The Marketing Millennials

Tracey Wallace was a journalist from childhood and hasn’t stopped writing since. There’s not much she doesn’t know about content marketing, check out the latest episode.As a child Tracey wrote magazines for her neighbors, revealing the activities of the local cats. She also took her red pen to Vogue and Teen Vogue, casting her editorial eye over them both. Now she’s Content Director at Klaviyo and a Workweek creator.Daniel and Tracey talk about her transition from journalism into content, via tech and retail, the importance of design in content, and how Google Sheets is winning the content repository game.You’ll also hear Tracey’s spicy take on why content marketing is chaos.And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.Follow Tracey:LinkedIn: linkedin.com/in/traceyrwallaceTwitter: twitter.com/TraceWallKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsTimestamps:0:00: Intro4:41: Battling The Headwinds Through Repurposing10:20: Long Form Strategy Process13:48: The Difference Between Reading And Scanning16:25: The Challenge of Google Drive18:50: Going Against The Clock22:44: Content Marketing is Chaos25:09: All Of Us Are Nicer To People We Trust30:21: The Internet Might Just Lie36:46: Experimenting With Content AI

Great marketing is one thing, but if it’s not hooked up to a finance strategy your business will suffer. CEO and Co-Founder Ronak Shah, opens his marketing and finance playbook.Daniel and Ronak, Co-Founder of Obvi, open the conversation discussing why Ronak put accounting on hold to get into the startup space, how to become numb to success and failure, and why, if marketing is a company’s engine, finance is the wheels.You’ll also hear Ronak’s take on why building sustainably is crucial, and why Facebook is still his go-to platform for customer acquisition.And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.Follow Ronak:LinkedIn: linkedin.com/in/ronak06/Twitter: twitter.com/michelinshahTimestamps:0:00: Intro05:02: What’s the Finance/Marketing Conversation?07:32: How Attribution is Never a Perfect Science10:10: Becoming Numb to the Ups and Downs12:45: Sustainable Business Over Top Line Profit15:55: Marketing Dynamism17:17: Facebook – the Hill Ronak Would Die On23:58: Experience as Nostalgia26:25: And Relaaaax27:34: The One Thing Ronak Would Tell You

Jay Clouse is unlocking the secrets for creators. He shares the tools, strategies and mindset needed to excel. Find out what Jay knows.Daniel and Jay dive straight in, discussing how Jay discovered entrepreneurship, why people learn from people, and why great content is the best product.You’ll also hear Jay’s takes on getting specific with messaging, and why creators need to get serious about what they do.And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.Follow Jay:Linkedin: linkedin.com/in/jayclouseTwitter: twitter.com/jayclouseKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsTimestamps:00:00 Intro01:34 Not The Having-a-Boss Type04:14 People Follow People05:13 Content IS Your Product11:03 Why You Need To Dig Into The Specifics13:35 What’s Your Mission?16:43 Manager VS Creator22:04 Back Yourself, Do What Helps22:25 The Best Marketing Book You’ll Own23:58 Make It Feel Native

How does a jewelry designer go from writing a few emails to helping her clients make multi-million dollar sales? Katie Momo is one of the most talented copywriters out there.Daniel and Katie dive straight into how she started out as an odd-job marketer, why focussing on features is death to sales copy, and why customer research is the marketing hill she’d die on.You’ll also hear Katie’s spicy take on why the best copy isn’t written, it’s found.And for marketing professionals, Northbeam is the new gold standard for marketing attribution. Through Northbeam’s machine learning models, brands are able to identify which marketing campaigns will be profitable - all before spending tens of thousands of dollars to find out. Visit www.northbeam.io to request a demo now. And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.Follow Katie:LinkedIn: linkedin.com/in/katie-momo-63b67137Keep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials00:00 Intro03:44 Your Fancy Tech Isn’t Your Selling Point10:04 Personality Driven Marketing13:39 Customer Research is The Hill I’d Die On14:18 The Best Copy Isn’t Written23:05 How You Can Learn From The Best28:13 Finding Katie

What’s the goal of marketing? To capture attention. Adam Ryan, CEO of Workweek, is certainly doing that. Find out how.Adam and business partner Becca Sherman are the founders behind Workweek, the media company unlocking the power of the creator economy.Daniel and Adam dig into his experience as former President of The Hustle, how to create a media company inside a business, and why media and content marketing are the same…but different.You’ll also hear Adam’s take on why media budget should always be kept separate from marketing budget.And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.Follow Adam:LinkedIn: linkedin.com/in/adamtryanTwitter: twitter.com/AdamRy_nKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working together to produce amazing podcasts. Find out more, visit: www.workweek.comTimestamps:00:00 Intro01:24 Meet Mr Ryan, Sir03:23 How To Build Trust Through Connection05:24 Building Without Draining09:38 The Difficulty of Running a Media Business14:09 One to Avoid16:24 Great Media Is Like Great Content, But Different21:29 Constraining Brand Identity35:42 Don’t Forget The Why38:30 Who Inspires Me Right Now

Some people are born to be entrepreneurs. Anna Tutckaia has founded several businesses and is laser focused on marketing. Find out what she knows.From an organic grocery chain to a marketing agency, Anna’s founder knowledge and experience stands her apart in the world of digital marketing.Daniel and Anna dive into how she got into the marketing space, why influencer marketing is her number one channel, and why you should always return to the basics.You’ll also hear why it’s so important to personalize content and why Anna thinks direct response ads are no longer the vending machine they once were. And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.Follow Anna:LinkedIn: linkedin.com/in/annatutckaiaKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working together to produce amazing podcasts. Find out more, visit: www.workweek.com

What does it take to make a successful ecommerce brand? On this 100th episode we find out with Ari Murray, who’s worked on some of the biggest brands on the planet.Ari is currently Director of Growth at Sharma Brands, but also ran ecommerce for Poosh by Kourtney Kardashian, Aboutface Beauty by Halsey, Pressed Juicery, and Snacknation.Daniel and Ari are a husband and wife team at the top of the marketing game and this conversation is a special one.Hear Ari get into the weeds of what you need to think about before hitting the launch button, why performance marketing should own the website, and how Daniel and Ari met.You’ll also hear Ari’s hot take on the role of teams in launching an ecommerce brand.And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.Follow Ari:LinkedIn: linkedin.com/in/arimurrayKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

How do you build a loyal customer base? By giving them the best experience you can through great content.Mark Kilens is CMO at Airmeet, the all-in-one platform for your virtual and hybrid events and webinars. He joins Daniel as they get into the weeds of how to start creating an experience for your audience, the importance of community, and how events can create communities.You’ll also hear what Mark learnt as former VP of Content and Community at Drift and as VP of Hubspot Academy.And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.Follow Mark:LinkedIn: linkedin.com/in/markkilensTwitter: twitter.com/MarkKilensKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

How does an ex-Bachelor contestant leverage his TV appearance and create brand loyalty? Connor Saeli believes TikTok has the answer. Find out why.Waterboy is the hydration brand that promises to restore your equilibrium after a heavy night. It’s not only scaling super quick it’s building a loyal community along with it.Daniel and Co-Founder Connnor, get into the specifics of what you should consider when creating TikTok content, why you should use influencers when you can, and how he’s scaling Waterboy at such a pace, with more than 90k followers.You’ll also hear Connor’s hot take on why UGC is so impactful for building customer affinity.And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.Follow Connor:LinkedIn: linkedin.com/in/connorsaeliKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials01:48 Investment Banker To Eligible Bachelor04:57 Lessons From Non Reality11:36 The TikTok Phenomenon12:18 People Buying From People19:39 The Power Of UGC23:09 Connor’s Pitfall To Avoid34:12 Figuring Out The Fun35:48 Attractive Authenticity41:56 Where to Find Connor

How do you solve a problem like scaling cloud storage? Shane Hegde believes the answer is changing your perception of what a company looks like.Shane is Co-founder and CEO of Air, a creative operating system for marketers, that automates the mindless tasks marketers do every day.Daniel and Shane jump right into how he got into the marketing space, what exactly a media company is, and why you shouldn’t always jump on the latest trends.You’ll also hear Shane’s take on why all businesses are media companies whether they like or not.And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.Follow Shane:LinkedIn: linkedin.com/in/shanehegdeKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials