

Making Sales Social Podcast
Social Sales Link
Welcome to the Making Sales Social Podcast, where we bring you insights from the leading voices in sales and marketing. Join hosts Brynne Tillman, Bob Woods, and Stan Robinson and their Guests as they explore essential tips and strategies that empower revenue-driven professionals to leverage LinkedIn, Sales Navigator, and AI prompt writing. Discover how to transform your outreach, master social selling, and engage with prospects authentically for impactful results.
Episodes
Mentioned books

Mar 9, 2023 • 19min
Use Social Selling to Drive Customer Loyalty & Repeat Business
Social selling is not just for prospecting! In this episode, Brynne and Bob discuss how social selling can be used after a successful sale to boost customer loyalty and repeat business.
There are many benefits in nurturing relationships with your customers (present and past) using social selling. Some of them are opening more business opportunities for internal and external referrals and repeat business with them.
So listen in and discover the seven things you can do on LinkedIn to stay on top of the mind of your customers, make them feel valued, and take your relationship to the next level.

Mar 7, 2023 • 29min
Patty Block - The SNAP System: Attracting the Right Fit Clients, Strategies and Roadblocks for Women Business Owners
Visit Patty Block’s website and don’t forget to connect with her on LinkedIn and follow her on Twitter.

Mar 3, 2023 • 23min
You’re Just 11 Items Away from a Great LinkedIn Profile
In just a few steps, our resident hosts Brynne and Bob will help you create a value-centric profile for your buyers! If you are in sales, whether you're leveraging social selling or not, your LinkedIn profile is foundational for anything you do in your job. This is because everything you do on that platform is designed to direct people to your LinkedIn profile.
So tune in on this episode and listen closely as you'll be walked through exactly "what" you need to update on your LinkedIn profile and "how" to do each one—you won't be left guessing anything.

Feb 28, 2023 • 24min
TeeJ Mercer - The Art of Newsjacking and Showing Up with SPUNK in Media Interviews
Visit TeeJ Mercer website and don’t forget to connect with her on LinkedIn and follow her on Twitter.

Feb 23, 2023 • 27min
Rolling Out Social Selling for Your Sales Team, Part 2
We're continuing the conversation about Rolling Out Social Selling for Your Sales Team. Previously, we discussed the importance of correctly rolling out LinkedIn and social selling to your sales team, and we also introduced the first 4 crucial steps to proper social selling rollout.
In this episode, you'll discover the final four stages to ensuring your sales team is set up for success when using LinkedIn and social selling to fill their pipelines and grow your company's revenue. Another reason to tune in on this episode is that Brynne and Bob are also sharing our accompanying guide that you can use to launch your company's own social selling program.
You can listen to part 1 of this mini series by clicking the link here.
Links to any sources - N/A
socialsaleslink.com/rollout
socialsaleslink.com/magical
socialsaleslink.com/day

Feb 21, 2023 • 33min
Richard van der Blom - Unlocking LinkedIn’s Algorithm
Visit Richard van der Blom website and don’t forget to connect with him on LinkedIn and follow him on Twitter. You can also email him directly at richardvanderblom@justconnecting.nl

Feb 16, 2023 • 26min
Rolling Out Social Selling for Your Sales Team
Many sales leaders look at LinkedIn and social selling and think, "Yeah, that's for my team and me." That's a good start! But there's more to it than wanting to do social selling. Especially when you're in corporate, there will be some prerequisites.
If you find yourself in this position of wanting your team to leverage LinkedIn and social selling successfully, this episode is for you! LinkedIn Whisperer Brynne Tilleman and LinkedIn Sherpa Bob Woods are giving away their social selling rollout step-by-step guide. Tune in as they'll also share a workbook you can use to roll out LinkedIn and social selling to your team. Plus, tips on how to get that all-important stamp of approval from corporate leadership.

Feb 14, 2023 • 31min
Dawn Apuan - Copywriting Can Make or Break Your Business
Visit Dawn Apuan’s website and don’t forget to connect with her on LinkedIn and follow her on Instagram. You can also email her directly at dmapuan@gmail.com

Feb 9, 2023 • 24min
7 Content Types for the Buyers’ Journey
In this episode, the Social Sales Link team will be taking a deep dive into CONTENT. Not just any content but the different types that salespeople need for each buying stage of a buyer, a.k.a. your future client.
Listen in as our resident hosts, Brynne Tillman and Bob Woods, break down three types of content for selling: top-of-the-funnel content, mid-funnel content, and the end-of-the-sales cycle content—what they are, and how they are implemented for success. If you're curious, you have to listen to learn more.

Feb 7, 2023 • 22min
Michelle Mazur - Finding Your “3 Word Rebellion”
Visit Michelle Mazur’s website and don’t forget to connect with her on LinkedIn and follow her on Twitter.


