What’s the goal of marketing? To capture attention. Adam Ryan, CEO of Workweek, is certainly doing that. Find out how.

Adam and business partner Becca Sherman are the founders behind Workweek, the media company unlocking the power of the creator economy.

Daniel and Adam dig into his experience as former President of The Hustle, how to create a media company inside a business, and why media and content marketing are the same…but different.

You’ll also hear Adam’s take on why media budget should always be kept separate from marketing budget.

And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.

Follow Adam:

LinkedIn: linkedin.com/in/adamtryan

Twitter: twitter.com/AdamRy_n

Keep up to date with the latest news from The Marketing Millennials:.

Follow Daniel on Twitter: twitter.com/Dmurr68

LinkedIn: linkedin.com/in/daniel-murray-marketing 

Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working together to produce amazing podcasts. Find out more, visit: www.workweek.com

Timestamps:

00:00 Intro

01:24 Meet Mr Ryan, Sir

03:23 How To Build Trust Through Connection

05:24 Building Without Draining

09:38 The Difficulty of Running a Media Business

14:09 One to Avoid

16:24 Great Media Is Like Great Content, But Different

21:29 Constraining Brand Identity

35:42 Don’t Forget The Why

38:30 Who Inspires Me Right Now