Offcuts

I sit down with Dan Partridge, CEO at Swanky. We go deep on transitioning from an entrepreneurial corporate lawyer to the agency world, Shopify’s Commerce Components rollout and it’s impact on the wider market (especially on Commerce Tools), what it’s like working with £100 GMV brands, being cautiously optimistic about the eComm landscape in 2023, the advantages of being vertically agnostic and focussing on subscription brands, the process of coming into a new company and industry as a CEO and the pros and cons of being a lawyer in an agency   Proudly powered by Klaviyo ⚡️

I sit down with Oliver Duffy-Lee, Founder of Authority Agency and we discuss why building authority is key to any services business, how to pivot away from referrals as your key lead generation source, the incredible power of positioning, why being a thinker is better than being a doer, how to produce consistently good content, why differentiation is the biggest challenge for agencies in 2023, AI’s influence on the agency landscape and why Notion is the GOAT when it comes to agency ops.   Proudly powered by Klaviyo ⚡️    #agency #podcast

I sit down with Jim, Chris and Andy from Rotate° agency. We explore the origins of the agency, why the tech stack is secondary to solving client business problems, the evolution and future of headless and composable commerce, working with brands like Seedlip and Chilly’s at the early stages of their growth, why being a fractional digital team is a great way to work with clients, the advantages of hiring senior talent and building a high-performing teams and their go-to agency internal tech stack, which includes: Notion, ASANA, Linear, Slack, Figma / Figjam.   Proudly powered by Klaviyo ⚡️    Link in the comments to listen 🤙   #directtoconsumer #podcast

I sit down with Matt Kennedy, CEO & founder of Fussy. We explore why working in advertising is a great foundation for starting a business, launching a product on kickstarter, being relentlessly focussed on the costumer and product. why growth equals marketing AND ops, their Dragons den experience (spoiler alert, the lift is fake), why everything is a creative opportunity and acquisition opportunities in the current macro climate    Proudly powered by Klaviyo ⚡️   Link in the comments to listen 🤙  #directtoconsumer #podcast

I sit down with Georgie Carter, founder of Pepped. We explore creating an agency by accident, the importance of lifecycle marketing and creating relevant customer experiences, how to optimise your retention strategies, the power of high-value content emails, finding opportunities in the current macro climate, the value of creating a niche position and why SMS is going to be a key strategy for brands in 2023   This episode is proudly brought to you by Klaviyo 🙏  Enjoy ✌️

I sit down with Adison Clark, Co-Founder of P&Co. We explore how a love of music and motorbike-coffee-tattoo culture led to the creation of the brand, the power of community building and DIY content for early stages of growth, why they focussed on psychographics not demographics, why we need to rebrand the term influencer, pivoting from a brand to an agency and the best piece of advice if you’re starting your own brand.   This episode is proudly brought to you by Klaviyo 🙏  Enjoy ✌️

Tim Masek, founder of 1-800-D2C. We explore how a passion for eComm and a spreadsheet turned into 1-800-D2C, the process of curating the most exciting D2C brands and tech, the power of differentiation through branding, why D2C is NOT dead, rethinking traditional events that focus human connection, why Shopify will continue to dominate and what’s next for 1-800-D2C.   This episode is proudly brought to you by Klaviyo 🙏  Enjoy ✌️

Nicole Compen, founder at raye the store. We explore how working brand side led to the creation of raye the store, the nuts and bolts when it comes to running pop-ups, the secret sauce of truly exceptional experiential retail, how to find and manage and nurture amazing brand partnerships, the challenges of property management and what’s next for raye the store; permanent locations and or going international 🌏  A quick word on my sponsor...   Klaviyo is the world’s leading owned marketing platform known for accelerating revenue for online businesses using the channels they own like email, web and mobile.   Enabling companies to leverage these owned marketing channels, Klaviyo makes it easy to store, access, analyze and use transactional and behavioural data to power highly-targeted customer and prospect communications. And unlike other marketing platforms, Klaviyo doesn’t force companies to compromise between advanced functionality or ease of use - so companies of all sizes are able to maximize their sales quickly.

I sit down with Jed Coleman, co-founder & CEO of Rise & Fall. We explore the origins of Caravan Coffee, the power of timing, creating the antithesis of fast fashion, the advantages of disruptive supply chain models, navigating the current macro climate with great products and value, how to find the ideal co-founder and his ultimate surf and restaurant spots   This episode is proudly brought to you by Klaviyo 🙏  Enjoy ✌️

I sit down with Lauren Murrell, CEO/Co-Founder of By Sarah London. We explore how a personal trauma led to starting the brand, the pros and cons of starting a business with your sister, community building, why you need to be nimble and adaptable when it comes to social media, the power of morning TV, why becoming a B Corp has been a great business decision and why finding mantras to live by can get you through adversity.   This episode is proudly brought to you by Klaviyo 🙏  Enjoy ✌️