How do you find the trust needed to turn your dreams into reality, especially when they're as ambitious as building your own adventure park? What does it take to design experiences people truly love?

Hosts Lisa Lambert and Rick Kitagawa explore the answers to these questions and many more in this extended conversation with Massimiliano Freddi (who we like to call Max), a design professor, entrepreneur, coach, consultant, and CEO of Wonderwood, a family adventure park in the picturesque Lake Maggiore region of Italy.

We talk about a wide-range of topics including Max's deep care for his customer's experience, exclusion and belonging, building trust with yourself and others, and four practical steps you can follow to turn your own big dreams into reality.

Show Notes:

Massimiliano Freddi on LinkedIn
Max on Facebook
Wonderwood.it
Lake Maggiore
Leolandia
IAAPA - the International Association of Amusement Parks and Attractions
Disneyland’s dark rides
Grease
The Adventures of Priscilla, Queen of the Desert
altMBA
IKEA
The Rocky Horror Picture Show

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Sponsored by: Spotlight Trust

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Turning Dreams Into Reality - Interview with Massimiliano Freddi - EP 17