follow him on Twitter.

Oct 13, 2022 • 21min
5 Templates to Optimize Your LinkedIn Sales Outreach
Our resident hosts Brynne Tillman and Bob Woods share five sales templates that you can use to improve your sales outreach on LinkedIn. They also walk you through the strategies behind the templates and discuss why it’s important to distance yourself from the traditional “sell, sell, sell” mentality to have an effective sales campaign.

Oct 11, 2022 • 20min
Casey Jacox - Win the Relationship, Not the Deal
Find out more about Casey and what he does at caseyjacox.com. Grab a copy of his book on Amazon or by checking it out on his website at caseyjacox.com/book.Want to hear more of his thoughts on life and business? Sign up for his podcast here.Don’t forget to add Casey on LinkedIn, which according to him is his favorite among all social platforms.

Oct 6, 2022 • 17min
Ten Top Social Sellers We Follow... and Why
Andy Foote - https://www.linkedin.com/in/andyfoote/ Richard van der Blom - https://www.linkedin.com/in/richardvanderblom/ Kevin D. Turner - https://www.linkedin.com/in/president/ Beth Granger - https://www.linkedin.com/in/bethgranger/ Joe Apfelbaum - https://www.linkedin.com/in/joeapfelbaum/ Teddy Burriss - https://www.linkedin.com/in/tlburriss/ Sandra Long - https://www.linkedin.com/in/longsandra/ Cher Jones - https://www.linkedin.com/in/itscherjones/ Gunnar Hood - https://www.linkedin.com/in/gunnarhood/ Alex B. Sheridan - https://www.linkedin.com/in/alexbsheridan/

Oct 4, 2022 • 21min
Rich Mulholland - Surprise and Delight: Hacking the Expectation Engine
Boredom Slayer - https://www.amazon.com/Boredom-Slayer-speakers-guide-presenting/dp/0639926495Here Be Dragons - https://richmulholland.com/here-be-dragons-richard-mulholland/

Sep 29, 2022 • 22min
How to Grow a Following of Your LinkedIn (Company) Page
Our resident hosts Brynne Tillman and Bob Woods set their sights on showing how you can boost your LinkedIn company page’s following. Listen as they share extremely useful tips on how you make the most out of your company page and transform it into a magnet for potential clients.
Learn how to assign admins to your page for consistent engagement and utilize various analytics within the page to further boost your sales campaign.
Lastly, find out the answer to the question of where to post your content first — your personal page or company page? Brynne and Bob share their two cents on the matter, something worth sticking around to the very end.


