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Wharton Business Daily

Latest episodes

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Dec 5, 2023 • 7min

Ad Spending is Increasing As We Head Into 2024. Here's Why

Todd Krizelman, CEO and Co-Founder of MediaRadar joins the show to discuss trends in ad spending and how media fragmentation is changing how branding agencies are reaching consumers. Hosted on Acast. See acast.com/privacy for more information.
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Nov 30, 2023 • 20min

This Week in Marketing with Wharton Professor Barbara Kahn

Wharton Professor of Marketing Barbara Kahn recaps the week's marketing news and trends with Wharton Business Daily's Dan Loney. Hosted on Acast. See acast.com/privacy for more information.
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Nov 28, 2023 • 13min

Workplace Wellbeing Is at a 12-year Low: Here's Why

Gene Lanzoni, Head of Enterprise Content for Guardian Life, joins the show to discuss Guardian Life's 12th Annual Workplace Benefits study and why economic and personal wellbeing is at its lowest levels since the report's inception. Hosted on Acast. See acast.com/privacy for more information.
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Nov 21, 2023 • 11min

Why Brands Should Put Out Statements About Their Company vs. The Most Recent Global Issue

Joanna Piacenza, Head of Industry Intelligence for Morning Consult, recently joined the show to discuss why Americans want to see companies stick up for their employees, not politics. Hosted on Acast. See acast.com/privacy for more information.
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Nov 16, 2023 • 9min

Alexa, Can You Do My Holiday Shopping? New Research Explores How Customers Use Technology to Shop

Wharton Associate Professor of Marketing Pinar Yildirim joins the show to discuss her new research on brand loyalty and shopping with technology. Hosted on Acast. See acast.com/privacy for more information.
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Nov 14, 2023 • 20min

What is the Manufacturing Outlook for 2024? A Review of Deloitte's Outlook

John Coykendall, Deloitte's National Sector Leader for Industrial Products and Construction, joins the show to talk about the company's 2024 manufacturing outlook. Hosted on Acast. See acast.com/privacy for more information.
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Nov 13, 2023 • 14min

Why Home Ownership Creates Stronger Marriages

Wharton’s Corinne Low joins the show to discuss new research that demonstrates how home ownership factors into relationships and lends security in a marriage contract, with important policy implications. Hosted on Acast. See acast.com/privacy for more information.
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Nov 9, 2023 • 11min

The Most Successful Brands are Making it Easy to Co-Create with Consumers

Wharton Professor of Marketing Americus Reed joins the show to discuss the business of brand identity. Hosted on Acast. See acast.com/privacy for more information.
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Nov 8, 2023 • 13min

Can ChatGPT Give Ethical Advice?

New research from Wharton’s Christian Terwiesch and research assistant Lennart Meincke pits ChatGPT-4 against The New York Times ethics column with surprising results. Hosted on Acast. See acast.com/privacy for more information.
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Nov 7, 2023 • 18min

Virtual Sports Betting: How NFTs Are Transforming Digital Horse Racing

Jonathan Strause, CEO of Invincible GG, joins the show to discuss the company's virtual horse racing game and new virtual sports and gaming products. Hosted on Acast. See acast.com/privacy for more information.

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