Barbell Shrugged

You may recognize both voices on today’s show, as M.D.V (Matt DellaValle) is a seasoned guest and co-host of the Business of Fitness Podcast. MDV is the Chief Fitness Officer at NCFIT, managing all fitness, coaching, and programming operations worldwide for the company. Over the past decade, MDV's journey has taken him a few different directions—coaching at some of the best gyms in the biz (CFNE, Reebok CrossFit ONE, CrossFit ONE Nation & NCFIT), leading seminars as part of CrossFit HQ Staff, and managing fitness partnerships for Reebok INTL. Before all this fitness stuff, MDV earned his law degree from William & Mary Law. He is passionate about coaching, fitness, and American traditional tattoos.      Today is all about scaling! As gym owners and coaches, we can talk about the importance of scaling until we are blue in the face—but can you eloquently relay this information to your athletes? How about how to address a room full of athletes at different levels with different needs—how do you run an effective class and not lose anyone in the process? Today, Jason and M.D.V, answer all of these common questions and share best practices for providing a top-notch experience to every athlete in your class regardless of their skill level. Today’s episode is a must listen for anyone that spends time on the coaching floor. Enjoy!    Minute Breakdown:  0-10: Why we scale  10-20: How to effectively on-board a new athlete  20-30: The progression of scaling and universality   30-40: Knowing your athletes and modifying for the individual  40-50: Communicating the benefit of scaling to your classes    Work with Jason, M.D.V and the NCFIT Collective Crew at ncfitcollective.fit  Find Jason at @jasonkhalipa  Connect with MDV at @m.d.v_  ------------------------------------------------------------------------------ Show notes: http://www.shruggedcollective.com/bof-scaling ------------------------------------------------------------------------------ ► Subscribe to Shrugged Collective's Channel Here http://bit.ly/BarbellShruggedSubscribe 📲 🎧 Listen to the audio version on the Apple Podcast App or Stitcher for Android Here- http://bit.ly/BarbellShruggedApple http://bit.ly/BarbellShruggedStitcher Shrugged Collective is a network of fitness, health and performance shows that help people achieve their physical and mental health goals.  Usually in the gym, but outside as well. In 2012 they posted their first Barbell Shrugged podcast and have been putting out weekly free videos and podcasts ever since. Along the way we've created successful online coaching programs including The Shrugged Strength Challenge, The Muscle Gain Challenge, FLIGHT, Barbell Shredded, and Barbell Bikini. We're also dedicated to helping affiliate gym owners grow their businesses and better serve their members by providing owners tools and resources like the Barbell Business Podcast. Find Shrugged Collective and their flagship show Barbell Shrugged here: SUBSCRIBE ON ITUNES ► http://bit.ly/ShruggedCollectiveiTunes WEBSITE ► https://www.ShruggedCollective.com INSTAGRAM ► https://instagram.com/shruggedcollective FACEBOOK ► https://facebook.com/barbellshruggedpodcast TWITTER ► http://twitter.com/barbellshrugged

Hunter Elam is a fixture of our onsite Mash Mafia team. She has matured so much in her time at Mash Elite. And recently she has made incredible progress. I predict amazing things are in store for her. So what made the difference? How did she gain by leaps and bounds over the last few months? That’s what we talk about today on this podcast. We get into recent changes in her program, diagnosing weaknesses, being a queen of the mundane… and huge predictions for the upcoming AO3. In this episode: Questioning your coach AO3 predictions Why weightlifting is mentally tougher than other sports Missing in warmups and then crushing lifts The biggest change to her program recently and more… Hunter Elam on Instagram Travis Mash on Instagram Please Support Our Sponsors Savage Barbell Apparel - Save 25% on your first order using the code “BARLIFE” Organifi - Save 20% using code: “Shrugged” at organifi.com/shrugged Join the One Ton Challenge  Registration is LIVE 12 Month Strength training program to increase your snatch, clean, jerk, squat, dead, bench.  Add them up to find your One Ton Total.  The goal is 2,000 pounds for men and 1,200 for women.  http://onetonchallenge.com/join “What is the One Ton Challenge” “How Strong is Strong Enough” “How do I Start the One Ton Challenge”

Dave Gallagher is the owner of Savage Barbell.  Savage Barbell is not his full time job. Dave is a full time fire fighter in Southern California and runs Savage on his days off from the fire station. He started Savage Barbell after a very poor customer service experience at the CrossFit Games in 2014.  He thought, “these people have such a great community and this is how they treat us?” He started Savage with a college buddy, who runs a web design marking company in Huntington Beach, California. They wanted to “offer a great product line that knows without its customers, we are nothing!”   In this episode of Barbell Shrugged, the crew breaks into the intricacies of small business, building a clothing brand, competing against the giant in the industry, and how being a full time firefighter captain fuels the mindset and success of the company.   http://savagebarbell.com/shrugged to save 25% on your first purchase.   Minute Breakdown:   1-10 What happens when Plan A doesn’t work. 11-20 The right way to sponsor athletes. 21-30 What it is like the first time you fight a fire. 31-40 Firefighter training regimen and injury recovery. 41-50 Creating brand loyalty and hustling  51-60 How to structure your day for success 61-70 - Scaling your business but not growing beyond your means   Connect with Savage Barbell   Anders Varner on Instagram   Doug Larson on Instagram --------------------------------------------- 20 REP BACK SQUAT PROGRAM --------------------------------------------- Please Support Our Sponsors   Savage Barbell Apparel - Save 25% on your first order using the code “SHRUGGED”   Organifi - Save 20% using code: “Shrugged” at organifi.com/shrugged   WHOOP - Save $30 on 12 or 18 month membership plan using code “SHRUGGED” at checkout ------------------------------------------------- One Ton Challenge    Find your 1rm in the snatch, clean, jerk, squat, dead, bench.    Add them up to find your One Ton Total.    The goal is 2,000 pounds for men and 1,200 for women.    “What is the One Ton Challenge”   “How Strong is Strong Enough”   “How do I Start the One Ton Challenge” ----------------------------------------------------------------------- Show notes at: http://www.shruggedcollective.com/bbs-savage -----------------------------------------------------------------------   ► Subscribe to Barbell Shrugged's Channel Here ► Subscribe to Shrugged Collective's Channel Here http://bit.ly/BarbellShruggedSubscribe 📲 🎧 Listen to the audio version on the Apple Podcast App or Stitcher for Android Here- http://bit.ly/BarbellShruggedApple http://bit.ly/BarbellShruggedStitcher Shrugged Collective is a network of fitness, health and performance shows that help people achieve their physical and mental health goals.  Usually in the gym, but outside as well. In 2012 they posted their first Barbell Shrugged podcast and have been putting out weekly free videos and podcasts ever since. Along the way we've created successful online coaching programs including The Shrugged Strength Challenge, The Muscle Gain Challenge, FLIGHT, Barbell Shredded, and Barbell Bikini. We're also dedicated to helping affiliate gym owners grow their businesses and better serve their members by providing owners tools and resources like the Barbell Business Podcast. Find Shrugged Collective and their flagship show Barbell Shrugged here: SUBSCRIBE ON ITUNES ► http://bit.ly/ShruggedCollectiveiTunes WEBSITE ► https://www.ShruggedCollective.com INSTAGRAM ► https://instagram.com/shruggedcollective FACEBOOK ► https://facebook.com/barbellshruggedpodcast TWITTER ► http://twitter.com/barbellshrugged

Everyone knows Marcus as the “Functional Bodybuilding” guy, but what else do you really know about him!? I really wanted this podcast to get into some of the deeper stuff in Marcus’s life. I also wanted to chat about some of his business strategies, how he built his business, and any future goals he may have.    Like Lance Armstrong’s famous book “it’s not about the bike”... This podcast his not about functional bodybuilding. It’s about Marcus and his path to success. Guaranteed to be an all time favorite   ------------------------------------------------------------------------------ Show notes: http://www.shruggedcollective.com/rc-filly ------------------------------------------------------------------------------ ► Subscribe to Shrugged Collective's Channel Here http://bit.ly/BarbellShruggedSubscribe 📲 🎧 Listen to the audio version on the Apple Podcast App or Stitcher for Android Here- http://bit.ly/BarbellShruggedApple http://bit.ly/BarbellShruggedStitcher Shrugged Collective is a network of fitness, health and performance shows that help people achieve their physical and mental health goals.  Usually in the gym, but outside as well. In 2012 they posted their first Barbell Shrugged podcast and have been putting out weekly free videos and podcasts ever since. Along the way we've created successful online coaching programs including The Shrugged Strength Challenge, The Muscle Gain Challenge, FLIGHT, Barbell Shredded, and Barbell Bikini. Find Shrugged Collective and their flagship show Barbell Shrugged here: SUBSCRIBE ON ITUNES ► http://bit.ly/ShruggedCollectiveiTunes WEBSITE ► https://www.ShruggedCollective.com INSTAGRAM ► https://instagram.com/shruggedcollective FACEBOOK ► https://facebook.com/ barbellshruggedpodcast TWITTER ► http://twitter.com/barbellshrugged       Elise Metts Barbell Shrugged | Accounting elise@barbellshrugged.com

Sean Lake is a co-founder of Bubs Naturals and lifelong friend to the great, late Glen “BUB” Doherty, and the BUBs Naturals front line in forging Glen’s legacy. Merging his career experience as a professional athlete, director of global marketing, and entrepreneur, Sean has personally curated the product, communal spirit, and charitable mission that defines the BUBS Naturals brand.    TJ Terrara is a co-founder and fellow adrenaline and fitness maniac. TJ and Sean connected while competing for bragging rights on the CrossFit floor. TJ’s eighteen plus years in online marketing, operations, and technology gave BUBS Naturals the firepower it needed to launch its direct to consumer model. TJ is the e-commerce mastermind that keeps BUBS’ sales and customer acquisition on the upward trajectory.       On today’s episode, Jason sits down with the co-founders of BUBS Naturals, Sean and TJ, to talk shop. On the surface Bubs looks like your go-to, all-natural supplement company (which it totally is), but, as you’ll learn on today’s show, is so much more than that. For any of you that have ever worked your way through the hero WOD, “Glen,” you too have paid tribute to the ‘why’ behind BUBS. It is clear that Sean and TJ are the epitome of grassroots business owners that are doing the right thing for the right reasons. The two take listeners through the beginnings of Bubs, their unlikely business choices, how they maintain a healthy business partnership, and what true customer service really is.     Minute Breakdown:  0 – 10: Hero WODs and the beginning of Bubs.   10 – 20: Breaking all business rules and doubling profit anyway.  20 – 30: Quality checking, digital marketing, and return on investment.   30 – 40: Connecting with your consumer and writing 6 figure checks.    Get your hands on Bubs Natural here: https://www.bubsnaturals.com/jason  Find Bubs Naturals on Instagram: @bubsnaturals  Make a difference at: www.glendohertyfoundation.org  Connect with Jason at @jasonkhalipa  Work with Jason and the NCFIT Collective Crew at https://www.ncfitcollective.fit  ------------------------------------------------------------------------------ Show notes: http://www.shruggedcollective.com/bof-bubs ------------------------------------------------------------------------------► Subscribe to Shrugged Collective's Channel Here http://bit.ly/BarbellShruggedSubscribe 📲 🎧 Listen to the audio version on the Apple Podcast App or Stitcher for Android Here- http://bit.ly/BarbellShruggedApple http://bit.ly/BarbellShruggedStitcher Shrugged Collective is a network of fitness, health and performance shows that help people achieve their physical and mental health goals.  Usually in the gym, but outside as well. In 2012 they posted their first Barbell Shrugged podcast and have been putting out weekly free videos and podcasts ever since. Along the way we've created successful online coaching programs including The Shrugged Strength Challenge, The Muscle Gain Challenge, FLIGHT, Barbell Shredded, and Barbell Bikini. We're also dedicated to helping affiliate gym owners grow their businesses and better serve their members by providing owners tools and resources like the Barbell Business Podcast. Find Shrugged Collective and their flagship show Barbell Shrugged here: SUBSCRIBE ON ITUNES ► http://bit.ly/ShruggedCollectiveiTunes WEBSITE ► https://www.ShruggedCollective.com INSTAGRAM ► https://instagram.com/shruggedcollective FACEBOOK ► https://facebook.com/barbellshruggedpodcast TWITTER ► http://twitter.com/barbellshrugged

Not many people have benched over 900 pounds. And not many people have been my good friend for over 20 years. Jason Coker’s done both, so he’s a pretty amazing guy.   He’s the go-to expert on cutting weight – and as a longtime lifter at Westside Barbell, Jason knows better than anyone what Westside is really like. This podcast has a lot of knowledge in it and a lot of perspective… and it’s also got a lot of great stories.   In this episode: Getting a job with me after prison and other wild stories from the past Dynamic days, max effort, and what Westside really does Passing out naked at a powerlifting meet… and how you can cut weight in a better way Truly great powerlifters and what so many get wrong Dealing with sciatica and still setting records and more…   Jason Coker on Instagram   Travis Mash on Instagram ------------------------------------------- Please Support Our Sponsors   Savage Barbell Apparel - Save 25% on your first order using the code “BARLIFE”   Organifi - Save 20% using code: “Shrugged” at organifi.com/shrugged -------------------------------------------- Join the One Ton Challenge    Registration is LIVE   12 Month Strength training program to increase your snatch, clean, jerk, squat, dead, bench.    Add them up to find your One Ton Total.    The goal is 2,000 pounds for men and 1,200 for women.    http://onetonchallenge.com/join   “What is the One Ton Challenge”   “How Strong is Strong Enough”   “How do I Start the One Ton Challenge” --------------------------------------------------- Show notes: https://shruggedcollective.com/tbl-coker ---------------------------------------------------     ► Travel thru Europe with us on the  Shrugged Voyage, more info here: https://www.theshruggedvoyage.com/ ► What is the Shrugged Collective?  Click below for more info: https://youtu.be/iUELlwmn57o ► Subscribe to Shrugged Collective's Channel Here http://bit.ly/BarbellShruggedSubscribe 📲 🎧 Listen to the audio version on the Apple Podcast App or Stitcher for Android Here- http://bit.ly/BarbellShruggedApple http://bit.ly/BarbellShruggedStitcher Shrugged Collective is a network of fitness, health and performance shows that help people achieve their physical and mental health goals.  Usually in the gym, but outside as well. In 2012 they posted their first Barbell Shrugged podcast and have been putting out weekly free videos and podcasts ever since. Along the way we've created successful online coaching programs including The Shrugged Strength Challenge, The Muscle Gain Challenge, FLIGHT, Barbell Shredded, and Barbell Bikini. We're also dedicated to helping affiliate gym owners grow their businesses and better serve their members by providing owners tools and resources like the Barbell Business Podcast. Find Shrugged Collective and their flagship show Barbell Shrugged here: SUBSCRIBE ON ITUNES ► http://bit.ly/ShruggedCollectiveiTunes WEBSITE ► https://www.ShruggedCollective.com INSTAGRAM ► https://instagram.com/shruggedcollective FACEBOOK ► https://facebook.com/barbellshruggedpodcast TWITTER ► http://twitter.com/barbellshrugged

Imagine this… You are working out like you always do, you reach down to deadlift the barbell one more time and, bang, your back goes out. You have pain like you have never experienced before. You crawl to your phone and call your spouse and friends to come help you because the pain is so bad. What goes through your mind? . That’s exactly what happened to Nicole’s Active Life 1 on 1 client, Robert. Robert is a CrossFit Affiliate owner in Lakeland Florida. He owns Lift Lakeland, and it is in that gym that he found himself laid out, unable to move without intense pain. . In this podcast we talk about how Nicole helped Robert go from having fear day to day around anything that included a hip hinge, to deadlifting, and olympic lifting again. And we also discuss how that experience changed the course of Robert’s career forever. . In this episode you will have the opportunity to hear how important this all was to Robert’s wife. The thing about pain and injury is that too often we look at it as pain and injury to the body, and we do not consider the impact it has on the mind. In this episode, we put that concept in play.   Minute Breakdown:   0-10 - “I’m scared” 11-20 - Assessment results 21-30 - A handwritten letter from the Robert’s wife 31-40 - 2 month in, pain is reduced, but still no deadlifts 41-50 - Most CrossFit gyms add volume, intensity, and frequency, too fast 51-60 - Teamwork makes the dream work Work with an Active Life Coach like Nicole at activeliferx.com/shrugged Find Nicole at @nt_thecrossfitspt ------------------------------------------------------------------------------ Show notes: http://www.shruggedcollective.com/alr-torres ------------------------------------------------------------------------------ ► Subscribe to Shrugged Collective's Channel Here http://bit.ly/BarbellShruggedSubscribe 📲 🎧 Listen to the audio version on the Apple Podcast App or Stitcher for Android Here- http://bit.ly/BarbellShruggedApple http://bit.ly/BarbellShruggedStitcher Shrugged Collective is a network of fitness, health and performance shows that help people achieve their physical and mental health goals.  Usually in the gym, but outside as well. In 2012 they posted their first Barbell Shrugged podcast and have been putting out weekly free videos and podcasts ever since. Along the way we've created successful online coaching programs including The Shrugged Strength Challenge, The Muscle Gain Challenge, FLIGHT, Barbell Shredded, and Barbell Bikini. We're also dedicated to helping affiliate gym owners grow their businesses and better serve their members by providing owners tools and resources like the Barbell Business Podcast. Find Shrugged Collective and their flagship show Barbell Shrugged here: SUBSCRIBE ON ITUNES ► http://bit.ly/ShruggedCollectiveiTunes WEBSITE ► https://www.ShruggedCollective.com INSTAGRAM ► https://instagram.com/shruggedcollective FACEBOOK ► https://facebook.com/barbellshruggedpodcast TWITTER ► http://twitter.com/barbellshrugged

Jenn Ryan is a 13 year CrossFit athlete that has qualified for the CrossFit Games 5 times in the last 3 years. She is a NASN Liscened Sports Nutritionist, providing nutrition coaching to top CrossFit Games athletes including Lauren Fischer, Rasmus Wisbech, is the lead nutritionist for CrossFit Invictus, and owns her own nutrition consulting company.    In this episode, the Shrugged discusses Jenn Ryan and Anders’ relationship over the last decade, how it has transformed, growing into a CrossFit Games Athlete, and how to build a relationship with food for elite athletes and people trying to live a healthier life.   Minute Breakdown:   1-10 Step aerobics to competitive CrossFit Games athlete 11-20 How do you transition out of owning a gym and the relationships involved 21-30 What is it like competing and training at CrossFit Invictus 31-40 Do people care that you are a great athlete? 41-50 More food and more movement 51-60 Building a nutrition business from the ground up 61-70 - Scaling a nutrition program across an entire gym   Connect with Jenn Ryan   Anders Varner on Instagram   Doug Larson on Instagram   20 REP BACK SQUAT PROGRAM --------------------------------------- Please Support Our Sponsors   Savage Barbell Apparel - Save 25% on your first order using the code “SHRUGGED”   Organifi - Save 20% using code: “Shrugged” at organifi.com/shrugged   WHOOP - Save $30 on 12 or 18 month membership plan using code “SHRUGGED” at checkout --------------------------------------------- One Ton Challenge    Registration is LIVE now   Find your 1rm in the snatch, clean, jerk, squat, dead, bench.    Add them up to find your One Ton Total.    The goal is 2,000 pounds for men and 1,200 for women.    “What is the One Ton Challenge”   “How Strong is Strong Enough”   “How do I Start the One Ton Challenge” ----------------------------------------------------------------------- Show notes at: http://www.shruggedcollective.com/bbs-ryan -----------------------------------------------------------------------   ► Subscribe to Barbell Shrugged's Channel Here ► Subscribe to Shrugged Collective's Channel Here http://bit.ly/BarbellShruggedSubscribe 📲 🎧 Listen to the audio version on the Apple Podcast App or Stitcher for Android Here- http://bit.ly/BarbellShruggedApple http://bit.ly/BarbellShruggedStitcher Shrugged Collective is a network of fitness, health and performance shows that help people achieve their physical and mental health goals.  Usually in the gym, but outside as well. In 2012 they posted their first Barbell Shrugged podcast and have been putting out weekly free videos and podcasts ever since. Along the way we've created successful online coaching programs including The Shrugged Strength Challenge, The Muscle Gain Challenge, FLIGHT, Barbell Shredded, and Barbell Bikini. We're also dedicated to helping affiliate gym owners grow their businesses and better serve their members by providing owners tools and resources like the Barbell Business Podcast. Find Shrugged Collective and their flagship show Barbell Shrugged here: SUBSCRIBE ON ITUNES ► http://bit.ly/ShruggedCollectiveiTunes WEBSITE ► https://www.ShruggedCollective.com INSTAGRAM ► https://instagram.com/shruggedcollective FACEBOOK ► https://facebook.com/barbellshruggedpodcast TWITTER ► http://twitter.com/barbellshrugged

Although this mans first claim to fame came from the hit TV show the “bachelorette” he actually has his sights set on competing in CrossFit and eventually owning his own business in the fitness industry. After meeting him, working out together, and talking — there’s no doubt that he’s got some passion.    This episode touches on a little of everything in Lukes life. While the TV show may have made him look like a villain, on my show, I just want to know what makes him tick and see if there’s anything I can do to help with his future goals.    ------------------------------------------------------------------------------ Show notes: http://www.shruggedcollective.com/rc-parker ------------------------------------------------------------------------------► Subscribe to Shrugged Collective's Channel Here http://bit.ly/BarbellShruggedSubscribe 📲 🎧 Listen to the audio version on the Apple Podcast App or Stitcher for Android Here- http://bit.ly/BarbellShruggedApple http://bit.ly/BarbellShruggedStitcher Shrugged Collective is a network of fitness, health and performance shows that help people achieve their physical and mental health goals.  Usually in the gym, but outside as well. In 2012 they posted their first Barbell Shrugged podcast and have been putting out weekly free videos and podcasts ever since. Along the way we've created successful online coaching programs including The Shrugged Strength Challenge, The Muscle Gain Challenge, FLIGHT, Barbell Shredded, and Barbell Bikini. We're also dedicated to helping affiliate gym owners grow their businesses and better serve their members by providing owners tools and resources like the Barbell Business Podcast. Find Shrugged Collective and their flagship show Barbell Shrugged here: SUBSCRIBE ON ITUNES ► http://bit.ly/ShruggedCollectiveiTunes WEBSITE ► https://www.ShruggedCollective.com INSTAGRAM ► https://instagram.com/shruggedcollective FACEBOOK ► https://facebook.com/ barbellshruggedpodcast TWITTER ► http://twitter.com/barbellshrugged

Matt Mullenax started Huron under the premise that the world didn’t need another $40 body wash, and guys everywhere need access to great products at an approachable price. A native Ohioan, Matt hopes to fill an audience void: the fact that consumers in non-coastal markets aren’t often shown the same variety of high-quality products as their coastal peers. Huron was built to offer A+ personal care for guys everywhere. Matt has worked on both the finance and brand side of the consumer industry -- Winona Capital Management, and Nike and Bonobos (6th employee), respectively. He earned an MBA from Stanford University’s Graduate School of Business, and a BA from Brown University.     If you’re an entrepreneur, aspiring entrepreneur, or business owner, you NEED this episode. Matt Mullenax, Founder and CEO of Huron, shares exactly what it takes to build a business in today’s market. Jason and Matt dive into all things marketing from social media, to surveying, to in-person interaction, to utilizing influencers and everything in between. The two discuss what it means to actually know your consumer and best practices to connect and learn from your customer. Huron is doing things differently and has hit the ground running with amazing products for men everywhere. Get your journals out and be ready to take notes with this episode, enjoy!    Minute Breakdown:  0 - 10: Building Huron and the company’s background  10 - 20: How to create the best product possible.  20 - 30: Working with a business partner, sourcing in the United States, and building a team.  30 - 40: The importance of in-person marketing and the future of Huron.     Get your hands on Huron here: https://usehuron.com  Find Huron on Instagram: @usehuron  Get in touch with Matt Mullenax: matt@usehuron.com   Connect with Jason at @jasonkhalipa  Work with Jason and the NCFIT Collective Crew at https://www.ncfitcollective.fit    ------------------------------------------------------------------------------ Show notes: http://www.shruggedcollective.com/bof-starrett ------------------------------------------------------------------------------ ► Subscribe to Shrugged Collective's Channel Here http://bit.ly/BarbellShruggedSubscribe 📲 🎧 Listen to the audio version on the Apple Podcast App or Stitcher for Android Here- http://bit.ly/BarbellShruggedApple http://bit.ly/BarbellShruggedStitcher Shrugged Collective is a network of fitness, health and performance shows that help people achieve their physical and mental health goals.  Usually in the gym, but outside as well. In 2012 they posted their first Barbell Shrugged podcast and have been putting out weekly free videos and podcasts ever since. Along the way we've created successful online coaching programs including The Shrugged Strength Challenge, The Muscle Gain Challenge, FLIGHT, Barbell Shredded, and Barbell Bikini. We're also dedicated to helping affiliate gym owners grow their businesses and better serve their members by providing owners tools and resources like the Barbell Business Podcast. Find Shrugged Collective and their flagship show Barbell Shrugged here: SUBSCRIBE ON ITUNES ► http://bit.ly/ShruggedCollectiveiTunes WEBSITE ► https://www.ShruggedCollective.com INSTAGRAM ► https://instagram.com/shruggedcollective FACEBOOK ► https://facebook.com/barbellshruggedpodcast TWITTER ► http://twitter.com/barbellshrugged