Making Sales Social Podcast

Professional corporate emcee, best-selling author, and award-winning creative director Jeff Rogers joins our resident host Bob Woods to share why it’s important to enter into a playmaker mindset and how impactful it was for him to lose his sense of fear and gain a sense of play. Listen as Jeff discusses why for him, making sales social is primarily about establishing the same genuine connection you make in person when utilizing social media. Discover how improvisation and innovation can help make the first step easy for your prospects and why you should lower the stakes to raise your game. Visit Jeff’s website to learn more about him and what he does. You can also connect with him on LinkedIn and on Twitter. Don’t forget to grab a copy of Jeff’s book entitled, The PlayMaker Mindset: A Radically Fun Way To Build a Culture of Teamwork and Instant Innovation.

The Thanksgiving holiday may be over, but the spirit of giving thanks should always be around throughout the year. Let our resident hosts and big-time holiday celebrators Brynne Tillman and Bob Woods show you 10 awesome ways to show your gratitude to your network regardless of the season.

Renowned Linkedin marketing consultant Steve Bruce joins resident host Brynne Tillman to talk about black hat strategies that are challenging LinkedIn’s regulations. Listen as Steve shares how he spots fake profiles on LinkedIn, from doing a reverse image search on profile photos to checking out the number of connections for possible signs. You can learn more about Steve and what he does by visiting http://www.sbconsulting.com.hk/. You can reach out to him directly by sending him an email or connecting with him on LinkedIn. He also has accounts on Twitter and Instagram that you can follow.

Our beloved hosts Brynne Tillman and Bob Woods delve into using LinkedIn both as an inbound and outbound tool. Join them as they discuss both ends of the equation, which you can then use to take your sales campaign to the next level. Among the things they recommend for the marketing or inbound part is to endlessly curate and share content. Learn about the things you need to think about before going out there and searching for content you can curate and then share. Bob also shares the importance of listening during those discovery calls for clues on what your prospects would likely want to know about. They also point out the advantages of engaging on influencer content to make yourself more visible to your target audience. They also tackle several strategies for the outbound aspect of the social selling equation and among them are three easy-to-follow workflows that can help get those conversations with your prospects.

You can reach out to Chris by connecting with him on LinkedIn.You can also learn more about his company Farotech by visiting the website or following it on Twitter.

Social Sales Link’s Brynne Tillman and Bob Woods delve into a topic that they don’t talk about often but is something that is beneficial to a wide community of business development professionals — business to consumer (B2C) sales. Listen to them discuss ten highly effective steps that can help individuals better establish a successful B2C sales campaign on LinkedIn. 10 Steps to B2C Success on LinkedIn 1. Knowing how B2C works on LinkedIn 2. Shifting your profile from a resume to a resource 3. Identifying referral sources 4. Asking your clients for intros into their other advisors 5. Viewing clients' connections for other people like them 6. Searching clients’ connections for other people who are like them 7. Engaging with local influencer content 8. Connecting with everyone you meet 9. Holding local events and inviting your connections by location 10. Nurturing with content by adding value and education

Find Your Yay: https://www.amazon.com/Find-Your-Yay-Voice-Social-ebook/dp/B09FNG4TFK

Social Sales Link’s Brynne Tillman and Bob Woods discuss how social selling levels the playing field in a way that allows any sales professional with a good, authentic message to go toe-to-toe with large companies that have deep pockets to spend on building brand awareness and exposure. Listen as they talk about what it means to be a microinfluencer and what you can do to start attracting your targeted audience, such as having both a personal page and a company page on LinkedIn so you can show up in a meaningful way. Discover what it means to be a resource instead of being seen as too salesy from the get-go, that it’s all about attracting, teaching, and engaging. Make sure to take note of all the excellent tips and strategies Brynne and Bob shared in this episode!

B.U.D. Better, Unique, & Desirable: The Sales Process That Gets Resultshttps://www.amazon.com/B-U-D-Better-Unique-Desirable-Process/dp/0578350998 

Our resident hosts Brynne Tillman and Bob Woods uncover five “secrets” LinkedIn would not want its users to know, but you can fully take advantage of. Join them as they share how you can use LinkedIn’s algorithm to make your content visible to a wider audience as soon as you post them and other tweaks you can do to get better engagement. Don’t miss out on all the “secrets” they’ll be exposing if you want to get the most out of LinkedIn, such as which sections of your profile page can offer more than what it is intended for if you know what to do with them.