Offcuts

Nicole Compen, founder at raye the store. We explore how working brand side led to the creation of raye the store, the nuts and bolts when it comes to running pop-ups, the secret sauce of truly exceptional experiential retail, how to find and manage and nurture amazing brand partnerships, the challenges of property management and what’s next for raye the store; permanent locations and or going international 🌏  A quick word on my sponsor...   Klaviyo is the world’s leading owned marketing platform known for accelerating revenue for online businesses using the channels they own like email, web and mobile.   Enabling companies to leverage these owned marketing channels, Klaviyo makes it easy to store, access, analyze and use transactional and behavioural data to power highly-targeted customer and prospect communications. And unlike other marketing platforms, Klaviyo doesn’t force companies to compromise between advanced functionality or ease of use - so companies of all sizes are able to maximize their sales quickly.

I sit down with Jed Coleman, co-founder & CEO of Rise & Fall. We explore the origins of Caravan Coffee, the power of timing, creating the antithesis of fast fashion, the advantages of disruptive supply chain models, navigating the current macro climate with great products and value, how to find the ideal co-founder and his ultimate surf and restaurant spots   This episode is proudly brought to you by Klaviyo 🙏  Enjoy ✌️

I sit down with Lauren Murrell, CEO/Co-Founder of By Sarah London. We explore how a personal trauma led to starting the brand, the pros and cons of starting a business with your sister, community building, why you need to be nimble and adaptable when it comes to social media, the power of morning TV, why becoming a B Corp has been a great business decision and why finding mantras to live by can get you through adversity.   This episode is proudly brought to you by Klaviyo 🙏  Enjoy ✌️

I sit down with Mike Stevens, founder, consultant and author of The Direct To Consumer Playbook. We explore working in startups before startups were a thing, shaking up the confectionary industry with Peppersmith, why timing is so important for selling a company, DTC’s state of play and relevance in 2022, why he decided to write The Direct To Consumer Playbook, the power of omnichannel strategies and disrupting the homeware category with his new venture, Hutside.   This episode is proudly brought to you by Klaviyo 🙏  Enjoy ✌️

I sit down with Gary Penn, Global eCommerce Consultant at Chameleon Collective. We explore how the eCommerce landscape has changed in the last twenty years, what the modern DTC playbook looks like, how the Chameleon Collective are disrupting the traditional consultancy model, the challenges of platform selection, why brands need to think about multichannel strategies and how crypto can be used for a good cause.   This episode is proudly brought to you by Klaviyo 🙏  Enjoy ✌️

I sit down with John-Ruben Holtback, founder of UNNA. We explore how a personal health journey led to the creation of UNNA, tackling customer relationships at scale, why taking time out is important, the pros and cons of having already started a fashion company, finding inspiration in unlikely places and starting communities by building co-creation programmes with customers.  This episode is proudly brought to you by Klaviyo 🙏  Enjoy ✌️

I sit down with Lottie Unwin, Founder of The Copy Club. We explore key learnings from the early stages of her career, why marketing mates are helpful, creating an octopus business model, what it takes to build a community (I mean, really build a community!), how brands can rethink their approach to community, fostering customer conversations and the do’s and don’ts of personal branding.    Enjoy ✌️

Topics we explore:   ~ Why 90s culture is still relevant in 2022  ~ Celebrity endorsements  ~ The changing face of DTC playbooks  ~ Attracting the wrong customer  ~ Running a serious business but not taking yourself too seriously  ~ And why everyone needs to see the movie ‘Prayer of the Rollerboys”

Topics we explore:   ~ Growing up in Jersey Shore  ~ The pros and cons of running a family business  ~ The advantages of founder-led content  ~ Balancing online, wholesale and retail sales channels  ~ How DTC playbooks change over time   ~ Navigating the current macro climate  ~ And why Rusty is the GOAT surf brand

Topics we explore:   ~ Why Turmeric is so good for us?  ~ The challenges of disrupting the supplements space  ~ The pros and cons of being an athlete and founder  ~ Celebrity partnerships ~ Web3’s application in the eComm space  ~ Guilty food pleasures  ~ And a whole bunch more