

In Trust
Spotlight Trust's Lisa Lambert and Rick Kitagawa
A podcast about how to build the most valuable asset for leaders, organizations, and communities alike: TRUST.
We interview leaders from all different walks to explore how trust has transformed their work and get their perspectives, practical advice, and lessons learned on how to earn, extend, strengthen, and even restore trust.
Presented by Spotlight Trust, your hosts are the org's Co-founders and Co-CEOs Lisa Lambert and Rick Kitagawa.
If you enjoy the podcast, you'll love Spotlight Trust's weekly newsletter. Subscribe: https://spotlighttrust.com/in-trust-mailing-list
We interview leaders from all different walks to explore how trust has transformed their work and get their perspectives, practical advice, and lessons learned on how to earn, extend, strengthen, and even restore trust.
Presented by Spotlight Trust, your hosts are the org's Co-founders and Co-CEOs Lisa Lambert and Rick Kitagawa.
If you enjoy the podcast, you'll love Spotlight Trust's weekly newsletter. Subscribe: https://spotlighttrust.com/in-trust-mailing-list
Episodes
Mentioned books

Mar 2, 2021 • 44min
Navigation Through Collaboration - Interview with Steve Frost - EP 26
What does it look like to navigate without a map? How do you lead in the face of ambiguity?
Hosts Lisa Lambert and Rick Kitagawa explore the answers to these questions and more in this conversation with Steve Frost, an artist, author, consultant, community organizer, and executive director of the Tasai Foundation.
In our conversation, we discuss the true nature of collaboration and what's needed for it to succeed, unlearning structures of power, sitting with ambiguity and uncertainty, and the future of leadership and creativity.
Show Notes:
Tasai Foundation
Whitebox Creative Consulting
Sponsored by: Spotlight Trust
From the co-founders of Spotlight Trust comes the new book The Future Is Trust: Embracing the Era of Trust-Centered Leadership. The book will be released in Spring 2021. For more info, sneak peeks, pre-order specials, and more, visit: thefutureistrust.com

Feb 23, 2021 • 38min
How to Find Your First Ten Customers - Interview with Conor McCarthy - EP 25
How do you build trust when you’re inexperienced and unknown? How do you find your first ten customers in any new venture?
Hosts Lisa Lambert and Rick Kitagawa explore the answers to these questions and more in this conversation with Conor McCarthy, a business coach and consultant, host of The First 10 Podcast, and a software engineer who organized the world-record-breaking Street Performermance World Championship.
In our conversation, we explore how Conor built one of the largest free family festivals in Ireland with no experience or credibility in the space. Conor also shares practical advice for prioritizing tasks, staying focused, and finding your first ten customers by building trust and relationships.
Show Notes:
ConorMcCarthy.me (also where you can find his bootcamps)
@Thefirst10pod on Twitter
Conor on LinkedIn
The First10 Podcast
Street Performance World Championship
Sponsored by: Spotlight Trust
From the co-founders of Spotlight Trust comes the new book The Future Is Trust: Embracing the Era of Trust-Centered Leadership. The book will be released in Spring 2021. For more info, sneak peeks, pre-order specials, and more, visit: thefutureistrust.com

Feb 16, 2021 • 28min
How To Make Trusted Decisions - Interview with Jade Waterman - EP 24
How do you make strategic decisions when the outcome is unknown? How can you build space into an already hectic life?
Hosts Lisa Lambert and Rick Kitagawa get the answers to these questions and more in this conversation with Jade Waterman, a serial entrepreneur, business coach, marketer, and strategic consultant.
In our conversation, we explore how Jade has built the trust in herself to build two companies and make decisions based on love, not fear, in the ever-demanding world of business. We discuss leadership, decision-making, and sustainability in this conversation with Jade. She also shares some essential, practical advice for anyone who is considering making a career change or is unhappy with their job.
Show Notes:
JadeWaterman.com
Accenture
The Derek Sivers story on the Tim Ferris podcast
Sponsored by: Spotlight Trust
From the founders of Trust-Centered Leadership comes The Future Is Trust: A Practical Approach to Trust-Centered Leadership, a book that's coming late Spring 2021. For more info, sneak peeks, pre-order specials, and more, visit: thefutureistrust.com

Feb 9, 2021 • 27min
How to Thrive in Challenges - Interview with Dr. Cecilia Flori - EP 23
How does one thrive in adverse, difficult conditions? How can we reframe challenges as opportunities?
Hosts Lisa Lambert and Rick Kitagawa explore these questions with Dr. Cecilia Flori, an elite ultra-runner, theoretical physicist, neuroscientist, running coach, and university lecturer.
Cecilia, who already has a PhD in quantum physics, is working towards another one in neuroscience, all while she puts in the consistent training to win ultra-long races and prepare to represent her home country of Italy in the World Mountain and Trail Running Championships at the end of 2021.
In our conversation, we explore how Cecilia pushes herself by taking on tough challenges on a regular basis, as well as her thoughts on making life-changing decisions. She shares the mindset and systems that have helped her trust in herself and thrive in the face of hard things. Cecilia also offers practical advice to anyone facing a difficult, scary challenge ahead.
Show Notes:
Cecilia on Instagram
Cecilia on Facebook
http://mountaintimeperformancecoaching.com/
Perimeter Institute Recorded Seminar Archive - Physics lectures
Sponsored by: Spotlight Trust
The founders of Trust-Centered Leadership have created the practical playbook for building trust at scale. Download your free copy at spotlighttrust.com/playbook

Feb 2, 2021 • 33min
Building Trusted Small Businesses - Interview with Ramon Ray - EP 22
What is the worst scenario for starting a business of your own? How can you re-frame crises as opportunities?
Hosts Lisa Lambert and Rick Kitagawa get the answers to these questions and many more in this energetic conversation with Ramon Ray, best-selling author, speaker, and serial entrepreneur.
In the United States, small businesses account for 99.7% of all businesses. Ramon's current company, Smarthustle.com is on the mission to inspire and educate a million small business owners by 2025, and from what we've seen, we have no doubt he'll achieve it.
In our conversation, we explore the mindset that has helped Ramon create multiple successful companies and overcome his own insecurities. Moreover, Ramon shares tons of practical insights for those interested in starting their own business and great reminders for seasoned entrepreneurs. And of course, we talk about how business is all about relationships and how crucial trust is to any business looking to thrive.
Show Notes:
RamonRay.com
Smarthustle.com
SCORE
Shackleton’s infamous (and maybe fabricated) ad for explorers
Ramit Sethi of I Will Teach You To Be Rich
Kevin Kelly’s 1000 True Fans theory
Quickbooks by Intuit
David Goggins - retired Navy SEAL and world-record holder
SXSW (South by Southwest)
Akimbo.com
Small Business Essentials
Sponsored by: Spotlight Trust
The founders of Trust-Centered Leadership have created the practical playbook for building trust at scale. Download your free copy at spotlighttrust.com/playbook

Jan 26, 2021 • 47min
Reimagining Education and Leadership - Interview with Marie Schacht - EP 21
How do you tackle challenging traditional modes of education and building new options that emphasize learning, connection, and community? How do you transition from leading a project to leading at scale?
Hosts Lisa Lambert and Rick Kitagawa explore the answers to these questions and many more in this conversation with Marie Schacht, teacher, designer, community builder, and Chief Learning Officer at Akimbo which has transformed the lives of 21,000+ people in more than 70 countries around the world.
We dive into the reimagination of education and what it could be, how Marie sees the interplay between trust and leadership, and her journey of her definition of what it means to lead. Marie also offers plenty of practical, actionable insights into how she leads a global team of ruckus-makers.
Show Notes:
Marieschacht.com - where you can sign up for her newsletter
Akimbo.com
Seth Godin
altMBA
B-Corporations
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Sponsored by: Spotlight Trust
The founders of Trust-Centered Leadership have created the practical playbook for building trust at scale. Download your free copy at spotlighttrust.com/playbook

Jan 19, 2021 • 1h 28min
The Practical Path Forward Towards a Healthcare System that Deserves Our Trust - Cecilia Hardacker, Gabriel Maldonado, Jim Pickett, Ace Robinson - EP 20
The time to remedy the failures of public health, our healthcare system, the research enterprise, and health policy-making is long overdue.
Research shows implicit bias impacts providers’ interactions with patients and has negative effects on the health of people of color. Centering the lived experiences of Black, Indigenous, Latino/a/x and other people of color, immigrants, and LGBTQ+ people is necessary as we course correct toward building and repairing relationships, fostering trust, and being trustworthy.
This follow-up conversation to last week's episode explores the multifaceted approaches needed to remedy, and actions from small to big, individual to institutional, you can take to help shape a practical path forward towards transforming the healthcare system into one that earns and deserves our trust and provides high-quality, culturally literate, empathetic care to all. With lessons applicable to any leader in any industry, you won't want to miss this panel discussion.
Originally recorded live on Monday, December 7, 2020. This is Part 2 of a 2-part conversation on Understanding and Addressing Medical Mistrust hosted by Spotlight Trust. This conversation contains a few swear words, FYI.
Part 1 of this conversation explored the historical and current origins of medical mistrust and aired as episode 19 of In Trust.
Learn more: https://spotlighttrust.com/medical-mistrust
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Show Notes:
More on this two-part conversation on Understanding and Addressing Medical Mistrust
Watch this conversation on YouTube
Dr. David Malebranche
PrEP
Dr. Uche Blackstock
U=U
Positively Aware
thebody.com
Dave Bridgeforth and Omar Gonzales-Valentino of TruEvolution
PrEP4Love
Kaiser Family Foundation
Callen-Lorde
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Sponsored by: Spotlight Trust

Jan 12, 2021 • 1h 24min
Medical Mistrust: From Past to Present - Shawn Demmons, Dr. Oni Blackstock, Dr. Cynthia A. Gomez - EP 19
Do you trust the healthcare system to provide YOU with the highest quality of care when you’re in need?
This is a crucial question as medical mistrust is associated with negative health outcomes.
COVID-19 has illuminated the deep inequities in healthcare access and health outcomes by race, gender, socio-economic status, and place. The medical mistrust experienced by many people of color, particularly among Black and Latino/a/x communities, creates enormous barriers.
The time to remedy the failures of public health, our healthcare system, the research enterprise, and health policy-making is long overdue. Research shows implicit bias impacts providers’ interactions with patients and has negative effects on the health of people of color. Centering the lived experiences of Black, Indigenous, Latino/a/x and other people of color, immigrants, and LGBTQ+ people is necessary as we course correct toward building and repairing relationships, fostering trust, and being trustworthy.
This is the first of a special two-part conversation on understanding and addressing medical mistrust.
Featured panelists:
Shawn Demmons, MPH | Capacity Building Assistance Manager, UCSF Center of Excellence for Transgender Health
Dr. Oni Blackstock | Physician; Researcher; Founder and Executive Director, Health Justice
Cynthia A. Gómez. PhD | Professor Emerita, San Francisco State University
Co-facilitated by:
Shannon Weber, MSW | Founder and Executive Director, PleasePrEPMe; Social Entrepreneur; Author
Rick Kitagawa | Co-founder, Spotlight Trust
Originally recorded live on Monday, November 30, 2020. This is Part 1 of a 2-part conversation on Understanding and Addressing Medical Mistrust hosted by Spotlight Trust.
Part 2 of this conversation explored a practical path forward toward equity and trust in healthcare and will be aired next week right here on In Trust.
Learn more: https://spotlighttrust.com/medical-mistrust
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Show Notes:
More on this two-part conversation on Understanding and Addressing Medical Mistrust
Watch this conversation on YouTube
Medical Apartheid by Harriet Washington
The US Public Health Service Syphilis Study at Tuskegee
Public Responsibility in Medicine & Research (PRIM&R)
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Sponsored by: Spotlight Trust
The second of the two-part conversation titled: A Practical Path Forward Towards a Health Care System that Deserves Our Trust will be released on In Trust next week, so stay tuned and subscribe to make sure you don’t miss this valuable, solution-focused discussion. We hope to see you there.
Learn more: https://spotlighttrust.com/medical-mistrust

Jan 5, 2021 • 30min
Bringing Forward Trusted Insights for 2021 - Recap of 2020 - EP 18
Today we’ve got a special episode of In Trust for you where we’re sharing some clips from our 2020 interviews where our guests offered insights we want to be sure to bring forward with us into 2021.
We’d love to hear from you - what were some of your favorite insights from the podcast this year? Leave us a voice message over here as we want to hear from you, our trusted audience.
Listen and enjoy this recap where are thoughtful guests offer leadership lessons that can help propel us forward in this new year.
Show Notes:
Episode 2 - Building Amazing Products Through Trust with Ryan Flahive
Episode 4 - The Long and the Short of Collaboration with Jen Waldman and Peter Shepherd
Episode 5 - Leading at the Frontiers of Science with Sean Lee
Episode 7 - Reinventing Yourself by Building Trust with Yunzhe Zhou
Episode 8 - The Real Skills Needed for Success with Stacy Richards
Episode 9 - Building Boundaries for a Better Future with Shannon Weber
Episode 10 - Creating a More Meaningfully Connected World with Kat Vellos
Episode 11 - Difference-Making Through Trust with Scott Perry
Episode 12 - Better Leaders, Better Communities with Danny Bauer
Episode 13 - Building Big Ideas Through Trust with Rebecca Kirstein Resch
Episode 14 - Trusted Parenting During Pandemics with Dr. Robert Zeitlin
Episode 15 - Leadership, Collaboration, and Trusting Yourself with Mike Lyndon
Episode 16 - Putting People and Relationships First with Brian DeSimone
Episode 17 - Turning Dreams Into Reality with Massimiliano Freddi
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Sponsored by: Spotlight Trust
If you missed out on the panel conversations we hosted late last year, fret not dear listener, as we’ll be releasing these crucial conversations about both the historic and contemporary origins of medical mistrust as well as potential solutions to addressing this issue.
The first of the two-part conversation titled: Medical Mistrust: From Past to Present will be released on In Trust next week, so stay tuned and subscribe to make sure you don’t miss this valuable discussion. We hope to see you there.

Dec 29, 2020 • 55min
Turning Dreams Into Reality - Interview with Massimiliano Freddi - EP 17
How do you find the trust needed to turn your dreams into reality, especially when they're as ambitious as building your own adventure park? What does it take to design experiences people truly love?
Hosts Lisa Lambert and Rick Kitagawa explore the answers to these questions and many more in this extended conversation with Massimiliano Freddi (who we like to call Max), a design professor, entrepreneur, coach, consultant, and CEO of Wonderwood, a family adventure park in the picturesque Lake Maggiore region of Italy.
We talk about a wide-range of topics including Max's deep care for his customer's experience, exclusion and belonging, building trust with yourself and others, and four practical steps you can follow to turn your own big dreams into reality.
Show Notes:
Massimiliano Freddi on LinkedIn
Max on Facebook
Wonderwood.it
Lake Maggiore
Leolandia
IAAPA - the International Association of Amusement Parks and Attractions
Disneyland’s dark rides
Grease
The Adventures of Priscilla, Queen of the Desert
altMBA
IKEA
The Rocky Horror Picture Show
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Sponsored by: Spotlight Trust
The founders of Trust-Centered Leadership have created the practical playbook for building trust at scale. Download your free copy at spotlighttrust.com/playbook