
Barbell Shrugged
New episode every Wednesday! Join the Barbell Shrugged crew in conversations about fitness, training, and frequent interviews w/ CrossFit Games athletes!
Latest episodes

Jan 7, 2019 • 1h
The Strong Coach: “Guiding Coaches to Their Greatness” Season 2 Epilogue
The Strong Coach: “Guiding Coaches to Their Greatness” Season 2 Epilogue The Strong Coach Season 2 kicks off with an epilogue with head Coach Danny Rios, a recent Strong Coach Graduate April Flaten, and the co-host Doug Larson. April is one of the very first clients to graduate the program and has created a position in the fitness industry that fits her lifestyle and business goals. The core principles we discuss are: Personal Development In this course, we go over how you can become the best, truest version of yourself — and help clients do the same. You’ll learn goal-setting techniques that will promote exponential growth for you and your clients. Language Skills Foster better communication with clients and potential clients by understanding the power of your words. Learn what the best coaches already know to clearly communicate in every moment with confidence. Time & Energy Cultivation Adopt the planning and scheduling formulas that Mike Bledsoe has practiced for years to conquer every single day and avoid burning out, including strategies to help you get more done in less time. These skills are available through The Strong Coach Program and waiting for you. Our mission is simple, "guiding coaches to their greatness.” Come join us at www.thestrongcoach.com ------------------------------------------------------------------------------ Show notes: http://www.shruggedcollective.com/tsc-flaten ------------------------------------------------------------------------------ ► Subscribe to Shrugged Collective's Channel Here http://bit.ly/BarbellShruggedSubscribe 📲 🎧 Listen to the audio version on the Apple Podcast App or Stitcher for Android Here- http://bit.ly/BarbellShruggedApple http://bit.ly/BarbellShruggedStitcher Shrugged Collective is a network of fitness, health and performance shows that help people achieve their physical and mental health goals. Usually in the gym, but outside as well. In 2012 they posted their first Barbell Shrugged podcast and have been putting out weekly free videos and podcasts ever since. Along the way we've created successful online coaching programs including The Shrugged Strength Challenge, The Muscle Gain Challenge, FLIGHT, Barbell Shredded, and Barbell Bikini. We're also dedicated to helping affiliate gym owners grow their businesses and better serve their members by providing owners tools and resources like the Barbell Business Podcast. Find Shrugged Collective and their flagship show Barbell Shrugged here: SUBSCRIBE ON ITUNES ► http://bit.ly/ShruggedCollectiveiTunes WEBSITE ► https://www.ShruggedCollective.com INSTAGRAM ► https://instagram.com/shruggedcollective FACEBOOK ► https://facebook.com/barbellshruggedpodcast TWITTER ► http://twitter.com/barbellshrugged

Jan 5, 2019 • 1h 4min
Wade Lightheart and Matt Gallant: More Protein, More Digestion, More Amino Acids, and More Muscle — Barbell Shrugged #368
Matt Gallant is the CEO of BiOptimzers and has a bachelor’s degree in Kinesiology. He’s been a strength and conditioning coach for multiple pro-athletes, a self-defense instructor, and has over 10 years experience formulating supplements. Fun fact: Matt’s been playing guitar and keyboards for over 19 years… and recorded a hard rock CD when he was young and angry. Wade Lightheart is the president of BiOptimzers, a 3-Time Canadian Natural Bodybuilding Champion, and one of the world’s premier authorities on Natural Nutrition and Training Methods. Having majored in Sports Science at the University of New Brunswick, he has authored numerous books on health, nutrition and exercise which have sold in over 80 countries. Wade is sought out by athletes and high-performance oriented individuals worldwide for his advice on how to optimize their health and fitness levels. In this episode, we talk about why our culture struggles with digestion, understanding protease and how it helps digestion, what are digestive enzymes, why you do not need more meat to get more protein, and much more. Enjoy! - Anders and Doug ----------------------------------------------------------------------- Show notes at: http://www.shruggedcollective.com/bbs-bioptimzers ----------------------------------------------------------------------- Please support our partners! @drivennutrition: https://drivennutrition.net/shrugged/ to save 20% @bioptimizers: www.BiOptimizers.com/shrugged “shrugged” to save 37% ► Subscribe to Barbell Shrugged's Channel Here ► Subscribe to Shrugged Collective's Channel Here http://bit.ly/BarbellShruggedSubscribe 📲 🎧 Listen to the audio version on the Apple Podcast App or Stitcher for Android Here- http://bit.ly/BarbellShruggedApple http://bit.ly/BarbellShruggedStitcher Shrugged Collective is a network of fitness, health and performance shows that help people achieve their physical and mental health goals. Usually in the gym, but outside as well. In 2012 they posted their first Barbell Shrugged podcast and have been putting out weekly free videos and podcasts ever since. Along the way we've created successful online coaching programs including The Shrugged Strength Challenge, The Muscle Gain Challenge, FLIGHT, Barbell Shredded, and Barbell Bikini. We're also dedicated to helping affiliate gym owners grow their businesses and better serve their members by providing owners tools and resources like the Barbell Business Podcast. Find Shrugged Collective and their flagship show Barbell Shrugged here: SUBSCRIBE ON ITUNES ► http://bit.ly/ShruggedCollectiveiTunes WEBSITE ► https://www.ShruggedCollective.com INSTAGRAM ► https://instagram.com/shruggedcollective FACEBOOK ► https://facebook.com/barbellshruggedpodcast TWITTER ► http://twitter.com/barbellshrugged

Jan 2, 2019 • 1h 59min
Dr. Gabrielle Lyon: Why You Should Stop Paying Attention to Body Fat Percentage and Start Building Muscle - Barbell Shrugged #367
Dr. Gabrielle Lyon is a functional medicine physician specializing in Muscle-Centric Medicine. She leverages evidence-based medicine with emerging cutting-edge science to restore metabolism, balance hormones and optimize body composition. Dr. Lyon attended the Arizona College of Osteopathic Medicine and is board-certified in Family Practice. She also completed her research fellowship in Nutritional Science and Geriatrics at Washington University in St. Louis. Prior to her foray into medicine, Dr. Lyon was a national semifinalist in Fitness America, a professional fitness model and nationally ranked figure competitor. Dr. Lyon's ongoing work is focused on metabolism, muscle, and body composition optimization. As a nationally recognized authority, Dr. Lyon is a regular speaker, sought after expert and educator. Dr. Lyon sees patients in New York City. In this episode of Barbell Shrugged Dr. Gabrielle Lyon discusses why you should stop focusing on body fat percentage and start building muscle, muscle centric medicine, programming workouts and training plans, and how to increase testosterone, rebuild your metabolism, and balance your hormones. Happy New Year, Anders and Doug ----------------------------------------------------------------------- Show notes at: http://www.shruggedcollective.com/bbs-lyon ----------------------------------------------------------------------- Please support our partners! @drivennutrition: https://drivennutrition.net/shrugged/ to save 20% @bioptimizers: www.BiOptimizers.com/shrugged “shrugged” to save 37% @organifi - www.organifi.com/shrugged to save 20% ► Subscribe to Barbell Shrugged's Channel Here ► Subscribe to Shrugged Collective's Channel Here http://bit.ly/BarbellShruggedSubscribe 📲 🎧 Listen to the audio version on the Apple Podcast App or Stitcher for Android Here- http://bit.ly/BarbellShruggedApple http://bit.ly/BarbellShruggedStitcher Shrugged Collective is a network of fitness, health and performance shows that help people achieve their physical and mental health goals. Usually in the gym, but outside as well. In 2012 they posted their first Barbell Shrugged podcast and have been putting out weekly free videos and podcasts ever since. Along the way we've created successful online coaching programs including The Shrugged Strength Challenge, The Muscle Gain Challenge, FLIGHT, Barbell Shredded, and Barbell Bikini. We're also dedicated to helping affiliate gym owners grow their businesses and better serve their members by providing owners tools and resources like the Barbell Business Podcast. Find Shrugged Collective and their flagship show Barbell Shrugged here: SUBSCRIBE ON ITUNES ► http://bit.ly/ShruggedCollectiveiTunes WEBSITE ► https://www.ShruggedCollective.com INSTAGRAM ► https://instagram.com/shruggedcollective FACEBOOK ► https://facebook.com/barbellshruggedpodcast TWITTER ► http://twitter.com/barbellshrugged

Jan 1, 2019 • 1h 28min
The Bitcoin of Plants: Everything About CBD and The New Farm Bill — Real Chalk #56
You might know a thing or two about CBD, but I guarantee you are not on the level with Mike Banhagel, the founder of Seven Points CBD. This guy can define words most people can't pronounce, and he explains CBD from plant to product in a way that's fun and accessible. He answers all the hot-topic questions (drug tests? CBD for law enforcement? FDA regulation? Vaping) and tells consumers what questions they need to be asking in order to find the best products in a saturated market. This episode is chalk-full of random references (have you seen Waterworld?), all kinds of semi-related stories from Dartmouth grads selling back supports to dogs on the Fourth of July, weird analogies like supermarket orange juice, and some inappropriate jokes about football games. You'll probably learn, you'll definitely laugh, and you'll be able to talk your less-knowledgeable friends off the ledge when they start freaking out about getting popped. Dive in! Happy New Year! – Ryan ------------------------------------------------------------------------------ Show notes: http://www.shruggedcollective.com/rc-banhagel ------------------------------------------------------------------------------ ► Subscribe to Shrugged Collective's Channel Here http://bit.ly/BarbellShruggedSubscribe 📲 🎧 Listen to the audio version on the Apple Podcast App or Stitcher for Android Here- http://bit.ly/BarbellShruggedApple http://bit.ly/BarbellShruggedStitcher Shrugged Collective is a network of fitness, health and performance shows that help people achieve their physical and mental health goals. Usually in the gym, but outside as well. In 2012 they posted their first Barbell Shrugged podcast and have been putting out weekly free videos and podcasts ever since. Along the way we've created successful online coaching programs including The Shrugged Strength Challenge, The Muscle Gain Challenge, FLIGHT, Barbell Shredded, and Barbell Bikini. We're also dedicated to helping affiliate gym owners grow their businesses and better serve their members by providing owners tools and resources like the Barbell Business Podcast. Find Shrugged Collective and their flagship show Barbell Shrugged here: SUBSCRIBE ON ITUNES ► http://bit.ly/ShruggedCollectiveiTunes WEBSITE ► https://www.ShruggedCollective.com INSTAGRAM ► https://instagram.com/shruggedcollective FACEBOOK ► https://facebook.com/ barbellshruggedpodcast TWITTER ► http://twitter.com/barbellshrugged

Dec 31, 2018 • 1h 23min
Jess Magic: Creating a Voice for Freedom — The Bledsoe Show #115
Jess Magic is a heARTist, a soul-stirring songstress, and a muse for today's generation of change-makers. More than a singer, Jess is a musical story-teller who creates compelling opportunities for people to interact with life from an open heart. In a world where so many are longing for deeper levels of connection, authentic expression and intimacy, Jess weaves a "spell" of love with each song and story to reveal aspects of the human experience that crack open the hearts of those who are touched by her presence. As an emcee (a.k.a. "Mistress of Ceremonies"), a speaker and a social entrepreneur, Jess Magic uses her voice and charismatic presence to break down barriers between artist and audience, giving people permission to drop the masks and be seen in their most raw, joyful and sincere expression. In this episode, we talk about how to really feel freedom and fulfillment, how to have songversations, how to have the heart take information and really feel it, singing in public, feeling safe and free while getting over past fears, how to free your voice and build a connection, the ways Jess dealt with grief but didn’t stay in grief, and much more. Enjoy! -Mike --------------------------------------------------- Show notes: https://shruggedcollective.com/tbs-magic --------------------------------------------------- Please support our partners! @bioptimizers: www.BiOptimizers.com/bledsoe “bledsoe” to save 20% ► Travel thru Europe with us on the Shrugged Voyage, more info here: https://www.theshruggedvoyage.com/ ► What is the Shrugged Collective? Click below for more info: https://youtu.be/iUELlwmn57o ► Subscribe to Shrugged Collective's Channel Here http://bit.ly/BarbellShruggedSubscribe 📲 🎧 Listen to the audio version on the Apple Podcast App or Stitcher for Android Here- http://bit.ly/BarbellShruggedApple http://bit.ly/BarbellShruggedStitcher Shrugged Collective is a network of fitness, health and performance shows that help people achieve their physical and mental health goals. Usually in the gym, but outside as well. In 2012 they posted their first Barbell Shrugged podcast and have been putting out weekly free videos and podcasts ever since. Along the way we've created successful online coaching programs including The Shrugged Strength Challenge, The Muscle Gain Challenge, FLIGHT, Barbell Shredded, and Barbell Bikini. We're also dedicated to helping affiliate gym owners grow their businesses and better serve their members by providing owners tools and resources like the Barbell Business Podcast. Find Shrugged Collective and their flagship show Barbell Shrugged here: SUBSCRIBE ON ITUNES ► http://bit.ly/ShruggedCollectiveiTunes WEBSITE ► https://www.ShruggedCollective.com INSTAGRAM ► https://instagram.com/shruggedcollective FACEBOOK ► https://facebook.com/barbellshruggedpodcast TWITTER ► http://twitter.com/barbellshrugged

Dec 27, 2018 • 37min
Jeff & Derz: The Way Ahead: What's Next For Feed Me Fuel Me in 2019 — Feed Me Fuel Me #119
Closing out 2018 on the highest of highs! Jeff (@iamjeffthornton) and Derz (@coachderz) are moving full steam ahead with Feed Me Fuel Me TV. Our time with the Shrugged Collective (@shruggedcollective) has come to an end. We've learned a ton of lessons and have created a space that is open for collaboration in the future. Don't be surprised if you catch us making cameos on the Collective in the future. It would be a massive understatement to say that 2018 was enlightening. We made some extremely genuine relationships and had some of the deepest and dopest conversations ever! We broke the mold with topics on masculinity, vulnerability, embracing your story, and living a legacy worth leaving. We interviewed intuitive clairvoyants, life coaches, business consultants, professional athletes, fit pros, doctors, entrepreneurs, and people from so many epic walks of life. The common denominator is the willingness to be authentic and vulnerably deliver their stories in a way that struck massive chords with you, our tribe, our listeners. This week, we reflect on the year that was: lessons learned and empowering moments. Huge thanks to The Shrugged Collective and sharing in this great journey of ours. We're forever grateful for the solid friendships we've created with them. Moving into 2019, you can catch us on all things Feed Me Fuel Me. Keep up with us and the exciting people we connect with on our youtube channel and feedmefuelme.com. We look forward to empowering your journey with so much more content as we cruise into the new year. Stay tuned for what's next in 2019!! - Jeff (@iamjeffthornton) and Mycal (@coachderz) ----------------------------------------------------------------------- Show notes: http://www.shruggedcollective.com/fmfm-2018wrapup ---------------------------------------------------------------------- ► Subscribe to Shrugged Collective's Channel Here http://bit.ly/BarbellShruggedSubscribe 📲 🎧 Listen to the audio version on the Apple Podcast App or Stitcher for Android Here- http://bit.ly/BarbellShruggedApple http://bit.ly/BarbellShruggedStitcher Shrugged Collective is a network of fitness, health and performance shows that help people achieve their physical and mental health goals. Usually in the gym, but outside as well. In 2012 they posted their first Barbell Shrugged podcast and have been putting out weekly free videos and podcasts ever since. Along the way we've created successful online coaching programs including The Shrugged Strength Challenge, The Muscle Gain Challenge, FLIGHT, Barbell Shredded, and Barbell Bikini. We're also dedicated to helping affiliate gym owners grow their businesses and better serve their members by providing owners tools and resources like the Barbell Business Podcast. Find Shrugged Collective and their flagship show Barbell Shrugged here: SUBSCRIBE ON ITUNES ► http://bit.ly/ShruggedCollectiveiTunes WEBSITE ► https://www.ShruggedCollective.com INSTAGRAM ► https://instagram.com/shruggedcollective FACEBOOK ► https://facebook.com/barbellshruggedpodcast TWITTER ► http://twitter.com/barbellshrugged

Dec 26, 2018 • 1h 10min
Emmie Satrazemis: Just Tell Me What to Eat — Barbell Shrugged #366
Emmie Satrazemis is a board-certified sports nutritionist, registered dietitian, and Nutrition Director at Trifecta. Emmie is a veggie fanatic who loves to have fun while spreading the good word of nutrition. A self-described “always hungry” fitness junkie, Emmie loves to build strength and push her body hard, which comes in handy when working with professional, Olympic, and collegiate athletes and serving as the dietitian for the Navy SEALs. A thought leader in nutrition, Emmie is on the Nutrition Advisory Board for STRONG Fitness Magazine and has been featured as a nutrition expert on local news and radio in the Sacramento area and in Washington DC. Her words have been featured multiple online publications, like Retail Dietitians Business Alliance, Food Logistics, and Food Navigator USA. In this episode, we talk about understanding the basics of nutrition for health and performance, are pre-made meals a great way to get healthy food?, getting proper nutrition on a busy schedule, the differences in eating for health and for performance, and much more. Enjoy! - Doug and Anders ----------------------------------------------------------------------- Show notes at: http://www.shruggedcollective.com/bbs-satrazemis ----------------------------------------------------------------------- Please support our partners! @drivennutrition: https://drivennutrition.net/shrugged/ to save 20% ► Subscribe to Barbell Shrugged's Channel Here ► Subscribe to Shrugged Collective's Channel Here http://bit.ly/BarbellShruggedSubscribe 📲 🎧 Listen to the audio version on the Apple Podcast App or Stitcher for Android Here- http://bit.ly/BarbellShruggedApple http://bit.ly/BarbellShruggedStitcher Shrugged Collective is a network of fitness, health and performance shows that help people achieve their physical and mental health goals. Usually in the gym, but outside as well. In 2012 they posted their first Barbell Shrugged podcast and have been putting out weekly free videos and podcasts ever since. Along the way we've created successful online coaching programs including The Shrugged Strength Challenge, The Muscle Gain Challenge, FLIGHT, Barbell Shredded, and Barbell Bikini. We're also dedicated to helping affiliate gym owners grow their businesses and better serve their members by providing owners tools and resources like the Barbell Business Podcast. Find Shrugged Collective and their flagship show Barbell Shrugged here: SUBSCRIBE ON ITUNES ► http://bit.ly/ShruggedCollectiveiTunes WEBSITE ► https://www.ShruggedCollective.com INSTAGRAM ► https://instagram.com/shruggedcollective FACEBOOK ► https://facebook.com/barbellshruggedpodcast TWITTER ► http://twitter.com/barbellshrugged

Dec 25, 2018 • 1h 23min
Andrea Ager: Faith, Fitness, and Finding Your Passion — Real Chalk #55
Andrea Ager is passion personified. She attacks everything she does with her whole heart, whether it’s running track, competing in CrossFit, coaching her AgerBomb seminars, or sharing her faith. As a high-level athlete and an instructor, she knows it’s crucial to never stop learning about training and nutrition for herself so that she can better serve her clients. Andrea’s drive to never stop improving has inspired some crazy decisions, like leaving the CrossFit coaching staff to branch out on her own and moving halfway across the country to train for the Games with a team she’d never met (and get to know a certain guy better 😉). Andrea’s a Colorado native now living in New York, but we used to train together in LA back in the early days of CrossFit so you know this episode includes some reminiscing about Regionals (RIP), references to He Who Should Not Be Named (that’s Dave Castro for you uneducated folk), and a discussion about the realness of competition depression and the danger of letting your performance as an athlete define who you are. We share some pros and cons of being your own boss, make fun of the “Instagram models” New York is overrun with, and explain the necessity of having several pursuits if you’re going to make it as an entrepreneur. I ask Andrea to talk about her experience with Faith RX’d, and she gives the Cliffs Notes version of how she met her husband (first year of marriage insights included! Listen up kids). It’s a conversation between two old friends with a great vibe and a ton of helpful info for people interested in setting out on their own. It’s a little deep, a little silly, a little weird (just wait for the gummy bear analogy), and a lot awesome. Enjoy! – Ryan ------------------------------------------------------------------------------ Show notes: http://www.shruggedcollective.com/rc-ager ------------------------------------------------------------------------------ ► Subscribe to Shrugged Collective's Channel Here http://bit.ly/BarbellShruggedSubscribe 📲 🎧 Listen to the audio version on the Apple Podcast App or Stitcher for Android Here- http://bit.ly/BarbellShruggedApple http://bit.ly/BarbellShruggedStitcher Shrugged Collective is a network of fitness, health and performance shows that help people achieve their physical and mental health goals. Usually in the gym, but outside as well. In 2012 they posted their first Barbell Shrugged podcast and have been putting out weekly free videos and podcasts ever since. Along the way we've created successful online coaching programs including The Shrugged Strength Challenge, The Muscle Gain Challenge, FLIGHT, Barbell Shredded, and Barbell Bikini. We're also dedicated to helping affiliate gym owners grow their businesses and better serve their members by providing owners tools and resources like the Barbell Business Podcast. Find Shrugged Collective and their flagship show Barbell Shrugged here: SUBSCRIBE ON ITUNES ► http://bit.ly/ShruggedCollectiveiTunes WEBSITE ► https://www.ShruggedCollective.com INSTAGRAM ► https://instagram.com/shruggedcollective FACEBOOK ► https://facebook.com/ barbellshruggedpodcast TWITTER ► http://twitter.com/barbellshrugged

Dec 24, 2018 • 1h 16min
Tero Isokauppila: Santa Sold Shrooms and Why Adaptogens Improve Workouts and Performance — The Bledsoe Show #114
Tero Isokauppila (@iamtero) is a a Finnish nomad turned into a fungi lovin’ foodpreneur. He is the president and founder of Four Sigmatic (@foursigmatic) — A mushroom and superfoods company that creates products to help you live a better and healthier life. Tero’s dream is to bring back the ancient mushroom wisdom to modern lifestyle. In his native Finland, Tero grew up on his family’s centuries-old farm regularly foraging for mushrooms. He holds a degree in both chemistry and plant-based nutrition from Cornell University, and was awarded a Finnish innovation award for discovering that the Japanese matsutake mushroom also grows in Finland. Tero was chosen as one of the world’s Top 50 Food Activists by the Academy of Culinary Nutrition, and has been featured in Vogue, Time, Forbes, Harper’s Bazaar, and more. He’s also the author of Healing Mushrooms: A Practical and Culinary Guide to Using Mushrooms for Whole Body Health. In this episode, we talk about why mouth breathing means your disconnected, why Tero started Four Sigmatic in 2012 and what his inspiration was for introducing mushrooms and adaptogens to become an 8 figure business, why adaptogens give you leeway to navigate hard times in life, natural vs. synthetic and the pursuit of truth with science, and much more. Enjoy! -Mike --------------------------------------------------- Show notes: https://shruggedcollective.com/tbs-tero --------------------------------------------------- Please support our partners! @bioptimizers: www.BiOptimizers.com/bledsoe “bledsoe” to save 20% ► Travel thru Europe with us on the Shrugged Voyage, more info here: https://www.theshruggedvoyage.com/ ► What is the Shrugged Collective? Click below for more info: https://youtu.be/iUELlwmn57o ► Subscribe to Shrugged Collective's Channel Here http://bit.ly/BarbellShruggedSubscribe 📲 🎧 Listen to the audio version on the Apple Podcast App or Stitcher for Android Here- http://bit.ly/BarbellShruggedApple http://bit.ly/BarbellShruggedStitcher Shrugged Collective is a network of fitness, health and performance shows that help people achieve their physical and mental health goals. Usually in the gym, but outside as well. In 2012 they posted their first Barbell Shrugged podcast and have been putting out weekly free videos and podcasts ever since. Along the way we've created successful online coaching programs including The Shrugged Strength Challenge, The Muscle Gain Challenge, FLIGHT, Barbell Shredded, and Barbell Bikini. We're also dedicated to helping affiliate gym owners grow their businesses and better serve their members by providing owners tools and resources like the Barbell Business Podcast. Find Shrugged Collective and their flagship show Barbell Shrugged here: SUBSCRIBE ON ITUNES ► http://bit.ly/ShruggedCollectiveiTunes WEBSITE ► https://www.ShruggedCollective.com INSTAGRAM ► https://instagram.com/shruggedcollective FACEBOOK ► https://facebook.com/barbellshruggedpodcast TWITTER ► http://twitter.com/barbellshrugged

Dec 20, 2018 • 1h 25min
Kyle Mauch: Stop Trying to Discover Your Purpose. Start Living Life On Purpose — Feed Me Fuel Me #118
This week Jeff and Derz sit down with the founder of Athlete's Brand (@athletesbrand), Kyle Mauch (@kylemauch) and discuss what is truly possible! One of the most common questions we are asked as a result of our discussions is how you go about discovering your purpose. When you ask Kyle, he'll tell you that you're asking the wrong question. To know your purpose is to know WHY you were put on this earth. That is a subjective question that is usually left to the interpretation of those that you've impacted. If you knew WHY you were born, there would be no deviation from your path. You would do those deeds, accomplish those goals, without obstacle and no distraction. We all know that is not reality. Seeking purpose can give you a sense of fulfillment. A feeling of impact. Feelings often misinterpreted as purpose. ⠀ That is what Kyle does now for professional athletes and high performers. He guides them in clarifying their legacy. He helps them discover what they care about most deeply and assists them in building their legacy around that cause. While their social capital and influence is at its peak, his mission is to maximize that notoriety and create a legacy that will outlast their athletic career. However, it took a chance conversation with a mentor to help Kyle reframe the mission of Athlete's Brand into something bigger than creating charitable apparel. ⠀ The question we should all be asking ourselves, which Kyle has answered for himself is this: How can I deliver the biggest impact in the short time that I have on this earth? ⠀ When it is all said and done, the answer to that question should get you out of bed in the morning. It will guide the direction of your life and serve you as you serve others. Drop what you're doing, and listen closely as Kyle outlines what it means to live life ON PURPOSE! – Jeff (@iamjeffthornton) and Mycal (@coachderz) ----------------------------------------------------------------------- Show notes: http://www.shruggedcollective.com/fmfm_mauch ---------------------------------------------------------------------- ► Subscribe to Shrugged Collective's Channel Here http://bit.ly/BarbellShruggedSubscribe 📲 🎧 Listen to the audio version on the Apple Podcast App or Stitcher for Android Here- http://bit.ly/BarbellShruggedApple http://bit.ly/BarbellShruggedStitcher Shrugged Collective is a network of fitness, health and performance shows that help people achieve their physical and mental health goals. Usually in the gym, but outside as well. In 2012 they posted their first Barbell Shrugged podcast and have been putting out weekly free videos and podcasts ever since. Along the way we've created successful online coaching programs including The Shrugged Strength Challenge, The Muscle Gain Challenge, FLIGHT, Barbell Shredded, and Barbell Bikini. We're also dedicated to helping affiliate gym owners grow their businesses and better serve their members by providing owners tools and resources like the Barbell Business Podcast. Find Shrugged Collective and their flagship show Barbell Shrugged here: SUBSCRIBE ON ITUNES ► http://bit.ly/ShruggedCollectiveiTunes WEBSITE ► https://www.ShruggedCollective.com INSTAGRAM ► https://instagram.com/shruggedcollective FACEBOOK ► https://facebook.com/barbellshruggedpodcast TWITTER ► http://twitter.com/barbellshrugged