Barbell Shrugged

Ajit Nawalkha came from humble beginnings. Born to a middle-income family in Jaipur, Ajit grew up in an extended family of 23 other people under one roof. Space and money were scarce, and so as a little boy he dreamt of abundance.   Ajit made a decision to plant himself where he could grow. From starting as a trainee in a non-profit, Ajit has since held various roles including CEO of Mindvalley, Co-founder of Mindvalley Teach, Co-founder of Global Grit Institute and Co-founder of EPIC Businesses. He's also an author of the bestselling book, The Book of Coaching. Ajit has poured his heart into his upcoming book Live Big.   In this episode we talk about what a good coach is, why coaches don’t have clients, the principles that make a great group, understanding your dialogue with sales, why the world needs more coaches, how the world is progressing, and much more.   Come join us at www.thestrongcoach.com   -Mike Episode Breakdown:   0-10-  What a good coach is and how getting people the results they want.  Them discovering possibilities and them discovering it for themselves. Coaching is not deep trauma therapy or consulting.  It’s guiding and building performance in people. Coaching is becoming mainstream.   11-20 Having to work on your craft and that’s why coaches don’t have clients. Also, coaches are looking for clients in the wrong place. Coaches are going to people but not the businesses that need them.  Go to where high performers are going. Am I good? Then where do I go to get them? Understanding your dialogue with sales.   21-30 Why we need more coaches and how the world is progressing because we have an abundance of education and communication.  Every human being needs a little support understanding the world today. The dangers of this and getting bad information from people.   31-40 Principles that make great group. 1. Understanding You. 2. Methodology and the way you create change for your clients 3.   Business and the training on what it takes to build a business.   41-50  If you know about something then you learn from the next thing and from different people. Understanding the counter perspective of the perspective you know.  Ex. Learn psychology if you are a health coach etc. Find more fun things for your clients to have a fun experience with you. Making learning a directed learning and not reactive learning.   --------------------------------------------------- Show notes: https://shruggedcollective.com/tbs-nawalkha ---------------------------------------------------     ► Travel thru Europe with us on the  Shrugged Voyage, more info here: https://www.theshruggedvoyage.com/ ► What is the Shrugged Collective?  Click below for more info: https://youtu.be/iUELlwmn57o ► Subscribe to Shrugged Collective's Channel Here http://bit.ly/BarbellShruggedSubscribe 📲 🎧 Listen to the audio version on the Apple Podcast App or Stitcher for Android Here- http://bit.ly/BarbellShruggedApple http://bit.ly/BarbellShruggedStitcher Shrugged Collective is a network of fitness, health and performance shows that help people achieve their physical and mental health goals.  Usually in the gym, but outside as well. In 2012 they posted their first Barbell Shrugged podcast and have been putting out weekly free videos and podcasts ever since. Along the way we've created successful online coaching programs including The Shrugged Strength Challenge, The Muscle Gain Challenge, FLIGHT, Barbell Shredded, and Barbell Bikini. We're also dedicated to helping affiliate gym owners grow their businesses and better serve their members by providing owners tools and resources like the Barbell Business Podcast. Find Shrugged Collective and their flagship show Barbell Shrugged here: SUBSCRIBE ON ITUNES ► http://bit.ly/ShruggedCollectiveiTunes WEBSITE ► https://www.ShruggedCollective.com INSTAGRAM ► https://instagram.com/shruggedcollective FACEBOOK ► https://facebook.com/barbellshruggedpodcast TWITTER ► http://twitter.com/barbellshrugged

Ryan Fischer’s (@ryanfisch) entire life has always been about fitness. At the age of 12 he was a world ranked BMX racer. In high-school he ran track at just about every distance, played lacrosse, and football at the varsity level since his freshman year. As Ryan grew up he got into skeleton and boblsed and qualified for the US Olympic Team Trials for both sports. Ryan has finished top 5 in the CrossFit Regionals for the past 3 years. Fischer even finished top 20 in the world in the CrossFit Open for the past 3 years also. Fischer went from being homeless, couch surfing, stealing food at Whole Foods, and a stint as a male stripper, to becoming owner of the most successful gym in Orange County, CrossFit Chalk. He also created Chalk Online, a groundbreaking corporate wellness program. Fischer always had a belief that life would work itself out if he kept working hard on his passions. In this episode of Barbell Shrugged Fischer discusses why people respond to false information, how flexible dieting won’t fix your shitty nutrition habits, why you need to stare down the fire and not back down, and, the big one, Ryan Fischer’s life story.   Enjoy!   - Anders and Doug   Episode Breakdown:   ⚡️0-10: False information ⚡️11-20: The easy way out with nutrition ⚡️21-30: Therapy animals, diets, 200 and pounds of shrimp ⚡️31-40: If there are no new conversations to be had, what’s next? ⚡️ 41-50: Core principles for life and “the new thing” ⚡️51-60: The power of connection ⚡️61-70: Ryan Fischer's story ⚡️71-80: Ryan gets teary eyed, stare down the fire and don’t back down ⚡️81-90: The stuff you never forget ⚡️91-100: Why following the hard road will lead you to fulfillment ⚡️101-110: What Ryan’s working on now   ----------------------------------------------------------------------- Show notes at: http://www.shruggedcollective.com/bbs-fischer ----------------------------------------------------------------------- ► Subscribe to Barbell Shrugged's Channel Here ► Subscribe to Shrugged Collective's Channel Here http://bit.ly/BarbellShruggedSubscribe 📲 🎧 Listen to the audio version on the Apple Podcast App or Stitcher for Android Here- http://bit.ly/BarbellShruggedApple http://bit.ly/BarbellShruggedStitcher Shrugged Collective is a network of fitness, health and performance shows that help people achieve their physical and mental health goals.  Usually in the gym, but outside as well. In 2012 they posted their first Barbell Shrugged podcast and have been putting out weekly free videos and podcasts ever since. Along the way we've created successful online coaching programs including The Shrugged Strength Challenge, The Muscle Gain Challenge, FLIGHT, Barbell Shredded, and Barbell Bikini. We're also dedicated to helping affiliate gym owners grow their businesses and better serve their members by providing owners tools and resources like the Barbell Business Podcast. Find Shrugged Collective and their flagship show Barbell Shrugged here: SUBSCRIBE ON ITUNES ► http://bit.ly/ShruggedCollectiveiTunes WEBSITE ► https://www.ShruggedCollective.com INSTAGRAM ► https://instagram.com/shruggedcollective FACEBOOK ► https://facebook.com/barbellshruggedpodcast TWITTER ► http://twitter.com/barbellshrugged

Sakura Kokumai  is training to become a karate World Champion and to represent USA in the 2020 Tokyo Olympics.   Sakura started karate in Honolulu, Hawaii when she was 8 years old. She started competing internationally at 14, and represented the Jr. USA Karate Team for four years, winning the Jr. Pan American Championships 4 years in a row.   Sakura is currently ranked number 5 in the world! Most recently she won Bronze at the World Championships held in Paris, France, Bronze at the Combat Games in St. Petersburg, Russia, and Gold at the Pan American Olympic festival.   In this episode, we talk about Sakura’s mindset, specifically the night before a tournament and walking into a tournament, the differences in feelings  between winning as a 14 years old and having to win now, different Karate styles and all the meanings behind the kicks and movements and the story behind each one, her rituals to create a presence in martial arts, and much more.   Enjoy! -Mike --------------------------------------------------- Show notes: https://shruggedcollective.com/tbs-kokumai --------------------------------------------------- Please support our partners! @bioptimizers: www.BiOptimizers.com/bledsoe “bledsoe” to save 20% @organifi - www.organifi.com/shrugged to save 20% @cateredfit - cateredfit.com “BLEDSOE25” to save 25%     ► Travel thru Europe with us on the  Shrugged Voyage, more info here: https://www.theshruggedvoyage.com/ ► What is the Shrugged Collective?  Click below for more info: https://youtu.be/iUELlwmn57o ► Subscribe to Shrugged Collective's Channel Here http://bit.ly/BarbellShruggedSubscribe 📲 🎧 Listen to the audio version on the Apple Podcast App or Stitcher for Android Here- http://bit.ly/BarbellShruggedApple http://bit.ly/BarbellShruggedStitcher Shrugged Collective is a network of fitness, health and performance shows that help people achieve their physical and mental health goals.  Usually in the gym, but outside as well. In 2012 they posted their first Barbell Shrugged podcast and have been putting out weekly free videos and podcasts ever since. Along the way we've created successful online coaching programs including The Shrugged Strength Challenge, The Muscle Gain Challenge, FLIGHT, Barbell Shredded, and Barbell Bikini. We're also dedicated to helping affiliate gym owners grow their businesses and better serve their members by providing owners tools and resources like the Barbell Business Podcast. Find Shrugged Collective and their flagship show Barbell Shrugged here: SUBSCRIBE ON ITUNES ► http://bit.ly/ShruggedCollectiveiTunes WEBSITE ► https://www.ShruggedCollective.com INSTAGRAM ► https://instagram.com/shruggedcollective FACEBOOK ► https://facebook.com/barbellshruggedpodcast TWITTER ► http://twitter.com/barbellshrugged

Mike Boyle is one of the foremost experts in the fields of Strength and Conditioning, Functional Training and general fitness. He currently spends his time lecturing, teaching, training and writing. In 1996 Mikel co founded Mike Boyle Strength and Conditioning, one of the first for-profit strength and conditioning companies in the world. Mike Boyle Strength and Conditioning exists for one reason: to provide performance enhancement training for athletes of all levels. Athletes trained range from junior high school students to All Stars in almost every major professional sport.   Prior to Co- founding Mike Boyle Strength and Conditioning, Mike served as the Head Strength and Conditioning Coach at Boston University for 15 years, also for the past 25 years he been  the Strength and Conditioning Coach for Men's Ice Hockey at Boston University. Mike also was the Boston Red Sox strength and conditioning coach in 2013 that won the World Series. In addition to his duties at Boston University and the Red Sox, from 1991-1999 Boyle served as the Strength and Conditioning Coach for the Boston Bruins of the National Hockey League. Mike was also the Strength and Conditioning Coach for the 1998 US Women's Olympic Ice Hockey Team, Gold Medalists in Nagano and 2014 Silver medalists in Sochi, and served as a consultant in the development of the USA Hockey National Team Development Program in Ann Arbor, Michigan. In this episode of Barbell Shrugged, Mike discusses starting the strength program at Boston University, being the first voice in strength and conditioning online, the process of continual growth 30 years later and creating an entire industry and reshaping the way our country views strength coaches.   Enjoy! - Anders and Doug ___________________ Episode Breakdown:   ⚡️0-10: Mike Boyle’s background and the importance of opportunity   ⚡️11-20: How to be a good strength coach and why reading is important ⚡️21-30: How to go from follower to leader ⚡️31-40: The importance of perspective, developing good coaches, and finding the right people ⚡️ 41-50: What is the role of a strength coach? ⚡️51-60: The Crossfit conversation and how to prescribe exercise ⚡️61-68: The fundamentals of strength and conditioning and squatting ⚡️69-80: Finding the holy grail   ----------------------------------------------------------------------- Show notes at: http://www.shruggedcollective.com/bbs-boyle ----------------------------------------------------------------------- Please support our partners! @organifi - www.organifi.com/shrugged to save 20%@bioptimizers: www.BiOptimizers.com/shrugged  “shrugged” to save 37% ► Subscribe to Barbell Shrugged's Channel Here ► Subscribe to Shrugged Collective's Channel Here http://bit.ly/BarbellShruggedSubscribe 📲 🎧 Listen to the audio version on the Apple Podcast App or Stitcher for Android Here- http://bit.ly/BarbellShruggedApple http://bit.ly/BarbellShruggedStitcher Shrugged Collective is a network of fitness, health and performance shows that help people achieve their physical and mental health goals.  Usually in the gym, but outside as well. In 2012 they posted their first Barbell Shrugged podcast and have been putting out weekly free videos and podcasts ever since. Along the way we've created successful online coaching programs including The Shrugged Strength Challenge, The Muscle Gain Challenge, FLIGHT, Barbell Shredded, and Barbell Bikini. We're also dedicated to helping affiliate gym owners grow their businesses and better serve their members by providing owners tools and resources like the Barbell Business Podcast. Find Shrugged Collective and their flagship show Barbell Shrugged here: SUBSCRIBE ON ITUNES ► http://bit.ly/ShruggedCollectiveiTunes WEBSITE ► https://www.ShruggedCollective.com INSTAGRAM ► https://instagram.com/shruggedcollective FACEBOOK ► https://facebook.com/barbellshruggedpodcast TWITTER ► http://twitter.com/barbellshrugged

Wade and Matt started their company after enzymes radically changed their lives. They knew the knowledge they were paying $1500 a month to obtain was too great to keep to themselves, so they found a way to spread it to the masses. The result is BiOptimizers: scientifically-backed enzyme supplements that flip the conventional understanding of "health" upside down.   We sit down to talk about our eating styles, our histories in the health and fitness sphere, a lot of nerdy sh*t about how enzymes work and your gut probably doesn’t, why so many people have adverse reactions to gluten and lactose, and how to eat a dozen Sidecar doughnuts in a sitting without dying. You might think you know some stuff about gut health, but these guys are here to break it down (pun intended) for you in ways that are easy to understand and a blast to listen to. Enjoy the ride!   1:00 🍩 What is an enzyme, and what does it do 2:45 🍩 Canola oil and heroin in the same sentence 5:00 🍩 Why the energy we ingest isn’t immediately accessible 7:20 🍩 Amino acids and the recovery process 9:15 🍩 100 grams of protein is...too much? 10:00 🍩 Ryan’s childhood diet staples 12:00 🍩 Wade’s story: Mr. Olympia to Mr. Marshmallow 16:30 🍩Why you need supplements to be your healthiest 17:20 🍩 Hydrochloric acid matters 20:20 🍩 The real advantage of intermittent fasting 21:30 🍩 Your commercial probiotic is a scam 27:30 🍩Milk really IS a bad choice 29:30 🍩 Gluten is a baseball, no wonder your body can’t digest it 31:15 🍩 Cronuts will change your life, and other fun donut facts 33:30 🍩 How to build muscle and burn fat at the same time, sort of 37:00 🍩 The most bang for your 1500 bucks: how BiOptimizers got started 38:30 🍩 How much protein do you really absorb from powder? 40:40 🍩 Things you didn’t want to know about “USDA certified organic” and gastrointestinal disease, and things you really do want to know about conditions enzymes can reverse 41:45 🍩 How CrossFit ruined women 44:00 🍩 Poop and your microbiome 48:00 🍩 Charles Poliquin, ethnicity and food responses, and epigenetics 51:50 🍩 What your blood work says about your diet 56:15 🍩 The alcohol hack you shouldn’t know 58:00 🍩 Did you know enzymes warp time? 58:50 🍩 The Batman enema (yep, you read that right) 1:01:20 🍩 Three things to do for better performance 1:02:30 🍩 Why a boring diet is the best diet 1:06:30 🍩 Discount code! And some guarantees. Because this stuff is legit. 1:08:00 🍩 Health is a spectrum. Don’t be dead. ------------------------------------------------------------------------------ Please Support Our Sponsor: @bioptimizers: www.BiOptimizers.com/realchalk  “realchalk” to save 37%   ► Subscribe to Shrugged Collective's Channel Here http://bit.ly/BarbellShruggedSubscribe 📲 🎧 Listen to the audio version on the Apple Podcast App or Stitcher for Android Here- http://bit.ly/BarbellShruggedApple http://bit.ly/BarbellShruggedStitcher Shrugged Collective is a network of fitness, health and performance shows that help people achieve their physical and mental health goals.  Usually in the gym, but outside as well. In 2012 they posted their first Barbell Shrugged podcast and have been putting out weekly free videos and podcasts ever since. Along the way we've created successful online coaching programs including The Shrugged Strength Challenge, The Muscle Gain Challenge, FLIGHT, Barbell Shredded, and Barbell Bikini. We're also dedicated to helping affiliate gym owners grow their businesses and better serve their members by providing owners tools and resources like the Barbell Business Podcast. Find Shrugged Collective and their flagship show Barbell Shrugged here: SUBSCRIBE ON ITUNES ► http://bit.ly/ShruggedCollectiveiTunes WEBSITE ► https://www.ShruggedCollective.com INSTAGRAM ► https://instagram.com/shruggedcollective FACEBOOK ► https://facebook.com/ barbellshruggedpodcast TWITTER ► http://twitter.com/barbellshrugged

Julien Pineau is a Humanist & Movement Specialist and founder of StrongFit . Sports have been a part of Julien’s life since he was young and he’s been a state and national champion in a number of sports including soccer, swimming, and wrestling. As an adult, he really found something he liked with MMA and Jiu-Jitsu and spent time traveling the world to learn from the best in the industry.   The time spent Julien spent with the best made him want to learn more about sport and movement so that he could coach others. In 1993, he began his coaching career as a conditioning and grappling coach for the MMA gym where he trained and in 2008, he opened his own gym that focuses on strongman training. StrongFit was born and has evolved from a single gym to a full education program.   Julien’s brain is wired to see faulty patterns and visualize, in space, how people move. With his knack for diagnosing muscular and strength imbalances, he has developed his own system to identify what issues are and fight the root of the problem. He now travels the world delivering seminars to coaches who have the common goal of fixing people and ridding them of pain.   In 2018, Julien’s show on Barbell Shrugged was the most popular one! In this episode, we talk about apprenticeship to master yourself and better yourself, how to be in the present without distractions, understanding the nervous system and how it impacts your training, why looking at humans as machines have caused so much injury in the fitness industry, basing nutrition on what’s going to be happen in the next few hours rather than what happened in the past, and much more.   Come join us at www.thestrongcoach.com -Mike ------------------------------------------------------------------------------ Show notes: http://www.shruggedcollective.com/tsc-pineau ------------------------------------------------------------------------------ ► Subscribe to Shrugged Collective's Channel Here http://bit.ly/BarbellShruggedSubscribe 📲 🎧 Listen to the audio version on the Apple Podcast App or Stitcher for Android Here- http://bit.ly/BarbellShruggedApple http://bit.ly/BarbellShruggedStitcher Shrugged Collective is a network of fitness, health and performance shows that help people achieve their physical and mental health goals.  Usually in the gym, but outside as well. In 2012 they posted their first Barbell Shrugged podcast and have been putting out weekly free videos and podcasts ever since. Along the way we've created successful online coaching programs including The Shrugged Strength Challenge, The Muscle Gain Challenge, FLIGHT, Barbell Shredded, and Barbell Bikini. We're also dedicated to helping affiliate gym owners grow their businesses and better serve their members by providing owners tools and resources like the Barbell Business Podcast. Find Shrugged Collective and their flagship show Barbell Shrugged here: SUBSCRIBE ON ITUNES ► http://bit.ly/ShruggedCollectiveiTunes WEBSITE ► https://www.ShruggedCollective.com INSTAGRAM ► https://instagram.com/shruggedcollective FACEBOOK ► https://facebook.com/barbellshruggedpodcast TWITTER ► http://twitter.com/barbellshrugged

Jen Widerstrom (@jenwiderstrom) is a personal trainer and fitness model. She is well known for her role of a trainer in the NBC's long-running and hit series The Biggest Loser, replacing Jillian Michaels where she worked as a body coach and guided the participants through a well-planned exercise regime and also provided the required emotional support to them during their journey to a fitter body. Jen worked with the popular faces including Bob Harper and Jessie Pavelka.   In the year 2008, Jen got an opportunity to work in American Gladiators, in the character of the female gladiator Phoenix for its second season. The show helped her to change the course of life. It was an amazing experience which helped to boost the brilliant athlete career. She also got the chance to play crazy games and compete with the other contestants. After she left the show, she again focused her career as a fitness trainer and improved her skills by adding Pilates and CrossFit to her workout.   In addition to her fitness, Jen is devoted towards charity. She has been on Goodwill Military Tours to raise troops' morale and has volunteered at orphanages and schools, helping kids find self-confidence through sports and gymnastics. Recently in 2017, Jen published a book named Diet Right for Your Personality Type: The Revolutionary 4-Week Weight-Loss Plan That Works for You.   In this episode of Barbell Shrugged, Jen discusses her time on American Gladiator and The Biggest Loser, Leaving a lineage of strength for the world, body image and understanding the body positive movement, and helping women embrace strength training.   Enjoy! - Anders and Doug   ----------------------------------------------------------------------- Show notes at: http://www.shruggedcollective.com/bbs-widerstrom ----------------------------------------------------------------------- Please support our partners! @drivennutrition: https://drivennutrition.net/shrugged/ to save 20%@bioptimizers: www.BiOptimizers.com/shrugged  “shrugged” to save 37% ► Subscribe to Barbell Shrugged's Channel Here ► Subscribe to Shrugged Collective's Channel Here http://bit.ly/BarbellShruggedSubscribe 📲 🎧 Listen to the audio version on the Apple Podcast App or Stitcher for Android Here- http://bit.ly/BarbellShruggedApple http://bit.ly/BarbellShruggedStitcher Shrugged Collective is a network of fitness, health and performance shows that help people achieve their physical and mental health goals.  Usually in the gym, but outside as well. In 2012 they posted their first Barbell Shrugged podcast and have been putting out weekly free videos and podcasts ever since. Along the way we've created successful online coaching programs including The Shrugged Strength Challenge, The Muscle Gain Challenge, FLIGHT, Barbell Shredded, and Barbell Bikini. We're also dedicated to helping affiliate gym owners grow their businesses and better serve their members by providing owners tools and resources like the Barbell Business Podcast. Find Shrugged Collective and their flagship show Barbell Shrugged here: SUBSCRIBE ON ITUNES ► http://bit.ly/ShruggedCollectiveiTunes WEBSITE ► https://www.ShruggedCollective.com INSTAGRAM ► https://instagram.com/shruggedcollective FACEBOOK ► https://facebook.com/barbellshruggedpodcast TWITTER ► http://twitter.com/barbellshrugged

Ashley Bledsoe is not only Mike’s wife, she’s a relationships coach, who guides couples to create a powerful partnership.   Ashley also has a master’s degree in Sports and Recreation Management, and has been supporting, coaching and facilitating groups in the fitness industry for the past 10 years. However, over the past three years, she’s been delving into deeper healing work. She’s passionate about coaching female entrepreneurs to forge deeper connections to themselves, each other and creating unique and practical ways to bring that to their businesses.   Ashley is committed to guiding and supporting people to deeply know and love themselves, understanding that this is the way to create powerful partnerships. She came to this realization in her own marriage after eight years of being together. By working on her relationship with herself, she was able to strengthen her connection and bring her partnership to the next level.   In this episode, we talk about relationship and how to make yours stronger, how to have healthy relationships with yourself, partners and your body, what are the most common complaints of couples, how to handle infidelities, heal this past behavior, and let it go, the double standards of women getting away with cheating easier than men, how to see the best in your partner, and much more.   Enjoy! - Mike --------------------------------------------------- Show notes: https://shruggedcollective.com/tbs-mrsbledsoe --------------------------------------------------- Please support our partners! @bioptimizers: www.BiOptimizers.com/bledsoe “bledsoe” to save 37%  

This is a special episode, where Doug Larson (@douglaselarson) and Anders Varner (@andersvarner) talk about the best books on business, why communication is a skill you should constantly be developing, how mindset training is a skill that plays into all of life’s skills, why learning meditation will make you better at everything, and much more.   Enjoy! - Doug and Anders ----------------------------------------------------------------------- Show notes at: http://www.shruggedcollective.com/bbs-brobookclub ----------------------------------------------------------------------- Please support our partners! @drivennutrition: https://drivennutrition.net/shrugged/ to save 20%@bioptimizers: www.BiOptimizers.com/shrugged  “shrugged” to save 37% @organifi - www.organifi.com/shrugged to save 20% ► Subscribe to Barbell Shrugged's Channel Here ► Subscribe to Shrugged Collective's Channel Here http://bit.ly/BarbellShruggedSubscribe 📲 🎧 Listen to the audio version on the Apple Podcast App or Stitcher for Android Here- http://bit.ly/BarbellShruggedApple http://bit.ly/BarbellShruggedStitcher Shrugged Collective is a network of fitness, health and performance shows that help people achieve their physical and mental health goals.  Usually in the gym, but outside as well. In 2012 they posted their first Barbell Shrugged podcast and have been putting out weekly free videos and podcasts ever since. Along the way we've created successful online coaching programs including The Shrugged Strength Challenge, The Muscle Gain Challenge, FLIGHT, Barbell Shredded, and Barbell Bikini. We're also dedicated to helping affiliate gym owners grow their businesses and better serve their members by providing owners tools and resources like the Barbell Business Podcast. Find Shrugged Collective and their flagship show Barbell Shrugged here: SUBSCRIBE ON ITUNES ► http://bit.ly/ShruggedCollectiveiTunes WEBSITE ► https://www.ShruggedCollective.com INSTAGRAM ► https://instagram.com/shruggedcollective FACEBOOK ► https://facebook.com/barbellshruggedpodcast TWITTER ► http://twitter.com/barbellshrugged

It's hard to remember a time before Instagram, but Dennis (@denheen) and Kelsey (@thedailykelsey) built their online training business the old-fashioned way (through Facebook and email). They took a chance, came up with a catchy name, HIIT Burn (@hiitburn), and the rest is laid out in detail for you in this episode. In their case, big risks and some smart marketing led to big rewards—it's a classic tale of entrepreneurship gone right, and you know that's Real CHALK's brand of protein powder.   Picking a great name, staying true to your brand, ad campaigns, the next big social media platform, and why haters should make you happy—if it's business- or marketing-related, we cover it. We also talk about Kelsey's experience with anorexia and how she's using her journey to recovery to help her clients understand the role that mindset plays in living a healthy lifestyle. In an oversaturated market, it's authenticity that draws people to your brand, and it doesn't get more real than this.   We switch to more lighthearted topics from there, like how brushing your teeth can earn you thousands of dollars, getting ripped like Brad Pitt in Fight Club, and why I've been posting proposal videos on my Instagram (sorry, you'll have to listen to find out the answer to that one 😉). You just never know where this episode will go next—but I know where I'm going, and that's the Bahamas! DM or email me your podcast guest requests!   -Ryan   1:30 🔥 The HIITBurn story 7:45 🔥 The biggest obstacle, and how to overcome it: Don't get stuck on having a perfect business plan 10:00 🔥 Adapt or die—the game is always changing 13:00 🔥 Catering to your audience for better reception 17:00 🔥 Anticipate needs, but test your ideas 20:45 🔥 Kelsey's anorexia story: just a little bit better 25:00 🔥 Implementing personal experience in nutrition programs, and how to avoid triggers 30:00 🔥 Mindset matters, your weight affects your brain, and EDs don't discriminate 34:00 🔥 New obstacles: testing, spreading core message, delegating 35:30 🔥 Let go of the things that don't feel true to yourself or your brand 36:30 🔥 Programming is a struggle. Even when you're awesome at it. 39:30 🔥 Don't start all over, just change the name—marketing strategy is key 41:45 🔥 What's next for HIITBurn? 44:30 🔥 Ad campaigns: actually useful? How do you grow if your audience is tapped? 49:45 🔥 Do it anyway—the videos that do the best are the ones you look the worst in. Don't question it. 51:00 🔥 The principles don't change—why you don't need to chase the next big thing 54:15 🔥 Do what works. Facebook? Email? Instagram? Stick with it. 58:45 🔥 Ryan's prediction: YouTube is going to dominate everything. 1:01:00 🔥 Haters are people too: if your comments aren't 50% hate, you're doing it wrong. 1:05:30 🔥 What do Dennis and Kelsey do for fun? 1:10:30 🔥 Where to find the HIITBurn guys   ------------------------------------------------------------------------------ Show notes: http://www.shruggedcollective.com/rc-hiitburn ------------------------------------------------------------------------------ Please Support Our Sponsor: @bioptimizers: www.BiOptimizers.com/realchalk  “realchalk” to save 37%   ► Subscribe to Shrugged Collective's Channel Here http://bit.ly/BarbellShruggedSubscribe 📲 🎧 Listen to the audio version on the Apple Podcast App or Stitcher for Android Here- http://bit.ly/BarbellShruggedApple http://bit.ly/BarbellShruggedStitcher Shrugged Collective is a network of fitness, health and performance shows that help people achieve their physical and mental health goals.  Usually in the gym, but outside as well. In 2012 they posted their first Barbell Shrugged podcast and have been putting out weekly free videos and podcasts ever since. Along the way we've created successful online coaching programs including The Shrugged Strength Challenge, The Muscle Gain Challenge, FLIGHT, Barbell Shredded, and Barbell Bikini. We're also dedicated to helping affiliate gym owners grow their businesses and better serve their members by providing owners tools and resources like the Barbell Business Podcast. Find Shrugged Collective and their flagship show Barbell Shrugged here: SUBSCRIBE ON ITUNES ► http://bit.ly/ShruggedCollectiveiTunes WEBSITE ► https://www.ShruggedCollective.com INSTAGRAM ► https://instagram.com/shruggedcollective FACEBOOK ► https://facebook.com/ barbellshruggedpodcast TWITTER ► http://twitter.com/barbellshrugged