Sports Card Strategy Show

Why do all businesses need to start posting daily or at least regularly and with a consistent purpose on IGTV?  The proof is in the data, Instagram has just launched a new "share preview to feed" feature when uploading IGTV videos longer than one minute.  This video not only shows you the feature, explaining what it does, and how to use it, but also talks about the data proving that these kinds of organic posts are bringing in the most visibility, even more so than Instagram posts with hashtags, or even many paid placements.

Data Driven Daily Tip 268 - Google AdSense is the other side of Google Ads.  It's for publishers that post blogs or news often, and are working to build up traffic and monetize their site.  Google AdSense allows publishers (websites) to run ads, and get paid when users click their ads. AdSense has so many different placements, sizes, and features.  This video is Part 2 of how to run Google AdSense Ads on your sites, after your site is verified and approved to run ads.  Between parts 1 and 2, you'll have all the instruction you need to start monetizing your site with ads. Here is part 1.

WTF Google? You're changing Google Groups? What's with these emails you keep sending to Small Business Owners about changes to GSuite?  Our clients have asked several times for clarification on what these messages mean and what they need to do. So I'm breaking it down in this video.  What do these changes to Google Groups mean to business owners?

Have you ever been working in a Google Doc, Google Sheet, or Google Slide, maybe collaborating with another co-worker, and changes were made to your document that you didn't want to have happen?  The document autosaved and you can't go back! Oh No!  This video shows you the revisions feature in all GSuite / Google Drive Documents.  You can go back and see all of your previous document versions and restore them It's an amazing productivity tool for Small Business Teams.

I know what you're thinking Small Business Owners and Marketers, you don't think you have time to post on YouTube, and you're not even sure why you should or what you should post about.  The proof is in the data.  If you can film yourself or your teammates going through your day, attending events, or even doing daily tips and how-to videos related to your industry, you will see the return on your time investment.  It will take consistently posting for a long period of time, like between 8-12 months, but you will build a following and a community of people commenting on your videos. Reply to every comment, and you will gain momentum and it will generate business for you.  Have a helpful attitude to your content, and expect 10-20 subscribers for a long period of time, but once you consistently post, and reply to every single comment, and once you get past 100 subscribers, you'll start gaining 2-5 more per week.  While this may not seem like much to your business, it really helps your SEO and organic visibility, which means your business gets found for searches related to your products and services, which helps your website come up at the top of Google Searches, which is what most marketers and Small Business Owners care about.  As well they should, because the data shows that Google Searches still make up more than 65% of web referrals.

Google updated its API requirements for Google Maps embeds on Websites, but many websites still have broken Google Maps / Location Finders. That’s the bad news. The good news is that there could be a simple fix. To use the Maps JavaScript API, you must get an API key which you can then add to your mobile app, website, or web server. The API key is used to track API requests associated with your project for usage and billing. To learn more about API keys, see the API Key Best Practices and the FAQs. This video explains how to get a Google Maps API Key.

This is a great follow-up Data Driven Daily Tip, from a fellow agency owner in Croatia, who saw this video ... Her question is: My question is, how should we manage our clients on Facebook. Should we create one Business Manager for our Agency and them create Ad Accounts to our clients and give them Admin access so they could add payment method? Or should we create a new business manager for each client separately? Or something else? Could you help me with that? All great questions. And I answer them all in this podcast.

Are you frustrated with your podcast following? Not enough listens or downloads? Or are you a Small Business Owner or Marketer looking to increase your exposure? The proof is in the data.  The best, easiest, simplest and most effective way to not only grow your podcast following but also save yourself time and increase productivity is to shorten your episodes down to five minutes or less, and to post them every day.  A year ago, I was doing hour-long interview style episodes with other business owners and influencers. It was fun, but it was hard work. I had to prepare, schedule, travel, film, edit, and publish, and all for ONE piece of content. 

When most marketers and small business owners think of posting on LinkedIn, they think of posting on their own personal profile, which makes sense. Personal LinkedIn Profiles are easy to increase visibility with, as you can simply invite anyone to connect with you. Then, when making posts, you’re able to gain a lot of visibility in the feed. However, posting on LinkedIn Business Profiles is different. You can make the same kinds of posts (upload a video, photo, or write up to 1,200 characters, embed links to articles, etc), but your posts won’t have the immediate visibility that they would if they were posted on your personal profile. This is a very similar concept to Facebook. The advantage to posting on a company LinkedIn page is that you can increase the desirability to potential employees and prospective clients. You can also boost posts and run ads off of the LinkedIn profile, as broken down in this post. But, like Facebook Business Pages, it’s hard to build a following. Unlike Facebook Business Pages, the data shows that simply posting daily on your LinkedIn Business Page actually works as a strategy to gain organic visibility and followers. Watch the video above for the proof!

As a digital strategist and marketer, I'm not ever an advocate for one particular platform. I'm simply an advocate for what works. Hence, data over opinions. Additionally, nothing I recommend have I not also done myself. Case in point, posting on Google My Business. After posting on Google My Business for 10 days in a row, it's clear that the proof is in the data. Simply posting daily skyrockets your business' organic search presence on Google Search and Google Maps results. Watch the video above. My love for Google My Business has been professed many times before. Google Wants Businesses To Post On “Google My Business” Small Business Marketing Tip: How To Make An Offer Post On Google My Business: Data Driven Daily Tip #200 SEO Tip: Benefits Of A Verified Google My Business Listing SEO Tip: How To Verify Your Google Business Listing