Offcuts

On this episode I’m back with Luke Hodgson, co founder of Commerce thinking and high cohesion and we’re discussing whether stock management is your secret marketing weapon.Before we kick off we quickly discuss H&M announcing that they’ll be using AI models and Napster’s recent sale for $200m. Yes, Napster just got sold for $200m.Then we get into the meat of the conversation and debate whether stock is actually a secret marketing weapon. We touch on why stock management is often overlooked compared to marketing, why brands should focus on selling everything they buy, the power of personalised promotions, the fallacy that tech is the solution to stock issues and why all brands need a stock health checkup by a qualified stock doctor.This podcast is brought to you by our mates at Inventory Planner by Sage. What do brands like like Astrid & Miyu, ROKA London and Passenger have in common? They all use Inventory Planner by Sage to cut excess stock by a third and scale multi-locations with confidence. Get two month’s free by following this link.Checkout Factory here.Sign up to our newsletter here.

On this episode I’m back with Luke Hodgson, co founder of Commerce thinking and high cohesion and we’re discussing going global!Before we kick off we quickly discuss the Gary Stevenson Diary of CEO debate, Magento’s move to the cloud and Klarna teaming up with Door dash.Then we get into the meat of the conversation. We discuss why brands go global in the first place, what they need to consider to do so from a CX and tech perspective, the intricacies and considerations of supply chain and logistics (were I think most of the thinking needs to happen) and whether Trump’s tarrifs are encouraging or discouraging brand to expand to the US.This podcast is brought to you by our mates at Shopify.Shopify is a key player that’s revolutionising retail by empowering unified commerce across online, offline, and wholesale channels. With one of the largest and robust ecosystems among commerce platforms, we’re excited to have them join us on this podcast journey. Check them out here.Checkout Factory here.Sign up to our newsletter here.

On this episode I’m chatting with with Ed Whelpton Co founder of Bold Bean Co and we’re discussing why the world should eat more beans.We start with Ed’s journey and obsession with food operations, the idea and early stages of Bold Bean Co, their D2C versus trade strategy and why D2C is so important, the power of community and how it can shape ones new product development, where Bold Bean will be in 2030 and whether they as a brand are normalising the weird or weirding the normal?This podcast is brought to you by our mates at Shopify.Shopify is a key player that’s revolutionising retail by empowering unified commerce across online, offline, and wholesale channels. With one of the largest and robust ecosystems among commerce platforms, we’re excited to have them join us on this podcast journey. Check them out here.Check out Factory here.Sign up to our newsletter here.

On this episode I’m back with Luke Hodgson, co founder at Commerce Thinking and High Cohesion and we’re tackling some hot commerce and business news - including Pretty Little Thing’s rebrand, Tala’s retail expansion and Bryan Johnson (the bloke who won’t die) staring a religion. We then dive into a discussion about how to budget for a big digital transformation project. We cover the complexities of budgeting, whether AI will make it easier, budget allocation, blindspots to look out for, how to handle push back and whether or not communicating a budget before a project has begun is a good or bad idea.This podcast is brought to you by our mates at Shopify.Shopify is a key player that’s revolutionising retail by empowering unified commerce across online, offline, and wholesale channels. With one of the largest and robust ecosystems among commerce platforms, we’re excited to have them join us on this podcast journey. Check them out here.Checkout Factory here.Sign up to our newsletter here.

On this episode I’m chatting with David Franks, co-founder of Kick Game and building Zelph, and we’re discussing whether D2C exits are back. Which is topical as VGC just bought a controlling stake in Kick Game.We rewind and get a sense of those early days of Kick Game, the power of celebrity collaborations, why they bucked the trend during COVID and pushed hard on their bricks and mortar strategy, why they sold their stake to VGC and transition into their new roles and then we switch gears to talk about Zelph - a solution to that aims to help Retailers, Brands and Suppliers manage and scale their marketplace & dropship businesses.This podcast is brought to you by our mates at Shopify.Shopify is a key player that’s revolutionising retail by empowering unified commerce across online, offline, and wholesale channels. With one of the largest and robust ecosystems among commerce platforms, we’re excited to have them join us on this podcast journey. Check them out here.Checkout Factory here.Sign up to our newsletter here.

On this episode I’m back with Luke Hodgson, co founder at Commerce Thinking and High Cohesion and we’re tackling some hot commerce news - including the demise of the Humane AI pin, and Skims and Nike teaming up - then diving into a discussion about digital transformation projects. We define what a digital transformation project is, the reasons for embarking on one, how to approach such a project and the big question - is a legacy mindset the biggest challenge to success?This podcast is brought to you by our mates at Shopify.Shopify is a key player that’s revolutionising retail by empowering unified commerce across online, offline, and wholesale channels. With one of the largest and robust ecosystems among commerce platforms, we’re excited to have them join us on this podcast journey. Check them out here.Checkout Factory here.Sign up to our newsletter here.

On this episode we’re exploring whether new media is redefining the way we consume business news, with Sammi Cohen, Consumer Expert & Founder of Social Currency.I first came across Sammi via TikTok and was immediately impressed with her ability to distill interesting business topics. So I thought it would be a great opportunity to talk to her about how new media is reshaping the consumption of business news, the concept of 'business lore' and why it’s important for story telling, the rise of TikTok as a platform for B2B content, the launch of her Social Currency newsletter, the success of creator-led brands such as Chamberlain Coffee and whether the rebirth of Enron is real or a hoax?This podcast is brought to you by our mates at Shopify.Shopify is a key player that’s revolutionising retail by empowering unified commerce across online, offline, and wholesale channels. With one of the largest and robust ecosystems among commerce platforms, we’re excited to have them join us on this podcast journey. Check them out here.Checkout Factory here.Sign up to our newsletter here.

On this episode I’m chatting with James Collier - a Nutritionist, Author and Co-Founder & Chief Sustainable Nutrition Officer at Huel. On the back of his new book, Well Fed, we’re discussing whether we need to change the way we eat. We discuss the complexities of the food system, the ethical considerations of food choices, the importance of consumer education, the challenges of overconsumption, why misinformation is impacting food and what James would do if he was advising the UK Government on food policy today.This podcast is brought to you by our mates at Shopify.Shopify is a key player that’s revolutionising retail by empowering unified commerce across online, offline, and wholesale channels. With one of the largest and robust ecosystems among commerce platforms, we’re excited to have them join us on this podcast journey. Check them outhere.Checkout Factoryhere.Sign up to our newsletterhere.

In this discussion, Luke Hodgson, co-founder of Commerce Thinking and High Cohesion, shares insights on brand strategy after his recent time in LA. He delves into the cultural differences in business approaches between the US and the UK, highlighting unique challenges and opportunities. Luke emphasizes the power of saying 'no' as a strategic asset for brand identity, illustrating this with examples from successful brands. The conversation also navigates the complexities of brand integrity amid growth and the cyclical nature of fashion trends.

Rosie Duffy, Head of Customer Care at luxury brand ME+EM, and Hannah Bennett, Head of Digital at Paul Smith, delve into the power of post-purchase communication as a key driver of customer lifetime value. They discuss the importance of a robust tech stack and personalized customer experiences, emphasizing loyalty's connection to post-purchase strategies. The duo highlights the benefits of AI and optimized returns processes, showcasing how these elements can enhance customer satisfaction and retention.