Eric Bassett is the brain behind EB30X, a 30-minute workout that changes lives. His brick-and-mortar gym is located in Illinois, but he trains people around the country and he won’t turn anyone down no matter what their physical limitations are. Everyone wants to train fit people, but Eric is working hard to bring fitness and health to the people who need it most. The videos of him training with clients (or “teammates,” as he calls them) who have upwards of 100 pounds to lose have gone viral and gained him lots of attention in the fitness world. I sat down with Eric at the Fit Expo in San Diego to talk about his brand and his experience with building his business. We discuss the similarities and differences in our stories, how we found our callings, and why failure isn’t the worst thing. Turns out, landing in a federal prison camp can be exactly what needs to happen for you to figure out what your purpose in life is—who knew?! Plus, we take some hits at those pyramid scheme-based shake companies, hate on water breaks and Botox, and deal some hard truth about what it takes to be a successful entrepreneur. This episode is a wild ride, don’t miss it!   - Ryan ------------------------------------------------------------------------------ Show notes: http://www.shruggedcollective.com/rc_bassett ------------------------------------------------------------------------------ ► Subscribe to Shrugged Collective's Channel Here http://bit.ly/BarbellShruggedSubscribe 📲 🎧 Listen to the audio version on the Apple Podcast App or Stitcher for Android Here- http://bit.ly/BarbellShruggedApple http://bit.ly/BarbellShruggedStitcher Shrugged Collective is a network of fitness, health and performance shows that help people achieve their physical and mental health goals.  Usually in the gym, but outside as well. In 2012 they posted their first Barbell Shrugged podcast and have been putting out weekly free videos and podcasts ever since. Along the way we've created successful online coaching programs including The Shrugged Strength Challenge, The Muscle Gain Challenge, FLIGHT, Barbell Shredded, and Barbell Bikini. We're also dedicated to helping affiliate gym owners grow their businesses and better serve their members by providing owners tools and resources like the Barbell Business Podcast. Find Shrugged Collective and their flagship show Barbell Shrugged here: SUBSCRIBE ON ITUNES ► http://bit.ly/ShruggedCollectiveiTunes WEBSITE ► https://www.ShruggedCollective.com INSTAGRAM ► https://instagram.com/shruggedcollective FACEBOOK ► https://facebook.com/ barbellshruggedpodcast TWITTER ► http://twitter.com/barbellshrugged

Adam Ian is an herbalist, educator and successful entrepreneur with twenty seven years experience in the natural products industry as an herbal formulator and Director of Operations for multiple business lines, both domestically and internationally. Currently cultivating custom genetics in both Hemp and Cannabis categories. Adam is also the founder and alchemist of Elemental Wizdom, a natural line of high end functional foods and essential oils, informed by years of personal nutritional supplementation and consciousness exploration. Christina Afentoulis is a wellness advocate, educator and private chef, who fulfills her passion for wellness, personal empowerment and cutting edge nutrition by offering recipes, products and concepts that improve the health, nutrition and emotional well-being of the planet. She is a wellness advocate, educator and private chef - working with the most cutting edge modalities that are available today. In this episode, we dive into the k=journey of self-discovery and not believing into one particular thing, how to take your health into your own hands instead of outsourcing it to doctors, how Adam discovered that we are more than just our body, how the vital, bacterial load in your body and your diets can affect your mental health, the importance of mushrooms in your diet, why vegan and raw food aren't always the best choice for people, how plants are life too just as much as animals, and much more.   Enjoy! - Mike --------------------------------------------------- Show notes: https://shruggedcollective.com/tbs_elementalwizdom --------------------------------------------------- ► Travel thru Europe with us on the  Shrugged Voyage, more info here: https://www.theshruggedvoyage.com/ ► What is the Shrugged Collective?  Click below for more info: https://youtu.be/iUELlwmn57o ► Subscribe to Shrugged Collective's Channel Here http://bit.ly/BarbellShruggedSubscribe 📲 🎧 Listen to the audio version on the Apple Podcast App or Stitcher for Android Here- http://bit.ly/BarbellShruggedApple http://bit.ly/BarbellShruggedStitcher Shrugged Collective is a network of fitness, health and performance shows that help people achieve their physical and mental health goals.  Usually in the gym, but outside as well. In 2012 they posted their first Barbell Shrugged podcast and have been putting out weekly free videos and podcasts ever since. Along the way we've created successful online coaching programs including The Shrugged Strength Challenge, The Muscle Gain Challenge, FLIGHT, Barbell Shredded, and Barbell Bikini. We're also dedicated to helping affiliate gym owners grow their businesses and better serve their members by providing owners tools and resources like the Barbell Business Podcast. Find Shrugged Collective and their flagship show Barbell Shrugged here: SUBSCRIBE ON ITUNES ► http://bit.ly/ShruggedCollectiveiTunes WEBSITE ► https://www.ShruggedCollective.com INSTAGRAM ► https://instagram.com/shruggedcollective FACEBOOK ► https://facebook.com/barbellshruggedpodcast TWITTER ► http://twitter.com/barbellshrugged  

This is a special episode, where Anders Varner and Doug Larson talk about eating for performance, eating for mass gains, cutting weight for weightlifting and MMA, supplements for lifestyle and performance, learning how to eat for wellness, and more.   Enjoy! - Doug and Anders ----------------------------------------------------------------------- Show notes at: http://www.shruggedcollective.com/bbs_gain10 ----------------------------------------------------------------------- ► Subscribe to Barbell Shrugged's Channel Here ► Subscribe to Shrugged Collective's Channel Here http://bit.ly/BarbellShruggedSubscribe 📲 🎧 Listen to the audio version on the Apple Podcast App or Stitcher for Android Here- http://bit.ly/BarbellShruggedApple http://bit.ly/BarbellShruggedStitcher Shrugged Collective is a network of fitness, health and performance shows that help people achieve their physical and mental health goals.  Usually in the gym, but outside as well. In 2012 they posted their first Barbell Shrugged podcast and have been putting out weekly free videos and podcasts ever since. Along the way we've created successful online coaching programs including The Shrugged Strength Challenge, The Muscle Gain Challenge, FLIGHT, Barbell Shredded, and Barbell Bikini. We're also dedicated to helping affiliate gym owners grow their businesses and better serve their members by providing owners tools and resources like the Barbell Business Podcast. Find Shrugged Collective and their flagship show Barbell Shrugged here: SUBSCRIBE ON ITUNES ► http://bit.ly/ShruggedCollectiveiTunes WEBSITE ► https://www.ShruggedCollective.com INSTAGRAM ► https://instagram.com/shruggedcollective FACEBOOK ► https://facebook.com/barbellshruggedpodcast TWITTER ► http://twitter.com/barbellshrugged

Before Kory launched Korporate Wellness, he was tested numerous times. Life attempted to derail him or test his commitment in every way imaginable. The greatest test came by way of his father leaving him and his mother when bottom fell out of the economy. To say he's lived a life of constant transition since then would be an understatement.     We caught up with Kory not long after he reconnected with his father. His outlook on their relationship will leave you with a breath of hope. He has become a success despite his many transitions and the absence of his father. This week on Feed Me Fuel Me we sit down with Kory, now thriving and coaching at CrossFit 760, to discover how he developed the strength to forgive!   Enjoy! ----------------------------------------------------------------------- Show notes: http://www.shruggedcollective.com/fmfm_cook ---------------------------------------------------------------------- ► Subscribe to Shrugged Collective's Channel Here http://bit.ly/BarbellShruggedSubscribe 📲 🎧 Listen to the audio version on the Apple Podcast App or Stitcher for Android Here- http://bit.ly/BarbellShruggedApple http://bit.ly/BarbellShruggedStitcher Shrugged Collective is a network of fitness, health and performance shows that help people achieve their physical and mental health goals.  Usually in the gym, but outside as well. In 2012 they posted their first Barbell Shrugged podcast and have been putting out weekly free videos and podcasts ever since. Along the way we've created successful online coaching programs including The Shrugged Strength Challenge, The Muscle Gain Challenge, FLIGHT, Barbell Shredded, and Barbell Bikini. We're also dedicated to helping affiliate gym owners grow their businesses and better serve their members by providing owners tools and resources like the Barbell Business Podcast. Find Shrugged Collective and their flagship show Barbell Shrugged here: SUBSCRIBE ON ITUNES ► http://bit.ly/ShruggedCollectiveiTunes WEBSITE ► https://www.ShruggedCollective.com INSTAGRAM ► https://instagram.com/shruggedcollective FACEBOOK ► https://facebook.com/barbellshruggedpodcast TWITTER ► http://twitter.com/barbellshrugged

Jason Khalipa is a former CrossFit Games world champion, author, and lifelong competitor. Jason is also the CEO and Founder of NCFIT, a global company aimed at making fitness effective, fun, and accessible.   In January 2016, Jason and his family were faced with a parent’s worst nightmare. Jason’s daughter Ava was diagnosed with leukemia at the age of four. As all things in life, Jason and his family embraced Ava’s diagnosis, and faced it with unyielding positivity.   Cancer, especially when it affects a child, isn’t the easiest conversation to have, but Jason has approached the subject with compassion and a determination to spread awareness. With all the confidence that Ava will win her battle, Jason aims to support other families faced with the same adversity. Jason and his wife have since focused on philanthropy and spreading awareness for pediatric cancer.   Jason is also one of the most accomplished athletes in CrossFit Games history. In 2008, Jason was crowned the Fittest Man on Earth. He has also earned top finishes including placements as the 5th, 16th, 7th, 5th, 2nd, and 3rd Fittest Man on Earth. Jason had the honor of representing Team USA three times in the worldwide CrossFit Invitational and earned Spirit of the Games honors in 2009. Jason attributes much of his success in life and competition to the love and support of his wife and children, as well as to the AMRAP Mentality.   In this episode, we to Jason about his AMRAP Mentality, what it means to prepare for the unexpected and have a daughter with leukemia, his mental toughness through adversity, how to build an international business and stay present, how to implement the AMRAP Mentality into your own life, and more.   Enjoy! - Doug and Anders ----------------------------------------------------------------------- Show notes at: http://www.shruggedcollective.com/bbs_khalipa ----------------------------------------------------------------------- Please support our partners! @bioptimizers: www.BiOptimizers.com/realchalk  “shrugged” to save 20% @halo - gethalosport.com/barbell  “Barbell” to save $100   ► Subscribe to Barbell Shrugged's Channel Here ► Subscribe to Shrugged Collective's Channel Here http://bit.ly/BarbellShruggedSubscribe 📲 🎧 Listen to the audio version on the Apple Podcast App or Stitcher for Android Here- http://bit.ly/BarbellShruggedApple http://bit.ly/BarbellShruggedStitcher Shrugged Collective is a network of fitness, health and performance shows that help people achieve their physical and mental health goals.  Usually in the gym, but outside as well. In 2012 they posted their first Barbell Shrugged podcast and have been putting out weekly free videos and podcasts ever since. Along the way we've created successful online coaching programs including The Shrugged Strength Challenge, The Muscle Gain Challenge, FLIGHT, Barbell Shredded, and Barbell Bikini. We're also dedicated to helping affiliate gym owners grow their businesses and better serve their members by providing owners tools and resources like the Barbell Business Podcast. Find Shrugged Collective and their flagship show Barbell Shrugged here: SUBSCRIBE ON ITUNES ► http://bit.ly/ShruggedCollectiveiTunes WEBSITE ► https://www.ShruggedCollective.com INSTAGRAM ► https://instagram.com/shruggedcollective FACEBOOK ► https://facebook.com/barbellshruggedpodcast TWITTER ► http://twitter.com/barbellshrugged

Nikki Leonard has been in the social media and fitness industry for over 10 years. She has been the face of massive supplements brands, a figure champion, a CrossFit athlete, and currently a mom/entrepreneur. Having been part of her life for a little over 2 years, I had the opportunity to watch and learn so much from her in terms of social media and business building. Nikki also happens to be beautiful and hilarious which as we know is a rare combo in this day an age. In this episode we literally hit just about everything for a few minutes including her relationships with these past companies, her personal life, a bunch of hilarious history between us (which never disappoints), her new fitness app, and life as a Mom. I think so many of you out there who have been following me for a long time are really going to enjoy this episode - as well as the true Nikki Rica fans out there. Funny, personal, real, and you’re going to feel like your sitting down with some of your best friends just shooting the sh*^.   - Ryan P.S. Nikki has created a subscription based Fitness App called Nikki Rica Fit available worldwide on iTunes with 12 weeks worth of workouts as well as her newly developed 6 week Prenatal Program for expecting mothers. Most recently Nikki has re-introduced the Nikki Rica Fit Challenge which is a 6 week Transformation Challenge that includes a Workout Program & Meal Plan that is 100% Customized to the participant’s lifestyle, work schedule, goals & equipment that is accessible to them.   ------------------------------------------------------------------------------ Show notes: http://www.shruggedcollective.com/rc_leonard ------------------------------------------------------------------------------ Please Support our Sponsor @bioptimizers: www.BiOptimizers.com/realchalk  “chalk” to save 20%   ► Subscribe to Shrugged Collective's Channel Here http://bit.ly/BarbellShruggedSubscribe 📲 🎧 Listen to the audio version on the Apple Podcast App or Stitcher for Android Here- http://bit.ly/BarbellShruggedApple http://bit.ly/BarbellShruggedStitcher Shrugged Collective is a network of fitness, health and performance shows that help people achieve their physical and mental health goals.  Usually in the gym, but outside as well. In 2012 they posted their first Barbell Shrugged podcast and have been putting out weekly free videos and podcasts ever since. Along the way we've created successful online coaching programs including The Shrugged Strength Challenge, The Muscle Gain Challenge, FLIGHT, Barbell Shredded, and Barbell Bikini. We're also dedicated to helping affiliate gym owners grow their businesses and better serve their members by providing owners tools and resources like the Barbell Business Podcast. Find Shrugged Collective and their flagship show Barbell Shrugged here: SUBSCRIBE ON ITUNES ► http://bit.ly/ShruggedCollectiveiTunes WEBSITE ► https://www.ShruggedCollective.com INSTAGRAM ► https://instagram.com/shruggedcollective FACEBOOK ► https://facebook.com/ barbellshruggedpodcast TWITTER ► http://twitter.com/barbellshrugged  

If you want to grow your Instagram following, pay special attention to this is episode with Ross Johnson and Rachel Bell, co-founders of Trill Media, an Instagram marketing agency that helps brands increase their audience engagement, create a tribe of millennial/GenZ buyers, and become highly influential on Instagram.   In this episode, you’ll learn what’s the drama triangle and what role might you be, how to create organic and authentic following on Instagram, how to generate sales on Instagram with less 4k followers, why you shouldn’t compete on price and follow what others do, how to position yourself in the right way and give valuable content which leads to sales, how Ross and Rachel used their savings to pay a mentor and went from 2k a month to 150k in the 4 months after, and much more.   Enjoy! - Mike --------------------------------------------------- Show notes: https://shruggedcollective.com/tbs_trillmedia --------------------------------------------------- ► Travel thru Europe with us on the  Shrugged Voyage, more info here: https://www.theshruggedvoyage.com/ ► What is the Shrugged Collective?  Click below for more info: https://youtu.be/iUELlwmn57o ► Subscribe to Shrugged Collective's Channel Here http://bit.ly/BarbellShruggedSubscribe 📲 🎧 Listen to the audio version on the Apple Podcast App or Stitcher for Android Here- http://bit.ly/BarbellShruggedApple http://bit.ly/BarbellShruggedStitcher Shrugged Collective is a network of fitness, health and performance shows that help people achieve their physical and mental health goals.  Usually in the gym, but outside as well. In 2012 they posted their first Barbell Shrugged podcast and have been putting out weekly free videos and podcasts ever since. Along the way we've created successful online coaching programs including The Shrugged Strength Challenge, The Muscle Gain Challenge, FLIGHT, Barbell Shredded, and Barbell Bikini. We're also dedicated to helping affiliate gym owners grow their businesses and better serve their members by providing owners tools and resources like the Barbell Business Podcast. Find Shrugged Collective and their flagship show Barbell Shrugged here: SUBSCRIBE ON ITUNES ► http://bit.ly/ShruggedCollectiveiTunes WEBSITE ► https://www.ShruggedCollective.com INSTAGRAM ► https://instagram.com/shruggedcollective FACEBOOK ► https://facebook.com/barbellshruggedpodcast TWITTER ► http://twitter.com/barbellshrugged

Joe Kudla is an entrepreneur and founder of Vuori Clothing (@vuoriclothing), an active lifestyle apparel brand that draws inspiration from the aspirational coastal California lifestyle, an integration of yoga, surf, sport, art and a strong visionary spirit. In this episode, Joe shares the history of Vuori, what it’s like to establish a brand in a saturated market, how to establish  a culture that shines through in the product, the process of creating a great experience for male fitness athletes, what’s Expansion and growth into brick and mortar facilities, and more. P.S. There’s a Special Shrugged Offer for you: Save 25% OFF your order at vuoriclothing.com with code: SHRUGGED. Happy Saturday! - Doug and Anders ----------------------------------------------------------------------- Show notes at: http://www.shruggedcollective.com/bbs_vuori ----------------------------------------------------------------------- Please support our partners! @vuori - www.vuoriclothing.com “SHRUGGED25” to save 25% storewide @halo - gethalosport.com/barbell  “Barbell” to save $100   ► Subscribe to Barbell Shrugged's Channel Here ► Subscribe to Shrugged Collective's Channel Here http://bit.ly/BarbellShruggedSubscribe 📲 🎧 Listen to the audio version on the Apple Podcast App or Stitcher for Android Here- http://bit.ly/BarbellShruggedApple http://bit.ly/BarbellShruggedStitcher Shrugged Collective is a network of fitness, health and performance shows that help people achieve their physical and mental health goals.  Usually in the gym, but outside as well. In 2012 they posted their first Barbell Shrugged podcast and have been putting out weekly free videos and podcasts ever since. Along the way we've created successful online coaching programs including The Shrugged Strength Challenge, The Muscle Gain Challenge, FLIGHT, Barbell Shredded, and Barbell Bikini. We're also dedicated to helping affiliate gym owners grow their businesses and better serve their members by providing owners tools and resources like the Barbell Business Podcast. Find Shrugged Collective and their flagship show Barbell Shrugged here: SUBSCRIBE ON ITUNES ► http://bit.ly/ShruggedCollectiveiTunes WEBSITE ► https://www.ShruggedCollective.com INSTAGRAM ► https://instagram.com/shruggedcollective FACEBOOK ► https://facebook.com/barbellshruggedpodcast TWITTER ► http://twitter.com/barbellshrugged

Round two with Mike Bledsoe on the Feed Me Fuel Me Podcast. Since our last conversation, Mike had journeyed around the world and embraced a nomadic life for a while with his wife Ashley, who was featured on the last episode (#110). Now that we've caught up with Mike got the chance to sit down with his undivided attention, we get into right away. Newly 37, and another year wiser, we get a sneak peak into what he's brewing for the year to come. Buckle up for this one, as we discuss what makes a strong coach, Burning Man, Project X, building the Shrugged Collective, unlearning and relearning at the Training Camp for the Soul, in addition to a ton of other deep and dope stuff with one of the founders of Barbell Shrugged and the Shrugged Collective..   Enjoy! - Jeff and Mycal ----------------------------------------------------------------------- Show notes: http://www.shruggedcollective.com/fmfm_bledsoe ---------------------------------------------------------------------- ► Subscribe to Shrugged Collective's Channel Here http://bit.ly/BarbellShruggedSubscribe 📲 🎧 Listen to the audio version on the Apple Podcast App or Stitcher for Android Here- http://bit.ly/BarbellShruggedApple http://bit.ly/BarbellShruggedStitcher Shrugged Collective is a network of fitness, health and performance shows that help people achieve their physical and mental health goals.  Usually in the gym, but outside as well. In 2012 they posted their first Barbell Shrugged podcast and have been putting out weekly free videos and podcasts ever since. Along the way we've created successful online coaching programs including The Shrugged Strength Challenge, The Muscle Gain Challenge, FLIGHT, Barbell Shredded, and Barbell Bikini. We're also dedicated to helping affiliate gym owners grow their businesses and better serve their members by providing owners tools and resources like the Barbell Business Podcast. Find Shrugged Collective and their flagship show Barbell Shrugged here: SUBSCRIBE ON ITUNES ► http://bit.ly/ShruggedCollectiveiTunes WEBSITE ► https://www.ShruggedCollective.com INSTAGRAM ► https://instagram.com/shruggedcollective FACEBOOK ► https://facebook.com/barbellshruggedpodcast TWITTER ► http://twitter.com/barbellshrugged

Dr. Sean Pastuch is a doctor, coach, educator, coach to athletes, and founder of Active Life Rx, which he founded with a belief that the world deserves better solutions than the current modern medical model. For programs with Active Life Rx: http://alturl.com/zr6qm  Active Life Rx is the only company in the world helping thousands of people to get out of pain without going to the doctor or missing the gym. They also educate health care providers and fitness professionals on how to provide solutions to their clients the way we do for ours.   In this episode, we talk about how to eliminate fear of pain in your training, how you need to train for health - as you are not going to the CrossFit Games (@crossfitgames), how to design programs to eliminate injury, the time when Dr. Pastuch told Rich Froning to take time off, and more.   Enjoy- - Doug and Anders ----------------------------------------------------------------------- Show notes at: http://www.shruggedcollective.com/bbs_pastuch ----------------------------------------------------------------------- Please support our partners! @organifi - www.organifi.com/shrugged to save 20% @thrivemarket - www.thrivemarket.com/shrugged for a free 30 days trial and $60 in free groceries @OMAX - www.tryomax.com/shrugged and get a box FREE with your first purchase @foursigmatic - www.foursigmatic.com/shrugged  to save 15% on your first purchase @vuori - www.vuoriclothing.com “SHRUGGED25” to save 25% storewide   ► Subscribe to Barbell Shrugged's Channel Here ► Subscribe to Shrugged Collective's Channel Here http://bit.ly/BarbellShruggedSubscribe 📲 🎧 Listen to the audio version on the Apple Podcast App or Stitcher for Android Here- http://bit.ly/BarbellShruggedApple http://bit.ly/BarbellShruggedStitcher Shrugged Collective is a network of fitness, health and performance shows that help people achieve their physical and mental health goals.  Usually in the gym, but outside as well. In 2012 they posted their first Barbell Shrugged podcast and have been putting out weekly free videos and podcasts ever since. Along the way we've created successful online coaching programs including The Shrugged Strength Challenge, The Muscle Gain Challenge, FLIGHT, Barbell Shredded, and Barbell Bikini. We're also dedicated to helping affiliate gym owners grow their businesses and better serve their members by providing owners tools and resources like the Barbell Business Podcast. Find Shrugged Collective and their flagship show Barbell Shrugged here: SUBSCRIBE ON ITUNES ► http://bit.ly/ShruggedCollectiveiTunes WEBSITE ► https://www.ShruggedCollective.com INSTAGRAM ► https://instagram.com/shruggedcollective FACEBOOK ► https://facebook.com/barbellshruggedpodcast TWITTER ► http://twitter.com/barbellshrugged